Turistik
Turistik is a privately held Chilean tourism operator that has run the Teleférico, Funicular, Panoramic Buses, and adventure parks at Cerro San Cristóbal in Santiago under a 2013 public concession, also operating Chile's only Hop On Hop Off tourist bus, bundled city passes, and curated tours to ski resorts and wineries for domestic and international visitors.
- Company typePrivate
- Founded2013
- HeadquartersLas Condes, Chile
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Turistik does
Turistik is a privately held Chilean tourism and entertainment operator headquartered in Santiago that, since winning the public licitation in 2013, has administered the principal attractions of Cerro San Cristóbal inside Parque Metropolitano — Latin America's largest urban park and the 4th largest urban park in the world. The company runs the Teleférico (cable car), Funicular (a Chilean Historic Monument since 2000), Panoramic Buses (natural gas-powered, wheelchair-accessible), Parque Aventura adventure parks, and Café Tudor at the Funicular summit. It also operates Chile's only London-style double-decker Hop On Hop Off tourist bus across 13 stops and maintains a network of 16 physical info centers across malls, hotels, the airport, and key tourist districts in Santiago.
The platform is anchored on a direct-to-consumer e-commerce backbone at turistik.com with dedicated ticketing domains (telefericoonline.cl, funicularonline.cl, aventuraonline.cl), multi-currency checkout (CLP, USD, BRL), and WhatsApp-based support for international reservations. Proprietary features include the Hop On Hop Off Big Bus (no category competitor in Chile), an immersive Parque Aventura combining augmented reality and gamified XP/prize mechanics, and EJump, described as a unique mixed-reality competitive jump experience in Chile. Technology is operational rather than AI-led — no disclosed ML models, data flywheels, or AI-native product layers.
Turistik monetizes across eight named streams: attraction ticket sales, packaged guided tours (wineries, ski resorts, Cajón del Maipo, coastal destinations, custom tours), bundled city passes (Santiago Pass and sub-bundles), corporate events and team building, advertising/brand activations on bus and attractions (reaching 2M+ annual visitors), birthday packages at Parque Aventura locations, educational tours for schools/universities/municipalities, and an individual reseller/affiliate program. Go-to-market combines direct consumer e-commerce, B2B corporate sales with quote-based outcome pricing, and physical ticket booths at each attraction. Customer base is dominated by individual domestic and international tourists, with secondary segments in families with children, corporate clients, and educational/governmental institutions; no public revenue figures or funding history are disclosed.
Turistik firmographics
Firmographics- Name
- Turistik
- Legal name
- Turistik
- Website
- https://turistik.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Turistik is a privately held Chilean tourism operator that has run the Teleférico, Funicular, Panoramic Buses, and adventure parks at Cerro San Cristóbal in Santiago under a 2013 public concession, also operating Chile's only Hop On Hop Off tourist bus, bundled city passes, and curated tours to ski resorts and wineries for domestic and international visitors.
- Ownership category
- akta.pro rank
Turistik industry classification
Industry- Product category
- Tourist Attractions & Sightseeing Services
- NAICS
- Scenic and Sightseeing Transportation, Land (487110), Tour Operators (561520), Scenic and Sightseeing Transportation (487)
- SIC
- Services-Amusement & Recreation Services (7900), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Tourist & Heritage Cable Car/Funicular Attractions (THAIAKAE)
- akta.pro secondary industries
- Tourist/Scenic/Heritage Passenger Rail Operators (TLAFADAG), Island, Beach & Resort Travel Agencies (THAKAFAL), Hiking, Trekking & Backpacking Tour Operators (THAAADAA)
Keywords
Where Turistik is headquartered
LocationHeadquarters
- HQ city
- Las Condes
- HQ country
- Chile
- HQ region
- Latin America
Offices16 records
Markets served
Turistik business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Attraction Ticket Sales: Direct sales of individual tickets and bundled passes for owned and operated attractions at Cerro San Cristóbal (Teleférico, Funicular, Panoramic Buses, Parque Aventura, Café Tudor) as well as partner attractions. Revenue generated through online pre-purchase and on-site box offices.
