Grau 10 Editora

What Grau 10 Editora does

Grau 10 Editora is a privately held Brazilian B2B publishing company founded in 1990 in São Paulo, specializing exclusively in the construction materials sector through its flagship title, Revista Anamaco. The company operates a multiplatform content portfolio that includes a monthly print magazine (the core product), an online news portal (Revista Anamaco OnLine), digital editions hosted on the Flipsnack platform, a free weekly newsletter distributed by email and WhatsApp on Tuesdays and Fridays, and social media channels (Facebook, Instagram) plus a YouTube video studio (Estúdio Revista Anamaco Online). Circulation is IVC-audited and distributed nationwide to retailers, wholesalers, manufacturers, builders, contractors, and commercial representatives across all Brazilian states.

The business generates revenue through three primary streams: print magazine advertising and subscriptions (the principal channel), digital editions and online content (freemium access), and award/event partnerships. The company co-organizes the Prêmio Marketing Strategy Matcon — an annual industry award now in its fourth edition (2026) with 71 marketing cases submitted — in partnership with the Fundação Brasileira de Marketing (FBM), ADVB, and DIEX MIDIA, and has recently extended the franchise into a new electrical sector award (Prêmio Marketing Strategy Energia e Instalações Elétricas, 2026). The Prêmio Anamaco, a special annual edition sold individually (R$50 plus postage), publishes exclusive ranking research conducted by the Instituto de Pesquisas Anamaco based on surveys of more than 1,600 retailers across 65 product categories, identifying the top three manufacturers per segment.

Grau 10 is entirely founder-owned with no disclosed external funding, parent company, or institutional investors. Its claimed brand position is exceptionally strong within its vertical: 88% of large Brazilian construction materials retailers consider Revista Anamaco mandatory reading, and each printed copy reaches an average of 22 readers (per 2019 research by Instituto de Pesquisas Anamaco). The company transitioned from a print-only model to a multiplatform operation in 2018 and continues to extend its reach through new content formats (video), new verticals (electrical installations), and a scaling recurring award ecosystem, while remaining a small (11–50 employees), single-geography, niche B2B media business.

Name

Grau 10 Editora

Legal name

Grau 10 Editora

Website

https://revistaanamaco.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Grau 10 Editora is a São Paulo-based B2B publishing company founded in 1990 that operates Revista Anamaco, a multiplatform (print, digital, newsletter, video, social) media brand serving the Brazilian construction materials sector's retailers, wholesalers, manufacturers, and commercial representatives.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Print Magazine Advertising and Subscriptions: Revenue is generated through advertising placements in the monthly printed edition of Revista Anamaco, which targets retailers, wholesalers, and manufacturers of construction materials. Physical magazine subscriptions were suspended during the COVID-19 pandemic. The annual special edition (Prêmio Anamaco) is sold as individual copies.
2. Digital Editions and Online Content: The company generates revenue through its digital content platform, providing online access to magazine editions, news portal content, and newsletters. The digital magazine is offered through Flipsnack platform. The newsletter is delivered free of charge twice per week.
3. Award and Event Partnerships: Grau 10 Editora co-organizes the Prêmio Marketing Strategy Matcon (in partnership with FBM, ADVB, and DIEX MIDIA) and the Prêmio Marketing Strategy Energia e Instalações Elétricas. These award events serve as platforms for industry engagement and generate revenue through participation and sponsorships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Grau 10 Editora is a multiplatform B2B publishing company that produces the monthly print magazine Revista Anamaco, a continuously updated digital news portal, digital magazine editions, a free weekly newsletter, an annual supplier ranking edition, and video content for the Brazilian construction materials sector. Its core customers are retailers, wholesalers, and manufacturers of construction materials, and revenue is generated primarily through advertising placements, subscriptions, and award-event sponsorships.

Product overview

Grau 10 Editora operates as a multiplatform publishing company specializing in the Brazilian building materials sector. The core offering consists of Revista Anamaco, a monthly print magazine, delivered alongside its digital counterpart portal (Revista Anamaco OnLine) that provides real-time news coverage. The product portfolio includes digital magazine editions accessible via Flipsnack, a weekly newsletter distributed on Tuesdays and Fridays, annual ranking publications (Ranking Nacional) identifying top retailers and wholesalers, video content through Estúdio Revista Anamaco Online, and the Prêmio Anamaco annual award edition featuring supplier evaluations. The company transitioned to a multiplatform model in 2018, expanding reach through online portals, digital editions, newsletters, and social media presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Revista Anamaco (Print Edition) Monthly print magazine covering news, interviews, product launches, market analysis, economic indicators, rankings, and industry events for the Brazilian construction materials sector. Distributed to retailers, wholesalers, manufacturers, builders, contractors, and commercial representatives with IVC-audited circulation.
• Revista Anamaco OnLine (Digital News Portal) News portal providing constant updates on industry news, product launches, event calendars, economic indicators, and special reports for the Brazilian construction materials sector, accessible free of charge to readers.
• Digital Magazine Editions Full digital versions of the print magazine hosted on Flipsnack, feature search, page zooming, and links to advertiser pages, accessible online on computers, tablets, and smartphones.
• Grátis Newsletter (Free Weekly Newsletter) Free weekly newsletter delivered via email and WhatsApp on Tuesdays and Fridays, featuring the most important news and sector updates for the building materials industry.
• Ranking Nacional das Lojas de Material de Construção Annual publication ranking the top building materials retailers and wholesalers in Brazil, based on a survey of more than 1,600 retailers across all Brazilian states, including national Top 50 lists and state-by-state rankings.
• Prêmio Anamaco (Annual Award Edition) Annual special edition publication featuring exclusive research on the best building materials suppliers, evaluating quality, pricing, retail service, logistics, and technical guidance, with the top 3 manufacturers identified across 65 distinct product categories.
• Estúdio Revista Anamaco OnLine (Video Content) Video studio content producing exclusive interviews with industry executives, retailers, and key players in the Brazilian construction materials sector, distributed via the Canal Revista Anamaco YouTube channel.

