Morillas Branding Agency

What Morillas Branding Agency does

Morillas is a Barcelona-headquartered branding and design agency founded in 1962 by Antoni Morillas, a recognized pioneer of Spanish design. Operating as Morillas Brand Consultants, S.L. with offices in Barcelona and Madrid, the firm delivers a full-service offering organized across four pillars: Strategy (brand architecture, positioning, narrative, digital strategy, market research), Design (visual identity, packaging, UX/UI, industrial design, retail, signage, editorial, audiovisual), Innovation (brand experience design, workshops, Brand Days), and Reputation (RepGuard® IA, brand reputation, crisis management, employee engagement). Its proprietary Brand Creation Formula and the AI-enabled RepGuard® IA reputation management tool are the agency's main methodology and productized assets.

The firm serves an enterprise-heavy client base across wine and spirits (Osborne, Larios, DYC, Botran, Ruavieja, Ron Botran, Castillo de Ibiza, Nordés, Cinco Jotas, Cocuy Saroche), sports (FC Barcelona, Girona FC, FIDE World Chess Championship), hospitality (SOFIA Hotel, Amaina Spa, Bernadí), technology and biotech (Pangea Propulsion, BioSystems, Solyd Digital, Dapibus), and consumer goods (Gallina Blanca, La Sirena, Royal Queen Seeds, Mesoestetic, Roca, Two Poles, B3TTER, Roor, Funky Pizza), plus emerging-brand startups (Binomial, Colibree). Morillas generates revenue through negotiated, project-based professional services engagements with no public rate card; enterprise sales are driven by portfolio reputation, awards, and referrals. The agency distributes via its website (morillas.com), Instagram, LinkedIn, and Behance, and has accumulated an extensive award record across World Brand Design Society, Pentawards, Laus, BestAwards, Delta ADI, AWWWARDS, and CSS Design Awards, capped by the 2023 Premio Nacional de Diseño a la Trayectoria.

Name

Morillas Branding Agency

Legal name

Morillas Brand Consultants, S.L

Website

https://morillas.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Morillas is a Barcelona-based branding and design agency founded in 1962 that delivers brand strategy, visual identity, packaging, and reputation management to enterprise and emerging-brand clients across wine and spirits, sports, hospitality, technology, and consumer goods via project-based professional services.

Ownership category

akta.pro rank

Product category

Branding and Design Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industry

Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• Brand strategy consulting
• Visual identity design
• Packaging design services
• Corporate branding agency
• Brand reputation management

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Brand Strategy & Design Projects: Morillas generates revenue through project-based engagements where brands commission the agency for end-to-end branding, redesign, or brand evolution projects. Fees are negotiated per engagement based on scope, complexity, and deliverables. Project timelines vary from several months to over a year for large-scale rebranding programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Morillas is a full-service branding and design agency that creates, restages, and manages brands end-to-end. Offerings span brand strategy (architecture, positioning, narrative, digital strategy, market research), visual identity and design (logos, packaging, industrial design, retail and signage design, UX/UI, audiovisual), brand innovation (experience design, workshops, Brand Days), and brand reputation management (including the proprietary RepGuard® IA AI tool). Projects are commissioned by enterprise and institutional clients across sports, food & beverage, hospitality, beauty, technology, real estate, and consumer goods, and are scoped and delivered on a bespoke project basis from the agency's Barcelona and Madrid offices.

