Recreation Resource Management of America

What Recreation Resource Management of America does

Recreation Resource Management of America, Inc. (RRMofA) is a privately held, family-owned campground management company founded in 1989 by the Heuett family and headquartered in Lakeside, Arizona. The company manages more than 150 campgrounds containing over 2,300 campsites across five western U.S. states — Arizona, Colorado, Idaho, Montana, and New Mexico — operating under special-use permits from the U.S. Forest Service across nine permit districts, plus a single municipal contract with the City of Show Low for Show Low Lake Campground. Its principal customer base consists of individual campers, families, and outdoor recreation enthusiasts seeking camping, hiking, fishing, wildlife viewing, and OHV experiences on federal and municipal public lands, with secondary exposure to seasonal Workamper labor participants and USFS as the permitting authority.

RRMofA's core product is end-to-end campground operations: site maintenance, fee collection, visitor services, and seasonal host staffing. Reservation access is concentrated through a single distribution channel — recreation.gov — which serves as the exclusive booking platform for all RRMofA-managed federal campgrounds except Show Low Lake, which uses the Camplife direct booking system alongside its own website and phone reservations. Revenue is generated primarily through per-night campsite rental fees (transaction-based) and per-vehicle day-use fees ($8 at Kaibab National Forest sites), with a Season Day Use Pass annual subscription layered on as recurring revenue. Marketing and demand generation are lightweight, relying on the rrmofa.com website, a Facebook page, cross-links with USFS and the National Forest Recreation Association, and an organic Workamper program that received Today Show media coverage.

The business model is asset-light in the traditional sense (RRMofA does not own the underlying land) but capital-intensive in operating terms, given the dispersed geography across mountain-west public lands and dependence on a seasonal labor force of Campground Hosts. Day-use fees are partially reinvested locally under the Granger-Thye Act, embedding RRMofA in a regulatory feedback loop that supports permit renewal. The company has no external investors, no disclosed funding rounds, no M&A activity, and no AI/ML or proprietary technology stack beyond the recreation.gov and Camplife integrations. Strategic posture is that of a stable, long-tenured operator with concentrated regulatory dependency on a single federal counterparty.

Name

Recreation Resource Management of America

Legal name

Recreation Resource Management of America, Inc.

Website

https://rrmofa.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Recreation Resource Management of America is a privately held, family-owned campground management company that operates 150+ campgrounds with 2,300+ campsites across five western U.S. states under U.S. Forest Service permits, serving individual campers and outdoor recreation enthusiasts primarily through the recreation.gov booking platform.

Ownership category

akta.pro rank

Product category

Campground & Outdoor Recreation Management Services

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Nature Parks and Other Similar Institutions (71219)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Facilities Support Management Services (8744)

akta.pro primary industry

National/State Park Campgrounds & Public Campgrounds (THAMAJAI)

akta.pro secondary industries

Campgrounds & RV Parks (Developed Sites) (THAGAOAA), Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE)

Keywords

• Campground management services
• Outdoor recreation management
• Public land recreation
• National forest camping
• Campground reservation services

Headquarters

HQ city

Lakeside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Campsite Rental Fees: Fees collected from campers occupying campsites at managed campgrounds across Arizona, Colorado, Idaho, Montana, and New Mexico.
2. Day-Use Fees: $8 per day-use fee at Kaibab National Forest recreation sites, supporting maintenance and sustainability of local recreation sites.
3. Season Day Use Pass: Annual pass for frequent visitors to Kaibab National Forest recreation areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Recreation Resource Management of America manages and maintains more than 150 campgrounds with over 2,300 campsites across five western U.S. states (Arizona, Colorado, Idaho, Montana, and New Mexico) under permit agreements with the U.S. Forest Service and one contract with the City of Show Low. The company provides campsite reservations, day-use recreation access, fee collection, and seasonal campground host staffing in national forest settings.