- Tour Packages: Sales of guided shared tours and customized tours covering ski resorts (Valle Nevado, Farellones, El Colorado), wineries (Santa Carolina, Concha y Toro, Cousiño Macul, Santa Rita, Undurraga), Cajón del Maipo, coastal destinations (Valparaíso, Viña del Mar), and educational institutions. Revenue from both per-person tour fees and transportation.
- Santiago Pass Bundles: Multi-day bundled pass (Santiago Pass) combining Hop On Hop Off bus, Vive el Parque ticket, Parque Aventura pass, winery tour, Cathedral tour, Sky Costanera access, and Barrio Italia route at a package price.
- Corporate Events & Team Building: B2B services for companies including corporate events, year-end celebrations, team building programs, training, and staff outings. Customized experiences at attractions, with transport and gastronomy included.
- Advertising & Brand Experiences: Advertising and brand activation services on Hop On Hop Off buses (3/4 format, full branding, custom circuits) and across physical/digital properties at Cerro San Cristóbal attractions, reaching 2 million+ annual visitors.
- Birthday Party Packages: Celebration packages at Parque Aventura locations (Cerro San Cristóbal, Mall Plaza Vespucio, Mall Plaza Dominicos) including park access, snacks, party zones, monitors, and digital invitations.
- Educational Tours: Pedagogical outings for schools, universities, and municipalities covering cultural heritage, nature hiking, team building, and integration programs.
- Reseller Program: Reseller network where individuals earn commissions by selling Turistik experiences. Partners work flexibly and remotely.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Santiago Pass — 3-day comprehensive Santiago experience bundle |
| One time/ perpetual license | Pay-as-you-go | Full Winery Pass |
| One time/ perpetual license | Pay-as-you-go | Full Aventura Pass |
| One time/ perpetual license | Pay-as-you-go | Classic Pass |
| One time/ perpetual license | Pay-as-you-go | Basic Pass |
| Unit Pricing | Pay-as-you-go | Vive el Parque — Unlimited rides ticket (Teleférico + Funicular + Panoramic Buses) |
| Unit Pricing | Pay-as-you-go | Teleférico — Round trip Oasis to Summit |
| Unit Pricing | Pay-as-you-go | Funicular — Round trip Pío Nono to Summit |
| Unit Pricing | Pay-as-you-go | Panoramic Bus routes |
| Unit Pricing | Pay-as-you-go | Parque Aventura Outdoor |
| One time/ perpetual license | Pay-as-you-go | Roof & Night — Nocturnal Funicular experience |
| Unit Pricing | Pay-as-you-go | Ski resort day tours |
| Unit Pricing | Pay-as-you-go | Turistik Kids family tours |
| Unit Pricing | Pay-as-you-go | Birthday party packages at Parque Aventura |
| One time/ perpetual license | Pay-as-you-go | School/outings packages |
| Outcome Based/ Performance | Multi-year contract | Corporate team building and training |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Turistik product offering
Product offeringCore offering
Turistik administers and operates the principal tourist attractions at Cerro San Cristóbal in Santiago — including the Teleférico cable car, historic Funicular, eco-friendly Panoramic Buses, and Parque Aventura adventure parks — and is the sole operator of Chile's only London-style Hop-On Hop-Off Big Bus with 13 stops across the capital. Beyond first-party attractions, the company sells guided day tours and packaged passes to Andean ski resorts, historic wineries, coastal destinations, and other partner sites, complemented by corporate events/team building, birthday party packages, educational outings, and advertising on its high-traffic tourist properties.
Differentiator
Problem solved
Functional benefit
Products and services
- Teleférico Santiago Cable car (Teleférico) offering round trip and one-way rides between Oasis, Tupahue, and the Summit on Cerro San Cristóbal for individual tourists, families, and groups visiting Santiago. Operated under public concession within Parque Metropolitano.
- Funicular Santiago Historic funicular ride between Pío Nono and the Summit of Cerro San Cristóbal, offering round-trip and one-way tickets for tourists and locals. Declared a Chilean Historic Monument in 2000.
