Country Aire

What Country Aire does

Country Aire (legal name: Country Aire Market) is a privately held, family-owned natural foods grocery store operating a single retail storefront at 200 W. 1st Street in Port Angeles, Washington. Founded on July 24, 1975 by John and Robyn Miletich, the business relocated and expanded into a larger downtown building in May 2012 and celebrated its 50th anniversary in July 2025. The store sells organic and locally sourced produce, bulk foods, herbs, teas, coffees, natural supplements, eco-friendly cleaners, and fair-trade products, and operates an in-store deli and beverage bar offering prepared foods such as pizzas, soups, salads, sandwiches, smoothies, and fresh juices with vegan and gluten-free options.

The business runs on a traditional brick-and-mortar retail model supported by a basic online pickup ordering system (countryairemarket.storebyweb.com) and a customer rewards program (1.5% per transaction, double rewards on local items, accumulating as store credit) that integrates with a Secure OneTouch biometric fingerprint checkout. Marketing is community-led and primarily digital: a Facebook page, an Instagram account, a quarterly "What's in the Aire" newsletter aligned to solstices/equinoxes, weekly promotional ads, and local events including vendor sampling and a food drive partnership with the Port Angeles Food Bank. The website is built on Wix and no proprietary technology platform, AI/ML system, mobile app, API, or third-party integrations are disclosed.

Revenue is generated almost entirely from one-time retail grocery, deli, and beverage sales to local health-conscious consumers in the Port Angeles area. The company is privately held with no external investors, parent company, or subsidiaries, and employs 11-50 people. General Manager Kyla Magner oversees day-to-day operations as of 2025, with founders John and Robyn Miletich remaining involved as owners.

Name

Country Aire

Legal name

Country Aire Market

Website

https://camarket.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Country Aire is a privately held, family-owned natural foods grocery store in downtown Port Angeles, Washington, founded in 1975, serving local health-conscious consumers with organic produce, supplements, bulk goods, deli items, and a rewards program at a single retail storefront.

Ownership category

akta.pro rank

Product category

Natural Foods Grocery Retail

NAICS

Food and Beverage Retailers (445)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Organic Produce & Farm Market Retail (CRAHAEAD)

Keywords

• Natural foods grocery
• Organic produce retail
• Specialty grocery store
• Bulk foods market
• Grab-and-go deli

Headquarters

HQ city

Port Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Grocery Sales: Revenue generated from selling groceries, produce, deli items, prepared foods, beverages, supplements, and general merchandise through the physical retail storefront at 200 W. 1st Street in Port Angeles.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Country Aire is a natural foods grocery market in downtown Port Angeles, Washington that sells organic and local produce, natural supplements, bulk coffee, kombucha, herbs, teas, eco-friendly cleaners, and fair-trade products. The store also operates an on-site deli and beverage bar serving grab-and-go pizzas, soups, salads, sandwiches, breakfast items, coffees, smoothies, and fresh juices, supported by a Customer Rewards Program and weekly promotional sales.

Product overview

Country Aire is a natural foods grocery market offering a comprehensive range of health-focused products and services. The core offerings include organic and local produce, natural supplements, bulk foods, herbs, teas, and eco-friendly products. The business operates a full-service deli with grab-and-go prepared foods, a beverage bar serving coffees, smoothies, and fresh juices, and a customer rewards program with biometric checkout capabilities. The store also runs weekly promotional sales and maintains an online shopping platform for customer convenience. The company has served the Port Angeles, WA community since 1975.

Differentiator

Problem solved

Functional benefit

Brands

• Country Aire Deli: The deli and beverage bar offering grab-and-go services including pizzas, soups, salads, sandwiches, wraps, and breakfast sandwiches, with vegan and gluten-free options available.

