Hospice and Palliative Care of Western Kentucky

What Hospice and Palliative Care of Western Kentucky does

Hospice and Palliative Care of Western Kentucky is a private nonprofit 501(c)(3) hospice and palliative care provider founded in 1980 and headquartered in Owensboro, Kentucky, serving the Western Kentucky region. The organization delivers end-of-life and chronic-illness care to individuals diagnosed with a terminal prognosis of six months or less, and provides palliative care symptom management for patients suffering from uncontrolled symptoms of chronic illness. Care is delivered across home-based settings, nursing facilities, and the Heartford House, a 10.8-acre free-standing hospice inpatient center in Owensboro that was the first dedicated facility of its kind in Western Kentucky and operates 24/7.

The organization's service portfolio includes three core clinical lines—Hospice Care, Palliative Care, and Bereavement Services—alongside The Heartford House inpatient facility and community programs such as Camp Erin (a children's grief support camp) and The Caring Bear (a children's and family bereavement support program). Patient intake is supported by a 24/7 nurse hotline and an online assessment tool, with an open referral system that allows any individual—patients, family, friends, physicians, social workers, or clergy—to initiate care. The stated operational model preserves the patient's existing primary care physician, with the hospice team providing collaborative clinical support rather than replacing the trusted doctor.

The revenue model is reimbursement-based rather than direct-pay: hospice care services are fully covered by Medicare, Medicaid, and most private insurance plans when tied to the terminal diagnosis, with no out-of-pocket cost to patients for covered services. The go-to-market motion is community-led, relying on healthcare provider referrals, family and community outreach, and digital presence through the website and Facebook page. The organization employs 101–250 staff across two Owensboro locations (the administrative office at 3419 Wathens Crossing and the Heartford House at 2914 Old Hartford Road) and operates without any disclosed parent company, private equity backing, or institutional investment structure.

Name

Hospice and Palliative Care of Western Kentucky

Legal name

Hospice and Palliative Care of Western Kentucky

Website

https://hospiceofwky.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Hospice and Palliative Care of Western Kentucky is a nonprofit hospice and palliative care provider serving terminal and chronically ill patients in Western Kentucky from its Owensboro base, operating the region's first free-standing hospice inpatient center, the Heartford House.

Ownership category

akta.pro rank

Product category

Hospice and Palliative Care Services

NAICS

Home Health Care Services (6216)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Residential Hospice / Hospice House (Facility-Based) (HLADAHAC)

akta.pro secondary industries

Home Hospice Agencies (HLAFAEAC), Community-Based Palliative Care (Home-Based Non-Hospice) (HLADAHAH), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), Inpatient Hospice (General Inpatient Care) (HLADAHAB)

Keywords

• Hospice care services
• Palliative care services
• End-of-life care
• Bereavement support programs
• Inpatient hospice facility

Headquarters

HQ city

Owensboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Hospice Care Services: Hospice care services are fully covered by Medicare, Medicaid, and most private insurance plans when related to the patient's terminal diagnosis. This creates a reimbursement-based revenue model where services are covered rather than directly billed to patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hospice and Palliative Care of Western Kentucky delivers hospice care, palliative care, and bereavement support to patients with terminal or chronic illness in Western Kentucky. Services are provided at the patient's home, nursing facilities, or at the Heartford House, the first free-standing hospice inpatient center in the region, with care fully covered by Medicare, Medicaid, and most private insurance plans when related to the terminal diagnosis.

Product overview

Hospice and Palliative Care of Western Kentucky operates as a unified hospice care organization offering a coordinated portfolio of healthcare services. The core offerings include Hospice Care for terminal patients and Palliative Care for chronic illness symptom management, supported by The Heartford House—a 24/7 free-standing hospice inpatient facility. Additional services include Bereavement Services, Volunteer Services, and specialized programs such as Camp Erin and The Caring Bear for grief support. The organization also provides a 24/7 nurse hotline and an online assessment tool for referrals and patient inquiries.

Differentiator

Problem solved

Functional benefit

Brands

• The Heartford House: A 10.8-acre free-standing hospice inpatient center located in Owensboro, Kentucky, offering a peaceful setting for patients and their families. It was the first free-standing hospice inpatient center in Western Kentucky.
• Camp Erin
• The Caring Bear

Products and services

• Hospice Care

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• VITAS Healthcare (Chemed Corporation): Largest hospice provider in the United States, operating in multiple states. Comparable as a hospice specialist serving terminally ill patients with hospice, palliative, and inpatient services at much greater scale.
• Compassus: National hospice, palliative, and home health provider operating across multiple states. Comparable as a multi-state hospice operator with similar service lines and Medicare reimbursement exposure.
• Amedisys: National home health, hospice, and high-acuity care provider. Comparable as a hospice services competitor with significant scale and a Medicare/Medicaid reimbursement model.
• BrightSpring Health Services: Diversified home and community-based health services provider including hospice and palliative offerings. Comparable as a provider of hospice services within a broader home and community health portfolio serving similar patient populations.
• LHC Group: National home health and hospice provider with significant inpatient and community-based service offerings. Comparable as a hospice and home health operator with overlapping patient population and reimbursement model.
• Gentiva: National hospice and home health provider operating across the U.S. with hospice, palliative, and home health services. Comparable as a hospice specialist organization with reimbursement-based revenue model.

Direct peers

• Hosparus Health: Kentucky-based nonprofit hospice and palliative care provider serving Kentucky, Indiana, and Ohio. Comparable as a regional nonprofit hospice organization with similar home hospice, inpatient, and bereavement services in overlapping geographies.
• Bluegrass Care Navigators: Kentucky-based nonprofit hospice and palliative care provider offering hospice, palliative, and grief support services. Comparable as a regional nonprofit with similar service mix and a free-standing inpatient hospice facility.

Emerging players

• Caris Healthcare: Regional hospice and palliative care provider operating across multiple southeastern states. Comparable as a hospice-focused provider with similar patient mix and facility/in-home care delivery.

Regional players

• St. Anthony's Hospice: Western Kentucky-based hospice provider serving the region including Owensboro-area counties. Comparable as a community-based hospice operator in the same geography with overlapping referral networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tr?id=495650159368103&ev=PageView&noscript=1
• Xx.com/hospiceofwky

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospice and Palliative Care of Western Kentucky