Burlington Hyundai

What Burlington Hyundai does

Burlington Hyundai is a family-owned and operated franchised automotive dealership located at 2016 Plains Rd E in Burlington, Ontario, serving consumers in Burlington and surrounding Ontario communities. Founded in 2007 and operating under the motto "Globally Inspired, Locally Driven," the business opened a new dealership facility in 2016 as part of Hyundai's Re-Genesis program, including a state-of-the-art service department with advanced diagnostic technology. The dealership holds an authorized franchise from Hyundai Auto Canada Corp., giving it access to the full Hyundai lineup plus manufacturer warranty fulfillment, parts supply, and training support.

The core product is new Hyundai vehicle sales across sedans (Elantra, Sonata, Elantra N), SUVs (Tucson, Palisade, Santa Fe, Kona, Venue), the Santa Cruz truck, and an expanding electrified lineup (IONIQ 5, IONIQ 6, IONIQ 9, Kona Electric, plus hybrid and PHEV variants of Tucson, Elantra, and Santa Fe). Supporting offerings include pre-owned vehicles from multiple brands, the Hyundai Promise Certified Pre-Owned program (6-year/120,000 km powertrain warranty, 120-point inspection, 365-day roadside assistance), in-house financing with subprime capability, an all-makes service department, genuine Hyundai parts and accessories, tire sales, and detailing. Digital tools include a 3D Vehicle Viewer, an online Build & Price configurator on the Hyundai Canada national shop, and a Virtual Consultation channel; connected-vehicle features come via Hyundai's Bluelink platform.

Revenue is generated through unit pricing on new and used vehicle sales (MSRPs ranging roughly $22K–$60K new, $13K–$51K used), transaction fees on financing arrangements, labor and parts markup in service, and fees on detailing and accessories. Go-to-market is direct-to-consumer through a physical showroom, phone sales, and online channels. The customer base is exclusively individual retail consumers in the Halton region of Ontario, with no disclosed commercial or fleet accounts. A staff of approximately 45 supports sales, service, parts, and administration functions under Dealer Principal Vince Jones and General Manager Danielle Jones.

Name

Burlington Hyundai

Legal name

Burlington Hyundai

Website

https://burlingtonhyundai.ca

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Burlington Hyundai is a family-owned authorized Hyundai dealership in Burlington, Ontario, selling new, certified pre-owned, and used vehicles while operating an all-makes service and parts department serving retail consumers in surrounding Ontario communities.

Ownership category

akta.pro rank

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new, pre-owned, and certified pre-owned Hyundai vehicles. Revenue generated from the margin between wholesale acquisition and retail sale prices.
2. Service & Parts: Maintenance, repair services, and genuine Hyundai parts and accessories sales. Revenue from labour charges and parts mark-up.
3. Financing Services: In-house financing and facilitation of vehicle loans through financial partners, generating fee income from arranged financing.
4. Detailing Services: Vehicle detailing and cosmetic services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Burlington Hyundai is a Hyundai-authorized automotive dealership that sells new Hyundai vehicles, Hyundai Promise certified pre-owned vehicles, and pre-owned vehicles. The dealership also provides vehicle financing, leasing, trade-in valuation, factory-trained service, genuine OEM parts, and Hyundai accessories.

Product overview

Burlington Hyundai is a family-owned automotive dealership offering a comprehensive vehicle sales and service ecosystem. The core product is new Hyundai vehicle sales across multiple segments: sedans (Elantra, Sonata, Elantra N), SUVs (Tucson, Palisade, Santa Fe, Kona, Venue), trucks (Santa Cruz), and electrified vehicles (IONIQ 5, IONIQ 6, IONIQ 9, plus hybrid and plug-in hybrid variants). Supporting the core vehicle sales are: pre-owned vehicle sales (various makes), Hyundai Promise Certified Pre-Owned program with enhanced warranties, in-house vehicle financing, and a full-service department for maintenance, repairs, parts, tires, and accessories. Digital tools include a 3D Vehicle Viewer for model exploration and an online Build & Price configurator. The dealership also participates in Hyundai Hope On Wheels charitable program.

Differentiator

Problem solved

Functional benefit

Products and services

• New Hyundai Vehicles Sales of brand-new Hyundai vehicles directly from the manufacturer to retail customers, configured through the dealership's Build & Price tools and delivered with Hyundai's new-vehicle warranty.
• Pre-Owned Vehicles Sales of used vehicles from various manufacturers, inspected and reconditioned for resale at the dealership.
• Hyundai Promise Certified Pre-Owned Vehicles Hyundai-certified pre-owned vehicles that meet manufacturer standards and come with Hyundai's extended warranty coverage and roadside assistance.
• Vehicle Financing & Leasing Financing and leasing arrangements for new and used vehicle purchases, processed through the dealership's finance office.
• Service & Parts Department Factory-trained Hyundai service and repair using genuine OEM parts and accessories for Hyundai and other vehicles.
• Tire Store Tire sales, installation, balancing, and seasonal tire changeovers for Hyundai and other vehicles.
• Genuine Hyundai Accessories OEM Hyundai accessories and parts sold at the dealership's parts counter for new and existing Hyundai owners.
• Vehicle Trade-In Program Trade-in valuation and acceptance of used vehicles as credit toward a new or used vehicle purchase at the dealership.

Quantifiable outcome

• 5-year/100,000 km Comprehensive Limited Warranty - exceeds typical 3-year warranties offered by competitors
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and strategic.

• CARFAX CanadacoreTechnology or IntegrationPartnership with CARFAX Canada to provide comprehensive vehicle history reports on all pre-owned vehicles. Helps customers make informed purchase decisions by reporting accident history, registration history, odometer records, and US vehicle import information.
• Hyundai Auto Canada Corp.coreChannel Partner/ Reseller/ DistributorAuthorized Hyundai dealership franchise. Receives vehicles, parts, marketing support, warranty fulfillment, and training from Hyundai Canada. Sells Hyundai vehicles and services to end customers.
• Hyundai Hope On WheelsstrategicStrategic or Co-development PartnerCharitable program committed over $4 million to support kids battling cancer at pediatric oncology centres across Canada. $1,000,000 research grants to The Hospital for Sick Children (SickKids) in Toronto and CHU Sainte-Justine in Quebec. With every Hyundai vehicle sold in Canada, a donation is made to the program.
• The Hospital for Sick Children (SickKids)strategicOthersPediatric oncology research recipient receiving $1,000,000 research grant through Hyundai Hope On Wheels program.
• CHU Sainte-JustinestrategicOthersPediatric oncology research recipient receiving $1,000,000 research grant through Hyundai Hope On Wheels program.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Rouge Valley Hyundai: Toronto-area authorized Hyundai dealership offering the full Hyundai lineup, certified pre-owned, service, and financing. Directly competes for Hyundai buyers across the GTA.
• Cooksville Hyundai: Mississauga-based authorized Hyundai franchise with full new/pre-owned, financing, and service operations. Directly competes with Burlington Hyundai for the same Ontario Hyundai customer base.
• Queenston Hyundai: Authorized Hyundai dealership in Hamilton, Ontario, geographically nearest direct competitor. Same business model: new/pre-owned Hyundai sales, OEM-warranty service, financing, and parts.
• Meadowvale Hyundai: Authorized Hyundai dealership operating in nearby Mississauga, Ontario. Directly competes with Burlington Hyundai for Hyundai buyers in the Greater Toronto-Hamilton Area, offering similar new/used inventory, financing, and service operations.
• Whitby Oshawa Hyundai: Authorized Hyundai dealership in the eastern GTA serving Durham Region. Directly competes for Hyundai sales, certified pre-owned, and service customers in the broader Ontario market.

Emerging players

• Clutch: Canadian online used-car retailer offering end-to-end digital purchasing and delivery. Represents an emerging player competing for the used vehicle portion of Burlington Hyundai's customer base.
• CarHub: Canadian online-first multi-brand auto retailer and dealership group. Represents an emerging digital-first threat to traditional single-rooftop dealerships like Burlington Hyundai by aggregating inventory across brands.

Broad incumbents

• Dilawri Group: One of Canada's largest private automotive dealer groups, operating multiple franchises across Ontario, BC, and Quebec. Represents a broader incumbent comparison point for a single-family-owned dealership.
• AutoCanada Inc. Publicly traded Canadian multi-brand dealer group operating numerous franchised rooftops nationwide. Comparable as a broader incumbent in the Canadian automotive retail sector against Burlington Hyundai's single-rooftop franchise model.
• Drive Auto Group: Ontario-based dealer group operating multiple franchise rooftops in the Greater Toronto Area. Comparable as a larger multi-rooftop incumbent competing in the same regional automotive retail market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/burl_hyundai
• YouTubeyoutube.com/user/BurlingtonHyundaiOnt
• Facebookfacebook.com/hyundaiburlington
• Instagraminstagram.com/burlingtonhyundaiofficial
• TikToktiktok.com/@hyundaicanada
• LinkedInlinkedin.com/company/hyundai-burlington

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burlington Hyundai