What BB Simon does

BB Simon, legally BB Simon Belts Shop, is a privately held U.S. luxury fashion brand founded in 1987 by Simon Tavassoli. The company designs, manufactures, and sells crystal-embellished belts handcrafted in the USA from premium Italian calfskin and authentic Swarovski crystals, organized into multiple named sub-collections such as Confidence, Trojan, Heart Sign, Custom, Spinning Buckle, and Rhinestone. The hero product is a belt; each piece is individually cut and assembled by hand. Beyond belts, BB Simon has expanded into complementary lifestyle accessories including bags (duffel, backpacks, sling), footwear (flip flops, men sneakers, sandals), and wallets, and has introduced the Groove Belt line featuring a magnetized neodymium clasp, A380 aerospace-grade aluminum buckle, and kinetic stretch weave — a functionally differentiated SKU aimed at everyday carry.

BB Simon sells primarily direct-to-consumer through bb-simon.com, with selective third-party presence on Amazon, eBay, and Etsy. Unit pricing ranges from roughly $99 for entry-level studded/rhinestone belts to $895 for specialty items such as the Trojan Charm, with most core belt SKUs priced between $255 and $630. Worldwide shipping is fulfilled via DHL, with explicit coverage in the United States, United Kingdom, Canada, and Australia, and adult signature confirmation on delivery. Distribution is global, but there is no disclosed revenue figure, headcount breakdown, or production volume.

The brand monetizes primarily via one-time hardware (accessory) sales with no subscription model. Customer reach is anchored by organic celebrity endorsements — Kanye West, Travis Scott, Rihanna, Bella Hadid, and A$AP Rocky — and by cultural association with hip-hop and streetwear. Target segments include fashion-forward consumers, hip-hop/streetwear culture, celebrities and influencers, and a secondary fitness-athlete segment served through the Trojan collection. The company is founder-owned and operated, with no disclosed venture capital, private equity backing, or parent company.

Name

BB Simon

Legal name

BB Simon Belts Shop

Website

https://bb-simon.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

BB Simon is a privately held U.S. luxury fashion brand founded in 1987 that designs and handcrafts crystal-embellished belts from Italian leather and Swarovski crystals in the USA, selling direct-to-consumer globally to fashion-forward, hip-hop, and celebrity-endorsement-driven consumer segments.

Ownership category

akta.pro rank

Product category

Luxury Fashion Belts & Accessories

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Leather & Leather Products (3100)

akta.pro primary industry

Leather Belts & Straps (CRAKAEAD)

akta.pro secondary industries

Luxury Handbags & Leather Goods (CRAAAFAD), Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB), Leather Handbags & Totes (CRAKAEAA), Small Leather Accessories Manufacturing (Belts/Straps/Watch Bands) (IMAOAFAG)

Keywords

• Luxury fashion belts
• Crystal-embellished belts
• Designer leather belts
• Handcrafted luxury accessories
• Streetwear fashion belts

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Luxury Belt Sales: BB Simon generates revenue through the direct sale of handcrafted crystal-embellished luxury belts and accessories. Products are sold at premium price points ranging from $255 to $895+, with variations based on design complexity and crystal embellishments. This is a one-time purchase model with no subscription component.
2. Accessories and Footwear: The company also sells complementary products including wallets, handbags, phone cases, bags (duffel, backpacks, sling bags), and footwear (flip flops, sneakers, sandals), expanding the brand lifestyle ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

BB Simon designs, manufactures, and sells handcrafted luxury fashion belts made in the USA from premium Italian calfskin leather and genuine Swarovski crystals, across multiple themed collections (Confidence, Trojan, Classic, Heart Sign, Skull, Rhinestone, Custom, Ultra Thin, Cross, Designer, Magnetic, Studded, Western, Amiri, Khayyam, Kish, Lavasan). The brand has expanded into complementary categories including bags (duffel, backpacks, sling), footwear (flip flops, sneakers, sandals), and accessories (wallets), with the Groove Belt sub-line offering a technical everyday belt using aerospace-grade aluminum and magnetic neodymium closures.

