Streamvale Open Farm

What Streamvale Open Farm does

Streamvale Open Farm is a privately held, family-owned working dairy farm and visitor attraction located at 38 Ballyhanwood Road, Belfast, Northern Ireland (BT5 7SN). The land has been farmed by the Wilson family since 1730; the open-farm element was introduced over 30 years ago in response to local school interest in food production education. The farm is run by Chris Wilson and Helen Wilson and milks approximately 250 free-range cows twice daily, with the herd outside around 280 days per year. Operations are managed by a small team including an Office & Operations Manager, Open Farm Manager, Creative Manager, Duty Managers, Catering Managers, and a Supervisor.

The business operates a direct-to-consumer model across multiple revenue streams: tiered day-entry tickets (adult £11.50, child £11, family of 4 £42), seasonal Summer Pass subscriptions (May–September, family of 4 £158), a £240 birthday party package for up to 40 guests, themed event tickets (Easter, Halloween Pumpkin Patch, Magical Christmas Experience, Date Night), on-site F&B (Ice Cream & Coffee Cabin, Burger Barn, Doughnut Truck) using on-farm milk, a free-range milk vending machine at £1.50/litre, and gift vouchers. Distribution is exclusively on-site at the single Belfast location, with online pre-booking via digitickets.co.uk and direct sales for school/group bookings. The farm is open 10:30–17:00 daily, March through September/October, with special events extending into Halloween and Christmas.

Customer segments are primarily families with children, supplemented by school and educational groups (30+ year relationship), community group visits, and adults via the 16+ Date Night events. The business has accumulated 2,978+ 'EXCELLENT' Trustindex-verified Google reviews, won the National Innovation Award from the National Farm Attraction Network (2017), the NI Tourism Entrepreneur of the Year (2018), and was voted 4th Best Open Farm in the UK (2017). There is no evidence of external investment, M&A activity, or expansion beyond the single location.

Name

Streamvale Open Farm

Legal name

Streamvale Open Farm

Website

https://streamvale.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Streamvale Open Farm is a family-owned (since 1730) working dairy farm and visitor attraction in Belfast, Northern Ireland, offering tiered day tickets, seasonal event experiences, on-site F&B, and a milk vending machine to families, schools, and tourist groups.

Ownership category

akta.pro rank

Product category

Agritourism and Family Farm Visitor Attraction

NAICS

Dairy Cattle and Milk Production (11212), Dairy Product (except Frozen) Manufacturing (31151)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Dairy Products (2020)

akta.pro primary industry

Pasture-Based & Grazing Dairy Systems (AFAEACAI)

akta.pro secondary industry

Dairy Farm Direct-to-Consumer Raw Milk Sales (where legal) (AFAEACAN)

Keywords

• Dairy farm attraction
• Family visitor attraction
• Agritourism experiences
• Educational farm tours
• Free range milk sales

Headquarters

HQ city

Dundonald

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Entry Tickets: Visitors pay for day tickets to access the farm, with different pricing tiers for adults, children, seniors, toddlers, students, and carers. Family tickets are available for 4, 5, or 6 people. Pre-booking is recommended.
2. Summer Passes: Seasonal unlimited entry passes valid from May to September. Individual and family passes available. Pass holders must prebook visits online.
3. Birthday Party Packages: Party package at £240 for up to 40 guests including guided farm tour, private cuddle times, feeding times, tractor ride, and private party room. Additional food and party bags available for purchase.
4. Food & Beverage: On-site catering outlets including Ice Cream & Coffee Cabin, Burger Barn, and Doughnut Truck. Ice cream is produced on-site using free-range milk from their own cows. Milkshakes also available.
5. Free Range Milk Sales: Milk vending machine selling fresh free-range milk at £1.50 per litre. Reusable glass bottles available for £2.50. Located in car park, open 9am to 7pm.
6. Gift Vouchers: Monetary gift vouchers available for purchase online, valid for 1 year.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Streamvale Open Farm operates a working free-range dairy farm in Belfast, Northern Ireland, opened to the public as a ticketed family visitor attraction. It sells day admission tickets, seasonal event tickets (Easter, Halloween Pumpkin Patch, Magical Christmas Experience, Date Nights), a Summer Pass subscription, birthday party packages, on-site catering (including ice cream made from its own milk), and fresh free-range milk via an on-farm vending machine, while also hosting school and group educational visits.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Entry Tickets

Quantifiable outcome

• Average 9 visits per Summer Pass holder in 2025, indicating high customer satisfaction and repeat engagement
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• BBC TelevisionminorOthers · 1 November 2017Christine Lampard and Adrian Chiles visited Streamvale as part of a BBC programme testing whether Northern Ireland is friendlier than Birmingham. Chris Wilson noted they chose Streamvale as being one of the friendliest destinations to visit during their tour.
• BBC iPlayerminorOthers · 1 January 2017The show featuring Streamvale aired on BBC iPlayer and could be watched by anyone who missed the original broadcast.
• Brookvale Boarding Kennels & CatteryminorStrategic or Co-development Partner · 1 January 2017Streamvale's sniffer pups are socialized at the farm before going to Brookvale for sniffer dog training. The partnership provides a pathway for the puppies to become working sniffer dogs.
• Dale FarmminorGTM or Marketing Partner · 1 January 2017Dale Farm and Asda consumer-led initiative to help dairy farmers through the crisis in world milk prices. Streamvale participated in this initiative supporting dairy farmers.
• AsdaminorGTM or Marketing Partner · 1 January 2017Consumer-led initiative with Dale Farm to help dairy farmers. Streamvale benefited from this partnership during the milk price crisis.

Scale indicators7 records

Recent moves12 records

Expansion highlights11 records

Direct peers

• Pennywell Farm: Devon farm attraction specializing in animal experiences, family entertainment, and seasonal events, with a similar hands-on farm tourism positioning and pricing structure.
• Godstone Farm: Surrey-based farm attraction with animal handling, tractor rides, play areas, and seasonal programming, targeting the same family demographic with a similar pricing and ticketing structure.
• Odds Farm Park: Buckinghamshire-based working farm and family visitor attraction offering animal interactions, seasonal events (Easter, Halloween, Christmas), birthday parties, and on-site catering — closely mirroring Streamvale's operating model and target families.
• Marsh Farm: Essex family attraction with animal encounters, soft play, birthday party packages, and seasonal programming — directly comparable in family-day-out positioning and revenue mix to Streamvale.
• Farmer Parr's Animal World: Lancashire farm attraction featuring animal interactions, play areas, seasonal events, and birthday parties — a regional peer operating with the same farm-tourism hybrid model.
• Folly Farm: Large Pembrokeshire farm attraction combining a working farm, adventure play, birthday party hosting, and seasonal events, comparable in scope of experiences and family-day-out positioning to Streamvale.
• Barleylands Farm Park: Essex farm attraction combining animals, educational programming, seasonal events, and on-site food/retail, comparable in offering breadth and direct-to-consumer ticketing to Streamvale.
• Cotswold Farm Park: Gloucestershire farm attraction founded by Adam Henson offering rare breeds, animal interactions, seasonal events, and educational tours, comparable in authentic working-farm positioning.
• Willows Activity Farm: Hertfordshire farm attraction featuring animals, indoor and outdoor play, seasonal events (e.g., Pumpkin Patch, Christmas), and birthday parties, targeting the same families-with-children segment.
• White Post Farm: Nottinghamshire family farm attraction with hands-on animal encounters, seasonal events, birthday party packages, and on-site food outlets, serving the same families-with-young-children segment as Streamvale.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StreamvaleFarm

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Streamvale Open Farm