Le Comptoir Irlandais

What Le Comptoir Irlandais does

Le Comptoir Irlandais is a France-based omnichannel specialty retailer founded in 1987 and headquartered in Plouédern, distributing English and Celtic products across four core verticals: premium spirits (whisky, rum, gin, beer), Irish-inspired fashion and accessories, fine foods, and house/gift items. The company serves French and broader European consumers seeking authentic Irish lifestyle products, ranging from casual buyers to whisky collectors, with a catalogue of over 1,800 whisky references, 660 clothing SKUs, and 909 fine food items. Its commercial offering includes private exclusive bottlings such as the INK series (in collaboration with Signatory Vintage) and Les Fûts Oubliés, a limited-edition cask programme, alongside gift cards in denominations from €30 to €500.

The business operates 55 physical retail stores across France and an e-commerce platform (comptoir-irlandais.com) shipping to 16+ European countries through logistics partners Colissimo and Chronopost. The technology stack is a standard secure e-commerce site with SSL, 3D Secure, Monetico (Crédit Mutuel - CIC), and PayPal payment integrations (including 4X instalment payments over €30), and offers free mainland France shipping on orders over €120. Marketing is executed through content marketing (the 'Comptoir Stories' blog), email newsletters, monthly private sales with up to 50% discounts, and a bilingual French/English website.

Revenue is generated primarily through one-time retail product sales (whisky, clothing, fine foods, gifts) both in-store and online, supplemented by digital gift card sales. Brand partnerships with Barbour (clothing), Glenfarclas (whisky), Dammann Frères and Whittard of Chelsea (tea), and Aardman Animations (Shaun the Sheep licensed merchandise) anchor the curated product mix. The company operates an in-store loyalty programme and free in-store returns, and customer segments are horizontal personas (Irish Culture Enthusiasts, Whisky Collectors and Connoisseurs, Gift Buyers) rather than enterprise accounts.

Name

Le Comptoir Irlandais

Legal name

Le Comptoir Irlanders

Website

https://comptoir-irlandais.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Le Comptoir Irlandais is a France-based omnichannel specialty retailer, founded in 1987, distributing Irish and Celtic products including over 1,800 whisky references, Irish-inspired clothing, fine foods, and gifts through 55 physical stores and an e-commerce platform serving France and 16+ European countries.

Ownership category

akta.pro rank

Product category

Specialty Retail - Irish/Celtic Goods

NAICS

All Other Miscellaneous Retailers (459999), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Food Stores (5400), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

akta.pro secondary industries

Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Gourmet & Fine Food Stores (CRAHAGAG)

Keywords

• Whisky retail
• Irish fashion
• Fine foods
• Gourmet gifts
• Spirits e-commerce

Headquarters

HQ city

Plouédern

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Revenue generated from selling whisky and spirits (over 1,800 references), Irish clothing and accessories (660 products), fine foods and gourmet products, and homeware/gifts. Products sold through both physical stores and e-commerce website.
2. Gift Cards: Digital gift cards available in denominations from €30 to €500, redeemable across the entire product catalog.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Le Comptoir Irlandais is a French specialty retailer that distributes English, Irish and Celtic products through 55 physical shops across France and an e-commerce website. Its assortment is anchored by over 1,800 whisky and spirit references (Scottish, Irish, Japanese whiskies plus rums, gins, liqueurs and beers), an Irish-themed clothing collection built around Barbour and traditional textiles, a fine food range (teas, jams, chocolates, biscuits), and gift/homeware items. Exclusive limited-edition ranges such as the INK collaboration with Signatory Vintage and the Les Fûts Oubliés cask series serve collectors and enthusiasts.

Product overview

Le Comptoir Ironnais is a French omnichannel retailer celebrating Irish culture through a curated selection of over 1,800 whisky and spirit references (Scottish, Irish, Japanese), Irish-inspired clothing (Barbour, kilts), fine foods (teas, jams, chocolates), and gift items. The core offering comprises Whisky & Cellar, Irish Clothing Collection, Fine Food Shop, and House & Gifts divisions, unified by Irish cultural heritage. The INK exclusive bottlings and Les Fûts Oubliés limited editions represent premium collector offerings. The business operates 55 physical stores across France alongside its e-commerce platform, with a loyalty program, gift cards, and monthly private sales driving customer engagement.

