FROST

What FROST does

FROST A/S is a privately held Danish design company headquartered in Hadsten, Denmark, founded in 2002 and operating with 11–50 employees. The company designs and manufactures interior design accessories and architectural hardware in stainless steel and aluminium, organized across ten product categories including mixer taps and shower sets, mirrors and back lights, wardrobe products, bathroom accessories, architectural hardware (lever handles, window handles, door stops), tables and table legs, home décor, hangers, handles and knobs, and pedal bins. Its product portfolio is unified by nine proprietary finishes — brushed and polished variants of copper, gold, and stainless, plus matt black, matt white, and brushed black — that enable architects and interior designers to specify a single coherent finish across an entire interior.

FROST serves a horizontal customer base split between B2B (architects, interior designers, and authorized business partners) and B2C (private consumers purchasing through its e-commerce platform). The company monetizes through one-time unit sales, with business partner agreements governing individual pricing and free delivery thresholds (DKK 4,999). It distributes via direct e-commerce on frostdenmark.com (localized in nine languages and shipping to 28+ countries including USA, Canada, Japan, UAE, Australia, and New Zealand), a dedicated B2B partner portal at partner.frost.dk, and logistics partners GLS and DSV. FROST has invested in professional specifier tooling, including Revit (.rfa) files, 2D/3D downloads, a proprietary 3D Configurator, and integration with the pCon furniture planning ecosystem.

The company is recognized internationally through multiple design awards (Red Dot, iF Design Award 2020, Good Design, German Design Awards) and collaborations with named designers including busk+hertzog, Bønnelycke MDD, and Daniel Lavonius Jarefeldt. It actively participates in European design trade fairs (3 Days of Design Copenhagen, ARCHITECT@WORK, Stockholm Furniture Fair, HIX London, Design District Rotterdam, Habitare Helsinki). Recent strategic activity includes the 2024 launch of the Mixer Taps & Shower Sets category, expansion of the accessible-bathroom Care Collection, and broadening of commercial hygiene products such as sensor soap dispensers and disinfectant dispensers. No external funding, revenue disclosure, or M&A activity has been recorded in the available data.

Name

FROST

Legal name

Frost A/S

Website

https://frostdenmark.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

FROST A/S is a privately held Danish design company that designs and manufactures stainless steel interior design accessories and architectural hardware, including taps, mirrors, bathroom accessories, and furniture. It serves architects, interior designers, business partners, and consumers across 28+ countries through direct e-commerce and a B2B partner network.

Ownership category

akta.pro rank

Product category

Interior Design Accessories and Architectural Hardware

NAICS

Furniture and Related Product Manufacturing (337), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Miscellaneous Furniture & Fixtures (2590), Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)

akta.pro secondary industry

Interior Design Services (BPAHAKAB)

Keywords

• Interior design accessories
• Architectural hardware
• Bathroom fittings
• Stainless steel hardware
• Danish design furniture

Headquarters

HQ city

Hadsten

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (B2C): Direct retail sales of interior design accessories and architectural hardware to individual consumers through e-commerce platform. Products include mixer taps, bathroom accessories, mirrors, coat racks, furniture, and home decor.
2. Business Partner Sales: Wholesale and B2B sales to architects, interior designers, and business partners with individual pricing terms and conditions according to partner agreements.
3. Professional Services: Provides professional resources including 2D & 3D files, Revit files, pCon integration data, and 3D configurator tools for architects and designers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

FROST designs, manufactures, and distributes a coordinated collection of interior design accessories and architectural hardware in stainless steel and aluminium. The portfolio spans mixer taps and shower sets, mirrors and back lights, bathroom accessories (soap dispensers, towel bars, toilet brushes, pedal bins), architectural hardware (lever handles, window handles, door stops, knobs), tables and table legs, wardrobe products (coat racks, hall stands, benches, step ladders), hangers, home decor, and accessible bathroom (Care) products. Products are unified by nine proprietary finishes so architects, interior designers, and consumers can specify a consistent aesthetic across an entire interior.

Product overview

FROST is a Danish design company specializing in interior design accessories and architectural hardware. The product portfolio consists of multiple integrated product lines centered around stainless steel and metalwork design accessories for residential and commercial interiors. Core offerings include Mixer Taps & Shower Sets, Mirrors & Back Lights, Wardrobe Products (coat racks, shoe shelves, hall stands, benches, step ladders), Bathroom Accessories (soap dispensers, paper dispensers, towel bars, toilet brushes, pedal bins), Architectural Hardware (door handles, window handles, door stops, knobs), Tables & Table Legs, Home Decor (candlesticks, bowls, trays), and Hangers. Products are organized into distinct series including Originals, Mirrors, Nova/Nova2, Bukto, UNU, Quadra, SIT, Care Collection, and Handles & Knobs. All products share FROST's nine proprietary finishes (Brushed/Polished in copper, gold, stainless; Matt black/white) ensuring design consistency across the collection. The company targets architects, interior designers, and private builders seeking design-coordinated interior solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Originals: Product series featuring original design pieces
• Mirrors
• Table legs
• Tables
• SIT
• Taps & shower sets
• Nova2
• Bukto
• UNU
• Care
• Quadra
• Handles & knobs
• Nova

Products and services

• Mixer Taps & Shower Sets Faucets and shower systems for residential and commercial bathrooms, available across multiple FROST finishes (brushed copper, matt black, polished gold, brushed stainless, etc.). Targeted at consumers, architects, and interior designers seeking finish-matched bathroom plumbing.
• Mirrors & Back Lights Extensive mirror collection including round, square, oval, large, magnifying mirrors, and mirrors with shelf, available with LED backlight compatibility across all nine FROST finishes. For residential and commercial bathrooms and hallways.
• Bathroom Accessories Coordinated bathroom accessory range including soap dispensers (wall, table, sensor), paper dispensers, toilet roll holders, towel bars and racks, toilet brushes, pedal bins, paper bins, hygiene bins, soap shelves, squeegees, hooks, tissue boxes, wash tables, and disinfectant dispensers. Designed to match the rest of the FROST interior system in finish and form.
• Architectural Hardware Architectural hardware collection including lever handles, window handles, door stops, roses, bathroom indicators, handles, and knobs for doors, windows, and furniture. Multi-award-winning products (e.g., Door Stop 5002 Reddot Award winner) for residential and commercial architectural projects.
• Tables & Table Legs Designer tables and table legs including the Wishbone Table (aluminium construction with asymmetric leg placement) plus accessories for tables. Coordinated with the rest of the FROST finish system.
• Pedal Bins Stainless steel pedal bins in 6, 10, and 15 liter sizes for bathroom and kitchen use, available across FROST finishes.
• Care Collection (Accessible Bathroom) Accessible bathroom products including arm supports and grab rails designed for accessibility compliance, finished in the same FROST finishes as the main product line.
• Wardrobe & Hallway Products Complete wardrobe and hallway solutions including coat racks, shoe shelves, gallery shelves, hall stands, clothes racks/stands, benches, step ladders (e.g., Step Ladder 6200, iF Design Award 2020), stools, and entryway furniture across the FROST finish range.
• Home Decor Decorative items including candlesticks, bowls, trays, trivets, kitchen roll holders, and napkin holders, coordinated with the rest of the FROST finish and design system.
• Hangers Wardrobe hangers including HANGER 1134 'SLIM', HANGER 1135 'TUBE', HANGER 1136 'TURN', and additional designs available in multiple FROST finishes.
• Handles & Knobs Furniture handles and knobs for cabinets, doors, and furniture as part of the FROST Handles & Knobs series, finish-matched to the rest of the architectural hardware collection.

Quantifiable outcome

• Multiple international design awards including Red Dot Award, IF Design Award, Good Design Awards, and German Design Awards since 2008
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

One partnership is on record.

• pConsupportingTechnology or IntegrationpCon integration provides digital product catalog through pCon.box, pCon.facts, and pCon.planner applications. Enables architects and interior designers to configure rooms and specify FROST products digitally. Professional registration required for full data access including price lists.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stelton: Danish design brand known for stainless-steel home objects with strong architect/designer distribution. Highly comparable to FROST's Scandinavian stainless-steel design language and architectural retail play.
• HAY: Danish contemporary design company with furniture, lighting and accessories sold globally through designer and retail channels. Comparable to FROST on Scandinavian aesthetic, scale of design collaborations and global presence.
• Ferm Living: Danish design company offering contemporary furniture, accessories and home décor with a coherent visual identity. Overlaps with FROST on interior accessories, designer-led branding and international DTC retail.
• Vola: Danish manufacturer of premium mixer taps and bathroom fixtures with a consistent minimalist design language. Directly overlaps with FROST's taps-and-shower category and architectural specification channel.
• Muuto: Danish design brand offering furniture, lighting and accessories with a clean Scandinavian visual language. Directly comparable to FROST on designer collaborations, premium positioning and international showrooms.
• Menu (Menu Space Copenhagen): Danish design brand producing furniture, lighting and interior accessories in premium materials. Comparable to FROST on Scandinavian design positioning, specifier channel and architect-friendly aesthetics.
• Normann Copenhagen: Danish design brand with a broad portfolio of furniture, lighting and home accessories marketed through designer and retail channels. Direct peer on Scandinavian design wholesale plus DTC model.
• d line (Knud Holscher): Danish brand specializing in architectural hardware — lever handles, pulls and accessories specified by architects. Closest direct competitor to FROST's architectural hardware line within the same specifier audience.
• Georg Jensen: Iconic Danish design house rooted in silver and stainless-steel craftsmanship for the home. Closest peer to FROST on Danish design heritage, premium stainless-steel aesthetic and architectural hardware positioning.

Broad incumbents

• Dornbracht: German premium manufacturer of architect-specified bathroom and kitchen fixtures with global distribution. Larger incumbent operating in the same tap/bathroom category where FROST expanded in 2024, but with a much broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/frostdenmark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FROST