Browning's Pharmacy and Healthcare

What Browning's Pharmacy and Healthcare does

Browning's Pharmacy and Healthcare is a privately held, family-owned pharmacy and home medical equipment (HME) retailer founded in 1962 and headquartered in Melbourne, Florida, with a second location in Winter Garden, FL. The company serves local retail consumers and patients needing durable medical equipment, operating on a walk-in retail, e-commerce catalog, and equipment rental model. Its customer base is a broad mix of prescription patients, mobility and respiratory equipment users, and walk-in retail buyers, with no disclosed enterprise accounts.

The core offering combines prescription pharmacy services with a catalog of third-party branded HME products, including wheelchairs, oxygen equipment, CPAP/BiPAP machines, hospital beds, patient lifts, and accessibility ramps. Auxiliary lines include insurance and Medicare/Medicaid billing services, a women's boutique, and a disaster preparedness category targeted at Florida-specific hurricane risk. CHAP (Community Health Accreditation Partner) accreditation supports HME reimbursement eligibility. The business model is primarily transactional retail with recurring rental revenue from respiratory and mobility equipment, and revenue mechanics are split between direct-pay retail, insurance reimbursement, and prescription dispensing margins.

Operationally, Browning's runs on standard third-party pharmacy and HME infrastructure with no proprietary technology stack; the e-commerce site is operated as a managed platform built by VGM Forbin. The company is small (51-100 employees), has no public funding history, no acquisitions or divestitures, and no disclosed AI/ML capabilities. Its growth strategy appears to be incremental footprint expansion within Florida and modest channel diversification through online catalog sales and rental subscriptions.

Name

Browning's Pharmacy and Healthcare

Legal name

Browning's Pharmacy and Healthcare

Website

https://brownings.net

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

51–100 employees

Short description

Browning's Pharmacy and Healthcare is a Florida-based independent pharmacy and home medical equipment retailer, founded 1962, serving retail consumers across two Florida locations with prescription drugs, durable medical equipment (CPAP, oxygen, mobility), rentals, and insurance billing.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Product Sales: Sale of home medical equipment including CPAP machines, wheelchairs, scooters, hospital beds, ramps, walk aids, respiratory equipment, and related supplies through catalog and storefront. Products come from third-party manufacturers.
2. Equipment Rentals: Short-term and long-term rental of home medical equipment including wheelchairs, CPAP machines, oxygen concentrators, hospital beds, patient lifts, scooters, ramps, suction machines, and trapeze equipment. Rental terms are governed by agreements covering damage, misuse, late payment (2% per month), and liability.
3. Pharmacy Services: Traditional pharmacy services including prescription filling, with a dedicated pharmacy phone line and hours at the Melbourne location.
4. Insurance Billing: Insurance billing services to process claims for customers, working with Medicare and other insurance providers. The company publishes an annual insurance listing and maintains a Medicare guide for patients.
5. Women's Boutique: Specialized services for women including mastectomy supplies and products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Browning's Pharmacy and Healthcare is understood to dispense prescription medications and supply home/durable medical equipment to individual patients. The provided input does not include source-attributed passages detailing specific service lines, product categories, or operational scope, so a more specific core-offering description cannot be substantiated.

Product overview

Browning's Pharmacy and Healthcare is a pharmacy and home medical equipment provider serving Florida since 1962, offering a comprehensive portfolio of products and services for mobility, respiratory care, and home health needs. The core product offering centers on durable medical equipment (DME) including manual and power wheelchairs (Sunrise Medical Quickie and Zippie brands), portable and stationary oxygen concentrators, CPAP/BiPAP sleep therapy devices (ResMed Airsense 11, Philips Respironics systems), patient lifts, hospital beds, and accessibility ramps (EZ-ACCESS SUITCASE and TRAVERSE series). The company operates both a retail pharmacy and an equipment rental division, with featured products available for purchase or short/long-term rental. Additional services include mastectomy supplies, insurance billing assistance, and disaster preparedness support. The product portfolio is organized by category: Mobility (wheelchairs, scooters, walkers, ramps), Respiratory (oxygen equipment, CPAP/BiPAP machines), Beds and Accessories, Lifts, and general Home Medical Equipment. The company serves retail customers, patients with chronic conditions requiring home oxygen or sleep therapy, and individuals recovering from injuries who need temporary equipment rentals.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CHAP (Community Health Accreditation Program)coreOthersBrowning's is accredited by CHAP, a national accrediting organization for community-based healthcare providers. This accreditation demonstrates compliance with quality and safety standards for home health services and pharmacy operations. CHAP accreditation serves as a credentialing mechanism recognized by insurers and regulators.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Apria Healthcare: National home medical equipment provider (acquired by Owens & Minor) offering respiratory therapy, sleep, mobility, and hospital-grade equipment. Direct competitor across Browning's core CPAP, oxygen, and home equipment categories.
• AdaptHealth: National durable medical equipment provider offering sleep (CPAP/BiPAP), respiratory, mobility, and home medical equipment across retail, rental, and e-commerce channels. Directly comparable business model to Browning's across product categories and recurring rental revenue mix.
• Lincare Holdings: Large respiratory-focused home medical equipment provider offering oxygen therapy, CPAP, and related services across local branches. Comparable in delivering recurring respiratory rentals through accredited local branches.
• Rotech Healthcare: Public home medical equipment company focused on respiratory therapy, sleep, and home oxygen. Operates through local branches with rentals and direct billing to Medicare/insurance, mirroring Browning's respiratory and oxygen rental model.
• National Seating & Mobility: Provider of complex rehab technology (power wheelchairs, custom seating) and mobility equipment. Comparable to Browning's Sunrise Quickie/Zippie power wheelchair portfolio and rehab equipment expertise.
• Hoveround: Power wheelchair and mobility provider offering direct-to-consumer sales and rentals of scooters and power chairs. Closely comparable to Browning's mobility equipment sales/rental business.
• Quipt Home Medical: Public home medical equipment provider focused on respiratory therapy, CPAP, and mobility across multiple states. Comparable recurring-rental revenue model with similar payer mix and product categories.
• Allegro Medical Supplies: Online retailer of medical equipment, mobility aids, and daily living products. Comparable to Browning's e-commerce catalog across mobility, respiratory, and home medical equipment categories.

Broad incumbents

• CVS Pharmacy: National pharmacy chain also offering home medical equipment and insurance billing at scale. Overlaps with Browning's pharmacy and basic DME retail, but operates across a much broader footprint and category portfolio.
• Walgreens: National pharmacy retailer with home medical equipment and pharmacy services. Comparable retail pharmacy + DME positioning, though Walgreens serves a far broader geographic and category footprint than Browning's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/BrowningsHealthcare
• Facebookfacebook.com/browningspharmacyhealthcare
• Xx.com/browningsphc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Browning's Pharmacy and Healthcare