Purever
Purever is an India-based manufacturer of custom stainless steel water storage tanks (1,000L–50,000L) and complementary water filtration systems, serving residential, commercial, hospital, and industrial customers across India via direct sales and a dealer network, operating from a 3 lakh sq ft Gurgaon facility as part of the Jyoti Group.
- Company typePrivate
- Founded1980
- HeadquartersHaryana, India
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Purever does
Purever (legally Purever Technix LLP, dba Jyoti Inox Private Limited) is an India-based manufacturer of custom stainless steel water storage tanks and complementary water filtration systems. The company operates a 3 lakh square foot manufacturing facility in Gurgaon, Haryana, producing seven distinct tank series — Signature (Duplex 2205), Cuzart (customized square), Tropinox (2205), Silvinox (316Ti), Pharminox (316L), Hyginox (316Ti), and Purinox (316L) — spanning capacities from 1,000L to 50,000L. Manufacturing leverages TRUMPF laser cutting, CNC sheet processing, TIG welding, and high-pressure PU foam insulation; the company holds ISO 9001, ISO 14001, ISO 18001, CE, and European PED certifications.
The product portfolio extends beyond storage into water treatment: salt-free TAC softeners, ion-exchange softeners (Max Soft Manual/Auto), whole-house filtration (Max Hygiene), nano filtration membranes at 800–1,600 LPH, and distribution of the OSG ET-800S alkaline hydrogen water system from Japan. Purever also distributes complementary pumping solutions (EBARA) and heating systems (Ferroli–Lamborghini Calor) under a water-and-thermal infrastructure umbrella.
Revenue is generated through one-time hardware sales priced by custom quotation, with no publicly disclosed pricing tiers. The go-to-motion combines enterprise field sales (site survey, CAD design, installation guidance) with an India-wide dealer/distributor network recruited through a formal questionnaire. Customers span residential homeowners, luxury apartments, hotels, hospitals, schools, real estate developers, and industrial facilities (pharmaceutical, food processing, dairy, rice plants), with named enterprise clients including Century Ply, Lakme Salon, CHD Developers, Unity Group, Spinny, and DPS Panipat. Purever is part of the family-owned Jyoti Group with 43+ years of stainless steel engineering heritage and claimed operations across South Asia, the Middle East, and Africa.
Purever firmographics
Firmographics- Name
- Purever
- Legal name
- Purever (Jyoti Inox Private Limited)
- Website
- https://purever.in
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Purever is an India-based manufacturer of custom stainless steel water storage tanks (1,000L–50,000L) and complementary water filtration systems, serving residential, commercial, hospital, and industrial customers across India via direct sales and a dealer network, operating from a 3 lakh sq ft Gurgaon facility as part of the Jyoti Group.
- Ownership category
- akta.pro rank
Purever industry classification
Industry- Product category
- Stainless Steel Water Tanks and Water Storage Equipment
- NAICS
- Metal Tank (Heavy Gauge) Manufacturing (33242), Metal Tank (Heavy Gauge) Manufacturing (332420)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Water Filtration, Treatment & Softening Plumbing Products (IMADALAK)
- akta.pro secondary industry
- Water Softener, Filtration & Treatment System Installation (HSAOAAAH)
Keywords
Where Purever is headquartered
LocationHeadquarters
- HQ city
- Haryana
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Purever business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Stainless Steel Water Tanks: Manufacture and sale of customized stainless steel water tanks in multiple series (Signature, Cuzart, Tropinox, Silvinox, Pharminox, Hyginox, Purinox). Tanks range from 1,000L to 50,000L capacity. One-time purchase model with 3-4 days manufacturing and delivery lead time.
- Water Filtration Systems: Sale of whole-house water filtration products including salt-free softeners (Max Soft Manual, Max Soft Auto, Healthy Soft), Max Hygiene systems, and nano filtration units. Complementary to water tank products for complete water storage and filtration solutions.
- OSG Alkaline Hydrogen Water System: Distribution of OSG electrolyzed reduced water generators (ET-800S) as official Indian distributor. Medical device certified product for health-forward alkaline water ionization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom quotation required - no standard pricing published |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Purever product offering
Product offeringCore offering
Purever manufactures customized stainless steel water tanks in multiple grades (316L, 316Ti, 2205 Duplex, 304L) with capacities from 1,000L to 50,000L, featuring proprietary multi-layer insulation systems up to 7 layers, TIG welding, and laser-cut precision. The company also sells complementary water filtration systems including ion-exchange softeners, TAC salt-free softeners, nano-filtration membranes, and distributes the OSG alkaline hydrogen water generator for the Indian market.
