Isthmus Media Group

What Isthmus Media Group does

Isthmus Media Group LLC is an owner-operated professional photography and media services firm based in Madison, Wisconsin, founded in 2013 by Jonah Westrich. The company provides a portfolio of visual content services for real estate professionals, local businesses, and a limited set of consumers in the Madison and Southern Wisconsin region. Core product lines include real estate photography, commercial photography, interactive 360-degree virtual tours published to Google Business View, digital floor plans, twilight photography, drone/aerial photography and videography (via DJI equipment), portrait photography, product photography, wedding photography, and ancillary services such as website design and graphic design. Underlying technology consists of professional photographic hardware — Canon cameras, dedicated lenses, lighting, panoramic Nodal Ninja rigs, and DJI drones — paired with conventional Adobe Lightroom and Premiere post-processing workflows that correct perspective, lens distortion, color temperature, and sharpness.

The firm's central differentiated capability is its Google Trusted Photographer certification (held since 2015), which allows 360-degree spherical virtual tour content to be published and integrated across Google Maps, Google Search, and Google Business profiles. The business operates on a direct-to-consumer professional services model: customers request quotes via the website, phone, or email; projects are scoped on a per-engagement basis; and deliverables are produced by the owner-operator or a small team. Pricing is quote-based, not tiered or subscription-based, with no public price list. Customers span real estate agents and brokerages (Strategic Real Estate Team, Bunbury & Associates), healthcare and dental practices (Artisan Dental, Attwill Medical Services, McDermott Orthodontics, Odyssey Veterinary Care), retail and hospitality (Cabela's, Essen Haus Restaurant, Gymfinity), automotive (Don Miller Subaru), community organizations (Goodman Community Center), and miscellaneous SMBs. There are no disclosed funding events, institutional investors, subsidiaries, or M&A activity; the firm is bootstrapped and operates as a single-member LLC.

Revenue, recurring contract value, and headcount growth metrics are not publicly disclosed. Operating geography is concentrated in Southern Wisconsin, though occasional project work is documented outside the immediate metro. The company is in operating status with an active website and a portfolio dating from 2013 through at least 2021. Within the addressable market, the firm competes with other regional real estate photography studios and individual real estate agents increasingly using in-house smartphone photography; differentiation rests on equipment quality, Google platform integration, and the breadth of services bundled under a single vendor relationship.

Name

Isthmus Media Group

Legal name

Isthmus Media Group LLC

Website

https://isthmusmediagroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Isthmus Media Group is an owner-operated Madison, Wisconsin photography and media studio providing real estate photography, drone aerial imagery, Google Business View virtual tours, floor plans, twilight photography, and related creative services to real estate professionals and local businesses across Southern Wisconsin.

Ownership category

akta.pro rank

Product category

Real Estate Photography Services

NAICS

Commercial Photography (541922), Motion Picture and Video Production (51211)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

Keywords

• Real estate photography
• Aerial drone services
• Virtual tour production
• Commercial photography
• Digital floor plans

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Photography Services: Project-based professional photography services including real estate photography, commercial photography, portrait photography, product photography, and twilight photography. Pricing is quote-based per project.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Isthmus Media Group provides on-location professional photography and media services for real estate professionals, commercial properties, and local businesses in Madison and Southern Wisconsin. Core deliverables are real estate photography, 360-degree interactive virtual tours (including Google Business View certified tours), digital floor plans, twilight photography, and aerial drone photography and videography. All imagery is captured with professional Canon equipment and DJI drones and post-processed for perspective, distortion, and color accuracy using Adobe Lightroom and Premiere.

Product overview

Isthmus Media Group is a Madison, Wisconsin-based photography and media services company offering a comprehensive suite of visual content services primarily focused on real estate and commercial clients. The core offering centers on Real Estate Photography and Interactive Virtual Tours, supplemented by specialized add-on modules including Digital Floor Plans, Twilight Photography, Drone/Aerial Photography, Portrait Photography, Product Photography, Wedding Photography, and Google Business View Virtual Tours. The company also provides website design services. All services utilize professional-grade equipment including lenses, tripods, lighting, and panoramic equipment, with post-processing that corrects perspective, lens distortion, color temperature, sharpness, and clarity.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Photography Professional on-location photography of residential and commercial properties, processed to correct perspective, lens distortion, color temperature, sharpness, and clarity. Targets real estate agents, brokers, property managers, and property owners in Madison and Southern Wisconsin.
• Interactive Virtual Tours 360-degree interactive virtual tours allowing clients to preview spaces virtually from anywhere, with custom branding and logo integration. Used by real estate professionals and local businesses to enhance listings and Google Maps presence.
• Google Business View Virtual Tours 360-degree spherical panoramic virtual tours produced by a Google-certified Trusted Photographer and published across Google Maps, Google Search, and Google Business View to enhance business visibility and credibility. Targets local businesses such as dental practices, restaurants, dealerships, and community organizations.
• Digital Floor Plans Digital floor plan measurements and drawings that complement property listings with accurate spatial layouts. Used by real estate agents and property managers alongside listing photography.
• Twilight Photography Evening property photography capturing sunset or lighted scenes that highlight city skylines, waterfront views, decorative lighting, and outdoor entertaining spaces. Used for premium real estate listings to enhance curb appeal.
• Commercial Real Estate Photography Professional photography services tailored for commercial developers, contractors, and business properties. Used for marketing materials, project documentation, and property promotion.
• Drone/Aerial Photography & Video Aerial photography and videography using DJI drones to capture properties from elevated perspectives. Used by real estate professionals for large or distinctive properties and by commercial clients for marketing and documentation.
• Portrait Photography Corporate portraits, headshots, and personal portrait sessions for individuals and businesses in Madison and Southern Wisconsin.
• Product Photography Professional product photography for marketing and advertising materials, used by local manufacturers, sporting goods, and consumer product businesses.
• Wedding Photography Professional wedding photography covering ceremony, portrait, and candid moments for couples in Madison and Southern Wisconsin.
• Website Design & Development Custom website design and development including redesign, fresh and interactive site builds, and digital marketing support for local businesses.

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationCertified as a Google Trusted Photographer providing Google Business View and Google Street View virtual tour content. Tours are published across Google Maps and Google Search results, integrating directly with Google's platforms.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Virtuance: Virtuance provides real estate photography, aerial imagery, 3D tours, floor plans, and listing-media services for agents and property marketers. It is highly comparable because Isthmus also sells bundled visual media services to real estate professionals.
• VHT Studios: VHT Studios is a real estate visual marketing provider offering professional photography, video, floor plans, and virtual tour-related services. It directly overlaps with Isthmus's real estate photography, virtual tours, and property marketing deliverables.
• HomeVisit: HomeVisit offers residential real estate photography, floor plans, 3D tours, video, aerial media, and listing marketing services. It is comparable to Isthmus as a professional property-media provider serving real estate agents and brokers.
• TruPlace: TruPlace provides real estate photography, interactive floor plans, virtual tours, and property marketing services for residential, vacation-rental, and commercial properties. Its mix of property visuals and interactive tour products closely mirrors Isthmus's offering.
• PlanOmatic: PlanOmatic delivers property photography, floor plans, and related visual-content services, particularly for residential real estate and single-family rental operators. It is comparable because both companies package on-site property media for real estate and property-management customers.
• Urbanimmersive: Urbanimmersive provides real estate photography, 3D tours, floor plans, video, and marketing technology for real estate professionals. It is comparable to Isthmus through its focus on listing media and immersive property presentations.
• TourFactory: TourFactory offers real estate photography, virtual tours, video, and listing-marketing tools for agents and brokers. It competes in the same need area as Isthmus: helping properties stand out through professional visual content.
• LCP Media: LCP Media produces virtual tours, photography, floor plans, and digital media for multifamily, commercial real estate, senior living, and hospitality properties. It is comparable through its property-focused visual content and immersive tour production, though it skews more toward enterprise property sectors.

Regional players

• Spacecrafting: Spacecrafting provides architectural, real estate, and property photography, video, floor plans, and virtual tour services, primarily in markets outside Isthmus's Madison base. It is comparable as a regional property-media studio with a similar service mix.

Broad incumbents

• Matterport: Matterport is a major 3D capture and digital-twin platform used for real estate and commercial property virtual tours. It is comparable as a broader incumbent in immersive property visualization, although it is more technology-platform oriented than Isthmus's local services model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/isthmusmedia
• Facebookfacebook.com/isthmusmediagroup
• LinkedInlinkedin.com/in/jonah-westrich-0702586

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Isthmus Media Group