What Steadfast Nutrition does

Steadfast Nutrition is an India-based direct-to-consumer sports nutrition and wellness supplements brand founded in 2017 and headquartered in Noida, Uttar Pradesh. The company markets itself as India's premium sports nutrition brand and sells 60+ products spanning whey proteins and casein (Warmax Protein, Power Protein, Incredible Whey/Isolate, MiCasein, Wheylo), amino acids (BCAA, L-Glutamine, L-Carnitine, L-Arginine), energy and endurance supplements (Snergy, Carborance), mass gainers, herbal wellness formulations (Ashwagandha, Milk Thistle, SteadShilajit Gold), vitamins and minerals (Multivitamin Mega Pack, Fish Oil, Iron, Melatonin), lifestyle products (Peanut Butter range, CollaStead collagen, Apple Cider Vinegar), athleisure clothing for men, women, and unisex segments, gym accessories, and therapeutic/lifestyle diet plans.

The company's core proprietary technology is a scoopless sachet-based delivery system using multi-layer moisture-resistant packaging that delivers precise dosages in individually sealed portions, positioning the line as pharmaceutical-grade, lab-tested, organ-friendly, and free from aspartame, heavy metals, and harmful chemicals. Manufacturing is fully outsourced to a single contract partner, Superchem Nutri Formulations, at a facility in Ponta Sahib, Himachal Pradesh, allowing Steadfast Nutrition to operate an asset-light brand-and-distribution model. The company holds GMP, ISO 22000:2018, ISO 9001, and FSSAI certifications supporting its quality positioning.

Commercially, Steadfast Nutrition sells exclusively through its own e-commerce website with free delivery across India, 24-48 hour dispatch, tiered sachet pricing (6 to 180 sachets) that rewards bulk purchase, combo offers, and a 25% STEAD25 promotional discount code. Customer segments span athletes, bodybuilders, endurance athletes, general fitness enthusiasts, health-conscious consumers, and athleisure buyers. The company relies on content marketing, social media (Instagram, Facebook, YouTube, LinkedIn, Twitter, Pinterest), athlete and influencer endorsements, and earned media coverage across 40+ Indian publications for customer acquisition, with no retail or marketplace distribution disclosed. Founder Aman Puri leads the company, which remains privately held with no institutional investors identified.

Name

Steadfast Nutrition

Legal name

Steadfast Nutrition

Website

https://steadfastnutrition.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Steadfast Nutrition is a Noida-based, direct-to-consumer sports nutrition and wellness brand selling 60+ protein powders, amino acids, herbal supplements, athleisure apparel, and diet plans to athletes, fitness enthusiasts, and health-conscious consumers across India through its own e-commerce website.

Ownership category

akta.pro rank

Product category

Sports Nutrition and Wellness Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

Keywords

• Sports nutrition supplements
• Whey protein powders
• Fitness dietary supplements
• Athletic apparel
• Wellness supplements

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Steadfast Nutrition generates revenue through direct-to-consumer sales of sports nutrition supplements, wellness products, and athleisure clothing via its e-commerce platform. The business model is primarily one-time purchase with tiered pricing incentives for larger pack sizes (6, 30, 60, 120, 180 sachets) that encourage higher average order values. Additional revenue streams include diet plans, combo offers, and accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Steadfast Nutrition manufactures and sells pharmaceutical-grade sports nutrition supplements including whey protein powders (concentrate, isolate, hydrolysate, casein), amino acids (BCAA, glutamine, L-carnitine, L-arginine), mass gainers, energy drinks, and wellness supplements (multivitamins, ashwagandha, fish oil, melatonin, shilajit). The company also offers athletic apparel, fitness accessories (shakers, backpacks, yoga mats), peanut butters, and therapeutic diet plans. Products are sold exclusively through its direct-to-consumer e-commerce website with free delivery across India, tiered bulk pricing, and scoopless sachet packaging technology.

