HMS Motorsport
HMS Motorsport is a US-based, employee-owned retailer founded in 1995 that distributes motorsport safety equipment, helmets, apparel, and proprietary Trac-Com communication systems to racers, driving instructors, and karting enthusiasts via e-commerce and two physical stores.
- Company typePrivate
- Founded1995
- HeadquartersMooresville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What HMS Motorsport does
HMS Motorsport is a US-based, employee-owned retailer and distributor of motorsport safety and performance equipment, founded in 1995 and operating from Mooresville, NC and Danvers, MA under the trade name HMS Motorsport. The company sells racing suits, helmets, harnesses, FHR devices, seats, fire suppression systems, driver cooling systems, data acquisition devices, and intercom/radio communication gear through a proprietary e-commerce platform (www.hmsmotorsport.com) and two physical storefronts branded HMS South and HMS North. Its customer base spans individual motorsport enthusiasts, professional and amateur race teams, driving instructors, and karting participants who require FIA- or SFI-certified safety products.
The company's product portfolio is anchored by authorized-dealer relationships with more than 25 premium third-party brands including Schroth, Schuberth, Cobra Seats, Alpinestars, OMP, Arai, Lifeline, Rini Technologies, AIM, Garmin, Takata, Stand21, and Stilo. HMS also operates its own proprietary product line under the Racecom/Trac-Com brand, headlined by the Trac-Com V4 intercom (launched 2024) and the Trac-Com Chaser Bluetooth communicator, which provide driver-to-instructor communication integrated with helmet kits and adapter cables. The technology stack is a standard Shopify-based e-commerce storefront with curated brand microsites, supplemented by a "Tech Info" blog for educational content.
HMS generates revenue through direct hardware sales on a unit-pricing model, with prices ranging from approximately $229 for entry-level karting suits to $8,980 for premium Rini cooling configurations and $5,955+ for flagship Schuberth carbon helmets. Free UPS Ground shipping is offered on most orders over $100, indicating a transactional B2C/B2B model with no subscription or recurring revenue component. The employee-owned ownership structure is a distinguishing feature publicly highlighted on the company website.
HMS Motorsport firmographics
Firmographics- Name
- HMS Motorsport
- Legal name
- HMS Motorsport
- Website
- https://hmsmotorsport.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HMS Motorsport is a US-based, employee-owned retailer founded in 1995 that distributes motorsport safety equipment, helmets, apparel, and proprietary Trac-Com communication systems to racers, driving instructors, and karting enthusiasts via e-commerce and two physical stores.
- Ownership category
- akta.pro rank
HMS Motorsport industry classification
Industry- Product category
- Motorsport Safety Equipment
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)
- akta.pro secondary industries
- Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC), Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs) (CRAMANAL)
Keywords
Where HMS Motorsport is headquartered
LocationHeadquarters
- HQ city
- Mooresville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
HMS Motorsport business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Retail Product Sales: HMS Motorsport generates revenue through direct sales of motorsport safety and performance equipment. The company acts as an authorized dealer/distributor for multiple third-party brands while also selling proprietary HMS and Racecom branded products. Sales occur through e-commerce and physical retail locations.
- HMS Proprietary Products: Revenue from proprietary product lines including Trac-Com intercoms, Racecom communication systems, HMS branded harnesses, FHR devices, and accessories under the HMS Products label.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | FIA-Certified Racing Suits - Premium |
| Unit Pricing | Pay-as-you-go | SFI-Certified Racing Suits - Entry to Mid |
| Unit Pricing | Pay-as-you-go | Trac-Com V4 Intercom |
| Unit Pricing | Pay-as-you-go | Trac-Com Chaser Bluetooth Communicator |
| Unit Pricing | Pay-as-you-go | Full Face Helmets |
| Unit Pricing | Pay-as-you-go | RINI Personal Cooling Systems |
| Unit Pricing | Pay-as-you-go | Fire Suppression Systems |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
HMS Motorsport product offering
Product offeringCore offering
HMS Motorsport is an employee-owned retailer of motorsport safety and performance equipment that distributes premium third-party brands (Schroth, Schuberth, Cobra, Alpinestars, OMP, Arai, Lifeline, Garmin, AIM, Rini, and others) and sells its own proprietary Racecom/Trac-Com branded communication products including intercoms and Bluetooth communicators. The company operates an e-commerce storefront and two US retail locations (Mooresville, NC and Danvers, MA) selling FIA/SFI-certified racing suits, helmets, harnesses, FHR devices, seats, fire suppression systems, cooling systems, and driver data acquisition tools to individual racers, race teams, karting enthusiasts, and driving instructors.
