Dominion Academy And HealthCare Services

What Dominion Academy And HealthCare Services does

Dominion Academy And HealthCare Services is a Maryland-based, privately-held healthcare training and services company founded in 2008 and headquartered at 8855 Annapolis Rd., Suite 305, Lanham, Maryland. Its core business is state-approved healthcare workforce training, delivered through the Dominion Academy subsidiary, offering a 4-to-12 week Certified Nursing Assistant (CNA) program, a Maryland Board of Nursing-approved Medication Technician (CMT) program, and American Heart Association-aligned First Aid CPR & AED courses. The company's economic model rests on tuition fees (CNA programs $50-$1,400, CMT programs $20-$350), supplemented by certified nursing student retail sales of scrubs and medical accessories through the Dominion Academy Uniform Shop e-commerce store, a subscription-based exam preparation product called INSTAGNA at $20 per month, and a $500 Tolbert Grant scholarship for incoming CNA students.

Beyond training, Dominion operates two service subsidiaries: Dominion Staffing, which places certified graduates with hospitals, assisted living facilities, and home health agencies, and Morning Star RSA, a residential service agency providing supportive home care in Lanham, Maryland. The training-to-placement integration creates a closed-loop ecosystem in which graduates feed directly into staffing revenue. Customer acquisition is hybrid: direct online enrollment at dominionahs.com, community-based outreach to immigrant and career-changer populations in Prince George's County, free CMT training referrals through the WIOA COVID-19 Workforce Development Recovery Program at employpg.org, and clinical placement partnerships with Carefirst Nursing Academy. The organization is small (1-10 employees), privately held, with no disclosed external funding or investors.

Name

Dominion Academy And HealthCare Services

Legal name

Dominion Academy And HealthCare Services

Website

https://dominionahs.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Dominion Academy And HealthCare Services is a Maryland-based, state-approved healthcare training provider founded in 2008 that delivers Certified Nursing Assistant, Medication Technician, and CPR/AED programs, and operates affiliated staffing and uniform retail subsidiaries serving Prince George's County residents and healthcare employers.

Ownership category

akta.pro rank

Product category

Healthcare Workforce Training

NAICS

Technical and Trade Schools (6115), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Nursing Assistant (CNA) & Patient Care Technician (PCT) (EDAOAJAB)

akta.pro secondary industries

Medication Aide / Medication Technician (EDAOAJAN), Private Duty Skilled Nursing (RN/LPN) in the Home (HLADAFAD), Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC)

Keywords

• Nursing assistant training
• Healthcare certification programs
• Medical staffing services
• Medication technician courses
• CPR and first aid training

Headquarters

HQ city

Lanham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Healthcare Training Programs: Tuition fees for CNA and Medication Technician certification programs. CNA program ranges from $50 to $1,400 with installment payment options. CMT program ranges from $20 to $350. Programs include classroom instruction, clinical supervision, and certification preparation.
2. E-commerce Store Sales: Online store selling medical uniforms (scrubs), accessories, and exam prep materials. Products include scrubs ($20-$105), stethoscopes ($7), badge holders ($1), penlights ($5), and comfortable shoes ($105).
3. Exam Prep Subscription: INSTAGNA CNA/GNA exam prep subscription at $20/month with 14-day free trial for first-time users.
4. Healthcare Staffing Services: Morning Star RSA provides residential service agency services and supportive home care services, connecting trained graduates with employment opportunities in healthcare facilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dominion Academy And HealthCare Services delivers state-approved healthcare training programs (Certified Nursing Assistant, Medication Technician, First Aid CPR & AED), healthcare staffing and residential home care services (Dominion Staffing and Morning Star RSA), and an online uniform and medical supplies store for students. The company prepares adult learners to enter the Maryland healthcare workforce, typically within a four-week intensive training model.

