What Vectus Industries does

Vectus Industries, legally Vectus Polymers Private Limited, is a leading Indian polymer-based manufacturer specializing in water storage solutions alongside adjacent bathware, household plastic, road safety, and gardening product lines. Founded in 1989 and headquartered in Noida, the company operates 10 manufacturing units across India and reaches customers through a distribution network of more than 4,000 dealers and 15,000 retailers, augmented by a direct-to-consumer website and WhatsApp ordering. Its core technology stack is built around rotational moulding, blow moulding, and injection moulding of food-grade polymers, with proprietary multi-layer constructions culminating in the Ten-X 10-layer tank — India's first tank with a titanium-loaded layer and NSF/ANSI/CAN 61 certification.

The company's product portfolio is organized into five categories: water storage tanks (overhead, loft, underground, horizontal, and specialty tanks under brands like Ten-X, Silk, Ganga, Waterwell, and Gangotri); bathware (PTMT taps, showers, cisterns, toilet seats, kitchen sinks, and accessories); plastic household products (bins, waste disposal items); road safety products (barricades, cones, road studs, speed breakers, convex mirrors); and gardening products (Maali planters and Europa garden pipes). Vectus serves residential, commercial, industrial, and infrastructure customers, with the residential sector — homeowners, housing complexes, and apartments — as the primary end market addressing pain points around water scarcity, unreliable municipal supply, and the need for hygienic storage.

Commercially, Vectus runs a sales-led, dealer-and-distributor-driven go-to-market model with one-time product sales across all categories. Pricing is quote-based and not publicly disclosed. The company supplements its distribution-led model with brand investment across television, print, digital, and on-ground activations, and holds Superbrands India recognition for three consecutive years (2023-25). A single institutional capital event is on record: a $16 million round from Creador in June 2014. The company remains privately held under the co-founder leadership of Ashish Baheti and Atul Ladha.

Name

Vectus Industries

Legal name

Vectus Polymers Private Limited

Website

https://vectus.in

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Vectus Industries (legal name: Vectus Polymers Private Limited) is an Indian polymer-based manufacturer of water storage tanks, bathware, household plastic products, road safety equipment, and gardening products, selling through 4,000+ dealers and 15,000+ retailers across India from 10 manufacturing facilities, serving primarily residential, commercial, and industrial customers.

Ownership category

akta.pro rank

Product category

Water Storage Solutions

NAICS

All Other Plastics Product Manufacturing (326199)

SIC

Plastics Products, Nec (3089)

akta.pro primary industry

Returnable/Reusable Plastic Packaging (RPCs, Crates, Totes) Manufacturing (IMANAEAM)

akta.pro secondary industries

Plumbing & Building Drain/Waste/Vent (DWV) Pipe & Fittings (IMANADAG), Irrigation & Agricultural Pipe & Fittings (IMANADAE)

Keywords

• Water storage tanks
• Polymer manufacturing
• Bathware fittings
• Rotational moulding
• Plastic household products

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Water Storage Tanks: Primary revenue stream from manufacturing and selling water storage tanks including overhead tanks, loft tanks, underground tanks, and specialty tanks (Ten-X, Silk, Horizontal) for residential, commercial, and industrial applications.
2. Bathware Products: Revenue from bathroom fittings and accessories including PTMT taps, showers, cistern tanks, toilet seat covers, kitchen sinks, and bath accessories.
3. Plastic Household Products: Sales of household plastic products including dustbins, waste disposal bins, and other moulded plastic items.
4. Road Safety Products: Revenue from traffic management products including barricades, traffic cones, and road safety accessories.
5. Gardening Products: Sales of gardening products including Maali planters (Indus, Europa, Ridges, Patio series) and Europa garden pipes.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Vectus Industries (legal entity: Vectus Polymers Private Limited) manufactures and distributes polymer-based products in India, with water storage tanks as its flagship category. The portfolio spans overhead, loft, horizontal, and underground water tanks produced via rotational, blow, and injection moulding, alongside bathware (PTMT taps, showers, cistern tanks, toilet seats, kitchen sinks), plastic household bins, road safety products (barricades, traffic cones), and gardening products (planters, garden pipes) under sub-brands such as Ten-X, Silk, Maali, Ganga, and Waterwell.

