Artists in Motion

What Artists in Motion does

Artists in Motion (AIM) is a Sydney-headquartered creative projects company that conceives, designs, produces and delivers bespoke live spectacles for enterprise clients across entertainment, cultural and corporate-brand verticals. Its core offering spans the full production lifecycle — from creative conception and visualisation through to on-site production and delivery — covering events, theatre, festivals, theme-park installations, city-wide projections, and corporate experiential centres. The firm maintains operating offices in Dubai, Hong Kong and Macau alongside its Sydney headquarters, with marquee credits including the Al Wasl Dome at Expo 2020 Dubai, King Kong on Broadway, Songlines at the Sydney Opera House, a projection show at Disneyland Tokyo and the Haier experiential centre in China.

The firm's underlying technology stack combines advanced pre-visualisation (integrating theatrical, content, spatial, show-effect and programming design), large-scale projection mapping, and what it terms "expressive automation" — most visibly demonstrated by a 46-tonne animatronic horse debuted in Kaifeng, China in 2019 through the Creatures In Motion joint venture with Dalian Betop, Kaifeng Qingming River Park and Aniplay. Product surface is organised across three named offerings: Live Experiences / Creative Projects (full-service end-to-end production), Visualisation (pre-visualisation as a distinct service line), and Creatures In Motion (animatronic and expressive-automation entertainment).

The business model is professional-services / bespoke project work, with revenue generated per project on a quote basis to enterprise clients (entertainment venues, theme parks, cultural institutions, and corporate brands). Go-to-market is direct enterprise engagement through reputation, portfolio and network relationships rather than traditional marketing channels; the website, Vimeo reel and Instagram function as portfolio-driven top-of-funnel assets. Pricing is not publicly disclosed. Three customer segments are served: Entertainment Venues & Theme Parks (primary), Brand & Corporate Clients, and Government & Cultural Institutions. No ownership, cap-table, or institutional-investor information is publicly disclosed.

Name

Artists in Motion

Legal name

Artists In Motion

Website

https://artistsinmotion.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Artists in Motion is a Sydney-based creative projects company that conceives, designs, produces and delivers bespoke live spectacles, theatrical productions, theme-park installations and large-scale animatronic experiences for enterprise entertainment, cultural and brand clients globally.

Ownership category

akta.pro rank

Product category

Live Entertainment Production Services

NAICS

Performing Arts Companies (7111), Motion Picture and Sound Recording Industries (512)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

akta.pro secondary industries

Exhibition, Retail & Experiential Design (BPAHAKAL), Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

Keywords

• Live experience production
• Immersive entertainment design
• Animatronic entertainment
• Creative production services
• Event spectacle design

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Project Services: Full-service creative projects company that conceives, designs, produces and delivers live experiences. Revenue is generated through bespoke project engagements with clients seeking unique entertainment outcomes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Artists in Motion conceives, designs, produces, and delivers bespoke live experiences, theatrical productions, projection shows, festivals, and immersive installations for enterprise clients. The company provides end-to-end creative production services spanning the full project lifecycle, augmented by proprietary visualisation capabilities and an animatronics venture ('Creatures In Motion') focused on expressive automation. Projects are delivered globally from offices in Sydney, Dubai, Hong Kong, and Macau.

Product overview

Artists in Motion operates as a single unified creative studio offering end-to-end live experience production services. The core offering spans the full project lifecycle—conceiving, collaborating, designing, producing, inventing, building, and delivering. Key named service offerings include Visualisation (advanced pre-visualisation combining theatrical, spatial, and show effect design), Creatures In Motion (expressive automation and animatronic entertainment), and the Reel/showreel portfolio showcase. The company produces signature projects on the world stage, working across events, theatre, festivals, installations, and immersive entertainment.

Differentiator

Problem solved

Functional benefit

Brands

• Creatures In Motion: A creative venture focused on animatronic entertainment and 'expressive automation', featuring large-scale mechanical creatures for live experiences.

