Sheru Classic
- Company typePrivate
- Founded2019
- HeadquartersAndheri, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Sheru Classic firmographics
Firmographics- Name
- Sheru Classic
- Legal name
- Sheru Classic
- Website
- https://sheruclassic.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sheru Classic industry classification
Industry- Product category
- Fitness Event Management
- NAICS
- Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Sports Teams and Clubs (711211)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)
Keywords
Where Sheru Classic is headquartered
LocationHeadquarters
- HQ city
- Andheri
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Sheru Classic business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Athlete Registration Fees: Fees charged to athletes for participation in Pro Qualifiers and Pro Show events across various bodybuilding and fitness categories. Registrations are managed through muscleware.com contest registration portal.
- Spectator Ticket Sales: Revenue from selling general visitor passes and platinum VIP passes to spectators attending Sheru Classic events. Tickets sold via BookMyShow and dedicated event pages.
- Exhibitor / Space Booking: Revenue from selling exhibition space to fitness brands, nutrition companies, gyms, and equipment manufacturers at the IHFF expo. Contact person for space booking is listed as Mohan at IHFF.
- Sponsorship: Revenue from corporate sponsors who partner with the Sheru Classic and IHFF events. Evidenced by partner sections for 2019, 2020, 2022, 2023, and 2025.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Sheru Classic product offering
Product offeringCore offering
Sheru Classic organizes IFBB Pro Qualifiers bodybuilding and fitness competitions in India, providing amateur and aspiring athletes a sanctioned pathway to earn IFBB Pro Cards across categories such as Men's Bodybuilding, Classic Physique, Physique, Women's Bikini, Figure, Physique, Wellness, and Fitness. The brand also runs the IHFF (International Health, Sports and Fitness Festival) Expo and the Amateur Olympia India event, sells spectator tickets via BookMyShow and direct VIP channels, and facilitates athlete registrations through the Muscleware platform.
Product overview
Sheru Classic is an event management company that organizes bodybuilding and fitness competitions in India and internationally. Its core offerings include the Sheru Classic Pro Qualifiers Series (an IFBB Pro Qualifiers bodybuilding show providing athletes a pathway to professional status), Amateur Olympia India, and the IHFF (International Health, Sports and Fitness Festival) Expo. The company also sells ticketing services through Platinum VIP Pass and General Visitor Pass options, and facilitates athlete registrations via its website. Regional variants include Sheru Classic India, Latin America, USA, Mauritius, and Italy.
Differentiator
Problem solved
Functional benefit
Products and services
- Sheru Classic Pro Qualifiers Series IFBB Pro Qualifiers bodybuilding competition sanctioned by NPC Worldwide and the IFBB Pro League, providing Indian and Asian athletes a pathway to earn professional Pro Cards across multiple men's and women's categories.
- Amateur Olympia India
Companies that use Sheru Classic
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Sheru Classic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sheru Classic partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Asian Business Exhibitions & Conferences Ltd. (ABECL)coreABECL is the organizer of Sheru Classic and IHFF. Manish Gandhi serves as COO of ABECL and is credited as the brainchild of IHFF. ABECL brings organizational expertise in producing superlative expos and is expected to churn out multiple editions of the expo with hundreds of exhibitors and lakhs of visitors.
- NPC WorldwidecoreNPC Worldwide is the official registration and sanctioning body for Sheru Classic Pro Qualifiers. Athletes must be registered with NPC Membership before competing (www.npcworldwide-register.com). The Sheru Classic serves as an NPC Worldwide Pro Qualifier competition.
- IFBB Pro LeaguecoreSheru Classic Pro Qualifiers are affiliated with the IFBB Pro League. Winners of qualifying divisions are awarded IFBB Pro Cards per IFBB Pro League rules. The event is branded with IFBB Pro and NPC logos.
- Steadfast NutritionminorSteadfast Nutrition has been listed as a partner of Sheru Classic for 2020, appearing in partner sections of the website and terms and conditions pages.
- Sheru Classic USAcoreSheru Classic has expanded internationally with a dedicated USA edition (sheruclassicusa.com), representing a regional brand extension partnership under the Sheru Classic umbrella.
- Sheru Classic Latin AmericacoreSheru Classic Latin America (sheruclassicla.com) is a regional edition of the Sheru Classic brand covering the Latin American market.
- MuscleWarecoreMuscleWare provides the contest registration platform for Sheru Classic Pro Qualifiers (2026-INDBHRT-PROQ). Athletes register through muscleware.com/contests/2026-INDBHRT-PROQ/register.
- BookMyShowcoreBookMyShow serves as the primary ticketing platform for Sheru Classic general visitor passes, enabling broad consumer distribution for spectator attendance at IHFF Sheru Classic events.
