Cooksville Hyundai

What Cooksville Hyundai does

Cooksville Hyundai, legally Cooksville Hyundai of Mississauga, is an authorized Hyundai automobile dealership and service center located at 300 Dundas St East in Mississauga, Ontario. Founded in 2006 and operating as part of the Humberview Group's 20-store, 18-brand Ontario dealer network, the dealership sells the complete 2026 Hyundai lineup, including sedans (Elantra, Elantra Hybrid, Elantra N, Sonata), crossovers and SUVs (Venue, Kona, Tucson with hybrid and plug-in variants, Santa Fe Hybrid, Palisade with hybrid variant), and electric vehicles (IONIQ 5, IONIQ 9, Kona Electric), as well as pre-owned vehicles through the H Promise certified pre-owned program. Beyond new and used vehicle sales, the company operates a full service department, OEM parts sales, seasonal tire sales with installation and storage, financing and leasing origination through captive and third-party lenders, and trade-in appraisal services. Customer reach spans Mississauga, Oakville, Milton, Brampton, and the wider Greater Toronto Area.

The business operates a traditional sales-led go-to-market model that combines a physical showroom with digital channels. Customers can browse inventory, request quotes, book test drives, and complete purchases online through Hyundai Canada's 'Click To Buy' platform. Revenue is generated across five streams: one-time new and used vehicle sales with markup over dealer invoice; transaction-fee revenue from finance and lease origination; trade-in and direct used vehicle purchases for resale; parts and accessories sales; and recurring service and maintenance fees. Pricing is in Canadian dollars with freight and PDI fees of $1,900-$2,300, finance rates of 5.79-6.99% APR, and lease rates of 5.19-6.99% APR, with promotions including loyalty incentives and extended 96-month financing.

The dealership employs 51-100 staff across sales, service, parts, and administrative functions. It is privately held, with no public ticker, venture capital backing, or disclosed ownership percentages. Marketing channels include the corporate website, Google Business Profile, social media (Facebook, YouTube, Instagram, LinkedIn), email marketing for service reminders and promotions, and local community event participation. The dealership is AODA and PIPEDA compliant, reflecting regulatory adherence required of Ontario consumer-facing businesses.

Name

Cooksville Hyundai

Legal name

Cooksville Hyundai of Mississauga

Website

https://cooksvillehyundai.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Cooksville Hyundai is an authorized Hyundai dealership and service center in Mississauga, Ontario, selling new 2026 Hyundai vehicles (including EVs and hybrids), pre-owned vehicles, and providing financing, service, parts, and tire programs to consumers and families across the Greater Toronto Area as part of the Humberview Group's Ontario dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Vehicle Sales: One-time sale of new Hyundai vehicles, used vehicles, and demo vehicles. Revenue from vehicle markup over dealer invoice.
2. Financing & Leasing Services: Finance and lease arrangements facilitated through captive and third-party lenders. Dealership earns spread or flat fee on financing originated.
3. Trade-in & Vehicle Purchase: Dealership purchases used vehicles from customers via trade-in or direct purchase, then resells. Also buys cars directly ('We'll Buy Your Car' program).
4. Parts & Accessories Sales: Parts department selling OEM Hyundai parts and accessories. Tires (all-season and winter) with installation. Order parts online.
5. Service & Maintenance: Scheduled maintenance, repairs, recall services, and general automotive service work performed by certified technicians.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Cooksville Hyundai is a franchised Hyundai automobile dealership in Mississauga, Ontario that retails the complete Hyundai lineup of new vehicles (sedans, SUVs, hybrids, EVs), pre-owned and certified pre-owned vehicles, and provides automotive services including scheduled maintenance, repairs, tire sales and installation, OEM parts, financing and leasing arrangements, and trade-in appraisals.

Product overview

Cooksville Hyundai is a Hyundai automobile dealership offering new and pre-owned vehicles along with comprehensive automotive services. The dealership's product portfolio includes the complete Hyundai model lineup for 2026: sedans (Elantra, Elantra Hybrid, Elantra N, Sonata), subcompact crossovers (Venue, Kona, Kona Electric), compact SUV (Tucson with Hybrid and Plug-In Hybrid variants), mid-size SUV (Santa Fe Hybrid), full-size SUV (Palisade with Hybrid variant), electric vehicles (IONIQ 5, IONIQ 9), and sport adventure vehicle (Santa Cruz). The company also offers a range of service departments including maintenance, tires (all-season and winter), warranty support, and genuine parts. Financial services encompass vehicle financing, leasing, and trade-in appraisal. Used vehicle offerings include certified pre-owned Hyundai vehicles through the H Promise program, as well as other pre-owned brands.

