Hachette Jeunesse
Hachette Jeunesse is a French children's book publisher headquartered in Vanves, operating within the Hachette Livre group. It publishes story, activity, coloring, and sticker books across 40+ licensed franchises including Paw Patrol, Barbie, and Pokémon, distributing via retail, e-commerce, and Hachette's bookstore network.
- Company typePrivate
- Founded1852
- HeadquartersVanves, France
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hachette Jeunesse does
Hachette Jeunesse is a French children's book publisher headquartered in Vanves, operating as a division within the Hachette Livre group, one of Europe's largest trade publishing houses. The company publishes children's books across multiple formats — story books, activity books, coloring books, sticker books, and agendas — with heritage sub-brands Bibliothèque Rose and Bibliothèque Verte targeting different age segments. Its catalog is built primarily on licensed content from major entertainment IP holders, with 40+ franchises under management including Paw Patrol, Peppa Pig, Barbie, Pokémon, and Astérix. The legal entity is HACHETTE LIVRE – Hachette Jeunesse Licences, a French public limited company with €6,260,976 in share capital, under Director of Publication Myriam Héricier-Vurpillot.
The business model is licensing-led B2C publishing. Hachette Jeunesse acquires rights from entertainment IP holders, develops branded books around those characters, and sells finished product at €6.50–€9.95 per unit. Distribution runs through three channels: the company's own e-commerce platform, third-party retailers (mass-market chains, bookstores, online marketplaces), and the broader Hachette Livre physical bookstore and distribution network. The mid-market price point and broad channel coverage position the publisher in the French mass-market segment rather than the premium or specialty niche.
Recent operational activity indicates active portfolio expansion: four new licensed franchises were added in 2024–2025 (Furby in January 2025; One Piece, Monster High, and Sonic in June 2024), alongside launches of new own-product sub-brands including Maxi-Colo, Cosy Colo, 300 Colos, and Les Moodz. The company also operates seasonal consumer marketing campaigns including coloring contests and back-to-school agenda promotions. The business is wholly owned within the Hachette Livre / Lagardère group structure, with no independent funding events, M&A, leadership transitions, or public-market signals visible in the available data.
Hachette Jeunesse firmographics
Firmographics- Name
- Hachette Jeunesse
- Legal name
- HACHETTE LIVRE – Hachette Jeunesse Licences
- Website
- https://hachette-jeunesse.com
- Company type
- Private
- Founded year
- 1852
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hachette Jeunesse is a French children's book publisher headquartered in Vanves, operating within the Hachette Livre group. It publishes story, activity, coloring, and sticker books across 40+ licensed franchises including Paw Patrol, Barbie, and Pokémon, distributing via retail, e-commerce, and Hachette's bookstore network.
- Ownership category
- akta.pro rank
Hachette Jeunesse industry classification
Industry- Product category
- Children's Book Publishing
- NAICS
- Book Publishers (51313), Book Publishers (513130), Book Retailers and News Dealers (4592)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Book Printing (2732)
- akta.pro primary industry
- Children’s Activity & Workbook Publishing (MPAJAFAG)
- akta.pro secondary industries
- Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE), Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.) (MPAJAAAB), Humor, Gift & Specialty Format Books (Journals, Coloring, etc.) (MPAJAAAN)
Keywords
Where Hachette Jeunesse is headquartered
LocationHeadquarters
- HQ city
- Vanves
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Hachette Jeunesse business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Book Sales: Physical and digital book sales including storybooks, activity books, coloring books, and sticker books featuring licensed characters
- Licensing Royalties: Revenue from licensing publishing rights for entertainment properties such as Paw Patrol, Peppa Pig, Barbie, Pokemon, Dragons, Monsieur Madame, and others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Children's coloring and activity books |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Hachette Jeunesse product offering
Product offeringCore offering
Hachette Jeunesse publishes and distributes children's books including activity books, coloring books, board books, and storybooks. Its catalog features titles built around licensed entertainment franchises such as Paw Patrol, Peppa Pig, Astérix, Monsieur Madame, and Pokemon, sold directly via the hachettejeunesse.com e-commerce site and through third-party retail channels.
Product overview
Hachette Jeunesse is a children's book publisher and licensing house operating under the Hachette Livre group. The company publishes a diverse portfolio of children's books and activity materials across multiple licensed franchises including Paw Patrol/La Pat' Patrouille, Peppa Pig, Astérix, Monsieur Madame (Mr. Men/Little Miss), Dragons, Pokémon, L.O.L. Surprise!, Bluey, Barbie, Monster High, Rainbow High, Sonic, and many others. The product portfolio includes several sub-brand series: the 300 Colos (300-page coloring books), J'habille (dress-up sticker books), Maxi-Colo (large coloring books), Cosy Colo (relaxation coloring books), and standard Agendas (planners). Product formats span story books, activity books with stickers and coloring, puzzles, and themed collections. The company also operates contest/games (jeux-concours) and maintains La Bibliothèque Rose, a novel series for older children. The catalog spans 141 pages with continuous new releases and upcoming publications.
Differentiator
Problem solved
Functional benefit
Brands
- Bibliothèque Rose: A collection of novels for children featuring film and TV series characters.
- Bibliothèque Verte
Products and services
- Paw Patrol children's books Children's books (stories, activity books, coloring books) built around the Paw Patrol licensed entertainment franchise, targeted at preschool-aged children and gift buyers.
- Peppa Pig children's books Storybooks and activity books featuring the Peppa Pig licensed character franchise, aimed at preschool-aged children and family gift purchasers.
- Astérix children's books Children's editions and adapted titles from the Astérix comic franchise, distributed under license from the rights holder and sold to family readers.
- Monsieur Madame children's books Children's books featuring the Monsieur Madame (Mr. Men & Little Miss) franchise, sold as heritage character titles for young readers.
- Pokémon children's books Children's books and activity titles built around the Pokémon franchise, licensed from the rights holder and sold to young readers and gift buyers.
- Activity books General activity books for children including puzzles, games, and interactive content across various licensed and non-licensed themes.
- Coloring books Children's coloring books featuring licensed characters and standalone artwork, sold for creative play at home.
- Storybooks Original and adapted children's storybooks across licensed and in-house titles, targeting early and independent readers.
Companies that use Hachette Jeunesse
Customer profileSegments2 records
Ideal customer profiles1 record
Hachette Jeunesse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hachette Jeunesse partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Mattel (Barbie, Monster High)coreLicensing partnership for publishing children's books under Barbie and Monster High brands in the French market
- DreamWorks Animation (Dragons, Trolls)coreLicensing partnership for publishing children's books based on DreamWorks Animation properties Dragons and Trolls
- Universal Studios (Minions)coreLicensing partnership for publishing Minions and related Universal Studios properties
- Sanrio (Monsieur Madame)coreLicensing partnership for publishing Mr. Men/Little Miss (Monsieur Madame) books in France
- Spin Master (Paw Patrol/La Pat' Patrouille)coreLicensing partnership for publishing Paw Patrol (La Pat' Patrouille) books and activity materials
- Hasbro/Entertainment One (Peppa Pig)coreLicensing partnership for publishing Peppa Pig books and activity materials
- Nintendo (Pokémon)coreLicensing partnership for publishing Pokémon books and activity materials
- Les Éditions Albert René (Astérix)coreLicensing partnership for publishing Astérix books featuring Obélix and Idéfix
- SEGA (Sonic)coreLicensing partnership for publishing Sonic the Hedgehog books and activity materials
- I.M.P.S. (Les Schtroumpfs/The Smurfs)coreLicensing partnership for publishing Smurfs (Schtroumpfs) books and activity materials
- Viacom (Tortues Ninja/Ninja Turtles)coreLicensing partnership for publishing Teenage Mutant Ninja Turtles (Tortues Ninja) books
- Rainbow S.r.l. (Winx Club)minorLicensing partnership for publishing Winx Club books and activity materials
- Animaccord (Masha et Michka)minorLicensing partnership for publishing Masha and the Bear (Masha et Michka) books
- ZAG (Miraculous)coreLicensing partnership for publishing Miraculous Ladybug books and activity materials
- Hachette LivrecoreParent company group providing distribution network, brand reputation, and publishing infrastructure. Hachette Jeunesse Licences is a publishing house within the Hachette Livre group.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Hachette Jeunesse competitors and assessment
Company assessmentDirect peers
- Le Lombard: Belgian/French children's comics and graphic novel publisher (home of Astérix-adjacent franchises). Competes in the French-language children's comics and graphic novel publishing space.
- Gallimard Jeunesse: French children's book imprint of Éditions Gallimard, publishing story books, activity books, and educational titles for French-speaking children. Direct competitor in the same French market with overlapping age ranges and product formats.
- Usborne Publishing: UK-based children's book publisher with strong activity, sticker, and novelty book lines. Comparable in format mix (activity, coloring, sticker) and target audience, though focused on English-speaking markets.
- Albin Michel Jeunesse: Major French children's publishing division of Albin Michel, producing picture books, novels, and activity titles. Competes head-to-head with Hachette Jeunesse in the French market for licensed and original children's IP.
- Egmont Publishing: European children's book and magazine publisher across multiple European markets, producing activity books and licensed character titles. Comparable in licensed/activity book positioning and European footprint.
- Édition Lito: French children's book publisher specializing in activity books, coloring books, and licensed character titles. Closely comparable to Hachette Jeunesse's core activity book and coloring portfolio.
- Éditions Fleurus / Mame: French children's and family book publisher producing activity books, early learning titles, and licensed character books. Overlaps materially with Hachette Jeunesse's activity book and educational segments.
Broad incumbents
- Penguin Random House Children's Books: Global children's publishing division of Penguin Random House, including licensed character titles and activity books. Comparable in product scope and licensed IP strategy, though operates at much larger scale.
- Scholastic: Global children's book publisher operating across trade, education, and licensed character titles. Comparable through its licensed and series-based children's publishing portfolio, though at much larger scale.
Regional players
- Geronimo Stilton / Edizioni Piemme (Mondadori): Italian children's publisher (part of Mondadori Group) with strong licensed character and illustrated book portfolio. Comparable in product scope but primarily serves Italian-speaking markets rather than France.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hachette Jeunesse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hachette Jeunesse leadership team
Management profileNumber of profiles
Profiles1 record
Hachette Jeunesse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hachette Jeunesse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hachette Jeunesse
What does Hachette Jeunesse do?
Hachette Jeunesse publishes and distributes children's books including activity books, coloring books, board books, and storybooks. Its catalog features titles built around licensed entertainment franchises such as Paw Patrol, Peppa Pig, Astérix, Monsieur Madame, and Pokemon, sold directly via the hachettejeunesse.com e-commerce site and through third-party retail channels.
Is Hachette Jeunesse a public or private company?
Hachette Jeunesse is a private company. It is classified as corporate owned and is currently operating.
When was Hachette Jeunesse founded?
Hachette Jeunesse was founded in 1852. It employs 51 to 100 people.
Where is Hachette Jeunesse based?
Hachette Jeunesse is headquartered in Vanves, France, in the Europe region.
How does Hachette Jeunesse make money?
Two revenue lines are on record. Book Sales are the primary driver. The others are licensing Royalties.
Who are Hachette Jeunesse's main competitors?
Direct peers on record are Le Lombard, Gallimard Jeunesse, Usborne Publishing, Albin Michel Jeunesse, Egmont Publishing, Édition Lito and Éditions Fleurus / Mame. Broad incumbents are Penguin Random House Children's Books and Scholastic. Geronimo Stilton / Edizioni Piemme (Mondadori) is listed as a regional player.
Does Hachette Jeunesse have an API?
No public API is recorded for Hachette Jeunesse.
What industry is Hachette Jeunesse in?
Hachette Jeunesse's product category is Children's Book Publishing. Its primary akta.pro industry code is MPAJAFAG, Children’s Activity & Workbook Publishing, with a secondary code of EDAGAIAE, Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting). Its NAICS code is 51313 and its SIC code is 2731.