Viwone

What Viwone does

Viwone is a French premium consumer audio company founded in 2016 and headquartered at 48 Boulevard Gouvion-Saint-Cyr in Paris 75017, France. The company is structured as a société par actions simplifiée (VIWONE SAS) with share capital of €20,000, led by President Omar Bounamin and France Marketing Manager Rachel Marguerite. Viwone designs, manufactures, and sells Bluetooth headphones organized into two product lines: Gamme Pure (Player, Pure, Pure+, Pure+ Premium) and Gamme One (Rebel, Eternal), with prices ranging from €189 for the entry-level wired Player to €2,499 for the ultra-luxury Eternal model hand-customized with 2,324 Swarovski crystals by BB Simon.

The company's core technological differentiator is proprietary internal memory storage (64GB-128GB depending on model) that allows users to store music, photos, videos, and files directly on the headphones without requiring an external device. Hardware features include Bluetooth 4.2 Multipoint with NFC pairing, a 5-band equalizer, and up to 40 hours of battery life with 500+ charge cycles at over 80% capacity. A companion mobile application on iOS and Android extends the hardware with access to 30,000+ international radio stations, sound sharing, custom equalizer settings, and product authentication. The application is supported by integrations with Google Play, Apple App Store, Facebook, and Google+ social login.

Viwone operates a direct-to-consumer go-to-market model via viwone.com, with international shipping to France (24-48h), EU (48h-4 days), and select international destinations (24-96h). The company has built out physical retail distribution through partnerships with FNAC (launched October 19, 2024), Legacy Store (since June 27, 2024), and Publicis Drugstore on the Champs-Élysées (November-December 2024 pop-up). Brand awareness is built through sports marketing sponsorships (AS Monaco Premium Partner, MHSC, Folie Douce Courchevel) and music festival partnerships (Live Nation Karnaval 2024), with IFA Berlin 2024 marking the first major international trade show exposure. Revenue is generated primarily through one-time hardware sales, supplemented by a reseller program and mobile application services; no external funding rounds have been disclosed.

Name

Viwone

Legal name

VIWONE SAS

Website

https://viwone.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Viwone is a Paris-based French premium audio brand founded in 2016 that designs, manufactures, and sells Bluetooth headphones featuring proprietary internal memory (64GB-128GB), priced from €189 to €2,499, distributed via DTC e-commerce and retail partners including FNAC and Legacy Store.

Ownership category

akta.pro rank

Product category

Consumer Audio (Premium Headphones)

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Wireless Headphones (Over‑Ear & On‑Ear) (CRACANAB)

akta.pro secondary industries

Wired Headphones & Earphones (CRACANAC), Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG)

Keywords

• Premium headphones
• Bluetooth audio
• Consumer electronics
• Wireless headphones
• Audio equipment

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Sales: One-time hardware sales of premium headphones ranging from 189€ to 2,499€
2. Mobile Application Services: Access to exclusive content and streaming services through the Viwone mobile application

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Viwone designs, manufactures, and sells premium Bluetooth and wired headphones featuring proprietary internal memory storage (64GB-128GB) that allows users to store music, photos, videos, and files directly on the device. The product range spans entry-level wired (Player) through ultra-luxury flagships (Eternal, adorned with Swarovski crystals by BB Simon), complemented by a companion mobile application for streaming, radio access, and device control.

Product overview

Viwone is a French premium audio headphone company offering a portfolio of seven distinct headphone products across two product lines. The Gamme Pure includes four models (Player, Pure, Pure+, and Pure+ Premium) focused on wireless audio freedom with increasing storage capacities (64GB-128GB). The Gamme One comprises the Rebel and Eternal models emphasizing bold design and luxury craftsmanship. A companion mobile application extends functionality across all products with music streaming, radio access, and device control. The Eternal model represents the luxury apex featuring Swarovski crystal customization. Prices range from 189 EUR (Player) to 2,499 EUR (Eternal).

Differentiator

Problem solved

Functional benefit

Brands

• PURE: Premium headphone line featuring PURE, PURE+, and PURE+ Premium models with Bluetooth connectivity and internal memory.
• ONE

Products and services

• Viwone Player Wired over-ear headphone with silicone headband with memory foam, interchangeable protein leather memory foam ear cushions, adjustable structure, and cable audio sharing capability (40 ohms impedance, 285g). Entry-level model in Viwone's premium lineup.
• Viwone Pure Wireless Bluetooth headphone with multipoint connectivity, natural noise reduction through ergonomic design, call control with name/number announcement, integrated equalizer, and mobile app sound sharing. Priced at EUR 279 TTC.
• Viwone Pure+ Wireless Bluetooth headphone featuring 64GB of integrated storage, premium acoustic performance, and elegant modern design. Allows users to carry their entire music library without external devices. Priced at EUR 349 TTC.
• Viwone Pure+ Premium Limited edition premium wireless headphone featuring 128GB internal storage, white color variant, and engineered design combining superior aesthetics with advanced audio technology. Priced at EUR 429 TTC.
• Viwone Rebel Foldable wireless headphone featuring full chrome finish with innovative treatment, 128GB internal storage, Bluetooth 4.2 Multipoint connectivity, up to 40 hours battery life, voice call control with integrated microphone, and mobile control application. Part of the Gamme One product line. Priced at EUR 479 TTC.
• Viwone Eternal Ultra-luxury wireless headphone featuring hand customization by BB Simon with 2,324 Swarovski crystals, 64GB internal storage, Bluetooth 4.2 Multipoint with NFC, 5-band integrated equalizer, call control with name/number recognition, 40 hours battery life, and audio jack sharing. The pinnacle of Viwone's luxury audio collection, priced at EUR 2,499 TTC.
• Viwone Mobile Application Companion mobile application available on iOS and Android featuring real-time music sharing, access to over 30,000 international free radio stations, exclusive content, mobile control of headphones, custom equalizer settings, and product authentication.