Differentiator

Problem solved

Functional benefit

Brands

• INK by Le Comptoir Irlanders: Exclusive bottle designs and private cask selections, including collaboration with Signatory Vintage.

Products and services

• INK Exclusive Bottlings Exclusive whisky bottlings created in collaboration with Signatory Vintage, featuring unique limited-edition designs aimed at collectors and whisky enthusiasts.
• Les Fûts Oubliés (Forgotten Casks) Exclusive and limited-edition whisky series reviving forgotten casks from discontinued distilleries, featuring rare and collectible expressions for whisky collectors.
• Whisky & Cellar Selection

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Signatory VintagecoreStrategic or Co-development PartnerExclusive collaboration on INK#7 bottle designs, offering understated and contemplative approach to whisky. Le Comptoir Irolais partners with Signatory Vintage to create exclusive limited edition bottlings.
• BarbourcoreOthersPremium British clothing brand featured prominently in Le Comptoir Irolais clothing collection, offering wax jackets, quilted jackets, overshirts and accessories.
• GlenfarclasminorOthersScottish Speyside distillery featured with exclusive whisky selections and gift boxes.
• Dammann FrèresminorOthersFrench tea house providing premium teas and infusions for the fine food collection.
• Whittard of ChelseaminorOthersBritish tea merchant supplying premium teas including Earl Grey, fruit teas, and seasonal varieties.
• Shaun le Mouton (Aardman Animations)minorOthersLicensed Shaun the Sheep plush toys and merchandise featuring characters from the animated film.
• Monetico Payment (Crédit Mutuel - CIC)coreTechnology or IntegrationSecure payment processing provider with double authentication for online transactions. Part of the Crédit Mutuel - CIC banking group.
• PayPalcoreTechnology or IntegrationSecure payment solution offering 4X payment service with no additional cost for orders over €30.
• La Poste (Colissimo)coreChannel Partner/ Reseller/ DistributorLogistics partner for standard delivery, offering CO2 offset deliveries. Free shipping on orders over €120 in mainland France.
• ChronopostcoreChannel Partner/ Reseller/ DistributorExpress delivery partner offering 1-day delivery in France for orders placed before 1:00 PM.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lavinia: Spanish-origin multi-category fine wine and spirits retailer with a flagship Paris store and international e-commerce. Comparable as a larger, broader-portfolio specialty retailer that overlaps on premium spirits but extends into a wider wine and accessories range.
• Nicolas: Major French wine retailer with a nationwide network of physical stores and an established online platform. Comparable as a large-scale incumbent French alcohol retailer that competes on breadth and convenience rather than Celtic/heritage curation.

Direct peers

• The Whisky Exchange: UK-based specialty spirits retailer with one of the world's largest online whisky catalogues and a flagship London shop. Closely comparable as a multi-format whisky specialist with exclusive bottlings and international shipping.
• Interdrinks: French online wine and spirits retailer with a broad catalogue and nationwide delivery. Comparable as a French digital-first specialist competing for the same online enthusiast and gifting customers.
• Master of Malt: UK online-first spirits retailer offering an extensive whisky catalogue, exclusive bottlings and worldwide delivery. Directly comparable as a digital-led specialty spirits retailer competing for the same collector and enthusiast customer base.
• Caves Augé: Long-established Parisian wine and spirits retailer with a strong in-store presence and premium positioning. Directly comparable as a French specialty retailer operating physical shops focused on fine wines and premium spirits.
• Berry Bros. & Rudd: Historic London-based fine wine and spirits merchant with a flagship St James's shop and global online sales. Comparable as a long-established British fine spirits merchant with exclusive bottlings and a curated premium positioning.
• La Maison du Whisky: Paris-based specialty whisky and spirits retailer with deep French and international catalogue and multiple Paris stores. Directly comparable as a French whisky specialist retailer offering curated spirits, exclusive bottlings, and complementary food and gifts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Comptoir_irl
• LinkedInlinkedin.com/company/le-comptoir-irlandais

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Comptoir Irlandais