Pérola Negra

What Pérola Negra does

Pérola Negra (legal name: Barco Pérola Negra) is a family-owned maritime tour operator headquartered in Florianópolis, Santa Catarina, Brazil, founded circa 1998. The company operates a single 200-passenger pirate-themed schooner (escuna pirata), built in 2007 and certified by the Brazilian Navy (Marinha do Brasil) for passenger transport, offering three differentiated tour tiers from the Canasvieiras beach departure point: a 2-hour "Passeio Pocket" panoramic route, a 4-hour "Passeio Full" adding dolphin watching and a buffet lunch stop at Costeira da Armação, and a 5-hour "Passeio Full + Visitação à Fortaleza" including mandatory disembarkation at the Ilha de Anhatomirim fortress. The onboard experience is anchored by a theatrical pirate show, distinguishing the product from standard boat tours.

The business sells direct-to-consumer via its website and WhatsApp Business, with no third-party resellers disclosed. Pricing ranges from R$140 (advance purchase, Pocket) to R$260 (day-of, Full + Fortress), with discounted advance-purchase rates, free passage for children aged 0-5, half-price for children 6-10, and group rates for parties of 20 or more. Ancillary revenue comes from the partner-operated R$80 buffet lunch and the R$16 fortress entrance fee. Primary customer segments are Argentine and Uruguayan inbound tourists, Brazilian families, and corporate or school group organizers; the company also runs charitable tours for local community organizations.

Revenue mechanics are concentrated in ticket sales during the high-tourism season in the northern beaches of Ilha de Santa Catarina, with low-season operations running on reduced schedules subject to minimum passenger thresholds. No external investors, subsidiaries, funding rounds, or digital platform infrastructure beyond WhatsApp booking are indicated. The company employs 11-50 people and maintains an agency office at Av. Luiz Boiteux Piazza, 6478, Ponta das Canas.

Name

Pérola Negra

Legal name

Barco Pérola Negra

Website

https://barcoperolanegra.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Pérola Negra is a family-owned pirate-themed boat tour operator in Florianópolis, Brazil, offering three tiers of maritime excursions from Canasvieiras beach to Argentine, Uruguayan, and Brazilian tourists, with a 200-passenger vessel built in 2007.

Ownership category

akta.pro rank

Product category

Maritime Tourism Services

NAICS

Scenic and Sightseeing Transportation, Water (487210), Scenic and Sightseeing Transportation (487), Tour Operators (561520)

SIC

Water Transportation (4400), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA)

akta.pro secondary industries

Reef, Island & Coastal Ecotours (mangroves, lagoons, sea caves) (THAAAIAE), Marine Wildlife & Coastal Nature Tours (Whale/Dolphin Watching, Sea Kayaking) (THAAAEAD)

Keywords

• Pirate boat tours
• Maritime tourism services
• Island excursion tours
• Florianópolis boat rides
• Beach sightseeing cruises

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Tour Ticket Sales: One-time ticket sales for pirate boat tours with three tour tiers (Pocket, Full, Full + Fortress). Tickets available at discounted advance purchase prices versus day-of pricing.
2. Group Bookings: Special group pricing for corporate events, birthdays, weddings, reunions, and school groups. Complimentary guide/driver included for groups exceeding 20 paying passengers.
3. Ancillary Services: Add-on services including buffet lunch at Costeira da Armação (R$ 80 per person) and fortress entrance fees (R$ 16 per person). Lunch available with half-price for children 6-10 years.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Pérola Negra operates a 200-passenger pirate-themed boat (escuna pirata) certified by the Brazilian Navy, offering tiered maritime excursion tours departing from Canasvieiras beach in Florianópolis. The portfolio comprises three tour tiers — Passeio Pocket (2 hours), Passeio Full (4 hours), and Passeio Full + Visitação à Fortaleza (5 hours) — covering panoramic views of northern island beaches, swimming at Ilha do Francês, dolphin watching at Baía dos Golfinhos, historical fortress explanations, and optional lunch stops, with onboard theatrical pirate shows. Tickets are sold directly via WhatsApp and the official website, with discounted advance-purchase pricing and group rates for 20+ passengers.

Product overview

Pérola Negra operates as a single unified tourism experience — a themed pirate boat tour service in Florianópolis, Brazil. The portfolio consists of three distinct tour tiers differentiated by duration and inclusions: (1) Passeio Pocket — a 2-hour introductory tour ideal for families with young children; (2) Passeio Full — a 4-hour tour adding dolphin watching, panoramic fortress views, and a buffet lunch stop; and (3) Passeio Full + Visitação à Fortaleza — the premium 5-hour experience bundling the Full tour with a mandatory fortress landing at Anhatomirim Island. All three products share the same pirate-themed vessel departing from Canasvieiras, with pricing scaled by experience depth and operational complexity.

Differentiator

Problem solved

Functional benefit

Brands

• Passeio Pocket: A 2-hour tour departing from Canasvieiras at 10h and 14h30, offering panoramic views of northern island beaches and swimming at Ilha do Francês.
• Passeio Full
• Passeio Full + Visitação à Fortaleza

Products and services

• Passeio Pocket A 2-hour pirate-themed boat tour departing from Canasvieiras (at 10h and 14h30 during high season), offering panoramic views of seven northern Florianópolis island beaches (Canasvieiras, CanaJurê, Jurerê Tradicional, Jurerê Internacional, Praia do Forte, Cachoeira do Bom Jesus, Ponta das Canas), a swimming stop at Ilha do Francês, and historical explanations of fortresses including the Fortaleza de São José da Ponta Grossa. Ideal for families and short excursions; children 0–5 free, 6–10 half price.
• Passeio Full A 4-hour comprehensive pirate-themed boat tour departing from Canasvieiras (at 10h30 during high season), covering panoramic views of northern island beaches, dolphin watching at Baía dos Golfinhos, historical explanations of fortresses (Fortaleza de São José da Ponta Grossa and the Portal/Quartel da Tropa of Anhatomirim/Fortaleza de Santa Cruz), a swimming stop at Ilha do Francês, and a lunch stop at Costeira da Armação beach (R$80 buffet per person, cash or card; children 6–10 half price). Priced at R$190 advance / R$210 day-of.
• Passeio Full + Visitação à Fortaleza A 5-hour premium pirate-themed boat tour departing from Canasvieiras (at 9h30 during high season) that includes all Passeio Full elements (panoramic beach views, dolphin watching, lunch stop at Costeira da Armação, swimming at Ilha do Francês) plus a mandatory disembarkation at Ilha de Anhatomirim for a guided fortress visit (Fortaleza de Santa Cruz, entry R$16 per adult, cash only; school-age children half price, students with ID half price, seniors 60+ free). Priced at R$240 advance / R$260 day-of.

Quantifiable outcome

• 30+ years operating in regional waters
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Decolar (Despegar): Leading Latin American online travel agency selling flights, hotels, and packaged activities including local excursions; represents a digital distribution opportunity and competitive benchmark for tour booking channels.
• CVC Corp: Brazil's largest travel agency and tour operator (B3: CVCB3), distributing local excursions like Pérola Negra's tours as part of packaged itineraries across Brazil. Acts as a potential channel partner or competitive bundler.
• Schultz Tour Operator: Established Brazilian tour operator offering packaged beach and regional excursions, including coastal destinations similar to Florianópolis; relevant as a potential distribution partner or comparator for tour product structuring.

Emerging players

• Viator (Tripadvisor): Online marketplace for tours and activities with growing Brazilian coverage; could serve as an OTA distribution channel for Pérola Negra to reach English/Spanish-speaking international visitors.
• GetYourGuide: Global activities marketplace increasingly listing local Brazilian tours including boat excursions in Florianópolis; a potential listing channel for Pérola Negra to capture international inbound demand beyond WhatsApp.

Direct peers

• Arraial do Cabo Schooner Operators: Cluster of schooner excursion operators in Arraial do Cabo (RJ) running comparable scenic boat tours with beach stops. Closest analog to Pérola Negra's format in another major Brazilian coastal tourism hub.
• Acqua Safári: Florianópolis marine tour operator offering boat tours, diving, and aquatic excursions in the same northern island waters as Pérola Negra, targeting similar tourist segments.
• Saveiro Passeios Náuticos: Florianópolis-based boat tour operator running schooner excursions to northern island beaches. Directly competes with Pérola Negra on similar routes from Canasvieiras/Jurerê area for tourist sightseeing cruises.
• Búzios Schooner Tours: Boat tour operators in Búzios offering schooner cruises with swimming stops and beach visits; comparable leisure boat excursion product in another high-volume Brazilian tourist destination.

Regional players

• Costão do Santinho Resort: Major Florianópolis beachfront resort offering its own guest excursions and activities; a regional competitor for tourist leisure spending and potential partner for bundled tour packages.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Barcoperolanegrafloripa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pérola Negra