Product overview

Vectus Industries is a leading Indian polymer-based company specializing in water storage solutions and bathroom/home products. The company operates as a multi-product portfolio business organized around five core categories: (1) Water Storage Tanks as the flagship category, featuring the Ten-X 10-Layer Water Tank (India's first 10-layer tank with titanium-loaded layer), Silk 4-Layer Water Tank, Horizontal 10-Layer Tank, Loft Water Tanks, and Underground Water Tanks; (2) Bathware including PTMT Taps (Silk Series), Showers, Cistern Tanks, Toilet Seat Covers, Kitchen Sinks, and Bath Accessories; (3) Plastic Household Products including Household Bins/Dustbins; (4) Road Safety Products including barricades, traffic cones, and safety accessories; and (5) Gardening Products under the Maali sub-brand including planters (Indus, Europa, Ridges, Patio series) and Garden Pipes. The company also markets sub-brands including Ganga, Waterwell, Gangotri, Citizen, and Premier for water tank products.

Differentiator

Problem solved

Functional benefit

Brands

• Ganga: Water tank brand offering overhead tanks, loft tanks, and underground tanks for various water storage needs.
• Waterwell
• Maali
• Gangotri
• Citizen
• Premier
• Ten-X
• Silk

Products and services

• Water Storage Tanks Comprehensive range of overhead, loft, underground, and horizontal water storage tanks in capacities from 100 to 5000 litres, with multi-layer construction, UV protection, and anti-bacterial layers, sold through dealer/distributor and retail networks to residential, commercial, and industrial buyers.
• Ten-X 10-Layer Water Tank Flagship 10-layer overhead water tank featuring titanium-loaded layer, anti-bacterial and UV protection, available in 500–2000 litre capacities, for households and commercial users seeking premium water storage.
• Vectus Horizontal 10-Layer Water Tank 10-layer horizontal water tank with titanium-loaded layer, anti-bacterial protection, UV resistance, optimal temperature control, and food-grade material for Indian households.
• Vectus Silk 4-Layer Water Tank Economical blow-moulded four-layer water storage tank with UV-protective sunshield and advanced anti-bacterial layer, offered in 500–2000 litre sizes.
• Vectus Loft Water Tanks Compact rectangular food-grade plastic water tanks designed for indoor installation in lofts, attics, and tight household spaces, available in 100–500 litre capacities and ISO 9001 certified.
• Vectus Underground Water Tank One-piece roto-moulded tanks for underground storage of potable drinking water, wastewater, and rainwater harvesting, available in 1000–5000 litre capacities with food-grade materials and modular design.
• PTMT Taps - Silk Series PTMT (Polytetra Methylene Terephthalate) plastic taps including bib cocks, pillar cocks, sink cocks, angle cocks, and wall mixers, made from engineering polymer, rust-free, for bathrooms, kitchens, balconies, and gardens.
• Vectus Showers Premium overhead and hand showers in rust-free, corrosion-resistant materials suitable for hot and cold water, including Creta, Stella, Calvin, Delta, Donna, Juno, Leo, Luca, Skymist, and Theo models.
• Vectus Pro Cistern Tank Single flush 10-litre cistern tank made from durable virgin polypropylene with sleek design and powerful flush system for residential bathrooms.
• Vectus Pro Toilet Seat Cover Ergonomic plastic toilet seat covers available in white with or without jet spray options, designed for durability and easy cleaning.
• Kitchen Sink Chic Series Premium stainless steel kitchen sinks with single bowl, double bowl, tap hole, and handmade designs for residential kitchens.
• Vectus Household Bins Plastic dustbins including pedal bins, swing bins, and household bins made from high-quality virgin plastic, available in 7–60 litre sizes for homes, hospitals, offices, and public spaces.
• Road Safety Products Traffic management items (barricades, traffic cones, spring posts) and safety accessories (road studs, speed breakers, convex mirrors, wheel stoppers, thermoplastic road markings) made from impact-resistant materials for government agencies, construction companies, and municipalities.
• Maali Garden Planters and Garden Pipes Lightweight planters (Indus, Europa, Ridges, Patio series) and Europa garden pipes, the latter RoHS-certified and phthalate-free, for residential and commercial gardening.
• PUFF Tank Industry-first PUFF Tank offering an alternative water storage format launched in 2025 alongside expanded bathware portfolio and new manufacturing facilities.
• Vectus T-Base Water Tank Base Cost-effective plastic tank base that elevates water storage tanks above ground for easy cleaning and maintenance, with models for 500–1100 litre tanks.

