Passio

What Passio does

Passio is a privately held digital advertising and marketing services firm headquartered in Kochi, India. Founded in 2012, the company delivers a conventional agency stack of services spanning search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC) campaign management, website development, branding, and broader digital marketing execution. Its service positioning is that of a generalist SMB-to-mid-market digital agency rather than a productized SaaS or technology platform.

Operationally, Passio operates at a small scale (11–50 employees) under the leadership of a single identified director, Suresh Shanmugan, who also holds the creative director title, suggesting a founder-led, design-and-execution-led operating model. No proprietary technology platform, AI/ML capability, or productized offering is documented in the available data. The primary commercial mechanism is project- and retainer-based marketing services delivered to local and regional clients, with no disclosed pricing model, named customer base, or geographic expansion evidence.

The available intelligence is materially thin: the company's own website rendered only a verification/waiting screen during data capture, and no investor, partnership, funding, award, regulatory, or technology disclosures are present. Consequently, claims about revenue, customer mix, growth rate, or competitive position cannot be triangulated beyond the firmographic baseline.

Name

Passio

Website

https://passioindia.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Passio is a privately held Indian digital marketing agency headquartered in Kochi, founded in 2012, that delivers SEO, SEM, PPC, website development, and branding services to local and regional clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Kochi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Passio is a digital advertising services agency that sells SEO, SEM, PPC management, website development, branding, and broader digital marketing solutions to business clients. Engagements are typically project-based or retainer-driven campaign work executed by an in-house creative and marketing team based in Kochi, India.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO) SEO services intended for business clients seeking improved organic search rankings and on-site optimization.
• Search Engine Marketing (SEM) SEM campaign services for business clients seeking paid search advertising across search engines.
• Pay-Per-Click (PPC) Advertising PPC campaign management for business clients seeking paid acquisition across search and display networks.
• Website Development Website design and development services for business clients needing an online presence or site refresh.
• Branding Branding services for business clients seeking identity development and brand-system design.
• Digital Marketing Solutions Broader digital marketing solution delivery for business clients spanning multiple online channels and tactics.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Direct peers

• Langoor: Bangalore-founded full-service digital agency offering web development, SEO, PPC, branding, and digital marketing; operates at comparable scale and service breadth as Passio in the Indian market.
• Social Beat: Bangalore-based full-service digital marketing agency offering SEO, PPC, social, and content services to mid-market Indian brands; directly comparable in service mix, target customer, and scale to Passio.
• Resultrix: India-based digital marketing agency focused on SEO, SEM, PPC, and performance marketing; directly comparable offering and target market to Passio.
• Schbang: Mumbai-headquartered full-service digital, design, and branding agency with similar end-to-end capabilities (web, branding, performance marketing); comparable Indian boutique positioning to Passio.
• AdLift: India-based digital marketing agency specializing in SEO and PPC services; closely mirrors Passio's core offerings (SEM/PPC/SEO) and serves a similar SMB-to-mid-market client base.

Broad incumbents

• WATConsult: Mumbai-based digital and social media agency (now Tilted) with full-service digital marketing including SEO, PPC, and content; comparable service mix but larger scale and established brand portfolio than Passio.
• Mirum India: India arm of Mirum (WPP) offering digital strategy, web development, and marketing services; competes in the same Indian digital agency space as Passio but as a global network affiliate.
• BC Web Wise: Mumbai-based full-service digital agency (part of Havas) offering digital marketing, web, SEO, and creative services to larger Indian brands; broader portfolio and deeper client roster than Passio but overlapping capability set.
• iProspect India: Dentsu's global media buying and performance agency with India operations focused on SEM, SEO, and paid media; competes with Passio's SEM/PPC services but at significantly larger scale and global client access.
• Performics India: Publicis Groupe's global performance marketing agency with India operations delivering SEO, paid media, and analytics services; direct overlap with Passio's PPC/SEM practice but with global network resources.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passio