What Logaster does

ZenBusiness, Inc. is a U.S.-based private online platform that helps individuals and small businesses form LLCs, S-Corps, and C-Corps across all 50 states, and provides ongoing registered agent and compliance services. The company serves aspiring entrepreneurs, side hustlers, and established SMB owners through a self-serve web and mobile distribution model, with its proprietary Velo AI assistant offering personalized business planning, formation guidance, and deadline tracking. Core products include formation packages (Starter at $0 + state fees through Pro and Premium tiers), Registered Agent services, Worry-Free and Advanced Compliance subscriptions, Employer ID Number registration, business document templates, business license reports, bookkeeping (Money Pro), business banking, tax filing and advice, domain registration, website builder, business email, and a Logo Kit.

The revenue model combines one-time formation fees with recurring subscription streams from registered agent, compliance, banking, bookkeeping, and tax services, augmented by à la carte add-ons. Go-to-market is primarily product-led growth via the free Velo AI assistant, complemented by content marketing (50+ state-specific guides and calculators), organic social, referral and affiliate programs, PR in major SMB media, and mobile apps on iOS and Android. The company reports 950K+ businesses launched, a 4.8/5 Trustpilot rating across 30,747 reviews, an A+ BBB rating, and $3M in small-business sponsorships and grants since 2021; it operates as a Public Benefit Corporation.

The technology stack centers on the web SaaS platform with the Velo AI layer for guidance and state-specific filings, mobile applications for iOS and Android, and integrations supporting banking, bookkeeping, and tax workflows. No specific underlying model provider, patent filings on AI architecture, or research publications are disclosed, and no funding rounds, revenue figures, or named enterprise customers are evidenced in the available data — limiting visibility into unit economics and capital structure.

Name

Logaster

Legal name

ZenBusiness, Inc.

Website

https://logaster.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Chernivtsi

HQ country

Ukraine

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Business Formation Services: One-time fees for LLC, S-Corp, and C-Corp formation packages ranging from $0 to premium tiers with varying filing speeds and included services (EIN, registered agent, operating agreement).
2. Registered Agent Services: Ongoing compliance representation services as part of formation packages or standalone subscriptions.
3. Compliance Subscriptions: Worry-Free Compliance and Advanced Compliance protection services with ongoing compliance alerts, annual report filings, and deadline tracking.
4. Financial Services: Money Pro bookkeeping, business bank account services, and tax filing/advice subscriptions.
5. Digital Presence Services: Business domain registration, website builder, and business email address services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Logaster is an online platform for creating corporate identity designs, primarily logos and related branding materials. The platform allows users — typically small business owners, entrepreneurs, and individuals — to generate professional corporate identity assets through a self-service web interface without needing advanced design skills or engaging a professional design agency.

Differentiator

Problem solved

Functional benefit

Brands

• Velo: AI-powered business guide that helps users plan, start, and manage their businesses with personalized step-by-step guidance.

Products and services

• Logo Maker An online, self-service tool for creating professional logos and corporate identity designs. Targeted at small business owners, entrepreneurs, and individuals who need a logo or branding materials without hiring a professional designer.

Quantifiable outcome

• 100% accuracy guarantee on every filing

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tailor Brands: SMB formation and branding platform combining LLC formation with logo, website, and brand-identity tools. Overlaps on formation, Logo Kit, and domain/website services within ZenBusiness's all-in-one stack.
• Bizee (formerly Incfile): Low-cost direct competitor in LLC formation and registered agent services, frequently positioned against ZenBusiness in comparison content. Closely overlapping product set and SMB target market.
• Northwest Registered Agent: Registered agent and business formation specialist serving US SMBs across all 50 states. Direct overlap on formation filings and ongoing registered-agent subscriptions.
• Swyft Filings: Online incorporation service for LLCs, corporations, and nonprofits targeting small business owners. Comparable offering set and customer profile to ZenBusiness's core formation packages.
• LegalZoom: Long-standing incumbent in online business formation and legal services for SMBs and consumers. Direct competitor across LLC/Corp formation, registered agent, and ongoing compliance products.

Emerging players

• Gusto: SMB platform for payroll, HR, benefits, and banking. Competes with ZenBusiness's financial-services add-ons (bookkeeping/tax) and increasingly for the SMB owner relationship post-formation.
• Mercury: SMB-focused digital banking platform. Competitor for ZenBusiness's business bank account offering and representative of the scaled fintech entrants competing for SMB wallet share.
• Wix: Website builder and business-tools platform serving SMBs. Overlaps with ZenBusiness's website builder, domain registration, and business email services.

Broad incumbents

• Intuit QuickBooks: Dominant SMB bookkeeping, accounting, and tax platform. Competes head-on with ZenBusiness's Money Pro bookkeeping and tax filing/advice subscriptions for the SMB financial workflow.
• Rocket Lawyer: Broader online legal services subscription platform offering business formation as part of a wider legal-document and attorney-consultation portfolio. Adjacent competitor with overlapping SMB formation and compliance capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/logaster
• Facebookfacebook.com/Logaster
• LinkedInlinkedin.com/company/logaster-com
• Instagraminstagram.com/zenbusiness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logaster