Vetline Equine
Vetline Equine is a privately held, family-owned equine supplement company headquartered in Fort Collins, Colorado, that develops and sells proprietary, veterinarian-formulated horse health supplements (including Race Today, Equilytes, Super Flex, EqVital, and Xxterra) to performance and companion horse owners across the United States via direct-to-consumer e-commerce and a dealer network.
- Company typePrivate
- Founded1985
- HeadquartersFort Collins, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vetline Equine does
Vetline Equine is a privately held, family-owned equine health supplement company headquartered in Fort Collins, Colorado, with a 30+ year operating history tracing to its founding by equine veterinarian Dr. Larson. The company develops and sells a focused portfolio of proprietary nutritional supplements for horses across six to seven core SKUs: Race Today (a patented pulmonary capillary support formula for EIPH/bleeding management), Equilytes and Equilytes Paste (electrolyte supplements with a patented chelation process enabling bloodstream absorption within 4 minutes), Super Flex (joint supplement with glucosamine, chondroitin, and absorbate technology), EqVital (daily vitamin-mineral supplement), Xxterra (topical herbal treatment for equine sarcoids), and Pro-Care Plus. The core technology is proprietary formulation chemistry, not software or platform architecture; differentiation rests on patented chelation processes, partially chelated mineral formulas, and veterinarian-formulated blends positioned as competition-legal alternatives to pharmaceuticals such as Lasix/furosemide.
The company generates revenue through direct-to-consumer e-commerce sales via vetlineequine.com, supplemented by phone orders and an independent dealer/distributor network accessible through a Dealer Locator on the site. Pricing follows a unit-based model across multiple package sizes (buckets, paste tubes) ranging from $16 for a single Equilytes Paste tube to $1,100 for a case quantity, with most bucket products priced between $60 and $335. The customer base comprises individual horse owners and trainers in the United States across disciplines including racing, barrel racing, endurance riding, rodeo, and ranch work, with a secondary segment of companion/hobby horse owners. Vetline Equine employs between 11 and 50 people, has not raised outside capital, and is not a subsidiary of any parent company. Distribution is domestic-only, and the company relies on ambassador relationships with professional rodeo and endurance athletes, content marketing, and community word-of-mouth rather than paid acquisition channels to drive growth.
Vetline Equine firmographics
Firmographics- Name
- Vetline Equine
- Legal name
- Vetline Equine
- Website
- https://vetlineequine.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vetline Equine is a privately held, family-owned equine supplement company headquartered in Fort Collins, Colorado, that develops and sells proprietary, veterinarian-formulated horse health supplements (including Race Today, Equilytes, Super Flex, EqVital, and Xxterra) to performance and companion horse owners across the United States via direct-to-consumer e-commerce and a dealer network.
- Ownership category
- akta.pro rank
Vetline Equine industry classification
Industry- Product category
- Equine Health Supplements
- NAICS
- Animal Food Manufacturing (31111)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Equine Nutrition & Therapeutic Diets (HLAMAHAE)
- akta.pro secondary industries
- Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes) (AFADAEAG), Equine Medicated & Functional Feeds (Gastrointestinal Support, Calming, Hoof/Coat Functional Claims) (AFADAEAJ)
Keywords
Where Vetline Equine is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vetline Equine business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Product Sales: Vetline Equine generates revenue through direct-to-consumer sales of proprietary horse supplement products via their e-commerce website and phone orders. Products are sold in multiple sizes/formats (buckets, pastes) at varying price points. The company also sells through an independent dealer network.
- Topical Veterinary Product (Xxterra): Xxterra is an equine cosmetic skin cream sold for veterinary use, providing an additional product revenue stream for sarcoid treatment in horses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Race Today Lung Health Supplement |
| Unit Pricing | Pay-as-you-go | Equilytes Electrolyte Supplement |
| Unit Pricing | Pay-as-you-go | Equilytes Paste Fast Electrolyte Supplement |
| Unit Pricing | Pay-as-you-go | Super Flex Joint Supplement |
| Unit Pricing | Pay-as-you-go | EqVital Daily Vitamin Mineral Supplement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Vetline Equine product offering
Product offeringCore offering
Vetline Equine develops, manufactures, and sells proprietary equine health supplements formulated by founding equine veterinarian Dr. Larson. The product line addresses respiratory health (Race Today for EIPH), hydration (Equilytes and Equilytes Paste with patented chelation), joint support (Super Flex), daily nutrition (EqVital), and topical skin treatment (Xxterra for sarcoids), sold directly to horse owners and trainers via e-commerce and an independent dealer network.
Product overview
Vetline Equine offers a focused portfolio of six specialized horse supplement products developed by equine veterinarian Dr. Larson. The product line centers on four core health categories: respiratory support (Race Today for EIPH management), electrolyte replacement (Equilytes and Equilytes Paste for hydration), joint health (Super Flex with glucosamine/chondroitin), and daily nutrition (EqVital vitamin-mineral supplement). An additional product, Xxterra, addresses equine skin conditions including sarcoids. All products are formulated for performance horses across disciplines including racing, barrel racing, endurance, and ranch work.
Differentiator
Problem solved
Functional benefit
Brands
- Race Today: Lung health and respiratory supplement for horses, formulated to support pulmonary capillary integrity and address EIPH (Exercise-Induced Pulmonary Hemorrhage).
- Equilytes
- Equilytes Paste
- EqVital
- Super Flex
- Xxterra
- Pro-Care Plus
Products and services
- Race Today A daily lung health and respiratory supplement for horses designed to support pulmonary function, reduce inflammation in lung tissue, and help prevent Exercise-Induced Pulmonary Hemorrhage (EIPH). Contains vitamins A, D, E, bioflavonoids, and calcium in a partially chelated formula.
- Equilytes An electrolyte supplement for horses that supports hydration, muscle function, and recovery. Features patented chelation process for absorption within 15 minutes, containing sodium, potassium, chloride, calcium, and magnesium.
- Equilytes Paste A fast-acting electrolyte paste for horses designed for immediate use before races, hauling, or during competition. Provides rapid electrolyte replacement starting absorption within minutes.
- Super Flex A joint supplement for horses combining glucosamine and chondroitin with absorbate technology to support cartilage structure, joint lubrication, and long-term mobility. Does not contain MSM.
- EqVital A daily vitamin and mineral supplement for horses that supports overall health, hoof quality, and coat condition. Contains vitamins A, B1, B2, B6, D3, E, and essential minerals including phosphorus in an optimally balanced formula.
- Xxterra A topical herbal paste formulation of sanguinaria canadensis (bloodroot) and zinc chloride used by veterinarians to help resolve equine skin issues, particularly sarcoids. Applied daily for 5-7 days to stimulate immune rejection of the tumor.
- Pro-Care Plus A horse care product listed in the Vetline Equine shop.
Quantifiable outcome
- Equilytes absorbs into horse's bloodstream within 4 minutes and is fully absorbed within 15 minutes (vs. 8 hours for traditional electrolytes)
- +7 more outcomes
Companies that use Vetline Equine
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Vetline Equine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Vetline Equine partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Vetline Equine competitors and assessment
Company assessmentDirect peers
- Kentucky Performance Products: Kentucky Performance Products develops and sells specialized equine supplements for performance, digestion, joints, and overall health. Its science-oriented products, direct customer base, and condition-specific positioning closely match Vetline Equine.
- Cavalor: Cavalor is an international equine nutrition brand offering performance horse feeds, supplements, and care products. Its performance-horse focus and condition-specific nutrition products closely overlap with Vetline's core offering.
- HorseTech: HorseTech formulates and retails equine supplements and custom vitamin and mineral blends. Its specialized supplement offering and online sales model are closely comparable to Vetline's DTC operations.
- Uckele Health & Nutrition: Uckele Health & Nutrition provides equine supplements, vitamins, minerals, and custom formulations for horse owners and professionals. It is comparable through its focus on nutritional formulations and the same core equine customer base.
- Formula 707: Formula 707 manufactures a broad range of horse supplements covering calming, joint, hoof, digestive, and performance needs. It directly overlaps with Vetline's equine supplement portfolio and performance-horse customer base.
Broad incumbents
- Platinum Performance: Platinum Performance markets foundational equine nutrition and a wider range of condition-specific supplements. It serves a similar performance and companion-horse audience but has a broader branded wellness platform.
- Manna Pro: Manna Pro sells equine nutrition, supplements, treats, and care products through broad consumer and feed-channel distribution. Its wider portfolio and distribution reach make it an established incumbent adjacent to Vetline's specialized supplements.
- Kentucky Equine Research: Kentucky Equine Research combines equine nutrition research, consultation, and performance supplements for horse owners and feed manufacturers. It is comparable through its science-led equine nutrition expertise and performance-horse orientation.
- SmartPak Equine: SmartPak Equine sells supplements, horse-care products, and other supplies primarily through a scaled e-commerce platform with a strong daily-dose convenience proposition. It is comparable through the same horse-owner customers, supplement categories, and digital purchasing behavior.
- Farnam: Farnam is an established horse-care brand with supplements, electrolytes, joint products, and stable supplies. It overlaps materially with Vetline but operates a much broader equine-care portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Vetline Equine social profiles
Digital presenceVetline Equine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vetline Equine leadership team
Management profileNumber of profiles
Profiles1 record
Vetline Equine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vetline Equine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vetline Equine
What does Vetline Equine do?
Vetline Equine develops, manufactures, and sells proprietary equine health supplements formulated by founding equine veterinarian Dr. Larson. The product line addresses respiratory health (Race Today for EIPH), hydration (Equilytes and Equilytes Paste with patented chelation), joint support (Super Flex), daily nutrition (EqVital), and topical skin treatment (Xxterra for sarcoids), sold directly to horse owners and trainers via e-commerce and an independent dealer network.
Is Vetline Equine a public or private company?
Vetline Equine is a private company. It is classified as family owned and is currently operating.
When was Vetline Equine founded?
Vetline Equine was founded in 1985. It employs 11 to 50 people.
Where is Vetline Equine based?
Vetline Equine is headquartered in Fort Collins, United States, in the North America region.
How does Vetline Equine make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are topical Veterinary Product (Xxterra).
Who are Vetline Equine's main competitors?
Direct peers on record are Kentucky Performance Products, Cavalor, HorseTech, Uckele Health & Nutrition and Formula 707. Broad incumbents are Platinum Performance, Manna Pro, Kentucky Equine Research, SmartPak Equine and Farnam.
Does Vetline Equine have an API?
No public API is recorded for Vetline Equine.
What industry is Vetline Equine in?
Vetline Equine's product category is Equine Health Supplements. Its primary akta.pro industry code is HLAMAHAE, Equine Nutrition & Therapeutic Diets, with a secondary code of AFADAEAG, Equine Supplements & Additives (Vitamins/Minerals, Joint, Digestive, Electrolytes). Its NAICS code is 31111 and its SIC code is 200.