- IHFF (International Health, Sports and Fitness Festival)coreIHFF is the grand expo platform associated with Sheru Classic, organized by ABECL. It is described as a dedicated event in the field of health and fitness promoting brand awareness in the growing Indian health and fitness market. The expo features B2B meetings, hosted buyer programs, and spans multiple highlight features.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Sheru Classic competitors and assessment
Company assessmentBroad incumbents
- IFBB Pro League: The professional league under which Sheru Classic awards Pro Cards. It governs the global professional bodybuilding circuit and provides legitimacy, rules, and athlete access that Sheru Classic depends on.
- NPC Worldwide: The amateur bodybuilding sanctioning body that registers Sheru Classic athletes and certifies Pro Qualification pathways. Sheru Classic is an NPC Worldwide Pro Qualifier affiliate and shares the same athlete recruitment funnel.
Direct peers
- FIBO Global Fitness: The world's largest trade show for fitness, health, and wellness, combining a B2B exhibition with consumer-facing fitness programming - the same hybrid event-plus-expo model that Sheru Classic and IHFF pursue.
- Arnold Sports Festival: Multi-sport fitness and bodybuilding event held in Columbus, Ohio featuring IFBB Pro League contests, expo, and celebrity athlete appearances - directly comparable to Sheru Classic's bodybuilding competition + IHFF expo combination.
- Arnold Classic (multi-sport): The Arnold Sports Festival's marquee IFBB Pro League bodybuilding competition - the global benchmark for multi-day Pro bodybuilding events with celebrity athlete participation analogous to Sheru Classic Pro Show.
- Mr. Olympia (IFBB Pro League): The flagship global IFBB Pro League professional bodybuilding competition. Sheru Classic is an IFBB-affiliated Pro Qualifier feeding into this ecosystem, sharing the same sport, sanctioning body, and athlete pool.
Regional players
- BODYPOWER Expo: A leading UK-based fitness and bodybuilding expo with athlete appearances and an exhibition hall. Comparable in format to IHFF Sheru Classic but focused on the UK/European market rather than Asia.
- Rajiv Gandhi International Sports Convention: An Indian multi-sport event organiser with adjacent consumer-expo and competition formats; comparable as an Indian sports-events peer competing for sponsorship and exhibitor dollars in the same domestic market as IHFF.
Others
- Europa Sports Products Events: A supplement distribution and fitness trade show organiser in the bodybuilding space; an ecosystem participant that represents adjacent event-driven fitness suppliers Sheru Classic exhibitors interact with at IHFF.
Emerging players
- Bodybuilding.com: Major consumer fitness media and supplement retailer that organises digital events and athlete content. Comparable as a fitness-vertical brand that monetises bodybuilding athlete endorsements, though primarily online.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Sheru Classic social profiles
Digital presenceSheru Classic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sheru Classic leadership team
Management profileNumber of profiles
Profiles2 records
Sheru Classic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sheru Classic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sheru Classic
What does Sheru Classic do?
Sheru Classic organizes IFBB Pro Qualifiers bodybuilding and fitness competitions in India, providing amateur and aspiring athletes a sanctioned pathway to earn IFBB Pro Cards across categories such as Men's Bodybuilding, Classic Physique, Physique, Women's Bikini, Figure, Physique, Wellness, and Fitness. The brand also runs the IHFF (International Health, Sports and Fitness Festival) Expo and the Amateur Olympia India event, sells spectator tickets via BookMyShow and direct VIP channels, and facilitates athlete registrations through the Muscleware platform.
Is Sheru Classic a public or private company?
Sheru Classic is a private company. It is classified as corporate owned and is currently operating.
When was Sheru Classic founded?
Sheru Classic was founded in 2019. It employs 11 to 50 people.
Where is Sheru Classic based?
Sheru Classic is headquartered in Andheri, India, in the Asia region.
How does Sheru Classic make money?
Four revenue lines are on record. Athlete Registration Fees are the primary driver. The others are spectator Ticket Sales, exhibitor / Space Booking and sponsorship.
Who are Sheru Classic's main competitors?
Broad incumbents on record are IFBB Pro League and NPC Worldwide. Direct peers are FIBO Global Fitness, Arnold Sports Festival, Arnold Classic (multi-sport) and Mr. Olympia (IFBB Pro League). Regional players are BODYPOWER Expo and Rajiv Gandhi International Sports Convention. Europa Sports Products Events is listed as an others. Bodybuilding.com is listed as an emerging player.
Does Sheru Classic have an API?
No public API is recorded for Sheru Classic.
What industry is Sheru Classic in?
Sheru Classic's product category is Fitness Event Management. Its primary akta.pro industry code is MPAKABAD, Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.). Its NAICS code is 711219 and its SIC code is 7990.