SHOWCAST
SHOWCAST is a Cologne-based, AI-powered model and creator management platform that connects European brands with a curated database of 15,000+ verified models, UGC creators, and influencers across 20+ countries, offering casting, booking, and integrated content production.
- Company typePrivate
- Founded2010
- HeadquartersCologne, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SHOWCAST does
SHOWCAST GmbH & Co. KG is a Cologne-based, privately held model and creator management platform founded in 2010, operating across more than 20 European countries. The company runs an AI-powered casting platform that curates a database of 15,000+ verified models, UGC creators, and influencers drawn from over 100,000 applications, and has processed 14,000+ project requests since 2012. The platform pairs brands and agencies with talent through Smart Casting (algorithmic matching), Face Search (visual similarity search), and automated NLP- and computer-vision-based tagging of visual attributes, emotions, poses, and profile metadata, delivering first proposals in under 24 hours.
SHOWCAST firmographics
Firmographics- Name
- SHOWCAST
- Legal name
- SHOWCAST GmbH & Co. KG
- Website
- https://showcast.de
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SHOWCAST is a Cologne-based, AI-powered model and creator management platform that connects European brands with a curated database of 15,000+ verified models, UGC creators, and influencers across 20+ countries, offering casting, booking, and integrated content production.
- Ownership category
- akta.pro rank
SHOWCAST industry classification
Industry- Product category
- Talent Casting and Creator Booking
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Advertising (7310), Services-Allied To Motion Picture Production (7819)
- akta.pro industry
- Casting & Talent Services (Casting, Background, Talent Holding)Media, Entertainment & Sports/Film & Video Production/Distribution/Production Services (Crew, Equipment Rental, Locations)Production & Talent Services (Casting, Crew, Production Management)Media, Entertainment & Sports/Advertising, Marketing & PR Services/Production Services for Advertising (Commercial Production, Post)
Keywords
Where SHOWCAST is headquartered
LocationHeadquarters
- HQ city
- Cologne
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
SHOWCAST business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Model/Influencer Booking Commission: SHOWCAST acts as a casting and model agency that books and places models, actors, presenters, and other artists. The company earns commission from successful bookings made through their platform.
- Content Production Services: Integrated content production services including high-end photo and video shoots, digital twins, and premium UGC from their in-house creator studio in Hürth
- UGC Agency Services: Native content production and influencer matching services for brands
- Influencer Agency Services: Strategic matching of influencers with brands combined with professional management
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free talent registration and profile hosting |
| Other | Pay-as-you-go | Project bookings for brands |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
SHOWCAST product offering
Product offeringCore offering
SHOWCAST is a tech-driven casting and booking platform that connects brands across Europe with a curated database of models, UGC creators, and influencers for advertising, fashion, and social-media campaigns. It operates four core services — Model Agency, UGC Agency, Influencer Agency, and Content Production (high-end photo/video shoots, digital twins, AI post-production) — delivered through an AI-powered Smart Casting platform with sub-24-hour response times and bundled legal handling.
Product overview
SHOWCAST is a tech-driven model agency and creator management platform operating across Europe. The offering combines a curated talent database (models, UGC creators, influencers) with four core services: Modelagentur for professional model booking, UGC Agentur for native content creation, Influencer Agentur for influencer marketing, and Content Produktion for high-end shoots including AI-generated digital twins. The platform is differentiated by Smart Casting, an AI-powered matching system that analyzes visual attributes and profile data to connect brands with optimal talent for campaigns. The unified platform enables digital casting, direct booking, and integrated project management.
Differentiator
Problem solved
Functional benefit
Products and services
- Modelagentur (Model Agency) Professional booking of commercial, beauty, best-ager, and curvy models for brand advertising, fashion, and social media campaigns, including complete legal handling for bookings made through the platform.
- UGC Agentur (UGC Agency) Specialized user-generated-content agency that matches brands with creators from the SHOWCAST pool to deliver native, ad-ready content via on-location production or the in-house Hürth studio.
- Influencer Agentur (Influencer Agency) Influencer marketing service combining community-reach data from SHOWCAST's talent database with professional talent management, focused on beauty and fashion verticals.
- Content Produktion (Content Production) Integrated content production service from the in-house Hürth studio offering high-end photo and video shoots, photorealistic digital twins, and AI-assisted post-production.
