Bodega

What Bodega does

Bodega Ltd. is a Minneapolis-based creative services agency that delivers integrated branding, creative direction, styling, photography, public relations, event production, and web design to clients in fashion, luxury, hospitality, automotive, media, and beauty. The firm's core capability is narrative-driven brand development combining strategic research with visual execution; it positions itself around storytelling, cultural insight, and end-to-end production across the brand lifecycle. Operationally, Bodega works from a single Minneapolis headquarters, supplemented by Maison Bodega, a 1920s mansion used as a creative workspace, shoot location, and event venue. The agency's go-to-market is sales-led, relying on direct client relationships, portfolio credibility, and industry reputation; there is no disclosed pricing model and revenue is generated through project-based engagements and retainers for ongoing creative partnerships. Bodega's enterprise roster includes Nike, Adidas, Range Rover, LVMH, Vogue, The New York Times, Bon Appétit, Walker Art Center, and Fendi, alongside mid-market hospitality and lifestyle clients such as Upton 43, Union Hmong Kitchen, Far North Spirits, SENTi, and Dust + Form. The firm is privately held, founder-led by Liz Gardner, has no disclosed funding or parent company, and operates with a small, undifferentiated-to-public technology stack centered on its Squarespace website.

Name

Bodega

Legal name

Bodega Ltd.

Website

https://bodegaltd.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Bodega Ltd. is a Minneapolis-based creative services agency delivering branding, creative direction, styling, photography, PR, event production, and web design to fashion, luxury, hospitality, automotive, and media clients including Nike, LVMH, and Range Rover.

Ownership category

akta.pro rank

Product category

Creative Services

NAICS

Advertising Agencies (54181), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Creative agency services
• Brand strategy consulting
• Creative direction
• Editorial styling
• Fashion photography

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Services: Project-based creative services including branding, creative direction, styling, photography, PR campaigns, event production, and web design. Revenue generated through client engagements and retainers for ongoing creative partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bodega Ltd. provides integrated creative services for fashion, luxury, hospitality, and media brands, including branding, creative direction, styling, photography, public relations, event production, and web design. The agency delivers these services as scoped, project-based engagements for consumer-facing brand clients.

Product overview

Bodega Ltd. is a Minneapolis-based creative agency offering a unified suite of creative services including branding, creative direction, styling, photography, public relations, event production, and web design. The agency works across diverse sectors including fashion, food and hospitality, automotive, and lifestyle brands, executing campaigns and brand building projects for clients such as Nike, Adidas, Range Rover, LVMH, and various restaurants and publications. Rather than a software product, Bodega delivers professional creative services as a unified offering, with distinct practice areas that work collaboratively on client projects.

Differentiator

Problem solved

Functional benefit

Brands

• Maison Bodega: A 1920s mansion in Minneapolis that serves as Bodega's creative space and event venue. Described as 'a living house' and 'the culmination of all things nearest and dearest to multi-hyphenate creative, Liz Gardner.'

Products and services

• Branding & Creative Direction Brand identity development and creative direction for fashion, luxury, hospitality, and media clients, including visual identity systems and campaign-level creative oversight.
• Styling Editorial and product styling services for brand campaigns, editorial features, and product launches, primarily serving fashion and luxury clients.
• Photography Editorial and commercial photography production for fashion, hospitality, and media clients, including campaign shoots, product photography, and event coverage.
• Public Relations Public relations services supporting brand visibility, press coverage, and event-driven communications for fashion, luxury, and hospitality clients.
• Event Production End-to-end event production for brand launches, openings, and cultural moments, serving fashion, luxury, and hospitality clients.
• Web Design Web design and digital production services supporting brand sites, campaign microsites, and editorial experiences for fashion, luxury, and lifestyle clients.

Quantifiable outcome

• Upton 43 received Star Tribune Restaurant of the Year, James Beard Foundation Best Chef Midwest Nomination, Eater Best New Restaurant in America recognition
• +2 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Walker Art CentercoreStrategic or Co-development Partner · 25 June 2018Co-hosted and co-conceived the Beyond Hotdish panel discussion on the future of Northern food. Bodega helped concept, curate, and design the event featuring notable food industry voices including Lynne Rossetto Kasper, Alex Roberts, Ann Kim, Beth Dooley, Yia Vang, and Beth Kracklauer.
• Cook St. PaulminorStrategic or Co-development PartnerRestaurant partnership allowing Union Hmong Kitchen pop-up dinners. Chef Eddie Wu's Cook St. Paul venue hosted Union Hmong Kitchen takeovers, providing a platform for chef Yia Vang's culinary programming.
• Magnus NilssonminorStrategic or Co-development PartnerCollaboration between chef Erick Harcey of Upton 43 and Magnus Nilsson of Faviken (featured on Chef's Table). The two chefs spent time together sharing culinary perspectives, enhancing Upton 43's credibility through association with world-renowned Nordic cuisine pioneer.
• Ferran AdriàminorStrategic or Co-development PartnerChef Ferran Adrià (elBulli) visited Minneapolis and chef Harcey was asked to prepare a dish and submit sketchbooks for a museum exhibition at the Minneapolis Institute of Art celebrating the connection between art and food.
• ChefsFeedminorStrategic or Co-development PartnerPartnership on chef exchange activation between Minneapolis and Portland, connecting Top Chef contestant Gregory Gourdet with chef Erick Harcey for promotional content and collaborative dining experiences.
• Visit PortlandminorGTM or Marketing PartnerPartnered with ChefsFeed and chef Gregory Gourdet on an activation to promote tourism centered around the growing food scenes in Minneapolis and Portland.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sid Lee: Multi-disciplinary creative agency serving fashion, lifestyle, sports, and culture brands globally. Comparable in multi-disciplinary creative services for premium lifestyle clients but operates at significantly larger scale.
• Anomaly: Independent creative agency with fashion, lifestyle, and consumer brand work. Overlaps with Bodega in lifestyle and fashion creative but at broader portfolio and global scale.
• Wieden+Kennedy: Large independent creative agency with Nike as flagship client and a deep fashion, sports, and lifestyle portfolio. Comparable in independent creative culture and fashion/lifestyle work — Bodega has even executed Nike projects as a styling/creative direction partner — but operates at much larger global scale.
• Mother: Global independent creative agency with fashion, lifestyle, and culture clients including fashion and beverage brands. Comparable in independent culture and fashion/lifestyle focus but operates at significantly larger scale with multiple global offices.
• Pentagram: Established independent design firm offering branding, identity, and creative services across fashion, culture, and commerce. Overlaps with Bodega in fashion/luxury branding work but operates at much larger scale as a multi-partner incumbent.

Direct peers

• Spin: London creative agency with fashion, lifestyle, and culture clients offering branding, content, and creative production. Comparable boutique positioning, premium fashion/lifestyle client base, and integrated creative services model.
• Ueno: Boutique creative agency offering branding, design, and digital services to premium consumer clients. Comparable in boutique scale, founder-driven culture, and integrated creative services across web, brand, and product.
• Mast: Brooklyn-based design and branding studio serving consumer and lifestyle brands with brand identity, digital, and creative direction work. Directly comparable in boutique size, brand-led methodology, and consumer/lifestyle client focus.
• Bureau Borsche: Boutique Munich-based creative and branding agency serving fashion, luxury, and culture clients with integrated visual identity work. Directly comparable to Bodega's founder-led, premium-fashion creative model at similar boutique scale.
• 2x4: NYC design and branding consultancy with deep fashion and luxury client portfolio including Uniqlo and cultural institutions. Comparable in boutique scale, multi-disciplinary creative offering, and fashion/luxury vertical focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bodega_ltd
• Xx.com/lizgrdnr
• Facebookfacebook.com/bodegaltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodega