Eastern Ontario Trails

What Eastern Ontario Trails does

Eastern Ontario Trails Alliance (EOTA) is a Canadian non-profit organization, founded in 1997 and incorporated in 1999, that develops, manages, and markets a multi-use recreational trail network spanning Eastern Ontario from the Bay of Quinte to Algonquin Park. The network is built primarily on former railway corridors repurposed for year-round use by ATVs, dirtbikes, hikers, cyclists, equestrians, cross-country skiers, and snowmobilers, and interfaces with approximately 10,000 km of OFSC-designated snowmobile trails across four districts. EOTA's core technology stack includes an ArcGIS-powered interactive trail map accessible via thetrail.ca and a PayPal-integrated e-commerce platform for selling trail passes in daily, weekly, and annual tiers across activity types, complemented by 18+ physical vendor locations across Eastern Ontario.

The organization generates revenue through three principal streams: trail pass sales (ATV/dirtbike annual at $150 down to skiing day passes at $3.50), Business Marketing Partnership fees paid by local SMBs (accommodations, restaurants, attractions) for listings on thetrail.ca and in print/digital brochures, and event revenue from the annual Rockin' The Trail ATV rally and concert. It also earns referral and co-marketing fees by directing visitors to partner tour operators such as the Napanee & District ATV Club and Highland Wilderness Tours for guided multi-day ATV expeditions. Pricing for guided tours and package deals is customized per group; accommodation partners such as Bancroft Inn & Suites offer 20% group and 10–15% rider discounts.

EOTA is governed by a board of directors representing 12+ Eastern Ontario municipalities (Stirling-Rawdon, Hastings County, Havelock-Belmont-Metheun, Addington Highlands, Highlands East, Central Frontenac, Trent Hills, Marmora and Lake, North Frontenac, Bancroft, Centre Hastings, and Hastings Highlands), with Cindy Cassidy serving as General Manager. The organization has received multiple Ontario Trails Council awards (1999, 2002, 2005, 2010), holds affiliation with Trans Canada Trail, and operates a 2023 partnership proposal with OFATV. EOTA serves 25,000+ trail users annually and claims a $6 million+ regional visitor-spending impact across its Eastern Ontario footprint.

Name

Eastern Ontario Trails

Legal name

Eastern Ontario Trails Association

Website

https://thetrail.ca

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Eastern Ontario Trails Alliance (EOTA) is a Canadian non-profit that develops and markets a multi-use trail network from the Bay of Quinte to Algonquin Park, selling trail passes, business partnerships, and events to serve 25,000+ annual ATV, hiking, cycling, and snowmobile users.

Ownership category

akta.pro rank

Headquarters

HQ city

Tweed

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Trail Pass Sales: EOTA generates revenue through the sale of annual, weekly, and daily trail passes for multiple recreational activities (ATV, dirtbike, horseback, dog sled, bicycle, skiing). Passes are sold online via PayPal, at physical vendor locations across 18+ communities, and at the Tweed office. Revenue is split across activity types with ATV passes commanding the highest price points.
2. Tourism Marketing Partnership Fees: EOTA charges local businesses (accommodations, restaurants, attractions, shops, spas) to become marketing partners featured on thetrail.ca website, in Zigzag brochures, on signage, and in the pocket map guide. This creates a dual revenue stream while driving visitor spending at partner businesses.
3. Event Revenue (Rockin' The Trail): The annual Rockin' The Trail event generates revenue through ticket sales for ATV rides and concert packages (ATV Ride and Concert Full Package at $100/person, ATV Ride Only at $50/person, Concert Only at varying prices).
4. Adventure Package Bookings: EOTA facilitates booking of guided ATV adventure tours through partner operators (Napanee & District ATV Club). Pricing is customized per group based on rider count, accommodations, and amenities. EOTA earns referral and co-marketing fees by directing customers to partner tour operators and accommodation providers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels12 records

Core offering

Eastern Ontario Trails Alliance (EOTA) develops, manages, and markets a multi-use recreational trail network spanning from the Bay of Quinte to Algonquin Park, built largely on former railway corridors. It sells tiered trail passes (daily, weekly, annual) across six activity categories (ATV/dirtbike, horseback, dog sled, bicycle, skiing/snowshoeing), offers guided ATV tours and curated package deals featuring partner accommodations, and runs an annual Rockin' The Trail event. EOTA also operates a business marketing partnership program that promotes local tourism businesses (accommodations, restaurants, attractions) along the trail network.

Product overview

Eastern Ontario Trails Alliance (EOTA) operates a unified trail network platform offering multi-use recreational trails for ATVing, hiking, cycling, horseback riding, snowmobiling, and cross-country skiing. The core offering centers on the Eastern Ontario trail network spanning from the Bay of Quinte to Algonquin Park, supported by trail passes (available in daily, weekly, and annual tiers), an interactive ArcGIS-powered mapping system, and package deals featuring partner accommodations. ATV Adventures and ATV Guided Tours represent the primary activity products, with additional offerings including Rockin' The Trail annual events, trail passes for multiple activity types, and hardcopy trail maps available on request.