Product overview
Purever is a stainless steel water tank and water filtration solutions company offering a comprehensive portfolio of water storage and treatment products. The product lineup includes multiple water tank series: Signature Series (premium Duplex 2205), Cuzart Series (customized square tanks), Tropinox 2205, Silvinox 316Ti, Pharminox 316L, Hyginox 316Ti, and Purinox 316L. The water filtration range encompasses Max Soft (Manual and Auto), Max Hygiene, Healthy Soft (salt-free), and Nano Filter systems. Purever also distributes the OSG ET-800S Alkaline Hydrogen Water System. For commercial applications, they offer specialized industrial tanks in various configurations. All products are backed by ISO and CE certifications and manufactured at the company's 3 lakh square feet facility in Gurgaon, Haryana, India.
Differentiator
Problem solved
Functional benefit
Brands
- Cuzart: Customized stainless steel square water tanks
- Purever-Next
- Signature Series
- Tropinox
- Silvinox
- Pharminox
- Hyginox
- Purinox
Products and services
- Signature Series Stainless Steel Water Tank Premium water tank made entirely from Duplex 2205 stainless steel (EN 1.4462) with 3mm solid thick sheet, TIG welding, 7-layer insulation, and 25-year warranty for residential, commercial, and industrial customers in harsh locations with chloride content exceeding 100 mg/litre.
- Cuzart Series Customized Square Water Tank Customized square stainless steel water tanks from 1,000L to 10,000L capacity, available in vertical, horizontal, and pressurized configurations with diamond cut panels and aesthetic cladding options for luxury homes and commercial projects.
- Tropinox 2205 Duplex Stainless Steel Water Tank Duplex 2205 stainless steel tank with 6-layer insulation including Class O Nitrile and FG Clad Fire resistance insulation from Italy, featuring 1.5mm thick stainless steel and non-corrugated ultra-smooth interior designed for high pH, sulphates, chloride, TDS, and iron environments.
Quantifiable outcome
- Stainless steel tanks last over 40 years, significantly outperforming plastic and concrete alternatives
- +4 more outcomes
Companies that use Purever
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Purever technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Purever partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Ferroli – Lamborghini Calor (Italy)corePartnership with Ferroli (established 1955) brings eco-conscious heating solutions including heat pumps and thermal solutions under the Lamborghini Calor brand to the Indian market. Supports Purever's mission to offer intelligent, low-emission systems integrating with water storage infrastructure.
- EBARA Corporation (Japan)coreEBARA (established 1912) is a direct distribution partner for North India, bringing high-performance, energy-efficient pumping solutions backed by Japanese precision engineering. Over 100 years of engineering excellence in pumps and fluid machinery for infrastructure, HVAC, wastewater, and industrial systems.
- OSG Corporation (Japan)coreOSG (50+ years in alkaline water ionization) is the official Indian distributor for OSG alkaline hydrogen water systems. Scientifically researched Japanese electrolysis and filtration technology for health-forward water ionization, available for homes, hospitals, and businesses.
- Jindal Stainless (JSL) & Jyoti GroupcoreMOU with JSL (India's largest stainless steel producer) and Jyoti Group enables co-development of Made-in-India stainless steel-based water storage and distribution solutions. Jyoti Group serves as trusted OEM partner bringing extensive application development and system design experience.
- Pentair (USA)corePentair (founded 1966) is a direct distribution partner in India for world-class filtration technologies. Global leader in water treatment with presence in over 150 countries, committed to smart, sustainable filtration systems for homes, industries, and communities.
- DuPont (USA)coreTechnology partnership with DuPont (200+ year heritage) enables embedding of globally trusted purification solutions including high-performance reverse osmosis membranes, ion exchange resins, and water purification components. Ensures performance, safety, and compliance with international standards.
