What Evaluation Associates does

Evaluation Associates | Te Huinga Kākākura Mātauranga is an independent New Zealand education consultancy founded in 1999 and headquartered in Auckland, with additional offices in Christchurch and Wellington. The firm provides professional learning and development (PLD), leadership support, and evaluation services to schools, kura (Māori-medium schools), and Kāhui Ako (communities of schools) across New Zealand. Its portfolio spans structured literacy programmes (Tāwhirihia for Years 0–6 and 7–10, Structured Literacy Approaches PLD Years 0–8), assessment and cultural capability offerings (Assessment | Aromatawai, e-asTTle support, Cultural Capability, Niho Taniwha, Neurodiversity in the Classroom), leadership development (Leading Edge, Trust Builds Teams, Complex Problems Shared Solutions, Growing Leadership Capability, Principal and Senior Leader Appraisal, Charter School Sponsors Support), evaluation services (Data Analysis, International Programme Evaluation, Evaluation Review and Analysis), and educational resource design.

The company earns revenue primarily through fee-for-service professional engagements, tiered subscription-style per-person programmes (e.g., appraisal packages at NZD 2,880–5,670 + GST, workshops from NZD 650 to NZD 1,750 + GST per person), and Ministry of Education-funded PLD delivery as a preferred provider. Distribution is sales-led via direct engagement with schools and kura, supplemented by Canvas LMS-enabled online course delivery, Eventbrite workshop registration, and content marketing through the firm's blog and social channels. The company employs 51–100 staff including more than 40 specialist consultants, has no parent company, no public listing, and no disclosed external funding rounds; ownership appears independent and founder-led.

Name

Evaluation Associates

Legal name

Evaluation Associates Limited

Website

https://evaluate.co.nz

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Evaluation Associates is an independent New Zealand education consultancy providing professional learning, leadership development, and programme evaluation services to schools, kura, and Kāhui Ako across the country.

Ownership category

akta.pro rank

Product category

Education Consulting and Professional Learning Services

NAICS

Educational Support Services (61171), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Classroom Assessment & Grading (Formative/Summative) (EDAJAFAC)

akta.pro secondary industries

Education Policy Evaluation & Impact Assessment Organizations (EDADADAD), Psychoeducational & Educational Assessments (IEE Support) (EDAKACAD), Assessment & Test Data Integration and Reporting (EDADAIAE)

Keywords

• Education consulting services
• Professional learning development
• Curriculum implementation support
• School leadership development
• Education programme evaluation

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Learning and Development Services: PLD services tailored to schools and kura, including workshops, coaching, online courses, and professional learning groups. Pricing varies per programme and is often linked to Ministry of Education funding.
2. Appraisal Services for Principals and Senior Leaders: External appraisal packages for principals and senior leaders, available in three tiers ranging from $2,880 to $5,670 + GST.
3. Curriculum Implementation Support Packages: Essentials and Comprehensive implementation partner packages providing expert-led curriculum implementation support for schools, with varying levels of on-site support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Evaluation Associates provides professional learning and development (PLD), leadership support, evaluation, and educational resource services to New Zealand schools, kura, Kāhui Ako, charter school sponsors, and government/NGO education initiatives. Offerings span structured literacy, assessment, cultural capability, neurodiversity, maths acceleration, principal/senior leader appraisal, curriculum implementation, data analysis, and international programme evaluation, delivered through workshops, coaching, online courses, and on-site consultancy.

Product overview

Evaluation Associates | Te Huinga Kākākura Mātauranga is an education consultancy offering a comprehensive portfolio of professional learning and development (PLD) services, leadership support, and evaluation programmes for schools and kura across New Zealand. The portfolio is structured across four main service areas: Professional Learning (including literacy programmes like Tāwhirihia and Structured Literacy Approaches PLD, Assessment | Aromatawai, e-asTTle support, Cultural Capability, Neurodiversity in the Classroom, Niho Taniwha kaupapa Māori approach, and secondary/māori-medium offerings), Support for Leaders (including Implementation Partner, Principal and Senior Leader Appraisal, Charter School Sponsors Support, Leading Edge, Complex Problems Shared Solutions, Trust Builds Teams, and Growing Leadership Capability), Evaluation services (Data Analysis, International Programme Evaluation, Evaluation Review and Analysis, and Departmental Reviews), and Educational Resources (design and development of print, online and multimedia materials). The company also offers maths acceleration programmes and uses Canvas LMS for course delivery. The services are delivered through workshops, online courses, communities of practice, coaching sessions, and one-on-one consultancy engagements, with offerings ranging from fully Ministry-funded PLD programmes to fee-for-service consultancy.

