G&M Event Group

What G&M Event Group does

G&M Event Group is a privately held, full-service event entertainment and production company headquartered in South East Queensland, Australia, founded in 1997. The company provides professional DJs, MCs, event lighting design, audio-visual production, and special effects (including Sparkular indoor fireworks, Dancing on a Cloud low fog, Starlight LED dance floors, and CO2 guns) under a single integrated operations model. Service delivery is supported by an owned equipment fleet and trained in-house technical staff, enabling end-to-end coverage of weddings, corporate events, school formals, private parties, and funerals or memorial services.

The company operates a vertically-segmented go-to-market across weddings (primary), corporate and business events, school events, private parties, and funerals/memorials, with custom-quote, sales-led booking via website forms, phone (1300 736 233), and SMS. Distribution is exclusively direct — no resellers or marketplaces — supplemented by venue referral partnerships across Brisbane, Gold Coast, Sunshine Coast, Toowoomba, and Northern NSW. Adjacent operating brands G&MDJEP (DJ training) and GMSolutionsDJ, alongside a VIP client planning portal, extend the platform beyond core event delivery. Marketing emphasizes verified reviews, national awards (including ABIA No.1 Wedding DJs & MCs in QLD & Australia), and a multi-channel digital presence (website, Facebook, Instagram, YouTube, TikTok).

Revenue is generated unit-priced per event across DJ/MC packages (e.g., Wedding DJ from $1,395; MC from $1,200; ceremony from $450), equipment hire (TV screens from $400–$990; Starlight dance floors $1,450–$5,500+), and special effects (Sparkulars $750–$1,750; Dancing on a Cloud $395–$1,250), with bundled packages such as 'Floor, Sparks & Cloud' priced from $1,450. The company performs more than 400 corporate events annually and hundreds of weddings per year, has won state and national industry awards each year since 2012, and operates as an independent, founder-owned business with no disclosed external funding.

Name

G&M Event Group

Legal name

G&M Event Group

Website

https://gmeventgroup.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

G&M Event Group is a South East Queensland-based, full-service event entertainment company providing DJs, MCs, event lighting, AV production, and special effects for weddings, corporate events, school formals, private parties, and memorial services across Brisbane, Gold Coast, Sunshine Coast, Toowoomba, and Northern NSW.

Ownership category

akta.pro rank

Product category

Event Entertainment and Production Services

NAICS

Musical Groups and Artists (71113), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Party DJ, Music & Audio Services (HSACACAI), Corporate Event Production & AV Services (HSACADAB), Special Effects (Pyro, Lasers, Confetti, Fog) (MPAGAKAF)

Keywords

• Event entertainment services
• DJ and MC hire
• Wedding lighting design
• Corporate audio visual hire
• Special effects hire

Headquarters

HQ city

Park Ridge

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. DJ & MC Entertainment Services: Hiring out professional DJs and MCs for weddings, corporate events, school formals, and private parties. Revenue is service-based, one-time per event, with pricing based on hours and package inclusions.
2. Equipment Hire: Hire of audio-visual equipment, lighting, dance floors, LED video walls, TV screens, staging, microphones, and special effects. Equipment comes with delivery, setup, and technician operation included.
3. Special Effects: Special effects including Sparkulars (indoor fireworks), Dancing on a Cloud (low fog), and CO2 gun effects available as add-ons or standalone hires.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

G&M Event Group provides end-to-end event entertainment and production services for weddings, corporate functions, school events, and private parties. The company supplies trained DJs and MCs, professional audio-visual equipment (LED video walls, big-screen TVs, projectors, sound systems, microphones, staging), event lighting design (uplighting, moving heads, LED tube lights, party lighting), and special effects (starlight dance floors, Sparkular indoor fireworks, low fog cloud effects, CO2 guns). Services include delivery, setup, and on-site technician operation across South East Queensland.

Product overview

G&M Event Group is a full-service event entertainment company offering a comprehensive portfolio of services for weddings, corporate events, school functions, and private celebrations. The core offering consists of DJ and MC hire services supported by professional audio-visual equipment, event lighting design, and special effects. Key product categories include: (1) Entertainment Services - Wedding DJ/MC packages, Corporate Event DJs/MCs, Party DJs, School Disco/Formal DJs; (2) AV Equipment Hire - LED Video Walls, Big Screen TVs, Projectors, Live Sound Systems, Microphones, Stage Hire, Trussing & Draping; (3) Lighting Design - Uplighting, Moving Heads, LED Tube Lights, Mood Towers, Spot Lighting, Party Lighting; (4) Special Effects - Starlight Dance Floors, Sparkulars (Cold Spark Indoor Fireworks), Dancing on a Cloud (Low Fog), CO2 Gun Effects; and (5) Bundled Packages - Combined wedding effects packages. The company operates its own online planning portal for client coordination but does not offer a public API or AI-powered features. Services are delivered with professional technicians and equipment operation included.

Differentiator

Problem solved

Functional benefit

Brands

• G&MDJEP: DJ training and education program offered by G&M Event Group for aspiring DJs and entertainers.
• GMSolutionsDJ

