Lumber Punks

What Lumber Punks does

Lumber Punks is an Australian recreational entertainment company that operates indoor axe-throwing venues in Perth (20 lanes, 131 Kensington Street, East Perth) and Brisbane (19 lanes, 4 Ferry Road, West End). Founded in 2017 and operated under the legal entity Salmon Tie Group Pty Ltd (ACN 619 154 031), the company delivers 90-minute instructor-led sessions in fully self-contained lanes for groups of 1 to 80 people, open seven days a week across five daily session times.

The core product is a structured experience rather than a piece of technology: trained "Axe Throwing Coaches" lead safety briefings, teach technique, and run games and competitions inside enclosed lanes. The business runs axe-throwing leagues in IATF Standard, IATF Big Axe, LPAT Solos, and LPAT Teams formats, and the venue infrastructure — self-contained lane walls, accessibility, and instructor methodology — constitutes the main operational "platform." Distribution is direct-to-consumer via website booking, walk-ins, and an e-commerce storefront.

Revenue is generated across six streams: per-person session fees ($55 for 1-14 throwers, $50 for 15+); gift cards ($55-$550) including the Timber Date package; multi-visit passes ($150-$500); league season passes ($210-$390) plus weekly fees; corporate venue hire ($1,699 for up to 40 people, $2,299 for up to 80) and party passes ($550-$965, sponsored by Heaps Normal); and apparel/accessories merchandise. Customer segments include bucks and hens parties, corporate/team-building groups, social celebrations, and league participants. Marketing is conducted through Instagram, Facebook, TikTok, email, and a network of hospitality cross-promotion partners in both cities. The company is privately held with no disclosed external funding.

Name

Lumber Punks

Legal name

Salmon Tie Group Pty Ltd

Website

https://lumberpunks.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Lumber Punks is an Australian indoor axe-throwing entertainment chain operating two venues in Perth and Brisbane. It serves consumers, party groups, and corporate clients with 90-minute instructor-led sessions, leagues, corporate hire, gift cards, and branded merchandise.

Ownership category

akta.pro rank

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Session Fees: Per-person fees for axe throwing sessions: $55 per person for 1-14 throwers, $50 per person for groups of 15+. Sessions are 90 minutes with full training and coaching included.
2. Gift Cards: Digital and physical gift cards sold at $55-$550, including Timber Date packages for 2 people at $110 with complimentary drinks.
3. Multi-Passes: Multi-visit passes offering discounts: 3-visit pass ($150), 5-visit pass ($250, save $100), 10-visit pass ($500, save $250).
4. Corporate Events & Party Packages: Venue hire and party passes for corporate team building and celebrations. Exclusive use for up to 40 people at $1,699, up to 80 people at $2,299. Party passes for 10-20 people sponsored by HEAPS NORMAL range from $550-$965.
5. Apparel and Accessories: Branded merchandise including t-shirts ($35-$45), long sleeve tees ($50), hoodies, trucker caps ($15), mugs ($15), bandanas ($9-$15), and flex fit caps ($30).
6. League Season Passes: Axe throwing league participation with season passes: 1 league ($210), 2 leagues ($300), 3 leagues ($390). Weekly league sessions at $35 per week with additional leagues at $15 each.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lumber Punks operates indoor axe throwing entertainment venues in Perth and Brisbane that deliver 90-minute coached sessions led by trained Axe Throwing Coaches in fully self-contained lanes. It sells standard sessions ($50-$55 per person), corporate venue hire ($1,699-$2,299 for up to 80 people), bachelor/hen party packages, multi-visit passes, structured axe throwing leagues, gift cards, and branded apparel through an e-commerce storefront. The business is positioned as a safe, inclusive alternative to traditional nightlife activities for celebrations, team building, group outings and competitive league play.

