Tide Dry Cleaners
Tide Dry Cleaners is a Cincinnati-based franchise network that operates dry cleaning and garment care services across the United States under a brand license from Procter & Gamble, serving individual consumers and B2B accounts through stores, lockers, campus sites, and delivery.
- Company typePrivate
- Founded2008
- HeadquartersCincinnati, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Tide Dry Cleaners does
Tide Dry Cleaners, also operating as Tide Cleaners, is a Cincinnati, Ohio-based for-profit private company founded in 2008 that runs a franchise system of dry-cleaning and garment-care service centers in the United States. The business operates under a brand license from Procter & Gamble, leveraging the household recognition of the Tide laundry-detergent brand to differentiate itself in a fragmented, locally competitive category that historically does not feature strong national brands.
The company's service portfolio spans dry cleaning, shirt laundry, wash & fold, wedding dress cleaning, household items, alterations and repairs, outerwear cleaning, and shoe repair. Distribution is delivered through multiple touchpoints rather than a single retail format: staffed retail stores form the core, supplemented by self-service lockers, campus locations, pick-up and delivery service, and a dedicated business-services vertical serving B2B accounts alongside individual consumer transactions.
The revenue model is franchisor-driven: the corporate entity generates income through franchise fees, brand royalties, and any directly operated locations, while individual unit economics — including pricing for garment categories, pickup/delivery, and B2B contracts — are set and executed at the franchisee level. The parent-company relationship with P&G provides brand equity and consumer trust but also concentrates governance and brand-strategy risk within a single global consumer-goods parent whose core priorities lie well outside dry cleaning.
Tide Dry Cleaners firmographics
Firmographics- Name
- Tide Dry Cleaners
- Legal name
- Tide Cleaners
- Website
- https://tidedrycleaners.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tide Dry Cleaners is a Cincinnati-based franchise network that operates dry cleaning and garment care services across the United States under a brand license from Procter & Gamble, serving individual consumers and B2B accounts through stores, lockers, campus sites, and delivery.
- Ownership category
- akta.pro rank
Tide Dry Cleaners industry classification
Industry- Product category
- Dry Cleaning and Laundry Services
- NAICS
- Drycleaning and Laundry Services (except Coin-Operated) (812320), Linen and Uniform Supply (81233), Industrial Launderers (812332), Personal and Laundry Services (812)
- akta.pro primary industry
- Retail/Consumer Dry Cleaning (Storefront) (HSAJADAA)
- akta.pro secondary industries
- Commercial / Small-Business Wash-and-Fold (Salons, Gyms, Spas, Airbnb Hosts) (HSAJABAE), Household & Specialty Item Dry Cleaning (Drapes, Comforters, Rugs) (HSAJADAH)
Keywords
Where Tide Dry Cleaners is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Markets served
Tide Dry Cleaners business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Dry Cleaning and Laundry Services: Transaction-based dry cleaning and laundry services offered to consumers and businesses. Services include dry cleaning, shirt laundry, wash & fold laundry, wedding dress cleaning, household items cleaning, alterations & repairs, outerwear cleaning, and shoe repair services.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels2 records
Tide Dry Cleaners product offering
Product offeringCore offering
Tide Cleaners provides professional dry cleaning and laundry services to individual consumers and businesses through physical retail stores, 24/7 self-service locker locations, on-campus sites, and a door-to-door pick-up and delivery service. Core service categories include dry cleaning, shirt laundry, wash & fold laundry, wedding dress cleaning, household items cleaning, outerwear cleaning, alterations & repairs, and shoe repair. The company operates under the Tide brand owned by Procter & Gamble and combines owned locations with a franchise distribution model.
Product overview
Tide Cleaners is a laundry and dry cleaning service platform offering multiple service types delivered through various touchpoints. The core services include Dry Cleaning, Shirt Laundry, Wash & Fold Laundry, Wedding Dress Cleaning, Household Items Cleaning, and Outerwear Cleaning, with add-on services for Alterations & Repairs and Shoe Repair. Customers can access services through physical store locations, self-service lockers, campus locations, and pickup & delivery options. The platform also offers business/enterprise services for commercial clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Dry Cleaning Professional dry cleaning services for garments requiring special care without water-based washing, offered to individual consumers and businesses.
- Shirt Laundry Shirt laundering service that delivers crisp, professionally cleaned and pressed shirts for individual consumers.
- Wash & Fold Laundry Drop-off laundry service where customers hand off clothes for washing, drying, and folding.
- Pick Up & Delivery Door-to-door service that picks up dirty laundry and dry cleaning items from customers and delivers them back freshly cleaned.
- Wedding Dress Cleaning Specialized cleaning and preservation services for wedding gowns and formal bridal attire.
- Household Items Cleaning Cleaning services for household items including curtains, drapes, comforters, and linens.
- Alterations & Repairs Garment alteration and repair services including hemming, resizing, and structural repairs.
- Outerwear Cleaning Specialized cleaning services for coats, jackets, and other outerwear garments.
- Shoe Repair Services Shoe repair and cleaning services to restore and maintain footwear.
- Business Laundry Services Bulk laundry and dry cleaning services for businesses, hotels, and other commercial establishments.
