Rugs Network

What Rugs Network does

Rugs Network is a privately held, family-operated specialty retailer of hand-knotted Persian and Oriental rugs and carpets, founded in 1969 and headquartered at 252 Catharine St. N., Hamilton, Ontario. The company sells authentic hand-knotted pieces across Persian, Oriental, Traditional, Modern, and Tribal styles, complemented by machine-woven, silk (including Kashmir), hand-tufted, vintage, signature, and antique categories — with prices spanning from roughly $400 at entry level to over $26,000 for premium signature and antique inventory. It claims one of the largest selections of hand-knotted Persian and Oriental carpets in North America, accumulated across 48+ years of operation.

The business runs on a nopCommerce-powered direct-to-consumer e-commerce storefront that supports multi-currency checkout (CAD, USD, GBP, EUR, RUB) and offers free shipping on orders over $300, paired with a physical showroom in Hamilton for in-person purchases. Ancillary services include professional cleaning, repair, free design assistance, and trade-ins of old rugs, which extend customer lifetime value beyond a single transaction. Marketing relies on organic social (Facebook, Twitter, YouTube, Instagram), a content blog, and BBB accreditation for trust signaling.

The revenue model is exclusively one-time unit sales to two horizontal segments: Canadian homeowners and collectors seeking authentic rugs for decor or investment, and a secondary base of interior designers sourcing for client projects. With 1-10 employees, no disclosed funding, no subscription or recurring contract revenue, and no institutional or enterprise customers, the business operates as a small, cash-generative specialty retailer with limited growth investment visible in the data.

Name

Rugs Network

Legal name

Rugs Network

Website

https://rugsnetwork.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Rugs Network is a privately held Hamilton, Ontario specialty retailer founded in 1969 that sells hand-knotted Persian and Oriental rugs to Canadian homeowners, collectors, and interior designers via a nopCommerce e-commerce storefront and a physical showroom.

Ownership category

akta.pro rank

Product category

Persian & Oriental Rug Retail

NAICS

Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC)

akta.pro secondary industries

Carpet & Area Rug Flooring Retail (CRAIAGAE), On-Site Area Rug Cleaning (HSAEAIAC)

Keywords

• Hand knotted rugs
• Persian carpets
• Oriental rugs
• Antique rugs
• Silk rugs

Headquarters

HQ city

Hamilton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Retail Rug Sales: One-time purchase model for hand-knotted, machine-woven, silk, and antique Persian/Oriental rugs. Products range from entry-level hand-knotted rugs around $400 to high-end signature and antique pieces exceeding $20,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Rugs Network retails authentic hand-knotted, machine-woven, silk, vintage, hand-tufted, signature, and antique Persian and Oriental rugs through an online store and a physical showroom in Hamilton, Ontario. The company supplements rug sales with professional cleaning, repair, design assistance, and a trade-in program for old rugs, supported by free shipping on orders over $300 and a money-back guarantee. Pricing spans entry-level hand-knotted rugs from around $400 to signature and antique pieces exceeding $20,000.

Product overview

Rugs Network operates an e-commerce platform powered by nopCommerce, offering a comprehensive online catalog of Persian and Oriental rugs. The product portfolio centers on Hand Knotted Rugs (including Persian, Oriental, Traditional, Modern, and Tribal styles) complemented by Machine Woven Rugs, Silk Rugs, Hand Tufted Carpets, Vintage Rugs, and Antique Rugs. The company also offers a curated Signature Rugs collection featuring higher-quality and collectible pieces, alongside a Clearance section for discounted items. Beyond retail, Rugs Network provides ancillary services including Cleaning, Repair, and Design Assistance. All products can be purchased online with free shipping on orders over $300, and the company maintains a physical showroom in Hamilton, Ontario.

Differentiator

Problem solved

Functional benefit

Products and services

• Hand Knotted Rugs Authentic hand-knotted Persian and Oriental rugs offered in Oriental, Traditional, Persian, Modern, and Tribal design sub-categories. Targeted at Canadian consumers and collectors seeking authentic, high-quality hand-knotted rugs for home decor or investment.
• Machine Woven Rugs Factory-produced machine-woven rugs offered in Abstract, Contemporary, Floral, Geometrical, Solid Color, Traditional, and Vintage styles, providing broader style and price-point options for consumers.
• Silk Rugs Luxury hand-knotted rugs made from 100% natural silk, including authentic Kashmir carpets from India recognized for high-quality knotting and collectible value.
• Vintage Rugs Pre-owned and aged rugs with vintage aesthetic appeal, offered for consumers seeking character and heritage pieces.
• Hand Tufted Carpets Hand-tufted carpets available in Oriental, Modern, and Traditional styles, offering a middle ground between machine-woven and fully hand-knotted construction.
• Clearance Rugs Discounted rugs available at reduced prices for online purchases, providing value-tier options across categories.
• Signature Rugs A curated collection of higher-quality rugs, including some custom-designed pieces with unique patterns and rare, collectible investment-grade pieces with greater value potential.
• Antique Rugs Rugs over 100 years of age, valued based on the weaver/artist, condition, quality, and rarity. Available as used rugs or in brand-new condition, aimed at collectors and heritage buyers.
• Rug Cleaning Services Professional rug cleaning service offered to customers to maintain and preserve hand-knotted, silk, vintage, and antique rugs.
• Rug Repair Services Professional rug repair service offered to customers, supporting the long-term care of hand-knotted, silk, vintage, and antique rug purchases.
• Design Assistance Free interior design assistance to help customers select appropriate rugs, including professional consultation, supporting both homeowners and interior designers.
• Rug Trade-Ins Trade-in program through which Rugs Network accepts customers' old rugs as part of purchasing a replacement or upgrade rug.

Quantifiable outcome

• Over 55 years in business

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Nourison: Direct-to-consumer rug and home accents retailer with broad Persian, transitional, and modern assortments. Comparable in carrying hand-knotted and machine-woven rugs at multiple price tiers with rug-specific e-commerce positioning.
• Safavieh: Major rug manufacturer and retailer offering Persian/Oriental, vintage, and machine-woven rugs across price tiers. Operates both physical showrooms and DTC e-commerce, closely mirroring Rugs Network's model and assortment breadth.
• The Rug Company: Luxury hand-knotted rug retailer featuring designer collaborations and antique-inspired pieces. Comparable to Rugs Network's signature and antique segment ($5K–$26K+ price band) with shared appeal to collectors and interior designers.
• Rugs USA: Large online-only rug retailer with broad assortment including Persian/Oriental styles. Directly competes with Rugs Network on e-commerce rug selection, pricing transparency, and shipping to US/Canadian consumers.
• Loloi Rugs: Designer-oriented rug brand and wholesaler selling hand-knotted, hand-tufted, and machine-made rugs through retail partners and DTC. Comparable product mix (hand-tufted, vintage-inspired, signature lines) and target consumer overlap with Rugs Network.

Broad incumbents

• Wayfair: Largest US online home furnishings marketplace with a substantial rug category across all price tiers. Competes with Rugs Network on selection breadth, shipping speed, and marketing scale rather than on hand-knotted specialty depth.
• West Elm: National home furnishings retailer with a curated rug assortment including hand-knotted and vintage-inspired options. Overlaps with Rugs Network in the interior-design-driven buyer segment but offers much broader home category depth.

Regional players

• Cresta Leisure / Nashco Rugs: Canadian rug distributor and retailer serving the Ontario market with broad rug and home accent categories. Comparable geographic focus and channel mix (showroom + trade) to Rugs Network within Canada.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RugsNetwork
• YouTubeyoutube.com/user/RugsNetwork
• Facebookfacebook.com/RugsNetwork
• Instagraminstagram.com/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rugs Network