B&B. Markenagentur

What B&B. Markenagentur does

B&B. Markenagentur GmbH is a Hannover-based, founder-owned full-service brand agency established in 1965, providing integrated brand management, employer branding, change communication, motion and video production, and digital services to German Mittelstand companies and Public Sector institutions. The agency operates a co-creation model centered on its überwegs Creative Space and serves a diversified client roster that includes multiple Niedersachsen state ministries and municipalities (Niedersächsisches Ministerium für Inneres und Sport, Niedersächsisches Kultusministerium, Landkreis Osnabrück, Nahverkehr Hameln-Pyrmont, NBank, hannoverimpuls), Mittelstand firms (Möbel Heinrich, TROESTER, Heimkehr, IdeenExpo, Deutsche Messe), and specialized media (Beckmann Fachmedienhaus). Revenue is generated primarily through project-based professional services engagements, often multi-year, supplemented by an emerging recurring revenue stream from BLAIQ.ai platform licensing.

The agency's core technology proposition is the pairing of human creative methodology with proprietary AI tooling, principally BLAIQ.ai, a multi-agent AI system developed in-house for brand-consistent content creation, editorial acceleration, and AI-assisted film production. BLAIQ.ai is positioned to ingest a client's brand model (tone, terminology, communication goals) and produce on-brand text, image, video, and audio outputs across editorial, social, newsletter, and website channels, and has been commercially implemented at Beckmann Fachmedienhaus for editorial content acceleration. Service delivery is supported by AI-native capabilities across generative AI, natural language processing (brand voice analysis, conversational interfaces), and computer vision (image editing, UX design analysis), with explicit use of third-party foundation models such as Gemini 2.5 Flash for image manipulation.

B&B. operates a sales-led, consultative go-to-market targeting B2B, B2C, and Public Sector clients across Germany with a regional concentration in Lower Saxony. Distribution is direct via the corporate website, industry events (Gaming meets Business, AI Meetup Hannover), and professional referrals, with projects delivered by in-house multidisciplinary teams from the Hannover headquarters at Georgstraße 56. The agency is privately held, with Uwe Berger serving as Managing Partner (Geschäftsführender Gesellschafter), and has received consecutive industry recognition including German Brand Award 2024 (Gold for überwegs), German Brand Award 2022, and Annual Multimedia Awards (Silver 2022 and 2024).

Name

B&B. Markenagentur

Legal name

B&B. Markenagentur GmbH

Website

https://bundb.de

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

B&B. Markenagentur is a Hannover-based, founder-owned full-service brand agency serving German Mittelstand companies and Public Sector clients with brand strategy, employer branding, change communication, and motion/video production, augmented by its proprietary multi-agent AI platform BLAIQ.ai for brand-consistent content creation.

Ownership category

akta.pro rank

Product category

Brand Management Services

NAICS

Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Brand management services
• Employer branding
• Change communication
• AI marketing solutions
• Corporate design services

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Brand Consulting and Creative Services: B&B. generates revenue through comprehensive brand development projects including strategy, design, and implementation. Services include Markenführung (Brand Leadership), Employer Branding, Change Communication, AI Marketing, and Motion/Videoproduction. Revenue is project-based with engagements spanning from brand strategy development to full corporate design implementation, often over multi-year contracts with government and corporate clients.
2. BLAIQ.ai AI Platform Licensing: BLAIQ.ai, the proprietary AI solution developed by B&B., is offered to clients like Beckmann Fachmedienhaus for editorial process optimization. Revenue model appears to include implementation, training, and ongoing platform access fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

B&B. Markenagentur provides integrated brand strategy, design, and AI-augmented marketing services for German Mittelstand companies and public sector institutions. Core services include Markenführung (Brand Management), Employer Branding, Change Communication, AI Marketing, and Motion/Video Production. The agency also licenses BLAIQ.ai, a proprietary multi-agent AI platform for brand-consistent editorial content creation, and hosts the überwegs Creative Space for co-creation workshops.

Product overview

B&B. Markenagentur is a full-service brand agency based in Hannover, Germany, founded in 1965. The company operates as a unified agency with multiple integrated service lines rather than a modular platform. Their core offerings include Brand Management (Markenführung), Employer Branding, Change Communication, Motion & Video Production, and AI Marketing. The agency has developed BLAIQ.ai, a proprietary multi-agent AI system for content creation and redaction. Additional service modules cover Strategy & Intelligence, Branding & Experience, Digital & Data, and Content & Activation. Their physical co-creation space 'überwegs' serves as the hub for collaborative client work and was recognized with the German Brand Award 2024.