Product overview

BB Simon is a luxury fashion brand primarily known for its iconic crystal-embellished belts handcrafted from premium Italian leather and genuine Swarovski crystals in the USA. The core offering consists of BB Simon Belts, available in multiple sub-collections including the Confidence Collection, Trojan Collection, Rhinestone Belt, Classic Collection, Custom Collection, Ultra Thin Belts, Cross Belt Collection, Heart Sign Belt, New Belt Collection, Skull Collection, and other specialized lines. Beyond belts, the brand has expanded into complementary product categories including Bags (Duffel Bags, Large/Medium/Sling Backpacks), Footwear (Flip Flops, Men Sneakers, Sandals), and Accessories (Wallets). BB Simon also offers specialized belts like Groove Belts (tactical stretch belts with magnetic closures), Magnetic Belts, Designer Belts, Studded Belts, Western Belts, and Amiri Belts. The brand blends high-end craftsmanship with bold streetwear aesthetics, targeting celebrities, artists, and fashion-conscious consumers worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• BB Simon Belts (Crystal-Embellished Leather Belts) Handcrafted luxury fashion belts made in the USA from premium Italian calfskin leather with hand-set genuine Swarovski crystals, offered across themed sub-collections (Confidence, Trojan, Classic, Heart Sign, Skull, Rhinestone, Custom, Ultra Thin, Cross, Designer, Magnetic, Studded, Western, Amiri, Khayyam, Kish, Lavasan) priced $99–$895.
• Groove Belt Tactical everyday belt featuring kinetic stretch weave webbing from elastic polymers, A380 aerospace-grade aluminum alloy buckle, and a magnetized neodymium rare-earth clasp for secure, effortless fastening without traditional prong-and-hole mechanisms.
• BB Simon Bags Bags and backpacks including Duffel Bags, Large Backpacks, Medium Backpacks, and Sling Bags, complementing the brand's luxury fashion accessories portfolio.
• BB Simon Footwear Footwear collection featuring Flip Flops, Men Sneakers, and Sandals, expanding the brand's luxury fashion accessories presence.
• BB Simon Accessories (Wallets) Fashion accessories including Wallets that extend the brand's product portfolio beyond belts.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• DHLminorOthersBB Simon utilizes DHL as their shipping partner for worldwide order delivery. The partnership offers DHL Standard (free shipping) and DHL Express (paid shipping) options for domestic and international orders. Adult signature confirmation is required upon delivery.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bottega Veneta: Italian luxury leather goods house known for handcrafted leather accessories. Comparable in leather craftsmanship, premium materials, and luxury positioning, though Bottega Veneta operates at far larger scale across bags and accessories.
• Versace: Global Italian luxury house offering belts, leather goods, and accessories. Comparable in luxury belt category overlap and use of crystal/medallion embellishments, but operates at much larger scale across full fashion portfolio.
• Gucci: Italian luxury house with extensive belts and small leather goods category. Comparable on premium leather belt positioning and fashion-forward design, though BB Simon operates at a far smaller, more niche scale.
• Montblanc: Luxury accessories brand offering leather goods, small leather accessories, and lifestyle products. Comparable in premium leather accessories positioning and gifting category overlap.
• David Yurman: American luxury accessories brand known for men's belts and crystal/diamond-accented jewelry. Comparable to BB Simon in American-made luxury accessories, crystal embellishment heritage, and men's fashion positioning.
• Hermès: Ultra-luxury French maison offering premium leather belts as a signature category. Comparable in handcrafted Italian/French leather goods and aspirational pricing, though Hermès operates globally across full luxury categories.

Direct peers

• Off-White: Luxury streetwear brand offering belts and accessories with strong cultural cachet in hip-hop and youth fashion. Comparable to BB Simon in streetwear luxury aesthetic and celebrity-driven demand.
• Amiri: Los Angeles-based luxury streetwear brand known for its celebrity-driven belts, leather goods, and apparel. Most directly comparable to BB Simon in hip-hop/streetwear luxury aesthetics, premium pricing, and celebrity endorsement model.
• Chrome Hearts: Cult luxury brand producing handcrafted leather goods, silver accessories, and apparel with strong celebrity following. Comparable to BB Simon in handmade craftsmanship, celebrity endorsement halo, and bold luxury positioning in hip-hop culture.

Emerging players

• Von Dutch: Heritage celebrity-driven fashion brand with hip-hop cultural roots in accessories and apparel. Comparable to BB Simon in celebrity-driven positioning and streetwear luxury niche, though currently operating at a different lifecycle stage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bbsimonsbelts
• LinkedInlinkedin.com/company/bbsimon
• Instagraminstagram.com/bbsimonbeltofficial
• Pinterestpinterest.com/bbsimonbelts007

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BB Simon