Product overview
HMS Motorsport operates an employee-owned motorsport equipment e-commerce platform offering both proprietary HMS/RaceCom branded products and third-party distributed brands. The core HMS products include the Trac-Com V4 intercom system (flagship) and Trac-Com Chaser BT wireless communicator for driver-to-instructor communication. Distributed product categories span safety equipment (racing suits, helmets, harnesses, seats from Alpinestars, Schuberth, Cobra, OMP, Schroth), performance technology (Garmin Catalyst 2, AIM Solo 2, SmartyCam 3), driver comfort (Rini and Paragon cooling systems), and safety systems (Lifeline fire suppression). The company operates HMS South (Mooresville, NC) and HMS North (Danvers, MA) retail locations.
Differentiator
Problem solved
Functional benefit
Brands
- Racecom: A division of HMS Motorsport specializing in communication devices including intercoms, helmet kits, and radio systems
Products and services
- Trac-Com V4 Intercom HMS Motorsport's flagship proprietary intercom system enabling voice communication between drivers and instructors (and pit-to-driver), featuring dual independent volume controls, LCD display, dual battery architecture (rechargeable Li-Ion plus removable 9V backup), 1500 mAh battery, locking headset connectors, CE and RoHS compliant, and a lanyard for hands-free use. Sold as a $169 base unit or $345 instructor package with student boom and helmet kit, including a 2-year warranty.
- Trac-Com Chaser BT Bluetooth Communicator Proprietary Bluetooth 5.1 wireless communicator enabling Lead/Follow driver instruction by connecting helmet speakers to cell phones for real-time audio communication. Features 10-hour rechargeable battery life, adjustable volume, lightweight 0.9 oz design, and compatibility with Trac-Com adapter cables. Sold as a $149 Lead/Follow package (2 units), with individual units and adapters priced $55–$127.
- Racecom Complete Radio Systems Complete radio communication systems for track-side crew coordination, comprising analog and digital radio kits (Hytera BD-502 digital, TC-508 analog, Motorola CM200d/CP200d/BPR40) bundled with helmet kits, ear buds, and adapter cables. Racecom is a division of HMS Motorsport representing proprietary HMS-branded communication products.
- Garmin Catalyst 2 Driving Performance Optimizer GPS-based driving performance optimizer (distributed under authorized-dealer relationship) providing real-time audio coaching, True Optimal Lap video synthesis, lap timing, segment analysis, and leaderboards via smartphone app integration. Works with Bluetooth-enabled earbuds or car stereo for real-time audio coaching cues.
- AIM Solo 2 Lap Timer GPS/Glonass-based lap timer and data logger (distributed under authorized-dealer relationship) supporting over 2,000 tracks worldwide. Features predictive lap timing, configurable RGB LEDs, Wi-Fi PC connectivity for configuration and track database management, and optional ECU data integration via the DL (Data Logging) version.
- AIM SmartyCam 3 Sport Camera High-definition motorsport camera with GPS overlay (distributed under authorized-dealer relationship) that records lap times, speed, and G-forces directly onto video footage. Connects with AIM Solo 2 DL to merge ECU/GPS data with video.
- Schuberth SP1 Carbon Evo SA2025 Helmet High-performance full-face motorsport helmet (distributed under Schuberth authorized-dealer relationship) featuring carbon fiber construction and meeting Snell SA2025 / K2025 and FIA 8859-2024 / 8878-2024 standards.
- Rini Personal Cooling Systems (DRCS / PCS) Driver cooling systems distributed under Rini Technologies authorized-dealer relationship, including Driver Cooling System (DRCS) with helmet cooler, Personal Cooling System (PCS), reversible cooling vest ($780), race shirt ($690), and mounting tray ($175) for driver thermal management during endurance and hot-weather racing. Premium DRCS with helmet cooler priced up to $8,980.
- Fire Suppression Systems (Lifeline Zero 360 / ABF / Element) On-board motorsport fire suppression systems distributed under Lifeline and Element authorized-dealer relationships. Includes FIA, SFI 17.1, and ABF-rated Lifeline Zero 360 systems (FIA FK 5-1-12 / Zero 2020 FIA from $274.99 handheld to $1,219.99 10lb dual auto-activation) and Element handheld E50/E100 fire extinguishers with various mounting options.
