Biz 3

What Biz 3 does

Biz 3 is a privately held, boutique public relations and publicity firm founded in 1996 by Kathryn Frazier in Chicago. The firm designs and executes publicity campaigns spanning magazines, blogs, social media, television, and brand placements for a roster of more than 200 clients across music artists, rappers, filmmakers, authors, visual artists, sports figures, restaurants, chefs, technology companies, festivals, and marketing events. Its core competency is breaking unknown talent into critical and commercial relevance, supplemented by selective representation of established icons (The Weeknd, Daft Punk, Skrillex, Justin Bieber, J. Cole, Megan Thee Stallion, Run The Jewels, Migos) and creative-direction work that extends beyond conventional PR scope into brand sponsorships and music sync placements.

The firm also offers professional and career coaching, plus consulting services to clients including Google, Techstars, WEAV, and Dash Radio. Operations are bicoastal with staff in Chicago and Los Angeles. The business model is professional services with project- and retainer-based fees; pricing is not publicly disclosed. The company has no proprietary technology platform, no funding rounds, and operates with a small core team. In 2011, Kathryn Frazier co-founded the independent record label OWSLA with Skrillex and others as a separate venture, and in 2013 long-time publicist Dana Meyerson became a partner. Biz 3 was recognized in Observer's 2025 ranking of top specialty PR firms.

Name

Biz 3

Legal name

Biz 3

Website

https://biz3.net

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Biz 3 is a privately held boutique public relations firm founded in 1996, providing publicity campaigns for a roster of 200+ music artists, filmmakers, athletes, restaurants, and tech clients across Chicago and Los Angeles.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. PR/Publicity Services: Traditional PR services including magazine, blog, social media, TV, and brand placements. Creative directors, brand sponsorship, and music sync placements included in broader campaign approach.
2. Consulting Services: Professional and career coaching plus consulting services for Google, Techstars, WEAV, and Dash Radio.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Biz 3 is a specialty public relations firm that designs and executes publicity campaigns across magazines, blogs, social media, television, and brand placements for a roster of music artists, filmmakers, authors, visual artists, sports figures, tech companies, restaurants, chefs, festivals, and marketing events. The firm additionally offers professional consulting and personal coaching services, and has co-founded the OWSLA independent record label as a related venture.

Product overview

Biz 3 is a traditional public relations and publicity firm offering a single unified service rather than a platform-plus-modules architecture. The core offering is publicity campaigns for artists and clients across music, entertainment, sports, tech, film, and hospitality sectors. Additional services include consulting (strategic guidance for tech companies like Google and Dash Radio) and personal/professional coaching. In 2011, the company co-founded OWSLA record label as a separate venture.

Differentiator

Problem solved

Functional benefit

Products and services

• Publicity Services End-to-end publicity campaigns spanning magazines, blogs, social media, television, and brand placements for music artists, filmmakers, authors, visual artists, sports figures, tech clients, restaurants, chefs, festivals, and marketing events.
• Consulting Services Professional and career consulting services provided to clients such as Google, Techstars, WEAV, and Dash Radio, offering strategic guidance beyond traditional PR scope.
• Coaching Services Personal and professional coaching services offered by founder Kathryn Frazier to help clients develop the best version of themselves and their careers.

Named customers25 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• OWSLAcoreStrategic or Co-development Partner · 1 January 2011Co-founded in 2011 by Kathryn Frazier along with Skrillex, Tim Smith of the Blood Company, and Biz 3 National Publicist Clayton Blaha. An independent record label that represents electronic and bass music artists. Dana Meyerson also A&R'd for OWSLA.
• SkrillexcoreStrategic or Co-development PartnerKey client and co-founder of OWSLA record label. Major artist in Biz 3 roster representing electronic music.
• GoogleminorStrategic or Co-development PartnerConsulting client - Biz 3 provides consulting services to Google.
• TechstarsminorStrategic or Co-development PartnerConsulting client - Biz 3 provides consulting services to Techstars startup accelerator.
• WEAVminorStrategic or Co-development PartnerConsulting client - Biz 3 provides consulting services to WEAV.
• Dash RadiominorStrategic or Co-development PartnerConsulting client - Biz 3 provides consulting services to Dash Radio.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Edelman: Global communications firm with a large entertainment and music practice. Comparable to Biz 3 as a competitor for entertainment publicity work, but operating at vastly greater scale across many industries rather than specializing in artist publicity.

Direct peers

• 42West: Entertainment PR firm (now part of Dolphin Entertainment) that provides publicity and strategic communications for film, TV, and entertainment clients. Directly comparable to Biz 3 as a specialty entertainment publicity agency serving talent, studios, and brands.
• ID PR: Music publicity firm serving artists, festivals, and labels across genres. Closely comparable to Biz 3's core function of music artist publicity and press campaigns.
• BPCM: Entertainment and lifestyle PR agency serving talent, brands, and hospitality clients. Comparable to Biz 3 in cross-sector entertainment publicity spanning music, film, and lifestyle.
• Shore Fire Media: Long-standing music publicity and artist development firm working with established and emerging musicians, labels, and festivals. Directly comparable to Biz 3 in music-PR focus and selective roster approach.
• Falco Ink: Entertainment publicity firm serving musicians, authors, and film clients. Directly comparable to Biz 3 as a boutique PR shop focused on creative and entertainment verticals.
• Sunshine Sachs Morgan & Lylis: Top-tier entertainment and culture PR agency representing musicians, actors, authors, and brands. Closely comparable to Biz 3 in serving A-list talent across music, film, and lifestyle with publicity-led engagements.
• Nasty Little Man: Boutique music publicity firm representing a roster of artists, labels, and music-adjacent brands. Directly comparable to Biz 3 in scale, music focus, and selective artist roster model.
• The Lede Company: Talent and entertainment PR and management firm representing artists, executives, and brands. Comparable to Biz 3 in blending publicity with deeper artist and brand representation.
• Milk & Honey PR: Boutique entertainment and lifestyle PR agency representing talent, brands, and hospitality clients. Comparable to Biz 3 in selective roster and cross-sector entertainment focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/biz3
• Facebookfacebook.com/biz3PR
• Instagraminstagram.com/biz3publicity

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biz 3