Product overview

Recreation Resource Management of America is a campground management company that operates as a single unified service offering rather than a platform-plus-modules architecture. The core product is campground management services covering over 150 campgrounds across five states (Arizona, Colorado, Idaho, Montana, and New Mexico) with over 2,300 campsites. Supporting services include an online reservation system (powered by recreation.gov), day-use fee areas, and a seasonal campground host employment program. The various district campgrounds (Alpine Ranger District, Big Lake Recreation Area, Show Low Lake, Kaibab National Forest, Crested Butte, Grand Mesa, Lake City, Montrose, Pitkin, Taylor Park, Carson National Forest, Beartooth, and Idaho districts) represent regional sub-products within this single management service, each offering distinct outdoor recreation experiences while sharing common reservation and operational infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Campground Management Services
• Day-Use Recreation Access
• Season Day Use Pass

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• United States Forest Service (USFS)coreStrategic or Co-development PartnerPrimary partnership - RRMofA operates as a recreation provider for USFS managing campgrounds under permit agreements. Manages 9 USFS permit districts across Arizona, Colorado, Idaho, Montana, and New Mexico.
• Recreation.govcoreChannel Partner/ Reseller/ DistributorSole reservation management partner for RRMofA campgrounds. Customers book campsites through recreation.gov platform. Show Low Lake Campground is the only exception using its own booking system.
• National Forest Recreation AssociationminorGTM or Marketing PartnerRRMofA is a member of the National Forest Recreation Association, an organization supporting national forest recreation.
• City of Show LowminorImplementation/ SI/ Consulting PartnerContract partnership with City of Show Low to maintain Show Low Lake Campground - the only campground not under USFS permit.
• Granger-Thye Act ProgramminorOthersDay-use fees are reinvested locally via Granger-Thye Act - a program authorizing Forest Service collaboration with partners on improvement projects at National Forest facilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kampgrounds of America (KOA): The largest private campground network in North America with 500+ franchised locations across the US. KOA is comparable as a scaled outdoor-hospitality operator but owns a franchised private-park model rather than managing federal public-land concessions like RRMofA.
• ARAMARK: Global hospitality and facility-services company with a parks and resorts division operating concessions at US national parks. Comparable as a broad incumbent competing for federal recreation contracts, but with a much larger and more diversified overall portfolio.
• Xanterra Travel Collection: Major operator of national and state park concessions including lodging, campgrounds, and visitor services. Comparable as an incumbent concessionaire managing overnight facilities on public lands, though typically at larger individual properties than RRMofA's distributed forest-campground portfolio.
• Delaware North: Large hospitality and food-service concessionaire with significant parks and resorts operations, including public-land concessions. Comparable as a major diversified concessionaire competing for similar federal recreation contracts, though with much broader portfolio scope.

Direct peers

• Forever Resorts: Operates lodging, marinas, and campground concessions on US Forest Service and other public lands across the western US. One of the closest direct comparables to RRMofA in scale, geography, and concession-based operating model.
• California Land Management: Campground and recreation-site concessionaire operating under permit on US Forest Service lands, primarily in California. Directly comparable business model — federal campground concession — though more regionally concentrated than RRMofA.
• Pyramid Inc. Family-owned campground and outdoor recreation concessionaire operating US Forest Service campgrounds in the Pacific Northwest. Comparable private, family-operated federal-permit concessionaire with similar scale and operating approach to RRMofA.

Emerging players

• Sun Outdoors: Network of RV resorts and campgrounds operating in scenic outdoor destinations. Comparable as a scaled private campground/RV operator, though its model emphasizes owned/leased RV resorts rather than USFS concession campgrounds like RRMofA's.

Others

• Camplife: Reservation and campground-management software platform already integrated with RRMofA's Show Low Lake property. Comparable as an enabling technology peer whose adoption or competitive displacement could materially affect RRMofA's direct-booking capabilities.
• National Forest Recreation Association: Industry association representing USFS recreation concessionaires, of which RRMofA is a member. Comparable as an ecosystem/peer-network connector rather than a direct competitor — surfaces peer-concessionaire activity and policy developments affecting the space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RRMofAinc
• LinkedInlinkedin.com/company/recreation-resource-management-of-america-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recreation Resource Management of America