Products and services

• Live Experiences / Creative Projects Full-service creative projects spanning the entire production lifecycle: conceiving, collaborating, designing, producing, inventing, building, and delivering live experiences including events, theatre, festivals, installations, city-wide projections, and immersive entertainment for enterprise clients such as Disney, Sydney Opera House, Expo 2020 Dubai, and Broadway productions.
• Visualisation Advanced visualisation service for immersive experiences that combines theatrical design, content design, spatial design, show effect design, and programming expertise. Serves as pre-visualisation to inform creative direction and prove viability of concepts before projects are realised, effectively delivering 'the show before the show exists.'
• Creatures In Motion (Animatronic Entertainment) A creative venture focused on expressive automation and animatronic entertainment, creating large-scale mechanical creatures for live experiences. Combines automation technology with theatrical performance, exemplified by a 46-tonne mechanical animatronic horse operated by three coordinated operators, capable of rearing up and blowing smoke at audiences.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Dalian Betop Culture & TechnologycoreStrategic or Co-development Partner · 1 January 2018In 2018, AIM joined forces with Dalian Betop Culture & Technology as part of the Creatures In Motion joint venture to develop animatronic entertainment experiences.
• Kaifeng Qingming River Park Co. LtdcoreStrategic or Co-development Partner · 1 January 2018In 2018, AIM partnered with Kaifeng Qingming River Park Co. Ltd as part of the Creatures In Motion joint venture. The partnership debuted the animatronic horse in 2019 at Kaifeng China.
• AniplaycoreStrategic or Co-development Partner · 1 January 2018In 2018, AIM joined forces with Aniplay as part of the Creatures In Motion creative venture to bring expressive automation to the entertainment spectrum.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Dragone Entertainment: Producer of large-scale live theatrical spectacles and residencies (e.g., residencies in Macau, Las Vegas). Comparable as a creator of mega-scale live experiences that combine theatrical design, automation, and immersive staging for entertainment venues and government-backed cultural projects.
• Thinkwell Group: Experience design and production company building theme parks, museums, branded attractions, and live experiences. Comparable on themed entertainment + immersive design + production delivery for major venues (Expo, theme parks, brand experiences).
• Moment Factory: Montreal-based multimedia studio creating immersive experiences, projection mapping, and permanent installations. Comparable on customer base (cities, cultural institutions, brands), technical capability (large-scale projection and immersive storytelling), and project-based bespoke delivery model.
• Stufish Entertainment Architects: Specialist entertainment architecture and experiential design firm delivering iconic shows, theatres, and immersive venues globally. Highly comparable to AIM as a boutique creative studio designing for the same world-class venues (Cirque du Soleil residences, major theatres, themed entertainment).
• ESI Design: Experience design studio creating immersive, interactive, and digital experiences for museums, brands, and cultural institutions. Highly comparable creative + technical service firm with similar vertical integration from concept through delivery and shared client base in cultural/brand spaces.

Emerging players

• Obscura Digital: Digital projection and immersive technology studio that delivered landmark projection mapping works (e.g., on architectural icons). Comparable on the projection show / large-scale immersive technology capability that AIM deployed at the Al Wasl Dome for Expo 2020 Dubai.
• Legacy Effects: Animatronics, creature effects, and experiential fabrication studio serving film, theme park, and live events. Closest peer to AIM's Creatures In Motion animatronic capability, providing large-scale mechanical creature work for entertainment venues and brand experiences.

Regional players

• Obscura Digital / Macanimations: Live event production and AV design firm specializing in concerts, corporate, and brand activations. Comparable as a regional peer offering event production + AV/lighting/staging services to the same brand experience and corporate event buyer segment.

Broad incumbents

• Populous (architecture firm, formerly HOK Sport): Global architecture firm specializing in sports and entertainment venue design including immersive experiential overlay. Comparable as a broader incumbent in the 'design for iconic venues' space where AIM operates at the experiential/immersive content layer.
• Legoland Discovery Center / Cirque du Soleil (show creation): Cirque operates in-house show creation teams that conceive, design, and produce immersive live shows. Comparable as a much larger incumbent that produces the same category of large-format theatrical/spectacle work that AIM delivers as an outsourced creative studio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/artists_in_motion

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artists in Motion