Companies that use Tide Dry Cleaners
Customer profileSegments2 records
Ideal customer profiles2 records
Tide Dry Cleaners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tide Dry Cleaners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Procter & GamblecoreTide Cleaners is powered by Procter & Gamble (P&G), leveraging the Tide brand name and laundry expertise. The company operates under P&G's corporate umbrella and utilizes the Tide brand equity for marketing and customer acquisition.
Recent moves5 records
Expansion highlights5 records
Tide Dry Cleaners competitors and assessment
Company assessmentDirect peers
- CLEAN Uniform Services: CLEAN is an industrial laundry and uniform supply company serving commercial customers with route-based service. It is directly comparable to Tide's B2B business services channel and linen/uniform supply offerings for hotels and commercial clients.
- Lapels Dry Cleaning: Lapels is a dry cleaning franchise (formerly Martinizing) offering storefront service with pick-up, delivery, and lockers. It competes head-to-head with Tide on franchise expansion and on consumer convenience formats, making it a highly comparable peer.
- 1-800-DryClean: 1-800-DryClean is a dry cleaning franchise with a national footprint and free pickup/delivery service. It is directly comparable to Tide on franchise-driven expansion, multi-touchpoint distribution, and the consumer dry cleaning value proposition.
- Mulberry's Garment Care: Mulberry's is a premium dry cleaning and laundry chain offering storefront plus pickup/delivery, with an emphasis on garment care quality. It competes with Tide for the same consumer segment but at a slightly more premium positioning, making service mix and quality the key comparison points.
- ZIPS Dry Cleaners: ZIPS is a national dry cleaning franchise operating retail storefronts with a similar same-day, low-cost value proposition. It directly competes with Tide Cleaners for retail dry cleaning customers and franchisees, with overlapping service menus and price-sensitive positioning.
- Rinse: Rinse is a digital-first dry cleaning and laundry pickup/delivery service serving multiple U.S. metros. It competes directly with Tide's pick-up & delivery and wash & fold services, and represents the digital-native model that Tide is partially responding to with lockers and delivery.
- Press Cleaners: Press Cleaners is a West Coast dry cleaning chain offering free same-day pickup and delivery, with a tech-forward, app-based experience. It is directly comparable to Tide on omni-channel distribution and represents a similar evolution of the traditional dry cleaning model.
- Comet Cleaners: Comet Cleaners is a regional dry cleaning chain in the Midwest, with storefronts and pickup/delivery. Geographically it overlaps with Tide's Cincinnati base, and the service menu and customer segments are directly comparable.
Emerging players
- Washmen: Washmen is an on-demand laundry and dry cleaning pickup/delivery service with app-based ordering. It targets the same urban consumer with a similar convenience proposition to Tide's delivery service, and represents the emerging digital-native segment Tide is competing against.
Others
- Procter & Gamble (Tide brand): P&G is the parent brand owner and core strategic partner of Tide Cleaners. While P&G itself does not directly compete in dry cleaning services, it controls the Tide brand equity that powers Tide Cleaners' positioning and is the most important ecosystem/parent relationship for the business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Tide Dry Cleaners social profiles
Digital presenceTide Dry Cleaners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tide Dry Cleaners leadership team
Management profileNumber of profiles
Tide Dry Cleaners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tide Dry Cleaners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tide Dry Cleaners
What does Tide Dry Cleaners do?
Tide Cleaners provides professional dry cleaning and laundry services to individual consumers and businesses through physical retail stores, 24/7 self-service locker locations, on-campus sites, and a door-to-door pick-up and delivery service. Core service categories include dry cleaning, shirt laundry, wash & fold laundry, wedding dress cleaning, household items cleaning, outerwear cleaning, alterations & repairs, and shoe repair. The company operates under the Tide brand owned by Procter & Gamble and combines owned locations with a franchise distribution model.
Is Tide Dry Cleaners a public or private company?
Tide Dry Cleaners is a private company. It is classified as corporate owned and is currently operating.
When was Tide Dry Cleaners founded?
Tide Dry Cleaners was founded in 2008. It employs 11 to 50 people.
Where is Tide Dry Cleaners based?
Tide Dry Cleaners is headquartered in Cincinnati, United States, in the North America region.
How does Tide Dry Cleaners make money?
One revenue line is on record: dry Cleaning and Laundry Services.
Who are Tide Dry Cleaners's main competitors?
Direct peers on record are CLEAN Uniform Services, Lapels Dry Cleaning, 1-800-DryClean, Mulberry's Garment Care, ZIPS Dry Cleaners, Rinse, Press Cleaners and Comet Cleaners. Washmen is listed as an emerging player. Procter & Gamble (Tide brand) is listed as an others.
Does Tide Dry Cleaners have an API?
No public API is recorded for Tide Dry Cleaners.
What industry is Tide Dry Cleaners in?
Tide Dry Cleaners's product category is Dry Cleaning and Laundry Services. Its primary akta.pro industry code is HSAJADAA, Retail/Consumer Dry Cleaning (Storefront), with a secondary code of HSAJABAE, Commercial / Small-Business Wash-and-Fold (Salons, Gyms, Spas, Airbnb Hosts). Its NAICS code is 812320.