Products and services

• Wedding DJ & MC Hire Full-service wedding entertainment offering including DJs and MCs for ceremonies and receptions, with personalised music selection, professional sound equipment, party lighting, and access to an online planning portal for couples in South East Queensland.
• Party DJ Hire DJ hire service for private parties and milestone celebrations, including professional sound and lighting, suited for birthday parties, engagements, anniversaries, and milestone events.
• 18th & 21st Birthday DJ Hire Specialised DJ entertainment for teenage 18th and 21st birthday parties with age-appropriate music and high-energy programming.
• Corporate Event DJ & MC Hire Professional DJ and MC hire for corporate events including EOFY parties, awards nights, gala dinners, product launches, fundraisers, fashion shows, and Christmas parties, servicing more than 400 corporate events per year across South East Queensland.
• Primary School Disco DJ Hire Fun, safe, age-appropriate DJ entertainment for primary school disco events with engaging music programming tailored to younger students.
• School Formal DJ Hire School formal DJ package featuring professional club-style sound, lighting, and special effects appropriate for secondary school students.
• High School Dance DJ Hire High-energy DJ service with professional sound, lighting, and event production tailored for high school dances.
• LED Video Wall Hire High-resolution LED video wall hire with customisable size and configuration, suitable for conferences, gala dinners, awards nights, and product launches, including delivery, installation, and technician operation.
• Big Screen TV Hire Large-format TV screen hire ranging from 65-inch to large displays, suitable for corporate meetings, presentations, expo booths, and general event content display, priced from $400.
• TV Screen Hire for Funerals, Wakes & Celebrations of Life Compassionate TV screen hire package for funerals, wakes, and celebrations of life, including two LED screens, delivery, full installation, programming, and pack-down, with optional microphones, speakers, projectors, and full AV add-ons, priced from $990.
• Projectors & Screens Hire Professional projection equipment hire suitable for any room configuration, used for corporate presentations, visual displays, and event content projection.
• Live Event Sound & Audio Scalable, crystal-clear sound systems for corporate events covering speaker audio, panel discussions, and live entertainment, with delivery and on-site technician operation.
• Microphones & Speaker Hire Professional-grade wired and wireless microphones (handheld, headset, and lavalier/lapel) and scalable speaker systems suitable for any event size, including corporate, wedding, and school events.
• Stage Hire Solutions Customisable staging hire for corporate presentations, performances, and event showcases, with installation included by in-house technicians.
• Trussing & Draping Hire Customisable trussing and draping installation for corporate presentations, performances, and event showcases, ensuring safe and polished event design.
• Event Lighting Design Comprehensive event lighting design service covering uplighting, spot lighting, moving heads, LED tube lights, mood towers, party lighting, and DJ facade lighting, for weddings, corporate events, school events, and private parties.
• Uplighting Hire Transformative uplighting service that creates atmospheric colour washes to transform event spaces, available as a standalone hire or as part of full event lighting design.
• Moving Head Lights Hire Dynamic intelligent moving-head lights with music synchronisation and performer tracking capabilities, used to elevate corporate events, awards nights, and large-scale weddings.
• Starlight Dance Floor Hire Gloss white LED starlight dance floor with hundreds of twinkling white lights, available in square, rectangle, and T-shape configurations from 4x4m to 10x10m+, with delivery, installation, and operation included, priced from $1,450.
• Sparkular Indoor Fireworks Hire Cold spark indoor firework fountains using Sparkular technology that produce no fire, heat, or smoke, suitable for indoor wedding receptions, corporate events, and celebrations, priced between $750 and $1,750.
• Dancing on a Cloud (Low Fog Effect) Genuine low fog / dry ice effect that stays low to the ground for first dances, stages, and dramatic event moments, with technician operation included, priced between $395 and $1,250.
• CO2 Gun Hire High-adrenaline CO2 gun hire producing bursts of fog effect for dramatic party highlights and big event moments.
• Floor, Sparks & Cloud Package Bundled "Ultimate Special Effects Package" wedding offering combining a Starlight Dance Floor, four Sparkulars (indoor fireworks), Dancing on a Cloud effect, plus delivery, full installation, and professional operation, priced from $1,450.

Quantifiable outcome

• More than 400 corporate events per year
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• G&M DJEP (G&M Solutions DJ)minorOthersG&M DJEP appears to be an affiliated training or education platform for DJs, separate from the main G&M Event Group operations. Referenced in team links section of the website.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Big Screen Video: Australian LED screen and video wall hire company for live events, concerts, and corporate functions. Comparable to G&M's LED video wall and big screen TV hire inventory.
• Sparks Entertainment: Australian special effects and event entertainment provider including pyrotechnics, confetti, CO2, and cold-spark effects. Comparable to G&M's Sparkular, CO2, and Dancing on a Cloud special effects offerings.

Direct peers

• AVPartners: Australian corporate AV and event production company offering audio, lighting, video, and staging for corporate events and conferences. Closely comparable to G&M's corporate AV service line in the same Australian market.
• Heffron Audio Visual: Sydney-based event production company providing AV, lighting, and staging hire for corporate, government, and private events. Comparable to G&M as a full-service event production provider in the Australian market.
• AGB Events: Australian event management and production company delivering corporate events, conferences, and brand activations. Overlaps with G&M's corporate event production and full-service offering.
• Lightmoves: Australian entertainment lighting and production company offering lighting design, hire, and technical production for live events. Directly comparable to G&M's event lighting design and intelligent lighting hire services.
• Show Group: Australian event production company specialising in audio, lighting, video, and staging for live events and corporate clients. Comparable in equipment inventory and service scope to G&M's AV and lighting hire.

Broad incumbents

• George P. Johnson Experience Marketing: Global experiential marketing agency producing brand activations, product launches, and corporate events. Comparable to G&M's corporate product launch and gala services, but operating at enterprise scale internationally.
• Encore (formerly Staging Connections): Large-scale event production and AV services company operating across Australia and globally. Comparable to G&M in the corporate events and AV hire category, but operates at a much larger scale with broader service portfolio.

Regional players

• Pro AV Solutions: Australian professional AV integrator and event hire provider serving corporate and government clients. Comparable to G&M in equipment and service scope, but with greater focus on fixed AV integration projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GMEventGroup
• Facebookfacebook.com/gmeventgroup
• Instagraminstagram.com/gmeventgroup
• LinkedInlinkedin.com/company/gmeventgroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G&M Event Group