Allegro Medical

What Allegro Medical does

Allegro Medical (Allegro Enterprises, Inc.) is a direct-to-consumer e-commerce retailer of home medical supplies, founded in 1996 in Mesa, Arizona. It was the first company to sell medical supplies online and has served more than two million customers over a 25+ year operating history. The company is private, with 11-50 employees, and operates alongside parallel phone ordering channels.

The product catalog spans roughly ten categories: catheters, incontinence supplies, wound care, patient care, daily living aids, mobility equipment, ostomy supplies, exam gloves, syringes, and orthopedic items. Allegro carries an established multi-brand assortment that includes ConvaTec, Coloplast, Hollister, Bard, BD, Medline, Cure Medical, McKesson, and Pride Mobility, suggesting authorized-dealer or distributor relationships with most major medical supply manufacturers. No proprietary technology platform, clinical decision-support tooling, or AI capability is documented.

The business model is retail markup on consumable and durable medical supplies sold to individual end users (patients and caregivers), with revenue generated through one-off orders plus the Allegro Autoship subscription program (5% recurring discount). Distribution is extended via a channel partnership with Scrip Companies as an authorized dealer. The company does not disclose funding history, revenue, or recent strategic transactions, indicating a privately held, mature operating profile.

Name

Allegro Medical

Legal name

Allegro Enterprises, Inc.

Website

https://allegromedical.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Allegro Medical is a private D2C e-commerce retailer, founded in 1996 and based in Mesa, Arizona, that sells home medical supplies across roughly ten categories (catheters, incontinence, ostomy, wound care, mobility, and others) to individual patients and caregivers, with a subscription autoship program and channel partnership with Scrip Companies.

Ownership category

akta.pro rank

Product category

Online Medical Supplies Retail

NAICS

Health and Personal Care Retailers (456)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Health, Wellness & Pharmacy Online Retailers (CRAFADAG)

akta.pro secondary industry

Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH)

Keywords

• Medical supplies retail
• Home healthcare products
• Online medical store
• Mobility equipment
• Incontinence supplies

Headquarters

HQ city

Mesa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Medical Supplies Retail: Direct e-commerce sales of medical supplies and equipment to consumers. Revenue generated through individual product transactions at listed prices with periodic promotional discounts and free shipping offers.
2. Allegro Autoship Subscription: Subscription program offering 5% discount on recurring orders with flexible delivery schedules (every 15, 30, 45, 60, 90, or 180 days). Provides predictable recurring revenue through customer subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Allegro Medical operates an online retail store selling home healthcare and medical supplies directly to consumers, including catheters, incontinence products, wound care, ostomy supplies, mobility equipment (scooters, wheelchairs, walkers), orthopedic products, exam gloves, syringes, and daily living aids. Founded in 1996 as the first company to sell medical supplies online, the platform distributes products from established manufacturers such as ConvaTec, Coloplast, Hollister, BD, Medline, Cure Medical, McKesson, and Pride Mobility, supplemented by a recurring Autoship subscription service offering 5% savings on scheduled deliveries.

Product overview

Allegro Medical is an online e-commerce platform for medical supplies and home healthcare products, launched in 1996 as the first company to sell medical supplies online. The platform offers a comprehensive portfolio of medical supplies across multiple categories including catheters, incontinence products, wound care, patient care supplies, daily living aids, mobility equipment, orthopedic products, ostomy supplies, exam gloves, and syringes. The core offering is a consumer-facing e-commerce marketplace where customers can browse, compare, and purchase medical supplies from various manufacturers. Key service features include an Allegro Autoship subscription program for recurring deliveries with savings, product comparison functionality, order tracking, and customer rewards programs. The platform distributes products from established medical supply manufacturers including ConvaTec, Coloplast, Hollister, Bard, BD, Medline, Cure Medical, McKesson, and Pride Mobility. The company positions itself as a one-stop shop for medical supplies with over 2,000,000 customers since 1996.