Product overview

Steadfast Nutrition is India's premium sports nutrition and wellness supplements brand offering a comprehensive portfolio of nutritional products, athletic apparel, accessories, and diet planning services. The product ecosystem centers on three core supplement categories: Recovery (whey proteins, casein, and protein blends including Warmax Protein, Power Protein, LIVRAW Protein, Incredible Whey, Nitromax Protein, MiCasein, and Wheylo), Energy (Snergy and Carborance for instant and sustained energy), and Wellness (SteadC, SteadCreatine, SteadLytes, multivitamins, herbal supplements like Ashwagandha and Milk Thistle, omega-3, iron, and specialized products like SteadShilajit Gold and SteadRelief). The company also offers Amino Acids (PlayStead, Power Glutamine, Active BCAA, L-Carnitine), Mass Gainers (Power Massive), and Daily Essentials (Tri Fibre, CollaStead collagen, and peanut butters). Beyond supplements, Steadfast Nutrition provides athletic clothing (tank tops, t-shirts, jackets, compression wear), accessories (shakers, backpacks, yoga mats), and therapeutic/lifestyle diet plans (Diabetes Management, Weight Loss, Pre & Post Natal Care). The brand emphasizes pharmaceutical-grade, lab-tested, and organ-friendly formulations with eco-friendly packaging, targeting athletes and fitness enthusiasts across India.

Differentiator

Problem solved

Functional benefit

Products and services

• Whey Protein (Concentrate, Isolate, Hydrolysate, Blends)
• MiCasein Slow-Release Casein Protein
• Amino Acid Supplements (BCAA, Glutamine, L-Carnitine, L-Arginine)
• Power Massive Mass Gainer
• Energy Drinks (Snergy and Carborance)
• Wellness Supplements (Steadfizz, Herbal, Vitamins)
• Tri Fibre Dietary Fibre Supplement
• CollaStead Marine Collagen Supplement
• Peanut Butter (Honey Smooth, Honey Crunchy, Chocolate Crispy)
• Athletic Apparel (Tank Tops, T-Shirts, Compression, Jackets)
• Fitness Accessories (Shakers, Backpacks, Yoga Mat)
• Therapeutic and Lifestyle Diet Plans

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Superchem Nutri FormulationscoreOEM/ Whitelabel/ Licensing PartnerManufacturing partner that produces Steadfast Nutrition products at their facility in Ponta Sahib, Himachal Pradesh. The company handles formulation, manufacturing, and packing of nutritional supplements for Steadfast Nutrition.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MuscleBlaze: India's leading sports nutrition brand owned by Tata (Bright Lifecare), selling whey, mass gainers, pre-workout, and supplements. Direct competitor to Steadfast with similar protein/amino product portfolio, athlete endorsements, and Indian D2C-plus-offline model.
• Optimum Nutrition: Globally dominant sports nutrition brand (whey, BCAA, creatine) and a benchmark premium brand in India's gym channel. Competes head-on with Steadfast's protein and amino acid SKUs across the same active-lifestyle customer segment.
• Myprotein: Major global sports nutrition and wellness brand operating its own D2C e-commerce with deep India presence, offering whey/isolate, BCAA, creatine, and apparel/accessories. Closely comparable D2C model and product breadth.
• Oziva: Indian D2C plant-based nutrition and wellness brand (protein, hair/skin, women's health). Competes directly with Steadfast's wellness and clean-label supplement category targeting similar Indian health-conscious consumers online.
• Plix: Indian D2C wellness and beauty nutrition brand offering effervescent and sachet-format supplements. Closely comparable Indian D2C supplement brand with overlapping product format and target consumer.
• Wellbeing Nutrition: Indian D2C premium nutrition and wellness brand with meltics, effervescent, and sachet formats. Direct competitor in India's premium clean-label nutrition D2C space.
• TrueBasics (by Wellnessica): Indian D2C nutraceutical brand (multivitamins, hair/skin, men's and women's wellness). Competes with Steadfast on everyday wellness supplements and sachet/convenience positioning.

Broad incumbents

• GNC: Global incumbent in vitamins, sports nutrition, and supplements with established retail and India distribution. Overlaps with Steadfast's whey/amino/wellness range but at much broader scale and through specialty retail rather than D2C sachets.
• Herbalife: Global nutrition and weight-management company with a wide portfolio of protein shakes and supplements sold via direct selling. Comparable wellness-plus-protein product set, but distributed through MLM rather than own e-commerce.

Emerging players

• Bold Care: Indian D2C men's health and wellness brand with a sachet/effervescent-led supplement line. Comparable emerging D2C supplement brand targeting digital-first Indian consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sn_premium
• YouTubeyoutube.com/c/SteadfastNutrition?themeRefresh=1
• Facebookfacebook.com/steadfastnutrition
• LinkedInlinkedin.com/company/steadfastnutrition
• Instagraminstagram.com/steadfastnutrition
• Pinterestin.pinterest.com/steadfastnutrition

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steadfast Nutrition