Bev Holding

What Bev Holding does

Bev Holding S.A.L. is a privately-held Lebanese family-owned group of companies founded by Mr. Merched G. Baaklini and operating for three generations, headquartered in Antelias, Lebanon with 501-1,000 employees. The company specializes in sourcing, bottling, distribution, and marketing of natural spring mineral water drawn from a privately-owned protected source area spanning 12 million square meters located over 1,500 meters above sea level. Its products are bottled live at source to preserve mineral integrity and are certified under NSF, SGS ISO 22000, SGS FSSC 22000, and ESMA standards.

The company operates through a four-entity portfolio structure: Rim Natural Spring Mineral Water s.a.l. (the core premium still-water brand), Rim Refreshments s.a.l. (innovation arm that launched the first Lebanese sparkling mineral water, Rim Sparkling), TEN s.a.l. (value-tier brand that pioneered a 10L gallon format for cost-sensitive markets), and Bev Global (UK-based entity serving UK and European markets). Revenue is generated through direct and partner distribution of bottled water SKUs across the premium, sparkling, and value tiers, serving health-conscious consumers, value-conscious consumers, premium/sparkling-segment buyers, and commercial/B2B customers in over 27 countries across the Middle East and Mediterranean.

The go-to-market is a direct distribution model through the portfolio brands rather than a unified corporate channel. Pricing is not publicly disclosed and the company does not appear to operate a subscription or recurring-revenue mechanic; the business model is fundamentally a packaged-goods hardware sales model (physical bottles/gallons). The company exhibits no disclosed digital channels, software products, app, or API surface area; the technology stack described is industrial bottling and quality-assurance systems, not information technology.

Name

Bev Holding

Legal name

Bev Holding S.A.L.

Website

https://bevholding.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bev Holding is a Lebanese family-owned group that sources, bottles, and distributes natural spring mineral water from a 12-million-square-meter protected source under four brands (Rim, Rim Refreshments, TEN, Bev Global), serving consumers and businesses across 27+ countries in the Middle East, Mediterranean, UK, and Europe.

Ownership category

akta.pro rank

Product category

Bottled Water

NAICS

Bottled Water Manufacturing (312112)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro industry

PRIMARYAFAFACAA

Spring Water Bottling

Agriculture & Food Production/Beverage Production/Bottled Water & Mineral Water Production

SECONDARYAFAFACAB

Mineral Water Bottling (Naturally Mineral)

Agriculture & Food Production/Beverage Production/Bottled Water & Mineral Water Production

SECONDARYAFAFACAE

Sparkling/Carbonated Bottled Water Production

Agriculture & Food Production/Beverage Production/Bottled Water & Mineral Water Production

SECONDARYCRADAHAC

Bottled Water (Still, Sparkling, Enhanced)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Non-Alcoholic Beverages (Coffee, Tea, Soft Drinks, Water)

Keywords

• Bottled mineral water
• Natural spring water
• Sparkling water production
• Beverage bottling services
• Drinking water distribution

Headquarters

HQ city

Anntelias

HQ country

Lebanon

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bottled Water Sales: Sale of bottled natural spring mineral water products through multiple brands targeting different market segments - premium (Rim), sparkling refreshments (Rim Refreshments), and value-focused (TEN). Products are bottled live at source and distributed across 27+ countries.

Go-to-market motion1 record

Distribution channels2 records

Core offering

Bev Holding sources, bottles, distributes and markets natural spring mineral water through a multi-brand portfolio. Core offerings include Rim (premium still mineral water bottled live at source with low mineral content), Rim Sparkling (the first Lebanese sparkling mineral water), and TEN (value-focused 10L gallon mineral water for cost-sensitive markets). Products are distributed across more than 27 countries in the Middle East and Mediterranean regions, with European distribution handled through Bev Global in the UK.

Product overview

Bev Holding is a group of companies specializing in the sourcing, bottling, distribution and marketing of natural spring mineral water in the Middle East and Mediterranean geographies. The portfolio consists of Rim Natural Spring Mineral Water (core premium brand, bottled live at source), Rim Refreshments (new product development arm responsible for the recent Rim Sparkling launch), TEN (value-focused sub-brand offering 10L gallon products for cost-sensitive markets), and Bev Global (UK-based regional operations for European market expansion).

Differentiator

Problem solved

Functional benefit

Brands

• Rim Natural Spring Mineral Water: A leading brand of 100% natural spring mineral water, bottled live at source, with low mineral content and unique health benefits.
• Rim Refreshments
• TEN
• Bev Global

Products and services

• Rim Natural Spring Mineral Water

Quantifiable outcome

• Products enjoyed in over 27 countries with ongoing expansion

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Danone Waters (Evian, Volvic, Mizani): Global bottled water giant and one of the largest premium spring/mineral water producers. Directly comparable to Bev Holding on core product (still spring water) and global multi-region distribution, with substantially larger scale and brand budgets.
• Nestlé Waters (Perrier, S.Pellegrino, Pure Life): World's largest bottled water operator covering premium sparkling, still, and value tiers. Comparable on product portfolio breadth (premium + value), international reach (Bev Holding is in 27+ countries), and source-based brand architecture.

Regional players

• Mai Dubai: Leading premium bottled water producer in the UAE/Gulf region. Directly competes with Bev Holding for shelf share in the same geography, with similarly source-protected positioning and regional premium branding.
• Hayat Su (Turkey): Major Turkish bottled water brand with broad regional distribution across MENA and Mediterranean markets. Comparable to TEN's value-tier positioning and to Bev Holding's Mediterranean footprint overlap.
• Masafi: Established UAE/Gulf bottled water and beverage producer. Comparable as a regional incumbent competing for the same health-conscious and premium consumer segments Bev Holding targets across GCC.

Direct peers

• Crystal Geyser Alpine Spring Water: U.S. spring water producer sourcing from multiple alpine springs. Comparable on the natural spring water narrative, multi-tier price architecture, and operations-led cost discipline.
• Mountain Valley Spring Water: Heritage U.S. spring water brand with a single protected source and a family-controlled ownership history. Directly comparable to Bev Holding's source-protection, multi-generational family stewardship, and premium spring positioning.
• VOSS Water: Premium bottled water brand with strong HoReCa and design-led positioning. Comparable to Rim on premium price tier, single-source provenance narrative, and emphasis on mineral content and source differentiation.
• FIJI Water: Premium artesian spring water single-source brand marketed globally. Closest analog to Rim: single protected source, premium positioning, bottled at source to preserve mineral profile, and international distribution focus.

Emerging players

• Eden Springs (Culligan International): European water-cooler and bottled water delivery specialist with a 10L+ jug product line. Closest analog to TEN's pioneering of the first 10L internationally-certified gallon for cost-sensitive markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bev Holding