Homewatch CareGivers
Homewatch CareGivers is a U.S. franchise network of 300+ locations providing in-home personal, dementia, chronic-condition, and post-acute care to seniors and individuals with disabilities, operating under Authority Brands and supported by the Homewatch Connect™ technology platform.
- Company typePrivate
- Founded1980
- HeadquartersGreenwood Village, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Homewatch CareGivers does
Homewatch CareGivers is a U.S. franchise network providing in-home personal, companion, dementia, chronic-condition, post-acute, and specialized care services, operating across 300+ independently owned and operated franchise locations as of April 2026 and serving more than 20,000 clients since its 1980 founding. The company is a member of the Authority Brands portfolio of home-service franchise companies, with the franchisor entity organized as Homewatch CareGivers Franchising SPE LLC. Service offerings are organized into three lines — Essential Care (24-hour, personal, wellness, respite, active care, care on demand, childcare), Specialized Care (dementia/Alzheimer's, chronic conditions including ALS, Parkinson's, MS, COPD, cancer, stroke, diabetes, heart disease, lupus, developmental disabilities, hospice), and Recovery-Focused Care (post-hospitalization, transitional, brain/spinal injury, veteran, nursing, postpartum) — supported by a dedicated healthcare provider referral program and a 4.8/5 average review rating.
The company's differentiator is the Homewatch Connect™ technology platform, branded under the Total Care Solutions™ framework, which integrates in-person caregiving with virtual visits, appointment reminders, family/healthcare-provider communication, and a Wellness Hub that aggregates health indicators to inform personalized care plans. The underlying revenue mechanics operate at two layers: (1) franchisor-level franchise fees, royalties, and technology/marketing licenses from independently owned franchisees, and (2) franchisee-level service fees billed pay-as-you-go to individual client families, with pricing customized per care plan and initiated through a complimentary in-home consultation. Go-to-market is hybrid: direct-to-consumer via website, phone (888-404-5191), and zip-code-based location finder, paired with healthcare provider referrals and franchise-recruitment marketing through homewatchfranchise.com. The company operates exclusively in the United States (medical services excluded in Connecticut) and holds HIPAA, CCPA, and ADA compliance posture.
Homewatch CareGivers firmographics
Firmographics- Name
- Homewatch CareGivers
- Legal name
- Homewatch CareGivers Franchising SPE LLC
- Website
- https://homewatchcaregivers.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Homewatch CareGivers is a U.S. franchise network of 300+ locations providing in-home personal, dementia, chronic-condition, and post-acute care to seniors and individuals with disabilities, operating under Authority Brands and supported by the Homewatch Connect™ technology platform.
- Ownership category
- akta.pro rank
Homewatch CareGivers industry classification
Industry- Product category
- In-Home Care Services
- NAICS
- Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI)
- akta.pro secondary industries
- Dementia Personal Care (ADLs) Support (HSABAEAB), Couples & Family Care 24/7 In-Home Care (Multi-Client Household) (HSABAHAH), Care Management & Care Coordination (Home & Community-Based) (HLAFAEAL), Memory Care Respite (Short-Term) (HSABAEAD)
Keywords
Where Homewatch CareGivers is headquartered
LocationHeadquarters
- HQ city
- Greenwood Village
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Homewatch CareGivers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Franchise Fees and Royalties: Homewatch CareGivers generates revenue through franchise fees from independently owned franchisees, who pay for the right to operate under the Homewatch CareGivers brand and receive support, training, and operational processes from the parent company Authority Brands.
- Home Care Services: Each independently owned franchise location provides home care services to clients and families, generating revenue through service fees for caregiving. Services include personal care, companion care, dementia care, respite care, and specialized care for various conditions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free in-home consultation |
| Other | Pay-as-you-go | Care services with customized pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Homewatch CareGivers product offering
Product offeringCore offering
Homewatch CareGivers delivers personalized in-home care services through a franchise network of 300+ locations across the United States. Services span Essential Care (personal care, companion care, respite), Specialized Care (dementia, chronic conditions, developmental disabilities, hospice), and Recovery-Focused Care (post-hospitalization, transitional, postpartum, veteran care). The Total Care Solutions™ offering integrates in-person caregivers with the proprietary Homewatch Connect™ technology platform for virtual visits, appointment reminders, and family-healthcare provider communication.
Product overview
Homewatch CareGivers is a franchise-based in-home senior care services provider operating under Authority Brands. The company offers a comprehensive portfolio of care services organized into three main categories: Essential Care (24-Hour Care, Active Care, Care on Demand, Childcare, Personal Care, Respite Care, Wellness Care), Specialized Care (Dementia & Alzheimer's, Chronic Conditions including ALS through Stroke, Developmental Disabilities, Hospice), and Recovery-Focused Care (Post-Hospitalization, Transitional, Brain Injury, Veteran, Nursing, Postpartum). The core offering is Total Care Solutions™ which combines in-person caregiver services with Homewatch Connect™ technology platform for virtual visits, appointment reminders, and family/healthcare provider communication. The company has expanded to 300+ locations serving over 20,000 clients since inception, providing both direct care services and franchise ownership opportunities.
