Fierce Financial Group

What Fierce Financial Group does

Fierce Financial Group is a boutique, fee-only Registered Investment Advisor (RIA) headquartered in Miami Beach, Florida, founded by Alex Kondeas (PhD, CFA, CFP) and Chris Cercy (CFP). The firm provides wealth management and financial planning services primarily to high-net-worth individuals and cross-border families, with RIA registrations in Florida and North Carolina enabling service across multiple jurisdictions. Target clients include households with multi-jurisdictional tax, estate, and residency considerations, with a multi-language web presence (English, Portuguese, Spanish) supporting Latin American cross-border relationships.

The firm's core offering is personalized financial planning and investment management delivered directly by the two founding principals, supported by monthly investor updates and educational content distributed via newsletters. Custody and trade execution are handled through Charles Schwab, and the firm operates on a fee-based model with no commission revenue, aligning compensation with client AUM. There is no proprietary technology platform, no internal research desk, and no AI-driven automation; service delivery is relationship-driven and advisor-led.

The business model is straightforward fee-based AUM advisory: clients are charged an asset-based percentage fee, with revenue scaling linearly with client assets under management and market performance. The go-to-market relies on referrals, the principals' professional credentials, and content marketing aimed at HNW and cross-border segments. With only two managing partners and no disclosed support staff, the firm appears to operate as a lean practice focused on depth of service rather than scale, implying a high-touch but capacity-constrained operating model.

Name

Fierce Financial Group

Legal name

Fierce Financial Group LLC

Website

https://fiercefinancialgroup.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Fierce Financial Group is a boutique fee-only RIA in Miami Beach, FL, founded by Alex Kondeas and Chris Cercy, serving high-net-worth individuals and cross-border families across Florida and North Carolina through personalized wealth management and financial planning.

Ownership category

akta.pro rank

Product category

Wealth Management and Investment Advisory

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Fee-Only Advisory (FSAEAAAL)

akta.pro secondary industry

Comprehensive Financial Planning (FSAEAAAA)

Keywords

• Wealth management services
• Investment advisory services
• Portfolio management services
• Fiduciary financial planning
• Customized investment strategies

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Investment Advisory Fees: Fee-based advisory services with one simple fee structure, no commissions, no proprietary products. Portfolios are managed directly by CFA and CFP professionals with investment advice and asset custody separated for maximum transparency.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Fierce Financial Group is a boutique wealth management firm offering personalized investment advisory and portfolio management services to high-net-worth individuals and cross-border families. Portfolios are managed directly by CFA and CFP credentialed professionals, with Charles Schwab serving as the independent custodian for safekeeping of client accounts. The firm operates on a single transparent fee structure with no commissions, no proprietary products, and no conflicts of interest.

Product overview

Fierce Financial Group is a boutique wealth management firm offering personalized investment advisory and portfolio management services. The firm provides customized investment strategies built specifically for each client's preferences, managed directly by CFA and CFP professionals. Charles Schwab serves as independent custodian. The firm focuses on high-net-worth and cross-border families navigating complex international financial structures. Client access is provided through a dedicated client portal, and the firm publishes regular market commentary through its Investor Updates newsletter.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Management Services
• Portfolio Management
• Investor Updates Newsletter

Quantifiable outcome

• One simple fee model with no commissions eliminates conflicts of interest present in traditional banking model

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Carson Wealth: Fee-only RIA providing personalized wealth management and financial planning to HNW households, with an advisor-centric model similar to Fierce's boutique fiduciary approach.
• Edelman Financial Engines: Fee-only RIA providing personalized investment advisory and financial planning to HNW and mass-affluent clients, competing for the same fiduciary-oriented customer profile as Fierce.
• Buckingham Strategic Wealth: National fee-only RIA serving HNW individuals with fiduciary-only compensation, custom portfolio management, and no proprietary products — closely mirrors Fierce's business model and target client.
• Mariner Wealth Advisors: Independent RIA delivering customized wealth management, estate, and tax planning to HNW families under a fiduciary model; relevant direct competitor despite significantly larger scale.
• Creative Planning: Large fee-only RIA offering comprehensive wealth management, tax, and estate planning to HNW clients; comparable fiduciary, no-commission model even though at much greater scale than Fierce.

Emerging players

• Facet Wealth: Tech-enabled fee-only financial planning firm serving HNW households with flat-fee CFP-led advice; comparable fee-only positioning but differentiates via a digital-first delivery model.
• Sanctuary Wealth: Partnership platform enabling independent advisors to operate under a fiduciary, open-architecture model with shared back-office and custody support; comparable boutique-advisor positioning for HNW clients.

Broad incumbents

• Empower Personal Dashboard (formerly Personal Capital): Hybrid digital wealth manager offering fee-based advisory and financial planning tools to HNW clients; relevant incumbent competing for the same transparent-fee, technology-enabled RIA demand.
• Fisher Investments: Large RIA providing discretionary portfolio management to HNW individuals globally; a much larger incumbent operating in the same personalized investment advisory space as Fierce.
• Charles Schwab Wealth Advisory: Schwab's own advisory offering leverages the same custodian relationship Fierce relies on; a broad incumbent in fee-based wealth management that competes for the same HNW investor segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/groupfierce
• Facebookfacebook.com/fiercefinancialgroup
• LinkedInlinkedin.com/company/fierce-financial-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fierce Financial Group