Magnetic Vine PR

What Magnetic Vine PR does

Magnetic Vine PR, operating as the Rick Eberle Agency, is a founder-led public relations and marketing agency headquartered in Patchogue, New York, that serves the entertainment industry. Its service stack spans music PR, film PR, artist management, booking, and label services, with a visible client roster that mixes legacy artists associated with names such as Peter Tosh, Nile Rodgers, Joan Jett, and Trey Songz alongside a long tail of independent and emerging acts. Geographic activity is concentrated in the U.S. Northeast — New York, New Jersey, Philadelphia, Long Island, and Boston — with more recent disclosed activity extending to Los Angeles, San Francisco, San Diego, Dallas, and Montauk.

The business model is project-based professional services: clients engage the agency on a campaign, release, or event basis rather than under recurring SaaS-style contracts. Go-to-market is driven almost entirely by the personal relationships and industry credibility of founder Rick Eberle, whose 30+ years in entertainment PR underpin the agency's working access to major booking and media partners including WME, Live Nation, AEG, CAA, SiriusXM, and iHeart. There is no external funding, no disclosed proprietary technology platform, no AI tooling, and headcount sits in the 1-10 range per firmographic data, making this a small, founder-dependent professional services firm rather than a scalable software-enabled business.

In 2026 the company has visibly broadened its event-production footprint through co-presented festivals (15th Annual Montauk Music Festival), an inaugural film festival (Sayville International Film Festival), and partnerships across non-traditional venues (Pickleball Heaven Summer Series) and cause-driven events (AmplifyHER Concert at the Global Youth Summit in Dallas; Beres Hammond Mother's Day Concert). These moves suggest deliberate diversification into film-festival production and new geographies, while the underlying service model — relationship-driven PR, management, and event execution — remains unchanged.

Name

Magnetic Vine PR

Legal name

Magnetic Vine PR

Website

https://magneticvine.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Magnetic Vine PR is a founder-led PR and marketing agency in Patchogue, NY, serving the entertainment industry with music and film PR, artist management, booking, and label services for a roster ranging from legacy artists to emerging independents.

Ownership category

akta.pro rank

Product category

Entertainment Public Relations

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Media Representatives (54184)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Publicity, PR & Media Relations (Artists) (MPAIAGAG)

akta.pro secondary industries

Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM), Digital PR & Social Media Communications (MPAAADAJ), Concert & Tour Promoters (MPAIAFAA)

Keywords

• Entertainment public relations
• Music PR services
• Film festival publicity
• Artist management services
• Talent booking services

Headquarters

HQ city

Patchogue

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. PR & Marketing Services: Publicity and marketing services for entertainment business clientele including artists, bands, actors, and film festivals. Services include multi-level marketing exposure for music or film projects and comprehensive media coverage for artist tours or film festivals.
2. Artist Management: Artist management services providing branding campaigns and promotional support for musicians and performers.
3. Booking Services: Booking services for artists and performers at concert venues and events.
4. Label Services: Label services offered without the label commitment, providing industry support for independent artists.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Magnetic Vine PR is a publicity and marketing agency that creates branding and promotional campaigns for entertainment industry clients, including artists, musicians, bands, actors, authors, film festivals, concert venues, and sports figures. It bundles PR & Marketing, Artist Management, Label Services, and Booking into engagements that deliver media coverage, radio promotion, playlist and influencer outreach, and live event support without requiring clients to sign with a traditional record label.

Product overview

Magnetic Vine PR is a Publicity and Marketing incubator specializing in entertainment business clientele. The company offers a unified suite of services centered around PR & Marketing for Music and Film, Artist Management, Label Services, and Booking. They create carefully conceived branding campaigns for Artists, Actors, Authors, Bands, Concert Venues, Film Festivals, Musicians, Sports Figures and other talented individuals. The company's tagline 'Label services, without the label' reflects their positioning as a full-service alternative to traditional entertainment industry gatekeepers, helping clients grow their brand, attract more fans, and make their story stick.

Differentiator

Problem solved

Functional benefit

Products and services

• PR & Marketing Services Multi-level marketing exposure and comprehensive media coverage for music and film projects, targeting playlist curators, social media influencers, bloggers, radio stations, and press outlets on behalf of entertainment clients.
• Music PR Publicity services tailored for musicians, artists, bands, and music-related projects, covering radio promotion, press coverage, and tour marketing support.
• Film PR Publicity and marketing services for film festivals, movies, and film industry clients, including screening promotion and panel discussion coverage.
• Artist Management Management services for artists, actors, authors, and other talented individuals, providing branding campaigns and ongoing promotional support to help grow their audiences and careers.
• Label Services Comprehensive label-style services delivered without a traditional record label commitment, providing industry-standard promotional and management support to independent artists and entertainment businesses.
• Booking Services Booking arrangements for musicians and entertainment acts at concert venues and live events, supporting their performance schedules.