- Schmidt + ClemenscoreGlobal engineering expertise partnership bringing Schmidt + Clemens's international standards to Purever's manufacturing operations. Combines global engineering expertise with strong family values shared by both Jyoti Group and Schmidt + Clemens.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Purever competitors and assessment
Company assessmentBroad incumbents
- Pentair: Global water treatment leader (filtration, softening, reverse osmosis). Purever is Pentair's distribution partner in India, so they are simultaneously allied and competitive; comparable in whole-house water treatment technology and global product positioning.
- Supreme Industries: India's largest plastic products manufacturer with a wide portfolio including water storage tanks, plumbing, and piping. Comparable as a major Indian water storage incumbent; Purever is the stainless steel premium alternative in a market where Supreme dominates by volume.
- A.O. Smith India: Global water heater and treatment major with a significant India presence. Comparable in premium water storage and treatment for residential and commercial customers, and overlaps with Purever's hot water storage and institutional customer base.
Direct peers
- Vectus Industries: Indian plastic water storage tank manufacturer serving residential and commercial segments. Comparable in product category and Indian distribution, but positioned in plastic versus Purever's premium stainless steel offering.
- Astral Limited: Indian leader in plumbing and water management systems (CPVC, PVC pipes, water tanks, adhesives). Comparable as a branded Indian player selling integrated water solutions to residential, commercial, and institutional customers, with overlapping dealer-driven distribution.
- Kent RO Systems: Major Indian water purifier and filtration brand offering RO, UV, and water softening products. Comparable in residential water treatment with strong Indian dealer and direct-to-consumer presence, directly competing with Purever's filtration portfolio.
- Eureka Forbes: India's leading water purification company (Aquaguard, Forbes) with strong home and institutional filtration presence. Comparable in whole-house water filtration and Indian consumer distribution, overlapping with Purever's Max Soft and Max Hygiene product lines.
- Sintex Plastics Technology (now Sintex): One of India's largest water tank manufacturers, primarily in plastic and underground tanks. Directly comparable as a water storage specialist serving Indian residential and commercial markets, though Purever competes in the premium stainless steel niche versus Sintex's volume plastic positioning.
Regional players
- Skyways Group (Saudi Arabia): Middle East stainless steel water tank manufacturer serving Gulf and African markets. Comparable in stainless steel water tank product category and Middle East/Africa geographic exposure, representing both an international peer and a potential market for Purever.
- Alumax International: Stainless steel water tank manufacturer serving Middle East and African markets. Comparable in stainless steel water storage and similar customer segments (residential, commercial, industrial) outside of India, relevant as both a peer and competitive reference for international expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Purever social profiles
Digital presencePurever compliance and trust
Trust signalCompliance4 records
Purever financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purever leadership team
Management profileNumber of profiles
Purever funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purever M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purever
What does Purever do?
Purever manufactures customized stainless steel water tanks in multiple grades (316L, 316Ti, 2205 Duplex, 304L) with capacities from 1,000L to 50,000L, featuring proprietary multi-layer insulation systems up to 7 layers, TIG welding, and laser-cut precision. The company also sells complementary water filtration systems including ion-exchange softeners, TAC salt-free softeners, nano-filtration membranes, and distributes the OSG alkaline hydrogen water generator for the Indian market.
Is Purever a public or private company?
Purever is a private company. It is classified as family owned and is currently operating.
When was Purever founded?
Purever was founded in 1980. It employs 251 to 500 people.
Where is Purever based?
Purever is headquartered in Haryana, India, in the Asia region.
How does Purever make money?
Three revenue lines are on record. Stainless Steel Water Tanks are the primary driver. The others are water Filtration Systems and OSG Alkaline Hydrogen Water System.
Who are Purever's main competitors?
Broad incumbents on record are Pentair, Supreme Industries and A.O. Smith India. Direct peers are Vectus Industries, Astral Limited, Kent RO Systems, Eureka Forbes and Sintex Plastics Technology (now Sintex). Regional players are Skyways Group (Saudi Arabia) and Alumax International.
Does Purever have an API?
No public API is recorded for Purever.
What industry is Purever in?
Purever's product category is Stainless Steel Water Tanks and Water Storage Equipment. Its primary akta.pro industry code is IMADALAK, Water Filtration, Treatment & Softening Plumbing Products, with a secondary code of HSAOAAAH, Water Softener, Filtration & Treatment System Installation. Its NAICS code is 33242 and its SIC code is 5070.