- Hop-On Hop-Off Big Bus London-style double-decker tourist bus operating across 13 stops covering Santiago's main attractions with bilingual audio guides and panoramic views, allowing passengers to hop on and off unlimited times. The only Big Bus operation in Chile.
- Buses Panorámicos (Cerro San Cristóbal) Natural gas-powered panoramic buses operating within Cerro San Cristóbal on routes connecting Pío Nono, Tupahue, and Jardín Japonés. Each bus has 23 seats and an electric wheelchair accessibility ramp.
- Parque Aventura Adventure park combining outdoor challenges, immersive indoor experiences with augmented reality, Mini Golf, and the EJump mixed-reality jump experience. Visitors earn XP points and unlock prizes by completing challenges. Operated at outdoor Cerro San Cristóbal site and indoor mall locations.
- Santiago Pass Multi-day bundled pass (Santiago Pass) combining the Hop On Hop Off Big Bus (3 days), Vive el Parque (Teleférico + Funicular + Panoramic Buses), Parque Aventura Pass (Outdoor/Kids + Mini Golf + EJump), Viña Santa Carolina tour, Cathedral Campanario tour, Sky Costanera access, and Barrio Italia route into a single package priced at CLP 109,000.
- Roof & Night Nocturnal experience at the Funicular Summit Station on Cerro San Cristóbal including Funicular round trip, welcome cocktail, two-wine tasting, charcuterie board, live music, and panoramic views of Santiago. Available Fridays only, 18+ only, priced at CLP 29,000.
- Ski Resort Day Tours Guided day tours to Andean ski resorts including Valle Nevado, Parque Farellones, and El Colorado, with options for transport, lift passes, ski lessons, equipment rental, and full-day experiences.
- Winery Day Tours Guided day tours to historic Chilean wineries including Viña Santa Carolina (founded 1875), Concha y Toro, Santa Rita, Cousiño Macul, and Undurraga, featuring tastings, bodega visits, and combinations with attractions such as Parque Tricahue.
- Corporate Events & Team Building B2B services for companies including corporate events, year-end celebrations, team building, training, and staff outings. Customized experiences at Turistik's attractions, with transport, gastronomy, and branded venue options included. Custom quote-based pricing on multi-year contracts.
- Hop-On Hop-Off Advertising & Brand Activations Advertising and brand activation services on Hop-On Hop-Off buses (3/4 format, full bus branding, custom circuits) and across Turistik's physical and digital properties at Cerro San Cristóbal, reaching over 2 million annual visitors.
- Birthday Party Packages (Parque Aventura) Birthday party packages at Parque Aventura locations (Cerro San Cristóbal, Mall Plaza Vespucio, Mall Plaza Los Dominicos) including park access, snacks, dedicated party zones, monitors, and digital invitations. Tiered per-guest pricing plus full park buyout option.
- Educational Outings (Salidas Pedagógicas) Pedagogical outings for schools, universities, and municipalities covering cultural heritage (Descubriendo el Patrimonio), interpretive hiking (Hiking Interpretativo), team building (Construyendo Equipos), and summer camp programs. Priced at CLP 100,000 per group.
- Turistik Kids Family Tours Family-friendly tours designed for children covering Parque Safari, Farellones, Cajón del Maipo, Viña Santa Carolina, and Hop On Hop Off Classic (CLP 44,000, valid 2 days).
- Café Tudor Café experience located at the Funicular Summit Station on Cerro San Cristóbal, opened in 2023, offering panoramic views of Santiago alongside coffee and food service.
- Turistik Reseller Program 'Conviértete en Reseller' program enabling individuals to sell Turistik experiences and earn commissions, working flexibly and remotely as part of the company's affiliate channel.
Quantifiable outcome
- Over 2 million visits per year at Cerro San Cristóbal (attraction No. 1 of Santiago)
- +3 more outcomes
Companies that use Turistik
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Turistik technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Turistik partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Valle Nevado Ski ResortcoreValle Nevado is the largest and most modern ski resort in South America, partnered with Turistik for ski tours and transportation packages. Turistik offers multiple tour products including ski lessons, equipment rental, gondola access, and full-day experiences at Valle Nevado.
