What LIKEMINDS does

LIKEMINDS is a private creative studio headquartered at 11/14 McDonald Street, Morningside, Auckland 1025, New Zealand. Founded around 2020, the firm specializes in brand strategy, design, and storytelling, serving enterprise, government, and nonprofit clients primarily in New Zealand with selective international project work. The studio runs with a small core team of 1-10 employees supplemented by a network of specialist artists, designers, film professionals, and cultural advisors, allowing it to deliver multi-disciplinary campaigns without the fixed cost base of a full-service agency. Its client roster spans food and beverage (BurgerFuel, Fonterra, Whitestone Cheese, Ōra King, Better Eggs, Manawa Honey), sports (ASB Classic), government and tourism (NZ Film Commission, Tourism New Zealand / Tourism Futures Taskforce), consumer technology (Nura, B&G/Navico), automotive (Mercedes-Benz NZ), agriculture (Growing Future Farmers), and nonprofits (Waiata Anthems, KidsCan).

The studio's service offering integrates brand strategy and identity, graphic and packaging design, film and video production, photography, animation, and storytelling/communications. Its core technology is human creative craft and a relationship-driven production model, with a differentiated capability in Te Ao Māori (Māori worldview) cultural integration achieved through partnerships with the NZ Māori Arts and Crafts Institute (NZMACI) and cultural advisors such as Kīngi Makaore (Eighty Ltd.). This cultural layer has produced award-recognized work, including the NZ Film Commission's "He Aurei herenga tāngata" Pounamu Aurei project (Best Design Awards 2022 Silver, Moving Image Long-form), the Whitestone Cheese brand photography (Best Design Awards 2022 Gold, Design Craft), the Brightr identity (Best Design Awards 2021 Silver), and the 2019 VNZMA identity (Best Design Awards 2020 Bronze).

Commercially, LIKEMINDS operates a sales-led, project-based professional services model. Pricing is not publicly disclosed and is most likely scoped per engagement with enterprise and government clients. There are no disclosed funding rounds, no parent company, and no evidence of external investment; ownership appears founder/partner-led. Go-to-market relies on a portfolio website (hellolikeminds.co.nz), Instagram (@we_are_likeminds), LinkedIn, and earned credibility from industry awards and client referrals. The studio has no public app, no disclosed APIs or AI capabilities, and no offices outside Auckland, with operations confined to New Zealand and project-based international work for select clients.

Name

LIKEMINDS

Legal name

LIKEMINDS

Website

https://hellolikeminds.co.nz

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

LIKEMINDS is a private Auckland-based creative studio offering brand strategy, design, film, photography, and animation services to New Zealand enterprises, government agencies, and nonprofits, with distinctive Te Ao Māori cultural storytelling integration.

Ownership category

akta.pro rank

Product category

Creative Design & Brand Strategy Services

NAICS

Graphic Design Services (541430)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Brand strategy services
• Creative design studio
• Brand identity design
• Film video production
• Visual storytelling

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Creative Services: Project-based creative services including brand strategy, design, film production, photography, animation, and packaging design. Engagement models vary by project scope and client requirements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

LIKEMINDS is a creative studio that provides brand strategy, design, and storytelling services to enterprises and organizations. The studio delivers end-to-end creative work spanning brand strategy and identity development, graphic and packaging design, film and video production, photography, animation, and communications strategy, drawing on a network of artists, designers, film specialists, and cultural advisors.

Product overview

LIKEMINDS is a creative studio offering a comprehensive suite of brand strategy, design, and storytelling services. The studio specializes in brand identity development, film and video production, photography, animation, and packaging design. Working with a network of artists, designers, film specialists, and cultural advisors, LIKEMINDS creates authentic and powerful creative work for clients across various sectors in New Zealand and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Identity Strategic brand consulting and identity development services including brand positioning, purpose, values, tone of voice, and visual identity systems for organizations seeking brand differentiation.
• Design Services Comprehensive design services including graphic design, packaging design, publication design, and design systems for consumer brands and organizations.
• Film & Video Production Cinematography, video production, documentary filmmaking, and animated content creation for brands, campaigns, and cultural projects.
• Photography Professional photography services including brand photography, product photography, and lifestyle imagery for commercial clients.
• Animation Motion graphics, animated content, and visual effects for digital and broadcast applications supporting brand campaigns.
• Storytelling & Communications Brand storytelling, tone of voice development, and communication strategy services that frame messaging for organizational and brand narratives.