Product overview

Dominion Academy And HealthCare Services is a healthcare education and services company serving the Maryland community since 2008. It operates as a unified platform combining educational programs (Dominion Academy) including Certified Nursing Assistant (CNA), Medication Technician (CMT), and First Aid CPR & AED training; healthcare staffing services (Dominion Staffing and Morning Star RSA residential service agency); and an e-commerce retail store (Dominion Academy CNA Uniform Shop) selling scrubs, medical accessories, exam prep subscriptions, and school fee payments. The company trains nursing assistants to become certified healthcare professionals eligible to work according to State of Maryland Regulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Certified Nursing Assistant (CNA) Program

Quantifiable outcome

• Students certified and eligible to work as CNAs within 4 weeks
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• WIOA / Workforce Innovation and Opportunity ActcoreStrategic or Co-development PartnerPartnership with the Workforce Innovation and Opportunity Act (WIOA) COVID-19 Workforce Development Recovery Program enables Prince George's County residents to attend Certified Medication Technician (CMT) program for free. Students apply through www.employpg.org website.
• Carefirst Nursing AcademycoreStrategic or Co-development PartnerClinical activities for CNA students are organized through Carefirst Nursing Academy. Students gain practical experience through clinical activities at this partner institution.
• Maryland Board of NursingcoreOthersPrograms are approved by the Maryland Board of Nursing. CMT and CNA programs meet the training requirements set by the state regulatory body for eligibility to work in Maryland healthcare facilities.
• American Heart Association (AHA)coreTechnology or IntegrationFirst Aid CPR & AED courses follow up-to-date guidelines stipulated by the American Heart Association for basic life support training and certification.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• National Healthcareer Association: National certification body offering credentials including CNA-aligned certifications with associated exam prep materials. Adjacent peer to Dominion Academy's INSTAGNA exam prep product and competes for student attention in the certification preparation category.
• Coursera: Online learning platform offering healthcare career certificates and exam prep courses that partially overlap with Dominion Academy's training and INSTAGNA subscription products. Represents the digital competitive threat that could compress demand for in-person vocational training over time.

Broad incumbents

• American Red Cross: National provider of CPR, AED, and First Aid certification courses that competes directly with Dominion Academy's AHA-aligned First Aid CPR & AED training line. Comparable in offering category but at vastly larger scale with established brand recognition.
• Homewatch CareGivers: National residential service agency and home care franchise network that competes with Dominion Academy's Morning Star RSA subsidiary. Provides similar supportive home care services at substantially greater scale and geographic coverage.
• Galen College of Nursing: Established, multi-campus nursing and allied health college offering CNA, LPN, and RN programs across multiple states. Represents the scaled incumbent in the healthcare vocational training space that Dominion Academy could potentially grow into or partner with for clinical placements.
• Maryland Community Colleges (e.g., Prince George's Community College): Public community colleges in Maryland offer state-approved CNA and Medication Technician programs at subsidized tuition rates, directly competing for the same student demographic as Dominion Academy in the same local market.

Direct peers

• Allen School of Health Sciences: Multi-state allied health vocational school offering CNA, medical assisting, and related certification programs. Comparable to Dominion Academy in core curriculum (state-approved CNA training) but with a substantially larger footprint and broader program catalog.
• Athena Career Academy: Vocational health training provider offering nurse aide and related certification programs. Similar to Dominion Academy in target student demographic (career changers entering healthcare) and tuition-based revenue model, though operating at a larger scale.
• 365 Health Academy: Healthcare training academy offering CNA/GNA and related certification programs in the Mid-Atlantic region. Highly comparable to Dominion Academy in program mix, target student (aspiring healthcare workers), and tuition-based business model.
• Carefirst Nursing Academy: Strategic clinical partner of Dominion Academy that provides practical clinical experience for CNA students. Operates in the same Maryland market with overlapping nursing assistant training and state-approved curriculum, making it the closest direct comparable.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dominionahcs
• Facebookfacebook.com/dominionahs
• Instagraminstagram.com/dominionahcs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dominion Academy And HealthCare Services