Differentiator

Problem solved

Functional benefit

Products and services

• Trail Passes Numbered identity passes providing trail access for ATV/dirtbike, horseback, dog sled, bicycle, and skiing/snowshoeing activities. Available in daily, weekly, and annual tiers with pricing ranging from $3.50 (skiing daily) to $150 (ATV/dirtbike annual). Sold online via PayPal, at 18+ physical vendor locations, and at the EOTA Tweed office.
• ATV Guided Tours Guided ATV adventure tours including day trips, overnight adventures, and multi-day loops such as the Tweed to Bancroft Run and the 3-day 600 km guided trip. Delivered via certified instructors at Napanee & District ATV Club. Custom pricing per group based on rider count, accommodations, and amenities.
• Outdoor Adventure Package Deals Curated outdoor adventure packages across four categories: Action & Adventure, Tour & Discover, Arts & Heritage, and Wellness & Escape. Each package bundles partner accommodations (e.g., Desert Lake Family Resort from $25/day, Mephisto Lake Cottage $85–$130 CAD/day, Park Place Motel from $65/night) with trail pass access.
• Rockin' The Trail Annual Event Annual community event featuring ATV rides and concert packages. Ticket offerings include ATV Ride and Concert Full Package at $100/person, ATV Ride Only at $50/person, and Concert Only at varying prices. Designed to drive trail pass sales, accommodation bookings, and local economic activity across Eastern Ontario.
• Eastern Ontario Recreational Trails Map (Hardcopy) Hardcopy recreational trails map providing comprehensive trail navigation for outdoor recreation users across the Eastern Ontario network. Available by mail request via the EOTA website. Features trails spanning from the Bay of Quinte to Algonquin Park.
• Business Marketing Partnership Program B2B marketing partnership program enabling local tourism businesses (accommodations, restaurants, attractions, shops, spas) to be featured on thetrail.ca, in ZIGZAG brochures, on gateway signage, and in the pocket map guide. Partners gain exposure to 25,000+ annual trail visitors in exchange for partnership fees and co-marketing alignment.

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• OFATV (Ontario Federation of All-Terrain Vehicles)coreStrategic or Co-development Partner · 1 January 2023EOTA and OFATV have an active partnership proposal (referenced as OFATV/EOTA Partnership Proposal, June 2023) for mutual promotion and coordination of ATV trail development across Ontario. OFATV represents ATV clubs and riders across Ontario, while EOTA manages a major corridor of ATV trails in Eastern Ontario.
• Napanee & District ATV ClubcoreGTM or Marketing Partner · 1 January 2017Key tour operator partner offering guided ATV adventure tours on the EOTA trail network. The club provides certified Canada Safety Council ATV instructors, day trips, overnight loops, and multi-day guided trips. Steve Baldwin serves as club president and lead guide. The club also serves as a physical vendor location for EOTA trail passes.
• Highland Wilderness ToursminorGTM or Marketing Partner · 1 January 2017Guided horseback riding and snowmobiling tour operator near Algonquin Park. Recommended on thetrail.ca as a provider of Ontario Snowmobiling Trips, Snowmobile Tours, and private guided tours. Highland Wilderness Tours provides trail access for photography enthusiasts, nature lovers, and adventure tourists exploring the northern reaches of the EOTA corridor.
• Regional ATV Clubs (Huron Shores, Peterborough County, South Bruce Peninsula)minorGTM or Marketing Partner · 1 January 2017Four ATV clubs are referenced as active EOTA-affiliated or connected clubs: Huron Shores ATV Club, Napanee ATV Club, Peterborough County Trails ATV Club, and South Bruce Peninsula ATV Club. These clubs provide member-based trail access, ride coordination, and pass sales support within their respective regions.
• Federal Devolved Programs — Canada 150 / Government of CanadaminorOthers · 1 January 2017EOTA acknowledges funding support from Government of Canada through Canada 150 programs and FedDev Ontario (Eastern Ontario development agency), which helped fund trail infrastructure, signage, and marketing materials. The Canada 150 logo appears on the EOTA website footer.
• Bancroft Inn & SuitesminorGTM or Marketing Partner · 1 January 2017Primary Bancroft accommodation partner featured on thetrail.ca. Bancroft Inn & Suites offers 20% group rates on multi-room bookings, 10% snowmobile/ATV rider discounts on rooms, and 15% restaurant discounts. The property is a designated trail pass vendor and gateway to the Hastings Heritage Trail.
• Outdoor Adventure Rentals (Perth, Ontario)minorGTM or Marketing Partner · 1 January 2017Power sport rental provider in Perth, Ontario (Ottawa Valley) offering ATVs, Sea-Doos, snowmobiles, and boats for rent. Featured on thetrail.ca as a certified partner providing equipment access for trail users who don't own vehicles. Promoted as an all-season rental provider for local residents, cottagers, and corporate groups.
• Trans Canada Trail / The Great TrailcoreGTM or Marketing Partner · 1 January 1998EOTA is connected to the Trans Canada Trail (TCT) network, with trail connections to the Great Trail (Canada's national trail). EOTA links its network to The Great Trail through its northern corridor reaching Algonquin Park. EOTA features TCT logos and links on its website and is promoted through TCT's national trail resources.
• Hastings County & Area MunicipalitiescoreStrategic or Co-development Partner · 1 January 1997EOTA was formed from the Hastings/Quinte/Land O' Lakes Recreational Steering Committee formed in September 1997, bringing together representatives from area municipalities, trail groups, chambers of commerce, conservation authorities, and individuals. The organization is governed by a board of directors drawn from member municipalities across Eastern Ontario.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/thetraildotca
• YouTubeyoutube.com/channel/UC37CrwF_3tRG_Acb8Uik71g
• Facebookfacebook.com/thetraildotca

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastern Ontario Trails