Named customers14 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• New Zealand Māori Arts and Crafts Institute (NZMACI)coreStrategic or Co-development PartnerCollaboration with NZMACI for 'He Aurei herenga tāngata' project. Tumu Whakarae (General Manager) Eraia Kiel and Tohunga Whakairo (Master Carver) Stacy Gordine provided expertise in Māori carving traditions for bespoke Pounamu Aurei gifts for Hollywood filmmakers.
• New Zealand Film CommissioncoreStrategic or Co-development PartnerCommissioned to create cultural gifts for Hollywood filmmakers promoting New Zealand as a film destination. Project involved carving 15 bespoke Pounamu Aurei representing partnership offers from Aotearoa.
• Tourism New ZealandcoreStrategic or Co-development PartnerCollaboration with Hemi Sundgren of Tourism New Zealand for Tourism Futures Taskforce Report. Conceptual guidance and illustrations incorporating Tāniko patterns reflecting Te Ao Māori perspective.
• HaumiminorStrategic or Co-development PartnerCreative partnership with Karl Johnstone and Joe Pihema from Haumi for Waiata Anthems campaign. Inspiration and energy contribution to project.
• Eighty Ltd. (Creative Director Kīngi Makaore)coreStrategic or Co-development PartnerCollaboration with Kīngi Makaore of Ngāti Whātu Ōrākei descent for ASB Classic brand identity. Cultural storytelling and Tūī motif development connected to mana whenua heritage.
• Marx DesignminorDesign partnership on Allpress Olive Groves project. Brand identity, art direction, film, photography and animation collaboration.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Alt Group: Auckland-based multi-disciplinary design studio offering brand identity, packaging, and creative production for premium NZ and international clients. Highly comparable in scope (strategy through execution) and market positioning to LIKEMINDS.
• Designworks: Auckland-headquartered brand and design agency with a similarly broad client base across NZ enterprise, government, and consumer brands. Direct peer given overlapping service mix (brand strategy, identity, design) and shared domestic geography.
• Marx Design: Auckland creative studio covering brand identity, art direction, film, and packaging design. Already a documented collaboration partner of LIKEMINDS (Allpress Olive Groves), confirming a closely matched service offering and client roster.
• Resn: New Zealand-based creative and digital production studio known for award-winning brand and interactive work for global clients. Comparable in craft level, project-based model, and NZ-anchored creative reputation.
• Isthmus: Auckland design studio working across brand, place, and experience design for NZ cultural, government, and enterprise clients. Comparable in multi-disciplinary scope and strong public-sector/cultural portfolio.

Broad incumbents

• Saffron Brand Consultants: Global brand strategy consultancy serving multinational clients on purpose, brand, and culture. Comparable strategic layer to LIKEMINDS' brand strategy work, though operating at a much larger enterprise scale.
• FutureBrand: Global brand consultancy with experience in strategy, identity, and design across consumer, corporate, and culture-driven engagements. Comparable brand-building services to LIKEMINDS but as part of a global network.
• Landor: Global brand and design consultancy with deep heritage in brand strategy, identity, and experience design. Overlaps with LIKEMINDS' core brand identity work but at significantly larger scale and global footprint.
• Interbrand: Global brand consultancy offering strategy, identity, and brand experience work at enterprise scale. Operates in the same category as LIKEMINDS but as a much larger network with broader service lines and a global client base.

Others

• Klim Type Foundry: Auckland-based type foundry and design house that operates in the broader NZ design ecosystem. Not a direct competitor, but a peer-level ecosystem player with comparable craft-driven positioning and NZ base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/l-i-k-e-m-i-n-d-s
• Instagraminstagram.com/we_are_likeminds/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIKEMINDS