No One
No One is a Brazilian B2B consultancy that delivers customer intelligence, strategic design, and experience management services to enterprise clients across retail, finance, healthcare, and consumer goods through project-based consulting engagements.
- Company typePrivate
- Founded2012
- HeadquartersFloresta, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What No One does
No One is a privately-held Brazilian B2B consultancy founded in 2012, headquartered in Porto Alegre (Tv. São José, 455/3) with a secondary office in São Paulo (Rua Wisard, 298/3). The firm serves enterprise clients across retail, financial services, mobility, healthcare, pharmaceuticals, media, consumer goods, and fintech with three integrated practice areas: Inform (customer intelligence and research), Design (strategic, product, service, and experience design), and Evolve (continuous improvement and experience management). Named clients include Grupo Boticário, Sicredi, Lojas Renner, PicPay, Ambev, Localiza, NotCo, Hospital Sírio-Libanês, Grupo RBS, Biogen, Camicado, Reckitt, and Fretadão, with documented enterprise outcomes such as a 26% NPS increase in Boticário pilot stores and R$200 million in additional Sicredi savings deposits during a pilot phase.
The company's core offering is professional services rather than a software product. Revenue is generated through project-based consulting engagements, typically 3-6 months in duration with dedicated project teams, priced via custom quotes. Underlying intellectual property includes a proprietary methodology called Sistema de Consumo, which structures five consumption forces (Algorithmic, Involuntary, Symbolic, Emotional, Paradoxical), and a recurring research publication library (Futuro Tensionado I & II, Valor de X, Figital, Traga sua conexão de volta). Distribution and demand generation run through owned content channels (LinkedIn, Instagram, Medium, the bimonthly One Bite newsletter) and direct enterprise sales via a website contact form, with no resellers, marketplace presence, or self-service tiers. There is no evidence of external investment, M&A activity, or pending capital events in the source data.
No One firmographics
Firmographics- Name
- No One
- Legal name
- No One
- Website
- https://noone.is
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- No One is a Brazilian B2B consultancy that delivers customer intelligence, strategic design, and experience management services to enterprise clients across retail, finance, healthcare, and consumer goods through project-based consulting engagements.
- Ownership category
- akta.pro rank
No One industry classification
Industry- Product category
- Strategy & Customer Experience Consulting
- NAICS
- Advertising Agencies (541810), Management Consulting Services (54161)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where No One is headquartered
LocationHeadquarters
- HQ city
- Floresta
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
No One business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Strategic Consulting Projects: Project-based consulting engagements where No One works with enterprise clients on customer intelligence, strategic design, and experience management initiatives. Projects typically span 3-6 months with dedicated teams. Revenue is generated through professional services fees tied to project scope and duration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing tailored to client requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
No One product offering
Product offeringCore offering
No One is a customer intelligence and strategic design consultancy that helps enterprises transform how they understand and design solutions for their customers. It operates through three integrated practice areas — Inform (research and insights), Design (strategic design, product design, service design, experience design), and Evolve (continuous experience management) — delivered via custom project-based engagements for large Brazilian enterprises across retail, financial services, mobility, and consumer goods sectors.
Product overview
No One is a customer intelligence and strategic design consultancy that operates through a services-based model rather than a software product platform. Its core offerings comprise Customer Intelligence (research and analytics), Strategic Design, Product Design, Service Design, Experience Design, and Experience Management. The company publishes proprietary research frameworks and publications including Sistema de Consumo, Valor de X, Futuro Tensionado I & II, Figital, and Traga sua conexão de volta. Additionally, it offers a bimonthly newsletter called One Bite. The three main operational areas—Inform (Intelligence), Design (Strategic Design), and Evolve (Experience Management)—work cyclically to help brands remain relevant amid technological and social transformations.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Intelligence Research and analytics service that transforms data and research into actionable customer insights, establishing a foundation for strategic decisions connecting product, service, and brand. Includes deep experience mapping and quantitative/qualitative research. Targeted at enterprise clients seeking customer-centric transformation.
- Strategic Design Design discipline that transforms insights into tangible concepts and solutions, including value proposition, experience master plans, segmentation, channel strategy, and customer metrics. Targeted at enterprise clients translating research into actionable design outputs.
- Product Design Design of physical and digital products aligned with customer needs and business objectives. Targeted at enterprise clients seeking product innovation and validation.
- Service Design Design of service experiences and interactions across customer touchpoints. Targeted at enterprises seeking to improve end-to-end service delivery (e.g., banking, retail, mobility).
- Experience Design Holistic approach to designing customer experiences across all brand interactions. Targeted at enterprises seeking integrated, omnichannel customer experience transformation.
- Experience Management Continuous feedback cycle and improvement process ensuring design remains relevant and impactful as user needs and market conditions evolve. Includes Consumer Insights, CX, and User Experience management. Targeted at enterprises seeking ongoing experience optimization.
Quantifiable outcome
- 26% NPS increase (17 percentage points) in Grupo Boticário pilot stores vs historical averages
- +1 more outcomes
Companies that use No One
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
No One technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
No One partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
No One competitors and assessment
Company assessmentBroad incumbents
- Deloitte Digital: Global consultancy's digital arm combining strategy, customer experience, and design — a key competitor for large Brazilian enterprise CX transformation engagements.
- R/GA: Global experience design and innovation agency serving enterprise brands with strategy, customer experience, and product design — a larger incumbent with overlapping service offerings.
- Accenture Song: Accenture's experience design and marketing services arm, covering customer intelligence, experience design, and CX transformation at global scale — competes for the same enterprise transformation mandates.
- Frog Design (Capgemini Invent): Heritage design and innovation consultancy now part of Capgemini Invent, offering customer intelligence, experience design, and strategic design at global scale — overlapping directly with No One's services but with vastly larger resources.
Direct peers
- Livework: Specialist service design consultancy that pioneered much of the service design methodology No One practices, including customer journey mapping and experience design for enterprise transformation.
- Method (GlobalLogic): Digital experience design consultancy with deep expertise in customer journey design, service design, and product strategy — closely comparable in methodology and client profile.
- Work & Co: Digital product and experience design agency that delivers user research, service design, and product design engagements — closely aligned with No One's design pillar and enterprise focus.
- The Bridge: Experience design and digital transformation consultancy with strong Latin American roots, offering similar customer intelligence, service design, and experience strategy services to enterprise clients.
- IDEO: Globally renowned design-led strategy consultancy offering user research, customer journey mapping, and experience design — the most direct global analog to No One's three-pillar Inform/Design/Evolve methodology.
Regional players
- CI&T: Brazilian-headquartered digital transformation, design, and engineering firm with overlapping customer experience, design, and product practices — a relevant regional competitor serving many of the same enterprise clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
No One social profiles
Digital presenceNo One financial estimates
Financial estimateRevenue estimate
Valuation estimate
No One leadership team
Management profileNumber of profiles
Profiles2 records
No One funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
No One M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about No One
What does No One do?
No One is a customer intelligence and strategic design consultancy that helps enterprises transform how they understand and design solutions for their customers. It operates through three integrated practice areas — Inform (research and insights), Design (strategic design, product design, service design, experience design), and Evolve (continuous experience management) — delivered via custom project-based engagements for large Brazilian enterprises across retail, financial services, mobility, and consumer goods sectors.
Is No One a public or private company?
No One is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was No One founded?
No One was founded in 2012. It employs 11 to 50 people.
Where is No One based?
No One is headquartered in Floresta, Brazil, in the Latin America region.
How does No One make money?
One revenue line is on record: strategic Consulting Projects.
Who are No One's main competitors?
Broad incumbents on record are Deloitte Digital, R/GA, Accenture Song and Frog Design (Capgemini Invent). Direct peers are Livework, Method (GlobalLogic), Work & Co, The Bridge and IDEO. CI&T is listed as a regional player.
Does No One have an API?
No public API is recorded for No One.
What industry is No One in?
No One's product category is Strategy & Customer Experience Consulting. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.