Quantifiable outcome

• 40 hours of continuous music playback
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, secondary and support.

• FNACcoreChannel Partner/ Reseller/ Distributor · 30 October 2024Viwone headphones launched at FNAC on October 19, 2024 with an in-store event featuring product demonstrations and a contest with three headphones as prizes.
• Publicis DrugstoresecondaryChannel Partner/ Reseller/ Distributor · 30 October 2024Temporary installation from November 5 to December 29, 2024 at 133 avenue des Champs-Élysées, featuring the Eternal model with Swarovski crystals.
• Legacy StorecoreChannel Partner/ Reseller/ Distributor · 24 July 2024Products available since June 27, 2024 at Legacy Store, a luxury concept store at 19 Avenue Georges V, 75008 Paris. Managed by Sébastien Chapelle (former director of Colette). Provides premium retail experience for customers to test and purchase Viwone products.
• Live NationcoreStrategic or Co-development Partner · 30 April 2024Viwone partnered with Live Nation for the Karnaval (With Love) festival series. Partnership includes multiple events from April to September 2024 featuring international artists like Kalash, Ayra Starr. The grand finale took place September 27-28, 2024 at Seine Musicale. Viwone partnered with Jocelyn Cooper and Matthew Morgan (creator of Afropunk festival).
• AS MonacocoreGTM or Marketing Partner · 27 February 2024Viwone became Premium Partner of AS Monaco football club, appearing on the back of jersey. Partnership announced February 2024 through end of season. This follows an initial partnership from January 2023. The company states this partnership is an important lever for brand visibility and outreach.
• Montpellier Hérault Sport Club (MHSC)coreGTM or Marketing Partner · 31 July 2023Viwone renewed its partnership with MHSC (basketball), with branding on the back of shorts. This renewal demonstrates brand satisfaction with the club's management.
• AvempacesupportImplementation/ SI/ Consulting PartnerAvempace, based in Tunisia, handles after-sales service and application management for Viwone. Data is stored with this company as part of the service infrastructure.
• BB SimoncoreOEM/ Whitelabel/ Licensing PartnerBB Simon provides Swarovski crystal customization for the premium Eternal headphone model. Each piece is hand-adorned with 2,324 Swarovski crystals.
• Folie DoucesecondaryGTM or Marketing PartnerViwone sponsored Folie Douce Courchevel for the 4th edition in 2024, providing equipment to the staff. Also sponsored in 2023.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• JBL: Harman-owned mass-and-premium audio brand with broad wireless headphone lineup (Tour, Live). Comparable product category but larger scale and broader price ladder.
• Apple (AirPods Max): AirPods Max competes at the premium tier with deep ecosystem integration. Broader incumbent with category-leading brand and software (iOS) lock-in, not a niche specialist.
• Sonos: Premium audio brand expanding into headphones (Sonos Ace) with strong ecosystem play. Comparable on premium positioning and software-driven value proposition.

Direct peers

• Bose: Premium wireless headphone maker (QuietComfort, 700, Ultra lines) competing in the same over-ear wireless category with strong brand cachet. Direct comparable on product format and target buyer.
• Bowers & Wilkins: British premium audio brand with Px7 and Px8 wireless headphones at luxury price points. Comparable on premium positioning, design heritage, and over-ear form factor.
• Sony: WH-1000XM series is the category leader in wireless over-ear headphones. Comparable on form factor, premium pricing, and feature competition (ANC, battery, multipoint).
• Master & Dynamic: New York-based premium headphone maker with materials-led design and €300-€600 price points. Direct comparable in luxury positioning and design-led differentiation.
• Sennheiser: Momentum and Accentum wireless lines target the premium consumer segment with strong audiophile credentials. Direct comparable on product format and target audiophile buyer.
• Bang & Olufsen: Luxury Danish audio brand with premium wireless headphones (Beoplay H95, H100) at price points overlapping Viwone's upper tiers. Closest analog in luxury positioning and craft.

Emerging players

• Nothing: London-based consumer tech brand with wireless headphones (Nothing Ear, Headphone 1) targeting design-conscious younger buyers. Comparable on emerging-brand differentiation and lifestyle positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/viwoneofficiel
• YouTubeyoutube.com/channel
• Facebookfacebook.com/viwone
• LinkedInlinkedin.com/company/viwoneelectronics
• Instagraminstagram.com/viwoneofficiel
• TikToktiktok.com/@viwone

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viwone