Products and services

• Grocery Products Retail assortment of organic and local produce, natural supplements, bulk foods (coffee, kombucha), herbs, teas, fair-trade products, and eco-friendly cleaners sold through the Port Angeles storefront. Intended for health-conscious local consumers seeking natural and holistic-living products.
• Country Aire Deli (Grab-and-Go Prepared Foods) On-site deli serving take-and-bake pizzas, pizza by the slice, hot soups, a salad case, sandwiches, wraps, and breakfast sandwiches, with vegan and gluten-free options available. Targets Port Angeles shoppers seeking convenient, healthy prepared meals.
• Beverage Bar Daily in-store beverage service offering coffees, smoothies, and fresh juices as part of the deli service. Targets walk-in Port Angeles customers seeking ready-to-drink beverages alongside grocery and deli purchases.
• Customer Rewards Program Free loyalty program for shoppers that earns 1.5% back per transaction, double rewards on local items, accumulated as store credit that never expires. Includes a Secure OneTouch biometric fingerprint option that links the customer to their store account for faster checkout and automatic rewards. Open to individual consumers shopping at the Port Angeles store.
• Online Shopping Account Web-based shopping account at countryairemarket.storebyweb.com that lets customers create an account, place orders, and receive order confirmations and pickup notifications for in-store pickup at the Port Angeles location.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Port Angeles Food BankcoreStrategic or Co-development Partner · 1 July 2025Partnership to facilitate food drives and community outreach. Together collected 250 pounds of food during the "Fill the Tractor" event held during the 50th anniversary celebration weekend.
• Harbinger WineryminorStrategic or Co-development Partner · 1 July 2025Created special-edition Country Aire 50th Anniversary red and white wines for the anniversary celebration.
• Britt's Fermented FoodsminorStrategic or Co-development PartnerWeekend sampling sponsor for 50th anniversary celebration.
• Rose City PepperheadsminorStrategic or Co-development PartnerWeekend sampling sponsor for 50th anniversary celebration.
• Joyful Events and BalloonsminorStrategic or Co-development PartnerProvided balloon displays for the 50th anniversary celebration.
• Magner ConstructionminorStrategic or Co-development PartnerCreated the beautiful framed window and stand that commemorates the 50th anniversary.
• Alpenfire CiderminorStrategic or Co-development PartnerVendor participant at the 50th anniversary celebration.
• Eaglemount CiderminorStrategic or Co-development PartnerVendor participant at the 50th anniversary celebration.
• Gold Feather CoffeeminorStrategic or Co-development PartnerVendor participant at the 50th anniversary celebration.
• Fullness of Joy FarmminorStrategic or Co-development PartnerVendor participant at the 50th anniversary celebration.
• Ancient NutritionminorStrategic or Co-development PartnerVendor participant at the 50th anniversary celebration.
• Maddie's Mushrooms / Olympic Peninsula Fungi FestivalminorStrategic or Co-development PartnerVendor participant at the 50th anniversary celebration.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PCC Community Markets: Seattle-area natural and organic foods co-op with multiple storefronts. Operates a similar local, organic-first grocery concept with deli, supplements, and a strong community orientation, serving an adjacent Pacific Northwest market.
• Lazy Acres Natural Market: Independent natural/gourmet grocery with deli, supplements, and specialty diet focus. Similar in scale and assortment to a single-store independent natural grocery.
• Metropolitan Market: Pacific Northwest specialty grocer with curated organic, local, and prepared-food offerings. Closely comparable in assortment, deli/beverage program, and customer demographic.
• New Seasons Market: Pacific Northwest natural and organic grocery chain with prepared foods, deli, and local sourcing. Closely comparable in product mix and emphasis on local vendors, though operating at larger multi-store scale.
• Town & Country Markets: Washington-based independent grocer with locations on Bainbridge Island and Poulsbo. Comparable as a family/community-oriented specialty grocer with deli and locally sourced products.
• Natural Grocers (Vitamin Cottage): U.S. natural and organic grocery chain with strong supplement and bulk-food assortments. Comparable in its strict natural-product positioning and emphasis on dietary-specific categories.
• Mother's Markets: Southern California independent natural foods grocer with strong supplement, organic produce, and deli programs. Comparable independent-format natural grocer with loyal community following.

Regional players

• Haggen: Pacific Northwest grocery chain with a growing fresh and natural focus. Comparable in geographic footprint on the Olympic Peninsula corridor, though broader assortment and value positioning.

Broad incumbents

• Sprouts Farmers Market: Large U.S. natural and organic grocery chain. Comparable product mix but operates at significantly larger scale with broader pricing leverage and supply chain advantages.
• Whole Foods Market: Amazon-owned national natural and organic grocery leader. Comparable in product positioning but with vastly greater scale, supply chain, and digital capabilities, serving as a broad competitive benchmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/countryairemarket
• Instagraminstagram.com/country_aire_market

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Aire