WeSetup

What WeSetup does

WeSetup is a business unit of Think Technology Services, a privately held company headquartered in Mumbai, India, operating since 2009 as an authorized Google Workspace reseller and deployment specialist. The company resells Google's cloud productivity suite (Gmail, Drive, Meet, Chat, Calendar, Docs, Sheets, Slides, Sites, Forms, Vault, Admin) and complementary products including Google Workspace for Education and Google Workspace Essentials, with primary customers being small and medium businesses in India and selected accounts in the UAE, UK, and USA. WeSetup's technical differentiation is limited to its own add-on products gControl (a Cloud Access Security Broker providing IP/browser/time/device restrictions, MFA, GDrive content filtering, email compliance, and DLP) and SSO for Google Workspace, both priced per user per year on tiered plans.

The revenue model combines subscription resale of Google Workspace seats (INR 1,917-20,000 per user per year on business tiers, or USD 72-216 per user per year on international tiers), subscription add-ons via gControl (INR 599-2,150 per user per year), one-time professional services for setup, migration, and user-adoption training, and ancillary services such as domain registration and digital marketing. Distribution is sales-led via website quotes, phone, WhatsApp, and email, augmented by Google Ads, content marketing, social media, and a YouTube channel (TheThinkChannel). Customer concentration is moderate and SMB-tilted, with named logos spanning manufacturing, technology, and retail.

The broader portfolio also includes reselling of competing or complementary productivity platforms (Microsoft 365, Zoho Workplace) and identity/security adjacencies (OneLogin, Adobe, Cloud Codes CASB, Dropsuite backup, Freshdesk), positioning the company as a multi-vendor productivity and collaboration reseller rather than a Google-only shop. All AI capabilities exposed to customers are inherited from the underlying platform vendors (Google's Gemini AI, Microsoft Copilot, Zoho Zia); WeSetup contributes no proprietary AI/ML capability.

Name

WeSetup

Legal name

Think Technology Services

Website

https://wesetup.in

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

WeSetup is the Google Workspace-focused business unit of Think Technology Services, a Mumbai-based authorized Google reseller since 2009. It sells, deploys, and supports Google Workspace, its own gControl CASB and SSO add-ons, and complementary productivity and identity platforms to SMBs across India, UAE, UK, and USA.

Ownership category

akta.pro rank

Product category

Cloud Productivity and Collaboration Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

akta.pro secondary industry

Identity Lifecycle & Provisioning Automation (SCIM, JML, Provisioning) (HDADAAAK)

Keywords

• Cloud productivity reselling
• Google Workspace deployment
• Business email migration
• Workspace security add-ons
• Cloud collaboration services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Google Workspace Reselling: WeSetup resells Google Workspace subscriptions (formerly G Suite) as an authorized Google partner. Revenue is generated through per-user subscription fees collected from customers, with pricing varying by plan tier (Business Starter, Business Standard, Business Plus, Enterprise).
2. gControl CASB Add-ons: Additional revenue from gControl add-on plans (Access, SSO, Compliance, DLP) priced per user per year, providing enhanced security and compliance features for Google Workspace customers.
3. Professional Services: Setup, deployment, migration, and ongoing technical support services for Google Workspace implementations. Includes user adoption training and change management.
4. Domain and Related Services: Domain name registration, Google Business listing, SEO, and digital marketing services complement the core Google Workspace offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

WeSetup is an authorized Google Workspace reseller and deployment specialist that sells cloud-based productivity subscriptions (Gmail, Drive, Meet, Chat, Calendar, Docs, Sheets, Slides, Sites, Forms) and provides end-to-end setup, migration, training, and 24/7 technical support services. The offering is complemented by proprietary security add-ons (gControl CASB and SSO for Google Workspace), alternative productivity suites (Microsoft 365, Zoho Workplace), and OneLogin identity management.

Product overview

WeSetup is a business unit of Think Technology Services, operating since 2009 as an authorized Google Workspace reseller in India. Their core offering is Google Workspace (formerly G Suite), a cloud-based productivity suite comprising Gmail, Drive, Meet, Chat, Calendar, Docs, Sheets, Slides, Sites, Forms, Vault, and Admin tools. They also offer Google Workspace for Education and Google Workspace Essentials as specialized variants. The company provides add-on modules including gControl (CASB security), SSO for Google Workspace, and OneLogin identity management. They resell alternative platforms including Microsoft 365 and Zoho Workplace. All offerings are complemented by setup, migration, training, and ongoing technical support services delivered by Google-certified specialists.

Differentiator

Problem solved

Functional benefit

Brands

• gControl for Google Workspace: Cloud Access Security Broker (CASB) solution for Google Workspace providing IP restriction, browser restriction, location restriction, time restriction, device restriction, password policy, multi-factor authentication, and compliance features.
• SSO for Google Workspace