Quantifiable outcome
- 15k+ verified talents in database processed from over 100k applications
- +3 more outcomes
Companies that use SHOWCAST
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles1 record
SHOWCAST technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
SHOWCAST partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Casting Guild of AustraliaminorThe Casting Guild of Australia partnered with SHOWCAST to launch the First Nations Acting Initiative, selecting 20 finalists aged 15 to 80 from across Australia. Finalists receive a year of free SHOWCAST membership, industry exposure through casting directors, and opportunities to connect with professional acting agents. All performers who submitted remain visible to Casting Guild members through SHOWCAST for future casting opportunities in the Australian screen industry.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SHOWCAST competitors and assessment
Company assessmentDirect peers
- Influencer (Influencer.com): Influencer.com is a UK-based influencer marketing platform connecting brands with creators for campaigns — overlapping with SHOWCAST's Influencer Agentur and UGC Agentur offerings.
- Aspire: Aspire (formerly AspireIQ) is an influencer and UGC marketing platform that connects brands with creators — overlapping with SHOWCAST's UGC Agentur and Influencer Agentur.
- Model Management: Model Management is an online international model agency platform with searchable databases and direct booking — closely paralleling SHOWCAST's model agency and digital platform model.
- Grin: Grin is a creator marketing platform focused on influencer relationship management and content workflows — comparable to SHOWCAST's bundled influencer booking, UGC, and production services.
- Backstage: Backstage is a long-established casting platform and talent marketplace for actors and models, serving the same brand-and-agency casting workflow that SHOWCAST targets with its AI matching.
- Casting Networks: Casting Networks operates an online casting platform for actors and models with searchable databases and project management tools — directly comparable to SHOWCAST's Smart Casting and Model & Creator Board.
Broad incumbents
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with workflow, analytics, and creator discovery — a broader incumbent addressing the same brand-to-creator matching problem SHOWCAST solves for mid-market and European customers.
- Elite Model Management: Elite Model Management is a globally established model agency with a much larger portfolio across fashion and advertising — a broad incumbent whose commercial-model offering overlaps with SHOWCAST's Modelagentur.
Regional players
- Louisa Models: Louisa Models is a Hamburg-based German model agency — a regional peer competing in the same DACH model-booking market where SHOWCAST has strong customer penetration.
Emerging players
- Billo: Billo is a UGC creator marketplace that brands use to commission short-form creator content — an emerging peer focused on the UGC and creator-content segment that SHOWCAST addresses via its UGC Agentur.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SHOWCAST social profiles
Digital presenceSHOWCAST financial estimates
Financial estimateRevenue estimate
Valuation estimate
SHOWCAST leadership team
Management profileNumber of profiles
Profiles1 record
SHOWCAST funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SHOWCAST M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SHOWCAST
What does SHOWCAST do?
SHOWCAST is a tech-driven casting and booking platform that connects brands across Europe with a curated database of models, UGC creators, and influencers for advertising, fashion, and social-media campaigns. It operates four core services — Model Agency, UGC Agency, Influencer Agency, and Content Production (high-end photo/video shoots, digital twins, AI post-production) — delivered through an AI-powered Smart Casting platform with sub-24-hour response times and bundled legal handling.
Is SHOWCAST a public or private company?
SHOWCAST is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SHOWCAST founded?
SHOWCAST was founded in 2010. It employs 1 to 10 people.
Where is SHOWCAST based?
SHOWCAST is headquartered in Cologne, Germany, in the Europe region.
How does SHOWCAST make money?
Four revenue lines are on record. Model/Influencer Booking Commission is the primary driver. The others are content Production Services, UGC Agency Services and influencer Agency Services.
Who are SHOWCAST's main competitors?
Direct peers on record are Influencer (Influencer.com), Aspire, Model Management, Grin, Backstage and Casting Networks. Broad incumbents are CreatorIQ and Elite Model Management. Louisa Models is listed as a regional player. Billo is listed as an emerging player.
Does SHOWCAST have an API?
No public API is recorded for SHOWCAST.
What industry is SHOWCAST in?
SHOWCAST's product category is Talent Casting and Creator Booking. Its primary akta.pro industry code is MPADAFAI, Casting & Talent Services (Casting, Background, Talent Holding), with a secondary code of MPAAAMAF, Production & Talent Services (Casting, Crew, Production Management). Its NAICS code is 51219 and its SIC code is 7310.