ChooMee
ChooMee is a private consumer products company that designs and distributes silicone baby-feeding accessories, principally the SoftSip pouch top with flow control, sold through major US retailers, e-commerce, and international distributors spanning twelve-plus countries.
- Company typePrivate
- Founded2013
- HeadquartersRocklin, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What ChooMee does
ChooMee is a privately held US consumer products company headquartered in Utah that designs, manufactures, and distributes silicone feeding accessories for infants and toddlers. Founded in 2013 by parents, the company's flagship product is the SoftSip, a soft silicone pouch topper with an integrated flow control valve and fold-over cap that attaches to the rigid plastic spouts of commercial baby food pouches. The SoftSip is broadly compatible with 30+ reusable and disposable pouch brands including Squooshi, Ella's Kitchen, Plum Organics, Gerber, Happy Baby, Earth's Best, Stonyfield, and Trader Joe's, and addresses feeding problems including spills, infant mouth injuries from rigid spouts, and inability to self-feed for babies as young as 4-5 months. A complementary product portfolio includes the Dipn Starter Spoon (a patent-pending Dual-Flex silicone spoon launched 2016 for the solids-transition use case) and Snackn Reusable Pouches (reusable pouches for homemade purees, launched 2016). Accessories include the Travel Case for transporting Sip'n tops. All products are made from BPA- and phthalate-free food-grade silicone and are dishwasher and freezer safe.
The underlying technology centers on molded food-grade silicone components with proprietary flow control valves, protected by US and foreign patents (both granted and pending), plus registered trademarks covering ChooMee, SoftSip, Dipn, and Snackn. SoftSip's claimed technical differentiators include a wider mouthpiece than competing pouch tops (allowing thicker purees without clogging) and an interior gripping system that locks onto pouch spout tiers. Manufacturing is contracted rather than vertically integrated, with in-house capabilities concentrated in product design and tooling rather than fabrication.
ChooMee operates an omnichannel distribution model. Direct-to-consumer sales run through shop.choomee.com and the Amazon marketplace. Retail distribution includes Target, Babies R Us, Whole Foods Market, the Kroger family of stores (Kroger, Dillons, Fry's, King Soopers, Smith's, City Market, Gerbes), SaveMart/Lucky, ShopRite, and a network of boutique baby retailers. International distribution is handled via channel partners across Mexico (Bibup, since 2015), Korea (exclusive distributor), Australia, Canada, Germany, Sweden, Norway, Poland, New Zealand, Singapore, Nigeria, and Peru. Pricing is unit-based, with travel cases listed at $8.99 (two tops) and $15.99 (four tops), promotional discounts of 25-30%, and free shipping above $25. The company is founder-owned with no disclosed institutional capital, and current revenue is not publicly disclosed.
ChooMee firmographics
Firmographics- Name
- ChooMee
- Legal name
- Choomee Inc.
- Website
- https://choomee.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ChooMee is a private consumer products company that designs and distributes silicone baby-feeding accessories, principally the SoftSip pouch top with flow control, sold through major US retailers, e-commerce, and international distributors spanning twelve-plus countries.
- Ownership category
- akta.pro rank
Where ChooMee is headquartered
LocationHeadquarters
- HQ city
- Rocklin
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
ChooMee business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Product Sales (E-commerce): Direct-to-consumer online sales through company website (shop.choomee.com) with shipping to continental US, Alaska, Hawaii, PO boxes, and APO/FPO addresses
- Product Sales (Retail Distribution): Wholesale distribution through major retail chains including Target, Babies R Us, Whole Foods, Kroger, and regional grocery stores across the United States
- Marketplace Sales: Sales through Amazon marketplace for direct-to-consumer purchases
- International Distribution: Distribution through international partners in Mexico, Korea, Australia, Europe, and other regions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Travel Case with 2 Sip'n tops |
| Unit Pricing | Pay-as-you-go | Travel Case with 4 Sip'n tops |
| Unit Pricing | Pay-as-you-go | Online Store - All Orders |
| Unit Pricing | Pay-as-you-go | Back to School Sale |
Go-to-market motion3 records
Distribution channels10 records
Marketing channels8 records
ChooMee product offering
Product offeringCore offering
ChooMee designs, manufactures, and sells silicone baby feeding accessories centered on the SoftSip, a soft silicone pouch top with integrated flow control valve and fold-over cap that attaches to standard baby food pouches to prevent spills and enable independent feeding. The product line also includes the Dipn Starter Spoon for transitioning to solids and Snackn reusable food pouches, distributed through company e-commerce, Amazon, and major U.S. retail and grocery chains.