Companies that use HMS Motorsport
Customer profileSegments4 records
Ideal customer profiles3 records
HMS Motorsport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
HMS Motorsport partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core, major and minor.
- Schroth Safety ProductscoreHMS Motorsport is an authorized dealer for Schroth Safety Products, distributing Schroth harnesses, FHR devices, tuning equipment, and safety accessories. Schroth products represent a core product category on the HMS website.
- SchuberthcoreHMS Motorsport distributes Schuberth helmets, visors, helmet accessories, and forced air systems. Schuberth is featured as a major brand partner with dedicated collection pages.
- Cobra SeatscoreHMS Motorsport is an authorized dealer for Cobra Seats, including containment seats, fixed back seats, sports seats, and historic/classic seats. Featured prominently in the seats category.
- RacecomcoreRacecom is a division of HMS Motorsport, representing proprietary HMS-branded communication products including Trac-Com intercoms, radio systems, helmet kits, and adapter cables. This is HMS's primary proprietary product line.
- TakatamajorHMS Motorsport distributes Takata racing harnesses and equipment, including Race series harnesses and accessories.
- AlpinestarscoreHMS Motorsport is an authorized dealer for Alpinestars racing suits, gloves, shoes, base layers, and accessories. Alpinestars products are prominently featured across multiple categories.
- OMPcoreHMS Motorsport distributes OMP racing suits, seats, steering wheels, and accessories. OMP represents a major brand in the HMS product portfolio.
- AraimajorHMS Motorsport is an authorized dealer for Arai helmets, visors, and helmet accessories including GP series and SK karting helmets.
- HJCminorHMS Motorsport distributes HJC helmets and helmet accessories including visor options.
- GForce Racing ProductsminorHMS Motorsport distributes GForce helmets and racing gear including the Revo helmet and Rookie youth helmet.
- LifelinemajorHMS Motorsport distributes Lifeline Zero 360 fire suppression systems, including FIA, SFI 17.1, and ABF systems, as well as steering wheel quick-release adapters.
- AIMmajorHMS Motorsport distributes AIM data acquisition products including Solo 2 lap timers, SmartyCam cameras, and dash loggers.
- GarminmajorHMS Motorsport distributes Garmin Catalyst 2 driving performance optimizer and related adapter cables for motorsport data acquisition and coaching.
- Rini TechnologiesmajorHMS Motorsport distributes RINI personal cooling systems including DRCS, Personal Cooling System, cooling vests, and accessories for driver thermal management.
- Stand21minorHMS Motorsport distributes Stand21 FHR devices including Featherlite and Club Series products, as well as helmet anchor posts.
- StilominorHMS Motorsport distributes Stilo helmets and helmet skirts for motorsport applications.
- FluidlogicminorHMS Motorsport distributes Fluidlogic coaxial forced air systems for helmet cooling.
- HyteraminorHMS Motorsport distributes Hytera radios including BD-502 digital and TC-508 analog models.
- MotorolaminorHMS Motorsport distributes Motorola radios including CM200d, CP200d, and BPR40 models.
- LongacreminorHMS Motorsport distributes Longacre tire pressure gauges, pyrometers, and related tools for racing setup.
- RaceSenseminorHMS Motorsport distributes RaceSense tire gauges including pocket gauges, models with pyrometers, and accessories.
- WalerominorHMS Motorsport distributes Walero flame-resistant base layers including head socks, socks, tops, and bottoms for motorsport.
- SeraphinaminorHMS Motorsport distributes Seraphina flame-resistant active wear including hoodies, base layers, and sports apparel.
- ElementminorHMS Motorsport distributes Element handheld fire extinguishers including E50 and E100 models with various mounting options.
- Brey KrauseminorHMS Motorsport distributes Brey Krause seat mounting hardware including sub strap mounts, side plates, and adapter kits for various vehicle applications.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
HMS Motorsport competitors and assessment
Company assessmentDirect peers
- RevZilla: RevZilla is a leading online retailer of motorcycle gear, helmets, apparel and parts, overlapping HMS's apparel, helmet and accessory categories. Both serve enthusiast and motorsport-adjacent riders, but RevZilla is a much larger e-commerce-led pure-play without HMS's two-store expert-advice model.
- Saferacer.com: Saferacer.com is a U.S. motorsport safety equipment retailer specializing in FIA/SFI-certified suits, helmets, harnesses, seats, and FHR devices — a near-identical product mix to HMS, including Alpinestars, OMP, Sparco, Schroth and similar brands.
- Pegasus Auto Racing Supplies: Pegasus Auto Racing Supplies is an online specialist retailer of racing safety equipment, suits, helmets, harnesses, and components. It targets the same HPDE, club racing, and track-day customers as HMS with a comparable product mix and pricing model.
Broad incumbents
- Tire Rack: Tire Rack is a major U.S. performance and motorsport retailer with deep e-commerce infrastructure and distribution centers. While primarily tire- and wheel-focused, it overlaps with HMS on brake, tire-gauge, and performance accessory categories.
- Summit Racing Equipment: Summit Racing is a large, established U.S. retailer of performance and racing parts, tools, and safety equipment, with both e-commerce and physical retail. It serves amateur racers and enthusiasts with a similar — though much broader — product portfolio than HMS.
- Comoto Holdings: Comoto Holdings is the parent company of RevZilla, Cycle Gear, and J&P Cycles, forming the largest U.S. specialty motorcycle gear retailer. It competes with HMS across apparel, helmets and accessories at much greater scale.
- Speedway Motors: Speedway Motors is a long-established U.S. retailer of racing parts, safety equipment, and performance components. It competes with HMS across racing suits, helmets, harnesses, and shop gear, with a wider catalog and stronger private-label offering.
Regional players
- Woody's Automotive: Woody's Automotive is a U.S. motorsport parts and safety equipment retailer with strong regional presence. It carries many of the same premium brands (Alpinestars, Schroth, OMP) as HMS, making it a comparable specialty retailer with a more regional geographic focus.
Others
- Grassroots Motorsports: Grassroots Motorsports is a leading U.S. motorsport enthusiast media outlet and event organizer that also operates an affiliated retail store. It is not a direct competitor but reaches the same amateur-racer and track-day audience that HMS serves, and is listed as a HMS marketing channel.
Emerging players
- Solo Spec Racing: Solo Spec Racing is a smaller, focused online retailer catering to the Spec E30, Spec 3 and similar club-racing communities. It sells a narrower selection of racing safety gear (suits, helmets, harnesses) than HMS but serves a closely adjacent motorsport customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
HMS Motorsport social profiles
Digital presenceHMS Motorsport compliance and trust
Trust signalCompliance21 records
HMS Motorsport financial estimates
Financial estimateRevenue estimate
Valuation estimate
HMS Motorsport leadership team
Management profileNumber of profiles
Profiles1 record
HMS Motorsport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HMS Motorsport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HMS Motorsport
What does HMS Motorsport do?
HMS Motorsport is an employee-owned retailer of motorsport safety and performance equipment that distributes premium third-party brands (Schroth, Schuberth, Cobra, Alpinestars, OMP, Arai, Lifeline, Garmin, AIM, Rini, and others) and sells its own proprietary Racecom/Trac-Com branded communication products including intercoms and Bluetooth communicators. The company operates an e-commerce storefront and two US retail locations (Mooresville, NC and Danvers, MA) selling FIA/SFI-certified racing suits, helmets, harnesses, FHR devices, seats, fire suppression systems, cooling systems, and driver data acquisition tools to individual racers, race teams, karting enthusiasts, and driving instructors.
Is HMS Motorsport a public or private company?
HMS Motorsport is a private company. It is classified as management employee owned and is currently operating.
When was HMS Motorsport founded?
HMS Motorsport was founded in 1995. It employs 11 to 50 people.
Where is HMS Motorsport based?
HMS Motorsport is headquartered in Mooresville, United States, in the North America region.
How does HMS Motorsport make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are HMS Proprietary Products.
Who are HMS Motorsport's main competitors?
Direct peers on record are RevZilla, Saferacer.com and Pegasus Auto Racing Supplies. Broad incumbents are Tire Rack, Summit Racing Equipment, Comoto Holdings and Speedway Motors. Woody's Automotive is listed as a regional player. Grassroots Motorsports is listed as an others. Solo Spec Racing is listed as an emerging player.
Does HMS Motorsport have an API?
No public API is recorded for HMS Motorsport.
What industry is HMS Motorsport in?
HMS Motorsport's product category is Motorsport Safety Equipment. Its primary akta.pro industry code is CRAMABAN, Motorsports & Powersports Gear & Accessories Retail, with a secondary code of CRAMANAB, Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow). Its NAICS code is 441227 and its SIC code is 3949.