Differentiator

Problem solved

Functional benefit

Products and services

• Axe Throwing Sessions
• Corporate Events & Venue Hire
• Party Packages (Bachelor & Hen Parties)
• Axe Throwing Leagues
• Multi-Visit Passes
• Gift Cards (Digital & Physical)
• Branded Apparel & Accessories

Quantifiable outcome

• 48% of Axe-Throwers at Lumber Punks are women, compared to 40-60% internationally

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Heaps NormalflagshipGTM or Marketing PartnerHeaps Normal is the official sponsor of Lumber Punks, providing non-alcoholic beer products for sale at venues and sponsoring party passes. The partnership includes limited edition Heaps Normal Collectors Pins awarded at party events and welcome drinks included in party packages.
• Brisbane Brewing CocoreGTM or Marketing PartnerHospitality partner offering 10% discount off food and beverages for Lumber Punks customers who present their Brisbane Brewing Co / Lumber Punks Discount Card. Located near the Brisbane venue in West End.
• The Raven HotelcoreGTM or Marketing PartnerHospitality partner offering 10% discount off food and beverages when presenting the Lumber Punks / The Raven 10% Discount Flyer.
• The Montague HotelminorGTM or Marketing PartnerHospitality partner offering 10% discount off food and beverages when presenting the Lumber Punks 10% Discount Card on the same day of session.
• The Cheeky Bean Espresso BarminorGTM or Marketing PartnerHospitality partner offering special discounts for Lumber Punks customers, with flyers available in venue on session day.
• Whipper Snapper DistillerycoreGTM or Marketing PartnerNeighbour partner in Perth offering exclusive tasting flights and cellar door experiences for Lumber Punks customers. The partnership includes a Lumber Punks exclusive tasting flight and functions package for groups of 15-24 people.
• Bright Tank BrewingminorGTM or Marketing PartnerHospitality partner near Perth venue offering post-axe activities and refreshments for Lumber Punks customers with special deals.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stump Axes: Australian axe throwing operator offering mobile and venue-based sessions with leagues and party packages. Comparable in product (axe throwing), target market (Australian parties and corporate events), and pricing model.
• Bad Axe Throwing: Large North American axe throwing franchise with multiple venues across the US and Canada. Closest international direct peer by product, business model (venue hire + leagues), and customer use cases.
• Urban Axes: US-based axe throwing venue chain with locations in multiple states. Comparable core activity, league system, and corporate/private event focus, serving as a benchmark for the broader axe throwing category.
• Bury the Hatchet: US axe throwing franchise with multiple locations, structured leagues, and party/event packages. Comparable venue format, instructor-led model, and league/community flywheel.
• Maniax: Australian indoor axe throwing chain operating multiple venues across Sydney, Melbourne, Brisbane, and Perth. Direct competitor with identical core activity, similar league systems, and overlapping corporate event positioning in the same Australian market.

Emerging players

• Holey Moley Golf Club: Australian mini-golf and bar entertainment chain competing for the same group leisure and corporate event dollars. Overlaps with Lumber Punks in target market (parties, team building) but with a different core activity.
• Archie Brothers Cirque Electriq: Australian family entertainment center with arcade, bowling, and bar offerings. Targets similar party and group celebration use cases as Lumber Punks, representing an experiential leisure alternative rather than direct competitor.
• Strike Bowling: Australian experiential entertainment venue combining bowling with bars, karaoke, and escape rooms. Targets the same corporate and group-event budgets as Lumber Punks with a broader multi-activity offering, making it a partial substitute rather than direct competitor.

Others

• iFLY Indoor Skydiving: Global experiential attraction operating indoor skydiving venues including in Australia. Comparable as an experiential leisure venue targeting groups and corporate bookings, with a different core activity but similar high-throughput, instructor-led operating model.
• Timezone: Australian and global arcade and family entertainment operator. Adjacent experiential leisure competitor for group outings and parties, with a different core offering but overlapping audience and venue-based model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lumberpunksaxethrowing
• Instagraminstagram.com/lumberpunks_axethrowing
• TikToktiktok.com/@lumberpunks_axethrowing
• Xx.com/lumberpunksaxe

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumber Punks