Quantifiable outcome

• Multi-layer technology provides superior insulation keeping water cool in extreme weather conditions
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Floteks (Turkey)coreTechnology or Integration · 1 January 2013In 2013, Vectus collaborated with Floteks from Turkey to introduce underground water storage tanks to the Indian market. This partnership brought Turkish technology expertise in roto-moulding to enhance Vectus's product portfolio for underground water storage solutions.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Surya Roshni: Surya Roshni has a pipes and fittings division producing PVC/CPVC products for plumbing and water management. It is an emerging peer to Vectus in plastic pipes and water-related categories serving the Indian market.
• Skipper Limited: Skipper Limited manufactures polymer pipes and fittings in India as part of its diversified industrial portfolio. It is an emerging peer to Vectus in plastic plumbing and water-related products with comparable dealer-driven distribution at a smaller scale.

Direct peers

• Ashirvad Pipes (Aliaxis): Ashirvad Pipes is a leading Indian plastic plumbing and piping brand owned by Belgian Aliaxis. It directly competes with Vectus's PTMT taps, bathware, and plumbing fittings categories with comparable dealer-based distribution.
• Astral Pipes: Astral is a leading Indian manufacturer of plastic pipes and fittings with an expanding water storage tank portfolio. It directly competes with Vectus in plastic plumbing fittings and overlaps in water storage product offerings distributed through similar dealer networks.
• Prince Pipes and Fittings: Prince Pipes is a major Indian plastic pipes and fittings manufacturer with water management solutions including tanks. It is a direct peer to Vectus in plumbing fittings and water storage products, serving the same Indian dealer network.
• Finolex Industries: Finolex Industries is one of India's largest PVC pipe manufacturers producing agricultural and plumbing pipes plus water storage tanks. It is comparable to Vectus in plastic water and plumbing product categories with similar pan-India distribution.
• Supreme Industries: Supreme Industries is India's largest plastic products company, manufacturing plastic tanks (including the Sintex brand it acquired), pipes, and consumer plastic goods. It is the most direct Indian competitor to Vectus in plastic water storage tanks and broader polymer consumer products.
• Sintex (Welspun Supreme): Sintex was historically India's most recognized water tank brand, with the plastics tank business now integrated under Supreme Industries/Welspun. It is the closest historical peer to Vectus in plastic water storage tanks and consumer plastic products in India.

Regional players

• Rotoplas: Rotoplas is the leading Latin American water storage solutions company (Mexico-headquartered, listed on BMV) specializing in plastic water tanks and storage products. It is a regional peer to Vectus in the same core category of plastic water tanks, but operates in Latin America rather than South Asia.

Broad incumbents

• Jain Irrigation Systems: Jain Irrigation is a broad incumbent in Indian water management with irrigation systems, plastic pipes, and food processing. It is comparable to Vectus as a broad Indian polymer products company serving water and agriculture end markets, though at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/vectus_india
• YouTubeyoutube.com/channel/UC833nhm0GJw16Ua7GG_rnZA/featured
• Facebookfacebook.com/vectusindustrieslimited
• LinkedInlinkedin.com/company/vectus-polymers-private-limited
• Instagraminstagram.com/vectus_tanks?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vectus Industries