Product overview

Morillas is a full-service branding and design agency founded in 1962, offering a comprehensive portfolio of services organized across four main pillars: Strategy (brand architecture, positioning, narrative, digital strategy, and market research), Design (visual identity, packaging, UX/UI, industrial design, retail design, audiovisual productions, and editorial design), Innovation (brand experience design, workshops, and product/service innovation), and Reputation (RepGuard® IA, brand reputation management, employee engagement, and crisis management). The agency serves clients across diverse industries including wines & spirits, sports, hospitality, technology, beauty & fashion, real estate, and consumer goods, with flagship projects for FC Barcelona, Osborne, Larios, and Royal Queen Seeds. The agency operates from offices in Barcelona and Madrid.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Services Strategic consulting services that define how a brand should be structured, positioned, narrated, and experienced across its portfolio and customer journey. Includes brand architecture, positioning, narrative, purpose, communication strategy, digital strategy, market research, portfolio architecture, cultural switch, customer journey strategy, employee value proposition, and sales pitch development for enterprise and institutional clients.
• Brand Design Services End-to-end design production covering visual identity, packaging, UX/UI, industrial and 3D product design, retail and signage environments, naming and verbal identity, audiovisual productions, sound and motion, editorial, and communication design. The work is delivered as bespoke design projects for enterprise brands and includes ongoing brand guidelines and content toolkits to enable consistent application.
• Brand Innovation Services Innovation-focused engagements that help clients translate brand strategy into tangible experience, product, and service innovation. Includes Brand Days (immersive brand strategy sessions), brand experience design across physical and digital touchpoints, facilitated innovation workshops, and product / service innovation development for enterprise clients.
• Brand Reputation Management Ongoing reputation management services that protect and enhance brand standing across stakeholders and touchpoints. Includes brand reputation strategy, end-to-end brand experience management, employee engagement programs, brand communications and public relations, spokesperson and executive training, and crisis and risk management. Sold as recurring engagements to enterprise clients.
• RepGuard® IA Proprietary AI-powered tool used by Morillas within its Reputation service pillar to monitor and protect brand reputation. Marketed and deployed as a distinct technology item supporting the agency's reputation management engagements for enterprise clients.

Quantifiable outcome

• Multiple international design awards including World Brand Design Society Gold, Pentawards, Laus, BestAwards, ADI Delta, AWWWARDS, CSS Design Awards across various projects

Named customers33 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered minor.

