Salão do Artesanato

What Salão do Artesanato does

Salão do Artesanato is a private, event-driven organization registered in Brazil that organizes, produces, and promotes trade fairs and exhibitions for the Brazilian artisanal sector, operating from its headquarters in Brasília under the parent brand Rome Eventos. Its core product is an annual exhibition event that aggregates thousands of traditional artisanal producers and provides a physical venue where they can display and sell handcrafted goods to domestic consumers and international buyers. The event is positioned as a structured commercialization platform for a sector that historically operates through informal networks, with the stated objectives of preserving cultural heritage, generating employment and income, and contributing to tourism and foreign-exchange earnings.

The business model is a single transaction-fee revenue stream derived from vendor participation fees paid by artisanal producers to secure booth space at the event. Pricing is not publicly disclosed and is described as quote-based, varying by vendor and booth size. Marketing is conducted through organic social media channels (Facebook and Instagram) and a dedicated informational website, with a logistical partnership with Correios (Brazilian Postal Service) supporting distribution of products sold at events. The primary customer segments are artisanal producers seeking market access and consumers seeking authentic Brazilian handmade products, with the tourism sector as a secondary beneficiary.

No technology stack, proprietary software, digital marketplace, or AI/ML capabilities are disclosed. The offering is a physical event with a supporting digital presence, and there are no signals of expansion into e-commerce, virtual marketplaces, or other technology-enabled channels.

Name

Salão do Artesanato

Legal name

Salão do Artesanato

Website

https://rome.com.br

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Salão do Artesanato is a private Brazilian event organizer that produces an annual exhibition aggregating thousands of artisanal producers, selling booth participation to vendors and connecting them with domestic and international buyers of handmade cultural goods.

Ownership category

akta.pro rank

Product category

Artisanal Trade Events

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arts, Crafts & Maker Fairs (MPAGAFAJ)

Keywords

• Artisan craft fairs
• Brazilian handicraft events
• Artisan exhibition services
• Handmade goods marketplace
• Cultural trade events

Headquarters

HQ city

Brasilândia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Event Participation Fees: Revenue is generated through vendor/artisanal producer participation fees at the Salão do Artesanato events and fairs. The event serves as a commercialization platform connecting traditional artisanal producers with the national and international market.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Salão do Artesanato organizes, produces, and promotes periodic artisan craft fairs and expositions (events) under its producer Rome Eventos. The events aggregate thousands of Brazilian artisanal producers, providing a structured commercialization platform where vendors display and sell handcrafted, culturally significant goods directly to domestic and international buyers. The offering includes event programming, cultural activities, and on-site sales infrastructure for participating artisans.

Product overview

Salão do Artesanato is a single unified product offering — an annual exhibition event that serves as a platform connecting Brazilian artisans with national and international markets. The event aggregates thousands of producers, featuring traditional and informal commercialization networks and products imbued with cultural identity. The core offering is the physical exhibition hall where artisans display and sell their handcrafted goods.

Differentiator

Problem solved

Functional benefit

Products and services

• Salão do Artesanato Annual Exhibition Event An annual exhibition event that brings together thousands of Brazilian artisans to showcase and sell handcrafted products, preserving cultural heritage while generating employment, income, and tourism. The event serves as a commercialization platform connecting traditional artisanal producers with national and international markets, with programming and cultural activities.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CorreiosminorGTM or Marketing PartnerCorreios (Brazilian Postal Service) is shown as a partner logo on the Salão do Artesanato website. This partnership likely provides logistical support for shipping artisanal products sold at events or serves as a promotional/marketing alliance with a national institution.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Informa Markets: One of the largest global B2B exhibition and trade show organizers, with hundreds of events across consumer goods, lifestyle, and lifestyle crafts. Comparable business model (venue management + exhibitor fees), but vastly broader portfolio and international reach.
• Reed Exhibitions (RX): Major global trade show and consumer event organizer operating hundreds of events across multiple verticals. Comparable in monetization model (exhibitor participation fees + sponsorship), but serves a much broader and more international portfolio than Salão do Artesanato.

Direct peers

• Craft Fair UK: A U.K.-based organizer of consumer-facing craft and maker fairs. Directly comparable as a regional event organizer focused specifically on artisanal crafts, with a similar model of seasonal fairs, vendor booth fees, and consumer attendance.
• Renegade Craft Fair: A long-running organizer of large-scale arts, crafts, and maker fairs across major U.S. cities. Directly comparable to Salão do Artesanato in model (annual curated craft fairs aggregating independent makers), target audience (artisanal producers + consumers), and revenue logic (vendor booth fees + consumer attendance).
• Maker Faire: Global flagship event series for makers, craftspeople, and creators. Operates the same event-fair model aggregating independent artisans/designers, with booth-fee revenue and consumer attendance — closely aligned with Salão do Artesanato's core proposition, although on a larger international scale.

Others

• Mercado Livre: Latin America's largest e-commerce marketplace, with a meaningful handmade-and-artisan category. Adjacent — not a fair organizer — but provides Brazilian artisan producers with a year-round digital sales channel that competes for the same producer supply Salão do Artesanato aggregates at its events.
• Etsy: The dominant global online marketplace for handmade and vintage artisanal goods. Not a direct competitor in the physical-event space, but the primary alternative commercialization channel for the same artisan producer base that Salão do Artesanato aggregates at its fairs.
• Eventbrite: A leading online ticketing and event-management platform used by fair and festival organizers. Not a direct competitor, but a critical enabling technology partner for the artisan-fair category Salão do Artesanato operates in.

Regional players

• Fiera Milano: Italy's leading exhibition organizer and venue operator, hosting lifestyle, craft, and consumer-goods shows. Operates the same exhibition-organizer model focusing on artisanal and lifestyle categories, but in a European geography and from a more established institutional base.
• Koelnmesse: Major German trade fair organizer hosting consumer and lifestyle exhibitions (e.g., spoga+gafa, imm cologne). Comparable in operating a portfolio of consumer-facing fairs with exhibitor-fee revenue, though primarily serving the European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/salaodoartesanato
• Instagraminstagram.com/salaodoartesanatooficial
• Xx.com/SArtesanato
• LinkedInlinkedin.com/company/rome-eventos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salão do Artesanato