Named customers42 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor, core and major.

• Global25minorStrategic or Co-development Partner · 1 April 2026ESG-focused organization partnership for Beres Hammond Mother's Day Concert event production
• GlamSense DivasminorStrategic or Co-development Partner · 1 April 2026Partnership with GlamSense Divas for event production and community outreach concerts
• Jammins EntertainmentminorGTM or Marketing Partner · 1 April 2026Concert event partner providing tickets and event support for Mother's Day concert experience
• Girls Save The WorldminorStrategic or Co-development Partner · 1 April 2026Partnership with Girls Save The World for AmplifyHER Concert at the 2026 Global Youth Summit in Dallas
• WME (William Morris Endeavor)coreChannel Partner/ Reseller/ DistributorIndustry collaboration and relationship building with major talent agency WME for client referrals and industry partnerships
• Live NationcoreChannel Partner/ Reseller/ DistributorIndustry collaboration with Live Nation for client referrals and event partnerships
• AEGcoreChannel Partner/ Reseller/ DistributorIndustry collaboration with AEG for client referrals and entertainment partnerships
• CAAcoreChannel Partner/ Reseller/ DistributorIndustry collaboration with CAA for client referrals and industry partnerships
• SiriusXMmajorGTM or Marketing PartnerRadio promotion partner for satellite radio coverage and artist exposure through SiriusXM programming
• iHeartMediamajorGTM or Marketing PartnerRadio promotion partner for commercial radio coverage and artist exposure through iHeartMedia stations
• Cox Media GroupminorGTM or Marketing PartnerRadio promotion partner for commercial radio coverage through Cox Media Group stations
• Music Blog NetworkminorGTM or Marketing PartnerNetwork of music blogs and entertainment publications including Celebmix, Earmilk, Substream, The Source, Fader, BBSM for media coverage
• Montauk Music FestivalcoreStrategic or Co-development PartnerPartnership with G&R Events and Sound Island to co-present at the 15th Annual Montauk Music Festival 2026
• Pickleball HeavenminorStrategic or Co-development PartnerPartnership with Pickleball Heaven and Mystery Brand for Summer Series 2026 live music events

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Falco Ink. Boutique entertainment PR agency specializing in music, film, and pop culture publicity. Similar boutique model and artist/festival client mix to Magnetic Vine.
• Shore Fire Media: Long-standing independent music and entertainment PR firm based in New York, representing artists, labels, and festivals. Closely comparable to Magnetic Vine in focus on music publicity, artist management-adjacent services, and a relationship-driven boutique model.
• ID-PR: Independent public relations agency serving music artists, labels, and entertainment brands with publicity and digital marketing services. Directly comparable service mix and entertainment vertical.
• Biz 3 Publicity: Independent public relations agency with strong roots in music and entertainment publicity. Closely comparable boutique PR services for artists, festivals, and entertainment brands.
• Press Here Publicity: Boutique PR firm with a longstanding focus on music, entertainment, and lifestyle clients. Mirrors Magnetic Vine's boutique, founder-led structure and artist/festival PR focus.
• Big Hassle Media: Independent public relations and digital strategy agency specializing in music, entertainment, and consumer brands. Directly comparable to Magnetic Vine's mix of artist PR, label services, and entertainment vertical focus.
• Girlie Action Media: Independent PR and digital agency focused on indie music, entertainment, and lifestyle brands. Closely comparable in serving independent artists and labels with publicity and management-adjacent services.

Emerging players

• Tidalwave Communications: Entertainment and music PR boutique focused on independent artists, tours, and label services. Comparable indie-music focus and bundled PR/management offerings.
• Respected Rogues: Music publicity and digital marketing firm serving independent artists and labels. Comparable indie artist focus and publicity-led service model, though smaller in scale than Magnetic Vine.

Broad incumbents

• 42West: Larger entertainment PR and communications firm within the Dolphin Entertainment portfolio, serving film, TV, music, and talent. Comparable in entertainment PR services but at materially greater scale and resource base than Magnetic Vine.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/magneticvine
• Facebookfacebook.com/magneticvine
• Instagraminstagram.com/rickeberleagency
• LinkedInlinkedin.com/company/magnetic-vine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnetic Vine PR