Differentiator

Problem solved

Functional benefit

Products and services

• Catheters Wide assortment of catheter products including intermittent, external, closed system, Foley, and female catheters, plus accessories such as lubricants, antiseptic wipes, leg bags, drainage bags, insertion tray kits, and Statlock stabilization devices for home users managing urinary conditions.
• Incontinence Products Adult diapers, protective underwear, bed pads and underpads, barrier creams, wipes, odor eliminators, and washable incontinence underwear for men and women managing bladder or bowel incontinence at home.
• Wound Care Wound dressings, adhesive bandages, medical tape, wound cleansers, debridement products, burn care, compression bandages, sutures, and tracheostomy supplies for at-home wound management.
• Patient Care Exam gloves, syringes, enteral feeding supplies, bathing wipes, bed accessories, patient lifts, mattress covers, and transfer devices for home patient care.
• Daily Living Aids Hearing assists, around-the-house aids, eating aids, and other assistive products to help individuals with daily living activities.
• Mobility Products Mobility scooters, wheelchairs, walkers, rollators, canes, crutches, ramps, and wheelchair accessories for individuals with temporary or permanent mobility limitations.
• Ostomy Supplies Colostomy, ileostomy, and urostomy bags, ostomy skin barriers, adhesives, deodorants, pouch covers, stoma caps, and pediatric ostomy supplies from brands such as ConvaTec, Hollister, and Coloplast.
• Exam Gloves Latex, nitrile, and vinyl exam gloves in powder-free options for clinical and caregiving use.
• Syringes Hypodermic needles, insulin needles and syringes, irrigation syringes, oral medicine syringes, blood draw supplies, blunt tip needles, and sharps disposal products.
• Orthopedic Products Arm slings, air casts, ankle splints, knee braces, back braces, wrist braces, carpal tunnel braces, hot and cold therapy, and orthotic insoles.
• Allegro Autoship Subscription Subscription service that lets customers schedule recurring deliveries of medical supplies every 15, 30, 45, 60, 90, or 180 days with a 5% discount, flexible modification, and cancellation at any time.

Quantifiable outcome

• Over 2,000,000 customers served since founding in 1996
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Scrip CompaniescoreChannel Partner/ Reseller/ DistributorScrip, Inc. is described as 'a leader in the health and wellness industry' and operates a Minimum Advertised Price (MAP) policy that Allegro Medical adheres to. Scrip provides product lines including Massage FX, TheraPro, Lotus Touch, NRG, Kur, Soma, and ScripHessco branded products. Allegro is listed as an authorized dealer operating under Scrip's distribution network.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Vitality Medical: Online medical supply retailer offering a comparable catalog of catheters, incontinence, wound care, ostomy, and mobility products direct-to-consumer. Closely matched in product breadth and DTC e-commerce positioning to Allegro Medical.
• Express Medical Supply: DTC online retailer specializing in urological, incontinence, ostomy, and wound care supplies with autoship subscription options. Direct overlap with Allegro's core chronic-care consumable categories.
• Mountainside Medical Equipment: Online medical supply retailer carrying catheters, ostomy, wound care, mobility, and daily living aids for home healthcare consumers. Closely comparable assortment and customer base to Allegro.
• Save Rite Medical: Discount-oriented online medical supply store focused on catheters, incontinence, ostomy, and diabetic supplies. Competes head-to-head with Allegro on price-sensitive chronic-care consumers.
• Medical Supply Depot: Online medical supply retailer offering urological, incontinence, ostomy, and wound care products direct to consumers. Operates with a similar inventory-led DTC model to Allegro.

Broad incumbents

• Edgepark Medical Supplies: Large established online medical supply retailer working with insurance and direct-pay customers across catheters, ostomy, diabetes, and breast pump categories. Significantly larger scale than Allegro with deeper payer integration.
• McKesson Medical-Surgical: One of the largest medical supply distributors serving providers, with a smaller consumer channel. Comparable in the medical consumable categories Allegro sells, but operates at vastly greater scale and primarily B2B.
• Medline: Major medical equipment and supplies manufacturer and distributor with broad healthcare customer reach. Overlaps with Allegro in the products it distributes (catheters, gloves, wound care) but serves primarily institutional buyers.
• Amazon Pharmacy & Health: Sells many of the same medical consumable brands Allegro carries (ConvaTec, Coloplast, BD, McKesson) with Prime delivery. Represents the largest competitive threat to small DTC medical supply retailers on price and convenience.

Emerging players

• Cascade Healthcare Solutions: Online retailer of incontinence, urological, and personal care medical supplies with a DTC focus. Smaller-scale player with overlapping chronic-care consumable assortment to Allegro.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/AllegroMedicalcom/74867746000
• Instagraminstagram.com/allegro_medical_supplies
• Xx.com/allegromedical

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allegro Medical