• EstalminorStrategic or Co-development PartnerEstal is a packaging materials company that co-created the 'Make a mark' project — an innovation initiative inviting design studios to explore the future of spirits packaging using the latest materials and technologies without commercial constraints. Morillas participated in this initiative, creating the Exod speculative packaging project.
• Avery DennisonminorStrategic or Co-development PartnerAvery Dennison co-created the 'Make a mark' innovation initiative, providing advanced labeling and packaging materials technology for experimental projects like Exod, enabling Morillas to prototype speculative packaging designs without conventional production constraints.
• Leonhard KurzminorStrategic or Co-development PartnerLeonhard Kurz, a specialist in hot stamping and decoration technologies, co-created the 'Make a mark' project, enabling Morillas to experiment with premium finishing techniques for the Exod speculative spirits packaging.
• Pedro Arilla StudiominorStrategic or Co-development PartnerPedro Arilla Studio designed the custom Larios Display typeface, a vernacular-style typography reflecting Málaga street signs, commissioned specifically for the Larios 12 brand identity project.
• Antonio BarahonaminorStrategic or Co-development PartnerAntonio Barahona created bespoke oil illustrations of botanicals for Larios 12 gin packaging, adding a sensory dimension that highlights the aromatic nuances of the gin as part of the Mediterranean brand universe.
• We CraveminorStrategic or Co-development PartnerWe Crave is a gastronomic creative team that conceptualized and produced the flavor capsules for the Osborne 250th anniversary gastronomic tasting experience kit, materializing Morillas' conceptual guidelines.
• Real Fábrica de La GranjaminorStrategic or Co-development PartnerReal Fábrica de La Granja, the historic glass manufacturer, produced the hand-blown glass bottles for DYC 20 limited edition whisky using traditional mouth-blown techniques with custom molds, creating 70 unique pieces in collaboration with designer Lorenzo Caprile.
• KutukominorStrategic or Co-development PartnerKutuko produced CGI (computer-generated imagery) video content for Nordés La Maxia del Atlántico limited edition packaging campaign, creating high-impact visual assets.
• Anna FusterminorStrategic or Co-development PartnerAnna Fuster is the founder and visionary behind Two Poles niche cosmetics brand. Morillas partnered with her to create the brand identity that expresses her vision of honest, science-nature duality cosmetics.
• Lorenzo CaprileminorStrategic or Co-development Partner
• Bauer TypeminorStrategic or Co-development PartnerBauer Type co-created the Montilivi Font custom corporate typeface for Girona FC, a display typeface combining historicist traits honoring the club's heraldic heritage with contemporary touches.
• Anna de RandomloversminorStrategic or Co-development PartnerAnna de Randomlovers (illustrator) created cubist-inspired abstract illustrations for Colibree real estate brand, expressing the brand's artistic sensibility and differentiating it within the real estate sector.
• Marion CardonaminorStrategic or Co-development PartnerMarion Cardona designed the custom hand-drawn typography used on B3TTER snack brand packaging, complementing the neogrotesque logo with spontaneous handwritten elements for social media and packaging.
• OteyzaminorStrategic or Co-development PartnerOteyza is a contemporary artisanal tailoring house that collaborated with Cinco Jotas on the 'Maestros' 2023 Christmas collection, providing fashion pieces designed for movement that were photographed by Morillas for the campaign.
• Republic TechnologiesminorStrategic or Co-development PartnerRepublic Technologies acquired ROOR and engaged Morillas to create a sophisticated brand identity for its new premium rolling paper line, positioning ROOR as a pioneer in the premium smoking accessories segment.
• Mikel Boisset and Alex BoissetminorStrategic or Co-development PartnerMikel and Alex Boisset are the founders of B3TTER natural snack brand. Morillas partnered with them to create the disruptive visual identity and packaging for the healthy snack startup challenging the ultra-processed category.
• Sallés HotelsminorStrategic or Co-development PartnerSallés Hotels owns Hotel Marina Badalona where Amaina Spa operates. Morillas was engaged by Sallés Hotels to design the identity for Amaina Spa as part of the hotel group's broader brand elevation strategy.
• Marc Morillas (President of Netmentora Catalunya)minorStrategic or Co-development PartnerMarc Morillas, President of Netmentora Catalunya (a business mentoring network), was appointed to this role — reflecting the agency's leadership role in the broader design and business community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Superunion (formerly Brand Union): Global brand agency offering brand strategy, identity, and experience design — comparable to Morillas' integrated brand lifecycle services with larger scale.
• Interbrand: Global brand consultancy offering brand strategy, naming, visual identity, and brand valuation — directly comparable services to Morillas' four-pillar Brand Creation Formula, with much larger geographic footprint.
• Wolff Olins: Global brand agency delivering brand strategy, identity design, and brand experience for major enterprise clients — directly comparable positioning to Morillas' premium enterprise-focused model.
• Landor & Fitch: One of the world's largest branding agencies operating across brand strategy, design, and experience — directly comparable to Morillas' end-to-end branding services, with global network and deeper resources.
• FutureBrand: Global brand consultancy competing in brand strategy, corporate identity, and packaging design — comparable in service mix to Morillas' Strategy and Design pillars, with broader international reach.

Direct peers

• Folch Studio: Barcelona-based independent design and brand consultancy with international clients — a strong Spanish-market peer with comparable creative positioning and award profile.
• Mucho Studio: Spanish/Barcelona-based design and brand agency with global clientele — a very close geographic and service peer to Morillas, also delivering visual identity, packaging, and brand systems.
• Saffron Brand Consultants: Brand consultancy focused on brand strategy and identity for global enterprises — directly comparable services to Morillas' Strategy and Visual Identity offerings.
• Pentagram: Multi-partner design firm specializing in visual identity, packaging, and brand systems — closely comparable to Morillas' design-led approach, with similar award-driven positioning.
• Summa Branding: Spanish brand consultancy offering brand strategy, naming, and identity design — a direct regional peer with comparable enterprise client base and full-service approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/morillas-branding-agency
• Instagraminstagram.com/morillasbranding
• Xx.com/morillas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morillas Branding Agency