Quantifiable outcome

• 22 readers per printed copy on average (2019 research by Instituto de Pesquisas Anamaco)
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Fundação Brasileira de Marketing (FBM)coreGTM or Marketing PartnerGrau 10 Editora partners with FBM to co-organize the Prêmio Marketing Strategy Matcon and Prêmio Marketing Strategy Energia e Instalações Elétricas awards. FBM provides institutional credibility and industry reach for these award programs targeting the construction materials and electrical sectors.
• Associação dos Dirigentes de Vendas e Marketing do Brasil (ADVB)coreGTM or Marketing PartnerADVB co-organizes the Prêmio Marketing Strategy Matcon alongside FBM and Grau 10 Editora, contributing industry recognition and a network of marketing and sales professionals to the award program.
• Instituto de Pesquisas AnamacocoreStrategic or Co-development PartnerThe Instituto de Pesquisas Anamaco conducts the annual survey for the Ranking Nacional das Lojas de Material de Construção, reaching over 1,600 retailers across all Brazilian states. This research forms the basis of the annual Prêmio Anamaco edition published by Grau 10 Editora.
• FlipsnackcoreTechnology or IntegrationGrau 10 Editora uses Flipsnack as its digital publishing platform for hosting and distributing all digital editions of Revista Anamaco. The platform provides online reading simulation, search functionality, zoom, and embedded advertisement links.
• DIEX MIDIAminorGTM or Marketing PartnerDIEX MIDIA partners with FBM and Grau 10 Editora in organizing the Prêmio Marketing Strategy Matcon award, contributing to media coverage and event promotion for the award program.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Construction Dive: US digital B2B media brand for the construction industry (Industry Dive). Comparable as a digital-first construction trade publication targeting contractors, suppliers, and manufacturers with newsletters and news — analogous to the Revista Anamaco Online portal and newsletter.
• Revista Contramarco: Brazilian B2B trade publication focused on the aluminum/glass/frames subsector of construction. Comparable as a niche construction-vertical trade title serving manufacturers, distributors, and retailers in a defined Brazilian construction subsegment.
• O Empreiteiro: Long-running Brazilian trade magazine covering construction and heavy infrastructure. Targets overlapping construction professional readership and competes for the same pool of construction-sector advertisers.
• BNB Setor Imobiliário: Brazilian trade publication covering construction materials distribution and home improvement retail. Directly comparable as a B2B trade title covering overlapping retailer/wholesaler/manufacturer audiences in Brazilian construction supply chain.
• PINI (Construção Mercado / Equipe de Obra): Brazilian B2B publisher of construction-industry trade publications and data services (Construção Mercado, Equipe de Obra, Tabelas de Composições). Most direct comparable in terms of vertical focus, B2B print+digital publishing model, and reliance on construction-sector advertising.
• Builder Brazil / Portal AECweb: Brazilian construction-industry online portal publishing news, technical content, and product information for the AEC segment. Comparable as a digital-first Brazilian construction trade publication competing for overlapping reader and advertiser audiences.

Regional players

• Anuário ABRAVA: Industry association publication for HVAC/refrigeration in Brazil. Comparable as a B2B association-driven trade publication targeting a defined industry vertical with both editorial content and advertising — analogous business model to Grau 10's association partnership model.

Emerging players

• Construção Civil Mais: Brazilian digital construction-industry news and content portal. Comparable as a digital-first competitor in the same vertical, leveraging free newsletters and SEO content to reach overlapping construction professional audiences.

Broad incumbents

• Zonda (formerly Hanley Wood Media): Large US B2B media and data platform serving the residential construction industry (Builder Magazine, HousingZone). Comparable as a multi-platform construction-vertical media company combining print magazines, digital content, events, and proprietary industry data.
• Engineering News-Record (ENR): Flagship US/global construction industry trade publication (BNP Media). Comparable in that it is an authoritative construction-sector B2B information brand with ranking products (e.g., Top 400 Contractors) — a direct analog to Revista Anamaco's Top 50 retailer/wholesaler rankings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC2K_ZUptzf7oois_zn2JWrg
• Facebookfacebook.com/revistaanamaco
• Instagraminstagram.com/revistaanamaco
• Xx.com/RevistaAnamaco
• LinkedInlinkedin.com/company/grau-10-editora

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grau 10 Editora