Product overview
ChooMee is a baby feeding solutions company that offers a portfolio of interconnected foodware products centered on the SoftSip as the core product. The SoftSip is a patent-protected pouch top with flow control valve, cap, and strap that prevents spills and enables independent feeding. Complementary products include the Dipn Starter Spoon (for transitioning to solids) and Snackn Reusable Pouches (for homemade purees storage), all designed to work together as an integrated feeding system. Accessories include the Travel Case for convenient transport of Sip'n tops.
Differentiator
Problem solved
Functional benefit
Products and services
- SoftSip (Sip'n) Pouch Top 100% silicone pouch top with integrated flow control valve and fold-over cap that attaches to baby food pouches to prevent spills, protect baby's mouth from rigid plastic spouts, and enable independent feeding. Available in multiple colors and Sorbet Swirl variants.
- Dipn Starter Spoon 100% silicone starter spoon with patent-pending Dual-Flex design featuring a flexible neck that contours to bowl shapes, non-directional design, soft flat head for natural latching, and firm handle. Dishwasher safe and teether-friendly.
- Snackn Reusable Pouches Reusable food pouches for making and storing homemade purees. Compatible with SoftSip pouch tops, dishwasher safe, and designed for on-the-go use.
- Travel Case / Travel Pac Compact carrying case for transporting Sip'n pouch tops in purple or clear-white finish, designed to fit purses and diaper bags. Available in 2-pack ($8.99) and 4-pack ($15.99) configurations.
Quantifiable outcome
- Pouch contents remain contained even when dropped or thrown by baby
- +3 more outcomes
Companies that use ChooMee
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
ChooMee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
Feature4 records
ChooMee partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Babies R UscoreLaunched Dipn Starter Spoon in Babies R Us stores nationwide in October 2016, expanding retail presence in baby specialty channel.
- ALDIminorChooMee Sip'n soft tops are compatible with ALDI's Little Journey organic food pouches. ALDI has 1,500+ US locations. No formal partnership but strong product compatibility driving mutual customer reach.
- Whole Foods MarketcoreNational retail partnership with Whole Foods Market for nationwide product distribution via clip strips in the baby aisle.
- Once Upon a FarmminorPromotional partnership featuring Once Upon a Farm products in ChooMee's Snackn Story Giveaway promotions. Once Upon a Farm provides prize pouches for monthly contests while benefiting from ChooMee's customer audience.
- Bibup TV / Mommy Partners MexicominorCollaborative marketing relationship with Bibup's YouTube channel featuring cooking tutorials with Squooshi and ChooMee products by mommy partners in Mexico.
- BibupcorePartnership with Bibup to manage Mexico retail distribution. Bibup provides coordination between ChooMee's California office and Mexican retailers, including baby boutiques (Baby Deli, Tiny People, Colibri, Mamakaii, Titikos) and online stores (Linio, Bebe2go, The Kind Shop).
- The Car Seat LadyminorFeatured in The Car Seat Lady's 'Tips for Less Mess, Less Risk' article recommending Sip'n for mess-free car eating. Strong endorsement for traveling families.
- ChooMee KoreacoreExclusive distributor for ChooMee products in Korea, enabling market presence in Asian Pacific region.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ChooMee competitors and assessment
Company assessmentDirect peers
- Boon: Boon designs and sells baby and toddler feeding accessories including straws, snack containers, and on-the-go feeding tools. Comparable as a design-focused baby feeding accessories competitor in the same specialty and mass-retail channels as ChooMee.
- Little Green Pouch: Little Green Pouch is a reusable baby food pouch brand. ChooMee's SoftSip is explicitly compatible with Little Green Pouch, putting them in the same pouch-feeding ecosystem as both partners and competitive adjacencies.
- Green Sprouts: Green Sprouts (formerly I Play) designs baby feeding and care products including bibs, bowls, utensils, and on-the-go feeding accessories. Comparable to ChooMee as a design-oriented baby feeding accessories brand sold through natural/specialty retail.
- Squooshi: Maker of reusable baby food pouches, a complementary product in the same feeding ecosystem. ChooMee's SoftSip is explicitly compatible with Squooshi pouches, making Squooshi both a partner and a near-direct competitive adjacency for the pouch-feeding customer.
Broad incumbents
- NUK: NUK is an established global brand for baby bottles, pacifiers, and feeding accessories. Comparable to ChooMee as a baby feeding-accessory brand with broad retail distribution and recognition among parents in the same product category.
- Skip Hop: Skip Hop produces a broad line of baby products including feeding accessories, on-the-go feeding items, and baby gear sold at Target, Buy Buy Baby, and other chains. Overlaps with ChooMee's distribution footprint and customer base for baby feeding products.
- Munchkin: One of the largest U.S. baby products brands, offering a broad portfolio of feeding accessories, bottles, utensils, and on-the-go feeding items sold at Target, Babies R Us, and major grocers. Direct overlap with ChooMee in baby feeding accessories distributed through the same retail channels.
- OXO Tot: OXO's Tot line is a dedicated baby/kids feeding-accessory brand covering plates, bowls, sippy cups, and toddler utensils. Comparable to ChooMee as a design-led baby feeding accessories brand sold through specialty and mass retail.
- Philips Avent: Philips Avent is a global leader in baby bottles, pacifiers, and feeding accessories. Comparable to ChooMee as a premium, design-led baby feeding brand with extensive retail and international distribution across the same customer segment.
Emerging players
- Re-Play Recycled Products: Re-Play makes toddler plates, bowls, utensils, and cups from recycled plastic, sold through natural/specialty retail including Whole Foods. Comparable to ChooMee in serving the eco-conscious parent feeding-accessory segment via Whole Foods and similar specialty channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ChooMee social profiles
Digital presenceChooMee financial estimates
Financial estimateRevenue estimate
Valuation estimate
ChooMee leadership team
Management profileNumber of profiles
Profiles1 record
ChooMee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ChooMee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ChooMee
What does ChooMee do?
ChooMee designs, manufactures, and sells silicone baby feeding accessories centered on the SoftSip, a soft silicone pouch top with integrated flow control valve and fold-over cap that attaches to standard baby food pouches to prevent spills and enable independent feeding. The product line also includes the Dipn Starter Spoon for transitioning to solids and Snackn reusable food pouches, distributed through company e-commerce, Amazon, and major U.S. retail and grocery chains.
Is ChooMee a public or private company?
ChooMee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ChooMee founded?
ChooMee was founded in 2013. It employs 11 to 50 people.
Where is ChooMee based?
ChooMee is headquartered in Rocklin, United States, in the North America region.
How does ChooMee make money?
Four revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are product Sales (Retail Distribution), marketplace Sales and international Distribution.
Who are ChooMee's main competitors?
Direct peers on record are Boon, Little Green Pouch, Green Sprouts and Squooshi. Broad incumbents are NUK, Skip Hop, Munchkin, OXO Tot and Philips Avent. Re-Play Recycled Products is listed as an emerging player.
Does ChooMee have an API?
No public API is recorded for ChooMee.