Differentiator

Problem solved

Functional benefit

Products and services

• 2026 Hyundai Elantra Compact sedan available with three powertrain options including 2.0L engine, 1.6L Hybrid, and 1.6L Turbo (N Line Ultimate), targeted at commuters and small families seeking fuel efficiency.
• 2026 Hyundai Elantra Hybrid Self-charging hybrid variant of the Elantra for improved fuel efficiency.
• 2026 Hyundai Elantra N High-performance variant of the Elantra featuring sport-tuned suspension, unique styling, and enhanced power.
• 2026 Hyundai IONIQ 5 All-electric compact SUV featuring fast charging capability, advanced technology, and zero-emissions driving.
• 2026 Hyundai IONIQ 9 Hyundai's largest all-electric SUV offering three-row seating, extended range, and premium features.
• 2026 Hyundai Kona Electric All-electric subcompact crossover SUV with zero emissions and efficient battery range.
• 2026 Hyundai Kona Subcompact crossover SUV combining city-friendly design with SUV practicality and multiple powertrain options.
• 2026 Hyundai Palisade Three-row flagship SUV offering seating for up to eight passengers, advanced safety features, and powerful performance; awarded AJAC Canadian Utility Vehicle of the Year.
• 2026 Hyundai Palisade Hybrid Hybrid variant of the Palisade providing enhanced fuel efficiency while maintaining three-row seating capability.
• 2026 Hyundai Santa Fe Hybrid Family SUV with hybrid powertrain delivering improved fuel economy, available in multiple trim levels; Preferred AWD from $47,219.
• 2026 Hyundai Sonata Mid-size sedan featuring sophisticated design, advanced technology, and efficient powertrain options.
• 2026 Hyundai Tucson Compact SUV featuring bold styling, multiple powertrain options including hybrid, and comprehensive safety technology; Preferred AWD from $38,819.
• 2026 Hyundai Tucson Hybrid Self-charging hybrid variant of the Tucson offering improved fuel efficiency with all-wheel drive capability.
• 2026 Hyundai Tucson Plug-In Hybrid Plug-in hybrid variant allowing pure electric driving for up to 51 kilometres with flexible charging options.
• 2026 Hyundai Venue Subcompact SUV offering city-friendly dimensions, competitive pricing, and essential features for urban driving.
• Hyundai Santa Cruz

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Humberview GroupcoreOthersCooksville Hyundai is owned and operated by Humberview Group, one of Ontario's leading automotive dealer groups. The group operates 20 stores representing 18 automotive brands across Ontario. Cooksville Hyundai operates under the Humberview Group umbrella and benefits from the larger network's resources, inventory access, and operational support.
• Hyundai CanadacoreChannel Partner/ Reseller/ DistributorCooksville Hyundai is an authorized Hyundai dealership holding the franchise rights to sell and service new Hyundai vehicles in Mississauga. The dealership offers the complete Hyundai lineup including new models, certified pre-owned vehicles under the H Promise program, and OEM parts and accessories.
• GoogleminorGTM or Marketing PartnerGoogle Reviews integration for customer feedback and reputation management. Google Maps integration showing dealership location. Local search optimization for Mississauga area customers searching for automotive dealers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pfaff Automotive: Canadian automotive dealer group with significant Ontario/GTA presence operating multiple franchise brands. Comparable as a diversified franchised dealer group competing in the same Toronto-area retail auto market.
• CarMax: Largest used-vehicle retailer in North America. Comparable as a high-volume used-vehicle retail/financing operator that competes for trade-ins, used inventory, and price-sensitive customers in the GTA.
• Humberview Group: Parent dealer group that owns Cooksville Hyundai and operates 20 stores representing 18 brands across Ontario. Comparable as a multi-brand incumbent retail auto group with shared resources, scale, and inventory.
• Dilawri Group: One of Canada's largest automotive dealer groups with multiple franchised locations across Ontario and Western Canada. Comparable as an established incumbent with overlapping franchise brands.
• AutoCanada: TSX-listed Canadian automotive dealership group operating numerous franchised new- and used-vehicle dealerships across Canada. Comparable as a large diversified franchised auto retailer with national scale.

Direct peers

• Oakville Hyundai: Authorized Hyundai dealer in Oakville, one of the explicit secondary markets in Cooksville's stated customer catchment. Direct competitor for new Hyundai sales, F&I, and service business from western GTA buyers.
• Burlington Hyundai: Authorized Hyundai franchise in Burlington, Ontario. Overlaps Cooksville's western GTA service area and competes directly for Hyundai buyers, used inventory, and service work.
• Mississauga Hyundai: Authorized Hyundai franchise dealership also located in Mississauga, Ontario. Competes head-to-head with Cooksville for the same Hyundai new, used, and service customers in the local GTA catchment.
• Scarborough Hyundai: Authorized Hyundai dealer in east GTA. Directly comparable franchise model — same brand, same OEM relationships, similar sales/service/parts mix — competing for Greater Toronto Area Hyundai customers.

Emerging players

• Clutch: Canadian online-only used-car retailer offering home delivery and a fully digital purchase flow. Comparable as an emerging player redefining the retail car-buying experience, pressuring traditional dealerships' digital and used-vehicle proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCNgQEoPjdgOELcZYLlu8VgQ
• Facebookfacebook.com/cooksvillehyundai
• LinkedInlinkedin.com/company/cooksville-hyundai
• Instagraminstagram.com/cooksvillehyundai
• Xx.com/cooksvillehy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cooksville Hyundai