Differentiator

Problem solved

Functional benefit

Brands

• überwegs: Creative space operated by B&B. for co-creation workshops, events, and collaborative brand development.
• BLAIQ.ai

Products and services

• Markenführung (Brand Management) Comprehensive brand strategy and design services including brand strategy & positioning, AI-supported brand analysis & insights, communication strategy & purpose, future and innovation workshops, and co-creation formats for strategy & change. Targeted at German Mittelstand companies and public sector institutions seeking integrated brand development.
• Employer Branding Talent attraction and retention services including developing authentic employer brands, employee engagement programs, and experience design that attracts and retains talent. Targeted at organizations facing skilled worker shortages, including government institutions and Mittelstand companies.
• Change Communication Change management communication services supporting organizations through digitalization, sustainability, or cultural transformation processes with empathy, structure, and clear direction. For clients navigating internal change programs and stakeholder communications.
• AI Marketing AI-powered marketing services leveraging artificial intelligence for content creation, brand analysis, and marketing automation, combining human creativity with AI capabilities to accelerate output while maintaining brand consistency.
• Motion & Videoproduktion (Motion Design and Video Production) Motion design and video production services including reportages, animation (including 3D), social media clips, image films, online spots, and AI-powered film production for creating brand visual content.
• BLAIQ.ai Multi-agent AI content creation and redaction system developed by B&B. for intelligent preparation and development of editorial content including interviews, specialist articles, newsletters, social media posts, and website content. Learns brand-specific tone, specialist language, and communication goals to deliver consistent, brand-compliant content across all channels. Offered to media companies and enterprises requiring brand-consistent editorial support.
• überwegs (Co-Creation Space) Creative co-creation space operated by B&B. where collaborative brand development happens. Serves as a physical and conceptual hub for workshops, strategy sessions, interdisciplinary teamwork, AI Meetups, and industry networking events.

Quantifiable outcome

• Silver Award at Annual Multimedia Award 2024 for Heimkehr Geschäftsbericht 2023
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Marc Theis / Pixel of Rock ExhibitionminorGTM or Marketing Partner · 20 March 2026B&B. served as sponsor and marketing partner for the 'Pixel of Rock' photography exhibition at Peppermint Pavillon Hannover. Services included naming, keyvisual, posters, flyers, email marketing, film production, and social media clips. Scorpions band attended vernissage.
• hannoverimpuls GmbHcoreStrategic or Co-development PartnerJoint initiative 'Gaming meets Business' - a talk series bringing gaming as strategic business topic to the leadership agenda of Führungskräfte. B&B. responsible for entire branding: logo, corporate design, applications, website, event film. Partners co-develop content and reach.
• Gamify MecoreStrategic or Co-development PartnerStrategic partner in Gaming meets Business initiative, bringing gaming industry expertise and network to the talk series.
• Beckmann FachmedienhauscoreStrategic or Co-development PartnerImplementation of BLAIQ.ai platform for editorial content acceleration. Beckmann, specialized publisher for forestry, municipalities, contractors, and pest control sectors, uses AI solution to streamline interview processing, newsletter, social media, and website content while maintaining editorial quality.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DDB Germany: German operations of the global DDB network delivering integrated brand, advertising, and digital services. Overlaps with B&B.'s brand-strategy and creative offerings but as part of a wider portfolio across larger multinational clients.
• Publicis Germany: German arm of the global Publicis network offering brand, advertising, digital, and PR services at scale. Competes with B&B. for enterprise and public-sector mandates but operates as a broad incumbent rather than a specialized brand boutique.

Direct peers

• Serviceplan Group: Largest independent German agency group offering integrated brand, digital, and media services. Comparable full-service brand-strategy and creative capabilities across B2B and B2B2C clients, with broader geographic reach.
• KMS Team: Munich-based brand design agency specializing in corporate brand strategy, identity systems, and employer branding. Directly comparable in B2B corporate brand and employer-brand engagements.
• Jung von Matt: Major German full-service creative agency with strong brand-strategy and campaign work for B2B and consumer clients. Comparable as a direct competitor in the German creative/brand-agency market, though at substantially larger scale.
• Strichpunkt: Stuttgart- and Berlin-based brand and design agency focused on corporate identity, digital design, and editorial work. Similar positioning as a mid-sized German design-led brand agency serving enterprise clients.
• Kolle Rebbe: Hamburg-based brand and creative agency delivering brand strategy, design, and integrated campaigns. Comparable mid-sized German creative agency competing for similar brand-strategy and corporate-identity mandates.
• MetaDesign: Brand-consulting and design agency with deep expertise in corporate identity and employer branding for German and European clients. Closely comparable focus area to B&B.'s Markenführung and employer-brand practice.
• zum goldenen Hirschen: Berlin- and Hamburg-based creative agency with strong B2B, public-sector, and consumer brand work. Comparable as a German creative agency with multi-sector client mix and integrated brand/communication services.
• Scholz & Friends: Hamburg-based brand agency delivering integrated brand strategy, advertising, and digital services. Directly comparable in creative brand-building work for German and international clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/bundbde
• Facebookfacebook.com/BundB
• LinkedInlinkedin.com/company/bundb-markenagentur-gmbh
• Instagraminstagram.com/bundb.markenagentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B&B. Markenagentur