Products and services

• Google Workspace A cloud-based productivity and collaboration suite including Gmail, Drive, Meet, Chat, Calendar, Docs, Sheets, Slides, Sites, Forms, and administrative tools for business email and team collaboration, sold via subscription tiers (Business Starter, Standard, Plus, Enterprise).
• Google Workspace for Education A free suite of secure tools designed for educational institutions including Classroom, Gmail, Meet, Docs, Drive, Assignments, and administrative controls for managing students and devices.
• Google Workspace Essentials Collaboration tools including Docs, Sheets, Slides, Meet (up to 150 participants), and Drive for teams that already have an existing email solution, without requiring Gmail or custom business email.
• gControl for Google Workspace Proprietary Cloud Access Security Broker (CASB) solution providing IP restriction, browser/location/time restrictions, device restriction, password policies, multi-factor authentication, GDrive content filtering, email compliance rules, and data loss prevention controls for Google Workspace customers.
• SSO for Google Workspace Proprietary Single Sign-On solution providing access control security including IP restriction, geo-location restriction, time restriction, browser restriction, anti-phishing, multi-factor authentication, password policies, and self-password reset capabilities for Google Workspace customers.
• OneLogin Identity and Access Management Identity and Access Management (IAM) solution providing secure single sign-on, multi-factor authentication, context-aware access management, and directory integration for workforce, customer, and partner identities.
• Google Workspace Training Portal Online training portal developed by WeSetup.in for Google Workspace users to learn and maximize adoption of Google Workspace features.
• Microsoft 365 Microsoft productivity suite offered as an alternative to Google Workspace, including Word, Excel, PowerPoint, Teams, OneDrive, SharePoint, Exchange, and Copilot AI features, resold alongside Google Workspace.
• Zoho Workplace Indian-made enterprise email and collaboration suite including Mail, Cliq, WorkDrive, Writer, Sheet, Show, Meeting, and connected productivity tools with built-in AI assistant (Zia), offered as an alternative productivity suite.
• Google Workspace Reseller Services Authorized Google Workspace reseller professional services offering setup, deployment, migration, training, and 24/7 technical support with Google-certified deployment specialists.

Quantifiable outcome

• 4.8 star rating on Google with 300+ reviews
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• OneLogincoreTechnology or Integration · 15 June 2021Authorized OneLogin Partner providing Single Sign-On (SSO) solutions for Google Workspace customers. OneLogin's Next Generation Identity and Access Management platform helps secure and centralize applications, devices, and end-users.
• AdobeminorChannel Partner/ Reseller/ Distributor · 5 May 2021Authorized Adobe partner offering Adobe Solutions to customers. Expands the solution portfolio to include Adobe products alongside Google Workspace.
• GooglecoreChannel Partner/ Reseller/ Distributor · 1 January 2009Authorized Google Workspace Reseller and Partner since 2009. One of the earliest authorized Google partners in India. Provides sales, technical support, and deployment services for Google Workspace. Fully certified to handle large Google Workspace transitions and migrations from any email platform.
• MicrosoftminorStrategic or Co-development PartnerStrategic partner offering Microsoft 365 solutions alongside Google Workspace, allowing customers to choose between productivity suites.
• ZohominorStrategic or Co-development PartnerZoho Workplace distributor and implementation partner. Offers migration from legacy systems and Zoho solutions to complement Google Workspace offerings.
• RedingtonminorChannel Partner/ Reseller/ DistributorTechnology distribution partner in the ecosystem for IT solutions and services.
• IcewarpminorStrategic or Co-development PartnerEmail and collaboration solutions partner offering alternative or complementary messaging solutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Regional players

• Freshworks: Freshworks is an Indian-founded SaaS company providing business software including Freshdesk. Comparable as an India-based ecosystem partner and tech provider that WeSetup integrates with via OneLogin SSO.
• Persistent Systems: Persistent Systems is an India-based IT services and digital transformation provider. Comparable as a regional IT services peer for cloud workspace deployments and migrations, though operating at significantly larger scale.

Direct peers

• Agosto: Agosto is a Google Cloud Premier Partner providing Workspace and cloud infrastructure services. Comparable as a Google-centric reseller/implementation partner serving SMB and mid-market customers.
• BetterCloud: BetterCloud is a SaaS management and security platform purpose-built for Google Workspace and Microsoft 365. Directly comparable to WeSetup's gControl offering as a third-party governance/security layer for Workspace customers, with similar target buyers.
• Promevo: Promevo is a Google Cloud and Google Workspace Premier Partner offering reselling, migration, and managed services. Directly comparable as a Google-focused VAR with deployment, support, and add-on solutions.

Broad incumbents

• OneLogin (One Identity): OneLogin is an enterprise IAM/SSO platform and WeSetup is an authorized OneLogin Partner. Comparable as a vendor whose SSO and identity management product is resold and integrated by WeSetup for the same customer base.
• Microsoft 365 (Microsoft): Microsoft 365 is the dominant competing productivity suite, which WeSetup also resells. Comparable as the leading alternative productivity platform targeting the same enterprise and SMB customers.
• Zoho Corporation: Zoho Workplace is a competing productivity and email suite that WeSetup also resells. Comparable as a broader productivity suite vendor whose product is positioned alongside Google Workspace for the same customer segment.

Emerging players

• CloudCodes: CloudCodes is a CASB and security provider for Google Workspace, and is already a technology partner of WeSetup. Highly comparable because both sell Google Workspace security/compliance add-ons via per-user subscription, targeting the same customer base.
• Druva: Druva provides cloud data protection and backup for SaaS applications including Google Workspace. Comparable as a third-party add-on vendor addressing backup, compliance, and DLP for the same Workspace customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/thinkconnect
• YouTubeyoutube.com/TheThinkChannel
• Facebookfacebook.com/wesetup.in
• LinkedInlinkedin.com/company/think-technology-services
• Instagraminstagram.com/thinktechnologyservices

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeSetup