McGregor Casting

What McGregor Casting does

McGregor Casting is a Sydney-based, privately held casting agency founded in 2001 by Kirsty McGregor. The company provides B2B casting director services to production companies, film studios, networks, streaming platforms, advertising agencies, and music/theatre producers, sourcing and selecting actors for feature films, television series, commercials, short films, and live performances. It has cast for productions involving Netflix, Prime Video, Universal, Warner Bros., Marvel, See-Saw Films, ABC, Stan, Binge, and Foxtel, spanning Australian productions and international co-productions filmed across Australia, New Zealand, the UK, and the US.

The firm operates from a single warehouse office in Redfern, Sydney, with a core team of approximately seven named casting professionals across Principal Director, Senior Casting Director, Casting Director, Associates, and Assistant. Its technology stack is built on third-party, industry-standard casting platforms — Altai, Showcast, and Casting Networks — used daily for talent discovery, profile sharing with directors, and audition management, supplemented by an at-home self-tape infrastructure for remote auditions. The company holds CSA and CGA credentials and has accumulated multiple AACTA, CGA, and Equity Ensemble awards, as well as an Academy Award nomination for Best Picture through its casting of Lion.

McGregor Casting generates revenue through project-based professional services fees negotiated per production with studios and production houses. Pricing is not publicly disclosed and engagements are discrete rather than retainer-based, though the firm benefits from repeat business on recurring Australian series. GTM is sales-led and relationship-driven, with marketing limited to its website, social channels (Facebook, Instagram), and casting directories. The company remains founder-led under Kirsty McGregor with no disclosed external investors, acquisitions, or funding events across its 24-year operating history.

Name

McGregor Casting

Legal name

McGregor Casting

Website

https://mcgregorcasting.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

McGregor Casting is a Sydney-based B2B casting agency founded in 2001 that provides project-based casting director services for feature films, television series, commercials, and live productions to Australian and international studios, networks, and streaming platforms.

Ownership category

akta.pro rank

Product category

Entertainment Casting Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYMPADAFAI

Casting & Talent Services (Casting, Background, Talent Holding)

Media, Entertainment & Sports/Film & Video Production/Distribution/Production Services (Crew, Equipment Rental, Locations)

SECONDARYHSACAHAL

Talent Casting & Auditions (Casting Directors, Open Calls)

Home & Personal Services/Event & Personal Concierge Services/Entertainment Booking & Talent Management

SECONDARYMPAAAMAF

Production & Talent Services (Casting, Crew, Production Management)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Production Services for Advertising (Commercial Production, Post)

Keywords

• Casting director services
• Film casting
• Television casting
• Commercial casting
• Talent casting

Headquarters

HQ city

Redfern

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Casting Services for Film and Television: Casting director services provided to film studios, production companies, and networks for feature films, television series, commercials, and other productions. Revenue is generated through project-based fees for casting services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

McGregor Casting is a Sydney-based casting director agency that provides professional casting services for feature films, television series, commercials, short films/series, and music and theatre productions. The firm sources, auditions, and selects actors for Australian productions as well as international co-productions filmed in Australia and abroad. Revenue is generated through project-based fees negotiated directly with production companies, studios, networks, streaming platforms, and advertising agencies.

Product overview

McGregor Casting is a specialized casting services company offering casting for film, television, commercials, short films and series, and music and theatre productions. The company operates as a single unified service with core offerings in television and feature film casting, supplemented by commercial and theatrical casting capabilities. Founded in 2001 and based in Sydney, Australia, the company works with Australian directors, producers, and international productions requiring Australian casting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Film Casting Services Casting services for feature films, including local Australian productions and international co-productions filmed in Australia. Serves film studios, production companies, and directors requiring casting director expertise.
• Television Casting Services Casting services for television series, including drama, comedy, and ongoing productions across Australian networks and international streaming platforms.
• Commercials Casting Services Casting services for television commercials and advertising campaigns for various brands and advertising agencies.
• Short Films & Series Casting Services Casting services for short films, web series, and independent productions.
• Music & Theatre Casting Services Casting services for music videos, theatrical productions, and live performances.

Quantifiable outcome

• Multiple award wins including AACTA, CGA, and Equity Ensemble Awards for casting excellence
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AltaicoreTechnology or IntegrationOnline casting and submission software platform used daily by McGregor Casting to manage talent profiles and share with directors. Actors are encouraged to maintain up-to-date profiles on this platform.
• ShowcastcoreTechnology or IntegrationOnline casting directory and submission software used frequently by McGregor Casting. Actors are required to maintain profiles for consideration.
• Casting NetworkscoreTechnology or IntegrationOnline casting directory and submission software used frequently by McGregor Casting for talent management.
• MEAA (Media Entertainment & Arts Alliance)minorOthersActors' union providing agent referrals and industry resources. McGregor Casting directs actors seeking representation to MEAA for lists of reputable agents in each Australian state.
• CGA (Casting Guild of Australia)minorOthersIndustry guild of casting directors. McGregor Casting team members hold CGA membership and participate in the casting director community.
• Screen AustraliaminorOthersAustralian federal government agency for screen funding and industry information. Referenced as 'The Feds' and provides the Screen Guide database of Australian productions.
• AACTA (Australian Academy of Cinema and Television Arts)minorOthersAustralian film and television industry awards body. McGregor Casting has received multiple AACTA awards for casting excellence.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lizzy Gardiner Casting: Australian casting director active in feature film and television. Comparable in service line and target productions to McGregor Casting, with overlapping engagement in Australian screen industry.
• Stewart Grant Casting: Australian casting director for film and television with strong Australian and international co-production credits. Closely comparable craft and customer base to McGregor Casting.
• Mullinars Casting: Long-established Sydney-based casting agency serving Australian and international film and television productions with overlapping marquee client base (Netflix, See-Saw). The most directly comparable Australian competitor to McGregor Casting.
• Anouka Williams Casting: Sydney casting director with credits across Australian feature film and prestige television. Closely comparable craft, geography, and customer segment to McGregor Casting.
• Francine Maisler Casting: Veteran CSA-casting director servicing major Hollywood features and limited series. Same elite tier and studio client set that McGregor Casting engages with on co-productions shot in Australia.
• Carmen Cuba Casting: LA-based casting director behind major Hollywood productions (Stranger Things, Top Gun: Maverick). Comparable at the craft and award tier level — both CSA-credentialed, service high-end studio productions — though operating from Hollywood rather than Sydney.

Broad incumbents

• Altai: Australian online casting and submission platform used daily by McGregor Casting. Plays a platform-layer role rather than agency competition, but its evolution could shift the value chain McGregor operates in.
• Casting Networks: Global online casting directory and platform that McGregor Casting uses daily. Operates at the infrastructure layer rather than the craft layer; broad incumbent rather than direct competitor but adjacent to McGregor's GTM motion.
• Showcast: Australian online casting directory and submission platform used regularly by McGregor Casting. Functions as upstream talent-sourcing infrastructure rather than a casting agency, making it a broad incumbent adjacent to McGregor's workflow.

Emerging players

• Aquaman Productions (Keryn Nortman Casting): Sydney-based casting and production services company active across Australian film and TV. Smaller, more focused casting footprint than McGregor but competes for similar production assignments in the Australian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mcgregorcasting
• Instagraminstagram.com/mcgregorcasting
• Xx.com/mcgregorcasting
• LinkedInlinkedin.com/company/mcgregor-casting

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McGregor Casting