Differentiator
Problem solved
Functional benefit
Brands
- Total Care Solutions™: A comprehensive care approach that delivers the right level of in-home care at every moment, evolving alongside client needs.
- Homewatch Connect™
Quantifiable outcome
- 4.8/5 average review rating across all locations
- +2 more outcomes
Companies that use Homewatch CareGivers
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles3 records
Homewatch CareGivers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Homewatch CareGivers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Authority BrandscoreHomewatch CareGivers is a member of the Authority Brands family of companies. Authority Brands is the leading provider of in-home services, building brands that support the success of franchisees and better the lives of homeowners served and employees. Homewatch CareGivers benefits from parent company support with extensive experience and optimized processes while maintaining independent franchisee ownership.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Homewatch CareGivers competitors and assessment
Company assessmentDirect peers
- SYNERGY HomeCare: SYNERGY HomeCare is a U.S. franchise network offering in-home personal care, companion care, and memory care services. Direct franchise competitor with comparable service tiers and market positioning.
- BrightStar Care: BrightStar Care is a franchise home health and personal care provider with medically-led service delivery (RN oversight), differentiating on a higher clinical acuity tier. Competes with Homewatch CareGivers for both franchisees and clients needing skilled personal care.
- ComForCare: ComForCare is a franchise home care provider (part of CSS Industries/Hellman & Friedman-backed portfolio) offering personal care, dementia care, and respite services. Competes directly with Homewatch CareGivers in the franchise non-medical home care segment.
- Right at Home: Right at Home is a global franchise network providing in-home senior care and assistance, with a comparable service portfolio spanning companion care, personal care, and specialized dementia care.
- FirstLight Home Care: FirstLight Home Care operates a U.S. franchise network providing companion, personal, and dementia care services to seniors and adults with disabilities. Comparable scale and service portfolio to Homewatch CareGivers.
- Senior Helpers: Senior Helpers operates 300+ franchise locations across the U.S. offering in-home senior care, Alzheimer's and dementia care, and chronic disease management. Closely matched network size and service mix to Homewatch CareGivers.
- Visiting Angels: Visiting Angels is a national franchise network with 600+ U.S. offices providing companion care, personal care, dementia care, and respite services. Operates under the same franchise GTM and competes for the same franchisee pool.
- Comfort Keepers: Comfort Keepers operates a global franchise network providing in-home care services including personal care, companionship, dementia care, and respite care. Direct franchise competitor with overlapping service mix and similar mid-market positioning.
- Home Instead: Home Instead is the largest U.S. home care franchise network with 1,000+ locations and a similar franchise model focused on personal care, dementia, and elder care services. It is the most directly comparable scaled competitor and was acquired by Honor Technology in 2021.
Broad incumbents
- Honor Technology: Honor Technology acquired Home Instead (largest direct competitor) in 2021 and now operates the largest U.S. home care franchise network combined with a tech-enabled care platform. Represents the broader tech-enabled incumbent threat to traditional franchise models like Homewatch CareGivers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Homewatch CareGivers social profiles
Digital presenceHomewatch CareGivers compliance and trust
Trust signalCompliance3 records
Homewatch CareGivers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homewatch CareGivers leadership team
Management profileNumber of profiles
Profiles1 record
Homewatch CareGivers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homewatch CareGivers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homewatch CareGivers
What does Homewatch CareGivers do?
Homewatch CareGivers delivers personalized in-home care services through a franchise network of 300+ locations across the United States. Services span Essential Care (personal care, companion care, respite), Specialized Care (dementia, chronic conditions, developmental disabilities, hospice), and Recovery-Focused Care (post-hospitalization, transitional, postpartum, veteran care). The Total Care Solutions™ offering integrates in-person caregivers with the proprietary Homewatch Connect™ technology platform for virtual visits, appointment reminders, and family-healthcare provider communication.
Is Homewatch CareGivers a public or private company?
Homewatch CareGivers is a private company. It is classified as corporate owned and is currently operating.
When was Homewatch CareGivers founded?
Homewatch CareGivers was founded in 1980. It employs 101 to 250 people.
Where is Homewatch CareGivers based?
Homewatch CareGivers is headquartered in Greenwood Village, United States, in the North America region.
How does Homewatch CareGivers make money?
Two revenue lines are on record. Franchise Fees and Royalties are the primary driver. The others are home Care Services.
Who are Homewatch CareGivers's main competitors?
Direct peers on record are SYNERGY HomeCare, BrightStar Care, ComForCare, Right at Home, FirstLight Home Care, Senior Helpers, Visiting Angels, Comfort Keepers and Home Instead. Honor Technology is listed as a broad incumbent.
Does Homewatch CareGivers have an API?
No public API is recorded for Homewatch CareGivers.
What industry is Homewatch CareGivers in?
Homewatch CareGivers's product category is In-Home Care Services. Its primary akta.pro industry code is HLADACAI, In-Home Dementia Care Services (Specialized Personal Care), with a secondary code of HSABAEAB, Dementia Personal Care (ADLs) Support. Its NAICS code is 62161 and its SIC code is 8082.