Mubarak & Brothers Investments

What Mubarak & Brothers Investments does

Mubarak & Brothers Investments (MBI) is a privately held Abu Dhabi-based diversified investment holding company founded in 2003 by H.E. Saeed Abdul Jalil Al Fahim, Honorary Chairman of Al Fahim Group. The company organizes operations across four verticals — Asset Management, Investment, Retail and F&B Operations, and Engineering — and functions as a family-controlled conglomerate that owns and operates subsidiaries rather than acting as a passive financial investor. Its asset management arm holds residential property (apartments and villas across the UAE) and two commercial centers: Deerfields Mall (anchored by Carrefour/Geant Hypermarket since 2013 and featuring Fabyland family entertainment) and the 7,432 sqm One Stop Centre in Khalifa City A with 22 commercial shops. Its retail and F&B arm, Retailistic Commercial Investments LLC, directly owns and franchises brands including Auto Spa, TyrePlus (Michelin-certified), Saraydan Café, Deerfields Nursery (EYFS-British Curriculum), and Turkish fashion brands OXXO and adL.

Revenue is generated through a mix of recurring rental income from owned commercial property, direct retail and F&B sales, franchise fees and royalties (notably from TyrePlus), and professional services fees from Funtastic Engineering Consultancy, which provides development, architecture, and project management with a Retail Design and Delivery (RDD) practice that has delivered over 2,000 shop fitouts. Go-to-market is hybrid: direct-to-consumer through owned retail outlets and malls, channel-partner/franchise via Retailistic, and enterprise sales to major developers for engineering services. Customers span UAE consumers, international brands seeking GCC entry (e.g., Turkish fashion and F&B concepts), franchise investors, and large real estate developers. There is no disclosed revenue, and the most recent dated activity in the source material is from 2016-2017, which limits visibility into current operating state.

Name

Mubarak & Brothers Investments

Legal name

Mubarak & Brothers Investments LLC

Website

https://mbiuae.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Mubarak & Brothers Investments is an Abu Dhabi-based, family-owned (Al Fahim Group) diversified investment holding company operating across retail, F&B, real estate, and engineering services in the UAE.

Ownership category

akta.pro rank

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Retail Operations: Retailistic operates retail and F&B brands directly, including Auto Spa, TyrePlus, One Stop Car Wash, and fashion brands OXXO and adL. Revenue generated from direct retail sales to consumers.
2. Real Estate Management: MBI holds and manages residential properties including high-end to mid-level apartments and villas in UAE. Revenue from property rental and management.
3. Commercial Real Estate: Manages commercial properties including One Stop Centre (7,432 sqm with 22 commercial shops) and Deerfields Mall. Tenants include Geant Hypermarket, coffee shops, restaurants, auto care services.
4. Engineering and Project Management: Funtastic provides design and project management services for building developments. Has delivered over 2,000 shop fitouts for developers and clients.
5. Franchising: MBI franchises brands through Retailistic, handling investment opportunities from research to partnership and marketing. Includes TyrePlus (certified by Michelin) and other international brands.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mubarak & Brothers Investments (MBI) is a diversified Abu Dhabi-based investment holding company that operates four industry verticals: Asset Management (residential properties, Deerfields Mall, One Stop Centre), Investment, Retail and F&B Operations (Auto Spa, TyrePlus, Saraydan Café, OXXO, adL fashion brands, Deerfields Nursery), and Engineering (Funtastic Engineering Consultancy providing design and project management services). The company invests in and operates these subsidiaries and brands directly, manages commercial real estate assets, and runs franchising programs for international brands entering the GCC market.

Product overview

Mubarak & Brothers Investments (MBI) operates a diversified portfolio of businesses across four industry verticals: Asset Management, Investment, Retail and F&B Operations, and Engineering. The retail portfolio under Retailistic Commercial Investments includes automotive services (Auto Spa, TyrePlus), fashion brands (OXXO, adL), F&B concepts (Saraydan Café), and the Deerfields Nursery education service. MBI also manages real estate assets including the One Stop Centre in Khalifa City and operates Funtastic Engineering Consultancy for design and project management services. The company functions as an investment holding group with subsidiaries operating retail, automotive, real estate, and professional services businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Retailistic: Retail and F&B brands investment and operations arm of MBI, owner of Auto Spa, One Stop Car Wash, TyrePlus, Deerfields Nursery, Saraydan Café, OXXO and adL
• Funtastic
• One Stop Car Wash
• Deerfields Mall
• Deerfields Nursery