- Parque FarellonescoreThe only snow amusement park in Chile, offering unique activities like canopy, sledding, tubing on 250+ meter tracks, and ski lessons. Turistik offers day tours including transport, tickets, and equipment.
- El Colorado Ski CentercoreOne of the best ski destinations in South America, located 36 km from Santiago with 112 ski runs. Turistik offers ski day tours including transport and lift passes.
- Viña Santa CarolinacoreOne of Chile's most traditional wineries, founded in 1875 and declared a National Historic Monument, located in central Santiago. Connected to the Hop On Hop Off bus route. Turistik offers wine tours, tastings, and bodega experiences.
- Viña Concha y Toro (Casillero del Diablo)minorChile's No. 1 winery in Santiago — home to the Centro del Vino, wine tastings and more. Included in Turistik's shared tour offerings.
- Viña Santa RitaminorHistoric Chilean winery with multiple tour options. Turistik offers tours to Viña Santa Rita as part of its shared and custom tour offerings.
- Viña Cousiño MaculminorTraditional Santiago winery featured in Turistik's shared tours and combined experiences such as Temple Bahá'í + Viña Cousiño Macul.
- Viña UndurragaminorFeatured in Turistik's tour offerings combined with Parque Tricahue (aviary), billed as South America's largest aviary.
- Parque Safari ChileminorChile's only safari park, also serving as a wildlife rehabilitation center. Turistik offers full experience tours including transport, park entry, and country breakfast.
- Parque Tricahue (Aviario)minorSouth America's largest aviary (120 hectares), with native fauna and vegetation. Combined with Viña Undurraga in Turistik tours.
- Sky CostaneraminorSouth America's tallest skyscraper with panoramic views, included in the Santiago Pass bundle as a key stop.
- Café Delicatto / DelicattominorArtisan ice cream and coffee shop recognized as one of the best in Chile, located at Teleférico Santiago stations. Discounts available for Turistik birthday party guests.
- Mall Plaza Los DominicosminorShopping mall location hosting Parque Aventura Inmersivo (indoor immersive adventure experience) as a tenant operation.
- Mall Plaza VespuciominorShopping mall location hosting Parque Aventura Kids as a tenant operation.
- Parque Metropolitano de Santiago (Parquemet)coreLargest urban park in Latin America and 4th largest in the world, home to Cerro San Cristóbal. Turistik operates under concession the Teleférico, Funicular, Panoramic Buses, and Parque Aventura within this park. Over 2 million annual visitors.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Turistik competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Turistik social profiles
Digital presenceTuristik financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turistik leadership team
Management profileNumber of profiles
Turistik funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turistik M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turistik
What does Turistik do?
Turistik administers and operates the principal tourist attractions at Cerro San Cristóbal in Santiago — including the Teleférico cable car, historic Funicular, eco-friendly Panoramic Buses, and Parque Aventura adventure parks — and is the sole operator of Chile's only London-style Hop-On Hop-Off Big Bus with 13 stops across the capital. Beyond first-party attractions, the company sells guided day tours and packaged passes to Andean ski resorts, historic wineries, coastal destinations, and other partner sites, complemented by corporate events/team building, birthday party packages, educational outings, and advertising on its high-traffic tourist properties.
Is Turistik a public or private company?
Turistik is a private company. It is classified as unknown and is currently operating.
When was Turistik founded?
Turistik was founded in 2013. It employs 101 to 250 people.
Where is Turistik based?
Turistik is headquartered in Las Condes, Chile, in the Latin America region.
How does Turistik make money?
Eight revenue lines are on record. Attraction Ticket Sales are the primary driver. The others are tour Packages, santiago Pass Bundles, corporate Events & Team Building, advertising & Brand Experiences, birthday Party Packages, educational Tours and reseller Program.
Does Turistik have an API?
No public API is recorded for Turistik.
What industry is Turistik in?
Turistik's product category is Tourist Attractions & Sightseeing Services. Its primary akta.pro industry code is THAIAKAE, Tourist & Heritage Cable Car/Funicular Attractions, with a secondary code of TLAFADAG, Tourist/Scenic/Heritage Passenger Rail Operators. Its NAICS code is 487110 and its SIC code is 7900.