Differentiator

Problem solved

Functional benefit

Products and services

• Tāwhirihia – Targeted Structured Literacy Approaches PLD (Years 0-6) A fully funded Ministry PLD programme for teachers with a literacy support FTTE entitlement, providing evidence-based structured literacy approaches to accelerate achievement for at-risk learners.
• Tāwhirihia – Targeted Structured Literacy Approaches and Writing (Years 7-10) A fully funded Ministry PLD for specialist literacy teachers in intermediate and secondary schools, focusing on accelerating student progress in writing through structured literacy approaches.
• Structured Literacy Approaches PLD (Years 0-8) Ministry-accredited structured literacy professional learning and development supporting schools in implementing evidence-based instruction across years 0-8.
• Assessment | Aromatawai Professional learning focused on the pedagogy needed to raise ākonga achievement and reduce disparity through assessment practices.
• e-asTTle Support Support with e-asTTle use and script marking service for assessment systems.
• Cultural Capability Professional learning focused on ensuring identity, language and culture count in education, including kaupapa Māori approaches.
• Neurodiversity in the Classroom Self-paced online courses for educators working with ākonga with neurodiverse conditions, including autism spectrum disorder, FASD, and behavioural support.
• Niho Taniwha A kaupapa Māori approach that fosters transformation and lasting change for improving outcomes for ākonga Māori, developed in partnership with Dr Melanie Riwai-Couch.
• Secondary Learning Coherence Pathway Three-year whole-school change programme supporting secondary schools with tailored PLD that drives ākonga success.
• Years 0-6 Maths Acceleration Programme Ministry-funded programme with workshops, communities of practice, and webinars to accelerate mathematics achievement for Years 0-6 students.
• Years 7-8 Maths Acceleration Programme Professional learning group programme for Years 7-8 mathematics acceleration.
• Oxford Mathematics and Statistics for Aotearoa New Zealand Pedagogy in Practice half-day sessions for Oxford Mathematics and Statistics curriculum resources.
• Data Analysis – Kura, School and Kāhui Ako Provides a pathway to improvement in schools, kura, and Kāhui Ako by generating dependable data and providing independent achievement analysis reports.
• International Programme Evaluation Expert evaluation and review of educational programmes, initiatives, curricula, and systems for government and non-government organisations worldwide.
• Evaluation, Review and Analysis Project monitoring, formative and summative evaluation services for educational organisations, NGOs, and government agencies.
• Implementation Partner Expert-led curriculum implementation support with essentials and comprehensive packages to ease school leadership burdens.
• Principal and Senior Leader Appraisal Professional appraisal services for principals and senior leaders focused on personal growth and organisational improvement, available in three package tiers.
• Charter School Sponsors Support Partner Practical guidance and partnership for charter school sponsors through application and establishment phases under the new Charter School Agency model.
• Leading Edge Year-long job-embedded programme empowering middle and senior leaders new to leadership to transform teaching and learning.
• Complex Problems, Shared Solutions A structured research-informed process using the Collaborative Complex Problem-Solving (CCPS) framework for tackling enduring school challenges.
• Trust Builds Teams Programme supporting tumuaki, leaders and teams to lead with clarity in times of complexity, strengthening team culture through relational leadership capabilities.
• Educational Resources Resource design and development services partnering with organisations to create print, online, and multimedia materials in English and te reo Māori.

Quantifiable outcome

• 96.97% of leaders rated their Trust Builds Teams learning experience as impactful (2024)
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• Dr Melanie Riwai-CouchcoreStrategic or Co-development PartnerPartnership with Dr Melanie Riwai-Couch to develop the Niho Taniwha PLD programme, based on her acclaimed book Niho Taniwha. This is a core programme for the company, representing their flagship kaupapa Māori approach to deep school transformation.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Battelle for Kids: Battelle for Kids is a US non-profit focused on student assessment, leadership development, and educator capacity-building. It is an emerging comparable in the assessment, evaluation, and leadership PLD space where Evaluation Associates also operates, though without the NZ-specific cultural capability.
• TNTP: TNTP is a US non-profit focused on teacher development, school leader support, and policy advocacy. It is an emerging comparable to Evaluation Associates' Support for Leaders portfolio (Leading Edge, appraisal, Trust Builds Teams), with similar mission but materially larger scale and a US focus.
• EdReports: EdReports is a US non-profit that publishes independent reviews of K-12 instructional materials. It is a partial comparable to Evaluation Associates' curriculum implementation support and educational resources service lines, sharing a focus on evidence-informed evaluation of educational programmes but operating in a different geography.

Regional players

• Education Review Office (ERO): ERO is the New Zealand government department that evaluates and reviews schools and early childhood services. While a government agency rather than a commercial consultancy, it is highly relevant as the dominant NZ education evaluator whose work and frameworks shape the demand environment for Evaluation Associates' evaluation services.
• Australian Council for Educational Research (ACER): ACER is a not-for-profit educational research organisation serving Australia and the broader region, providing assessment tools, programme evaluation, and research services. It is comparable as a regional incumbent offering overlapping evaluation and assessment capabilities but operating primarily across the Tasman rather than within NZ schools.

Direct peers

• Cognition Education: Cognition Education is a New Zealand education consultancy delivering professional learning, leadership development, and culturally responsive programmes to schools. It overlaps directly with Evaluation Associates across PLD and leadership service lines in the NZ market.
• New Zealand Council for Educational Research (NZCER): NZCER is an independent NZ educational research organisation that conducts programme evaluation, surveys, and policy research for schools and government. It is the closest direct peer to Evaluation Associates' evaluation, data analysis, and research-informed PLD work.
• CORE Education: CORE Education is a New Zealand-based professional learning and development organisation serving schools, kura, and educators. It directly competes with Evaluation Associates in PLD, leadership development, and culturally responsive education across the NZ school sector.

Broad incumbents

• WestEd: WestEd is a US non-profit that provides research, evaluation, and professional development services to schools and education agencies. It is comparable to Evaluation Associates as a broad incumbent offering assessment, evaluation, and educator capacity-building, but at significantly greater scale and US focus.
• Mathematica: Mathematica is a US research and evaluation consultancy with deep work in education programme evaluation, policy analysis, and impact assessment. It overlaps with Evaluation Associates' evaluation and data analysis service lines but operates at significantly larger scale and predominantly in the US.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/EvaluationAssoc
• Facebookfacebook.com/EvaluationAssociates
• LinkedInlinkedin.com/company/evaluation-associates-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evaluation Associates