Products and services

• Auto Spa Complete car care service offering washing, polishing, paint protection, window tinting, foil application, detailing, engine cleaning, head lights rejuvenation, and car foiling for vehicle owners in Abu Dhabi.
• TyrePlus Michelin-certified one-stop automotive service centre offering major tyre brands, lubricants, batteries, suspension and braking systems, and complete car maintenance services. Located in Khalifa City A, Abu Dhabi.
• One Stop Centre Open-air commercial shopping centre in Khalifa City, Abu Dhabi spanning 7,432 sqm with four buildings and 22 commercial shops including coffee shops, laundry shops, auto care services, Geant Hypermarket, and restaurants.
• Deerfields Mall Shopping mall located in Abu Dhabi featuring Geant Hypermarket (anchor tenant), various retail stores, Fabyland family entertainment destination, art exhibits, and Marhaba Market outdoor community events.
• Residential Real Estate Residential property portfolio covering high-end to mid-level apartments and villas located in accessible locations in the UAE, offered for rental and management.
• Deerfields Nursery Nursery in Khalifa City A, Abu Dhabi teaching EYFS-British Curriculum following the UK Early Years Foundation Stage program, with qualified staff and an on-site medical nurse for children.
• Saraydan Café Turkish café, restaurant and bakery inspired by Ottoman palace cuisine, offering sweet and savoury options. Name meaning 'from the palace.'
• OXXO Fashion Brand Turkish ladies fashion brand featuring denim collections combined with seasonal trends, fashion basics, colourful tops and bottoms, with jewellery and accessories.
• adL Fashion Brand

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor, core and strategic.

• HOSTA ManagementminorStrategic or Co-development Partner · 1 June 2016HOSTA Management team from Turkey visited Al Fahim Majlis to meet with MBI Chairman and CEO. Discussion focused on potential business collaborations between UAE and Turkey.
• Michelin (TyrePlus Certification)coreStrategic or Co-development Partner · 1 February 2016TyrePlus, operated by MBI's retail arm Retailistic, is certified by Michelin as a one-stop-shop offering tyre brands, lubricants, batteries, suspension and braking systems, and car maintenance services.
• German Emirati Joint Council for Industry & Commerce (AHK)strategicStrategic or Co-development Partner · 1 October 2015MBI Chairman H.E. Saeed Abdul Jaleel Al Faheem serves as Chairman of the German Emirati Joint Council for Industry & Commerce (AHK). The council facilitates growth of investments and business between Germany and UAE.
• Al Othaim LeisurecoreStrategic or Co-development Partner · 1 April 2015Saudi Arabia-based Al Othaim Leisure opened Fabyland family entertainment destination at Deerfields Mall in Abu Dhabi, marking its first international destination outside home market. MBI hosted this major tenant at their mall property.

Scale indicators6 records

Recent moves15 records

Expansion highlights5 records

Broad incumbents

• Aldar Properties: Aldar is Abu Dhabi's largest listed real estate developer and asset manager, with residential communities, retail and education assets. Comparable to MBI as an Abu Dhabi-based real estate and asset management operator.
• Lulu Group International: Lulu Group is a UAE-headquartered multinational retail and F&B conglomerate with hypermarkets, shopping malls and consumer brands across the GCC. Comparable to MBI's Retailistic and F&B operations at significantly larger scale.
• Emaar Properties: Emaar is the largest UAE-listed real estate developer, operating master-planned communities, malls (Dubai Marina Mall, etc.) and hospitality assets. Comparable to MBI's real estate and mall-anchored asset management segment at a much larger scale.

Others

• Abu Dhabi National Exhibitions Company (ADNEC): ADNEC operates Abu Dhabi's major exhibition and convention venues and adjacent hospitality assets. Overlaps with MBI's mall and community-event programming from a venue-operator perspective rather than as a direct competitor.

Direct peers

• Yas Holding: Yas Holding is a privately held Abu Dhabi conglomerate operating across healthcare, education, real estate, F&B and consumer services. Comparable as a UAE diversified family-controlled holding with similar multi-vertical structure and Abu Dhabi base.
• International Holding Company (IHC): IHC is an Abu Dhabi-listed diversified holding company building a portfolio across food, real estate, utilities, industrials and consumer businesses. Closest publicly listed analogue to MBI's diversified-family-holding model in Abu Dhabi.
• Dubai Holding: Dubai Holding is a diversified investment conglomerate spanning real estate, hospitality, retail and financial services across the GCC. Relevant as a UAE-headquartered diversified holding with overlapping real estate and retail operations.
• Majid Al Futtaim Holding: Majid Al Futtaim is a UAE-headquartered diversified conglomerate operating malls, retail (Carrefour franchise), fashion and F&B, hospitality and finance. Comparable to MBI because of the same mall-plus-retail-franchise-plus-F&B model with deep GCC footprint and anchor-tenant-driven real estate.
• Al Fahim Group: MBI is a wholly family-owned subsidiary of Al Fahim Group, the Abu Dhabi-based conglomerate founded and chaired by H.E. Saeed Abdul Jalil Al Fahim. Al Fahim Group operates across automotive, real estate, retail and industrial services, making it the most direct structural and operational peer to MBI.
• Investment Corporation of Dubai: Investment Corporation of Dubai is the principal investment arm of the Government of Dubai, managing a diversified portfolio of strategic assets across transportation, real estate, hospitality and financial services. Comparable as a UAE diversified holding investor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mubarak & Brothers Investments