Schroth Racing

What Schroth Racing does

Schroth Racing is the North American motorsport safety equipment distribution operation of German parent Schroth, executed through HMS Motorsport as the official importer. The company sells a focused portfolio of FIA- and SFI-certified competition harnesses, Frontal Head Restraint (FHR) devices, safety nets, seat fitment systems, and installation hardware to professional racing teams, track-day enthusiasts, and Porsche owners across the United States and North America. Core product lines include FIA harnesses, SFI harnesses, the SHR FHR device family (SHR XLT Carbon, SuperSport XLT, Flex), FIA 8862 interior nets with a five-year certification life, and the Profi Seat Kit fitment system. Distribution is omnichannel: two retail warehouse locations in Mooresville, NC (Schroth South) and Danvers, MA (Schroth North), an authorized dealer network, a direct Shopify-based e-commerce storefront, and toll-free phone support (800-884-BELT). The business is privately held under founder Joe Marko, with no disclosed revenue, funding, or headcount; HMS Motorsport also distributes sister motorsport brands Schuberth, Cobra Seats, Takata, and Racecom through a shared multi-brand storefront, providing cross-brand distribution leverage.

Name

Schroth Racing

Legal name

HMS Motorsport

Website

https://schrothracing.com

Company type

Private

Operating status

Operating

Short description

Schroth Racing, distributed in North America by HMS Motorsport, sells FIA- and SFI-certified racing harnesses, FHR devices, safety nets, and seat fitment hardware to professional racing teams, track-day enthusiasts, and Porsche owners across the U.S.

Ownership category

akta.pro rank

Product category

Motorsport Safety Equipment

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Parts Manufacturing (3363)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)

akta.pro secondary industry

Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC)

Keywords

• Racing safety equipment
• Motorsport harnesses
• Frontal head restraints
• FIA certified harnesses
• Racing safety nets

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Racing Harness Sales: One-time product sales of competition harnesses (FIA and SFI certified) to racing teams, professional drivers, and motorsport enthusiasts.
2. FHR Device Sales: Sales of Frontal Head Restraint devices and accessories including helmet posts and recertification services.
3. Safety Equipment and Accessories: Sales of safety nets, seat kits, hardware (eye bolts, brackets, clips), shoulder pads, and adjusting grips.
4. Device Recertification Services: Inspection and recertification services for FHR/HANS devices including SFI recertification stickers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Schroth Racing manufactures and distributes motorsport safety equipment including FIA and SFI certified racing harnesses, Frontal Head Restraint (FHR) devices, safety nets, and seat fitment systems. Products are sold to professional racing teams, amateur competitors, track-day enthusiasts, and Porsche owners across North America through HMS Motorsport-operated warehouses and an authorized dealer network.

Product overview

Schroth Racing is a motorsport safety equipment manufacturer offering a comprehensive portfolio of racing harnesses and driver safety devices. The core product lines include FIA-certified and SFI-certified racing harnesses organized into competition (Racing Harnesses) and street-focused (Tuning Harnesses) categories. Supporting products include FHR (Frontal Head Restraint) devices such as SHR XLT Carbon, SHR SuperSport XLT, and SHR Flex; Porsche-specific harnesses including Profi GT3 and Enduro GT3; safety nets (interior and window nets); seat fitment systems (Profi Seat Kit); and essential mounting hardware. The company also provides device recertification services for FHR/HANS devices. All products are distributed in North America through HMS Motorsport.

Differentiator

Problem solved

Functional benefit

Products and services

• FIA Harnesses FIA-certified racing harnesses meeting international motorsport safety standards for competition use, sold to professional and amateur racing teams and drivers.
• SFI Harnesses
• Profi GT3
• Enduro GT3
• 4 Point Carbon Bucket
• Quick Fit Harnesses
• Rallye Harnesses
• SHR XLT Carbon
• SHR SuperSport XLT
• SHR Flex
• Profi Seat Kit
• Interior Nets
• Window Nets
• FHR/HANS Recertification
• Mounting Hardware
• SHR Helmet Posts
• Shoulder Pads

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• HMS MotorsportcoreChannel Partner/ Reseller/ DistributorHMS Motorsport is the official North American importer and distributor for Schroth Racing products. They operate two warehouses (Mooresville, NC and Danvers, MA) and manage the dealer network across the US. Website is hosted at schroth.hmsmotorsport.com.
• Schroth GermanycoreStrategic or Co-development PartnerParent company based in Germany (www.schroth.com) that designs and manufactures Schroth racing safety products. Schroth Racing USA operates as the North American sales and distribution arm under HMS Motorsport.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Racequip: US-based motorsport safety brand offering SFI-rated harnesses, helmets, and driver safety equipment at entry-level and mid-tier price points. Comparable to Schroth's Quick Fit/tuning harness tier and SFI-certified competition harnesses.
• Simpson Race Products: US-based manufacturer of racing safety equipment including harnesses, helmets, and HANS-compatible restraint systems. Direct competitor in North American SFI-certified harness and safety gear market.
• OMP Racing: Major Italian motorsport safety equipment manufacturer with FIA-certified harnesses, seats, and safety gear. Competes with Schroth across all major product categories in professional motorsport.
• Willans (Aero): British manufacturer of FIA-specification motorsport harnesses and safety harnesses for historic and modern racing. Direct competitor in the FIA-certified competition harness niche.
• Stand 21: French racing safety equipment manufacturer producing FIA-certified harnesses, safety nets, and driver apparel. Direct competitor to Schroth in FIA homologated safety products.
• Sparco: Italian manufacturer of motorsport safety equipment including racing harnesses, seats, helmets, and safety gear. Directly comparable to Schroth's harness, FHR, and seat-related product portfolio for competition drivers.
• Sabelt: Italian motorsport safety brand producing FIA/SFI racing harnesses, seats, and restraint systems for professional and amateur racing. Direct competitor in Schroth's core harness and safety equipment category.
• HANS Performance (HANS Device): Pioneer of Frontal Head Restraint devices and dominant FHR brand globally. Directly competes with Schroth's SHR device line in the same FIA/SFI-certified head and neck protection category.

Broad incumbents

• Takata Motorsport (Joyson Safety): Global automotive safety giant that absorbed the Takata racing brand, offering motorsport harnesses, restraints, and ADAS/airbag technology. Competitor at the broad-incumbent level through the Takata racing harness line.

Emerging players

• Recaro Automotive Seating: Premium automotive and racing seat manufacturer whose products interface directly with racing harness systems. Comparable through the seat-harness ecosystem (Schroth's Profi Seat Kit positions inside the same fitment context as Recaro race seats).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schroth Racing